What MySense does

MySense is a London-based digital health company (founded 2016; private limited group) that has built a passive remote monitoring platform for elderly and vulnerable individuals living independently. The system combines discreet in-home sensors (bed, bathroom, door, kitchen, movement), a wearable wristband with fall detection and one-touch alarm, a home hub (Wi-Fi or 4G), and a cloud-based analytics dashboard. After a 7-day learning period, the platform establishes a personalised behavioural baseline per user and monitors for deviations across movement and activity, sleep and rest, bathroom usage, and environmental conditions; alerts are delivered via a family-facing app and, for falls, are connected to a UK-based 24/7 Alarm Receiving Centre. MySense Everyday is a UKCA-marked Class I medical device registered with the MHRA, distinguishing the platform from unregulated consumer wellness devices.

The commercial model is hybrid: customers purchase hardware (kits priced £190.95-£239.95) and pay recurring monthly subscriptions (£22-£60 per month depending on tier), with optional add-ons including MySense Connect (4G connectivity, £12/month) and MySense Managed (professional installation, £125 one-time). A rental model with a refundable deposit is also offered. Distribution runs through a direct-to-consumer e-commerce site, a consultative enterprise sales motion targeting NHS Trusts and local authorities, and channel partners including SureSafe and ilarna. The company's flagship enterprise reference is Midlands Partnership NHS Foundation Trust (MPFT), where MySense has been deployed within High Intensity Team frailty pathways since January 2021, generating published outcomes of 1,296 hospital admissions avoided and an estimated £728,352 in avoided NHS bed costs over a 12-month cohort of 105 high-risk patients.

The company is led by CEO Paul Slater and Chair Jacqui Gale MBE, with no disclosed external venture capital beyond approximately $6.7M (£5.7M) raised across four funding rounds between 2018 and 2021 (including backing from the British Business Bank and the DigitalHealth.London Accelerator). Operations remain UK-only, supported by ISO 9001, ISO 27001, Cyber Essentials, MHRA, and GDPR (Article 28 data processor) credentials, with technology infrastructure partners including Insight UK and SCC.

Name

MySense

Legal name

MySense Group Ltd

Website

https://mysense.ai

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

MySense is a London-based digital health company that sells UKCA-marked, MHRA-registered passive remote monitoring kits (sensors, wearable, hub, family app) for elderly and vulnerable individuals, serving both families directly and NHS Trusts, local authorities, and care providers.

Ownership category

akta.pro rank

Product category

Remote Patient Monitoring

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (62412), Home Health Equipment Rental (532283)

SIC

Services-Home Health Care Services (8082), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Elder Care, Wellness & Home Health IoT (Fall Detection, Medical Alerts, Sleep/Wellness Sensors) (HSAPAQAJ)

akta.pro secondary industries

At-Home Medical Alert Sensors & Smart Home Safety Integrations (HSAHAHAJ), Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB), Hospital-at-Home & Virtual Ward IoT (HLACAPAC), Chronic Disease Management IoT (Diabetes, CHF, COPD, Hypertension) (HLACAPAD)

Keywords

• Remote patient monitoring
• Elderly care technology
• Passive behavioural analytics
• Fall detection systems
• Wellbeing monitoring platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales (Kit): Customers purchase the MySense hardware kit (sensors, wearable, hub) as a one-time upfront payment. The kit price varies by product tier: MySense Roam £194.95, MySense Everyday £190.95, MySense Premium £239.95. Ownership of goods transfers to the customer upon receipt of full payment.
2. Monthly Monitoring Subscription: Recurring monthly subscription fees provide continuous monitoring, alerts, app access, and cloud data storage. Tiers: MySense Roam £22/month, MySense Everyday £50/month, MySense Premium £60/month. After the initial 3-month minimum contract period, customers can cancel with one month's notice. Prepaid terms lock in pricing for the contract duration.
3. Add-on Services (Connect & Managed): Optional add-on services including MySense Connect (4G mobile connectivity) at £12/month and MySense Managed (professional installation) at a one-time cost of £125. These services enhance the core offering and provide upsell opportunities within the existing customer base.
4. Rental Model: MySense also offers a rental model where customers rent the hardware with a deposit payment. At the end of the contract, the deposit is refunded (less any deductions for missing or damaged parts). Rental payments are subject to monthly billing with one month's notice for cancellation.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

MySense sells a passive remote wellbeing monitoring system consisting of discrete in-home sensors, a fall-detection wearable wristband, a home hub, and a family-facing mobile and web dashboard, backed by a UK-based 24/7 Alarm Receiving Centre. The company sells the hardware kit as a one-time purchase with tiered monthly subscriptions (Roam £22, Everyday £50, Premium £60 per month) directly to families and to NHS Trusts, local authorities, and private care providers for use in frailty and independent-living pathways.

Product overview

MySense is a wellbeing analytics platform that combines discreet in-home sensors, a wearable device, and an intuitive family app/dashboard. The core product portfolio consists of three main tiers: MySense Everyday (home sensors for routine monitoring), MySense Roam (wearable with fall detection and GPS), and MySense Premium (combining both). Add-on services include MySense Managed (professional installation) and MySense Connect (4G connectivity). The MySense Home Hub connects all devices, and the MySense Family App provides families and care professionals with real-time insights and alerts. All products are supported by a 24/7 Alarm Receiving Centre for fall detection and emergency response.

Differentiator

Problem solved

Functional benefit

Brands

• MySense Everyday: In-home activity sensors for daily routine monitoring with £190.95 upfront cost and £50/month subscription
• MySense Roam
• MySense Premium
• MySense Managed
• MySense Connect

Products and services

• MySense Roam Wrist-worn wearable device with 24/7 fall detection at home and out-of-home, GPS tracking, one-touch emergency alarm, and waterproof design. Connects to a UK-based 24/7 Alarm Receiving Centre and works alongside bedtime/rest, daily routine, and home comfort monitoring. Priced at £194.95 one-off kit cost with a £22/month monitoring subscription. Intended for elderly or vulnerable individuals who spend time outside the home and their family carers.
• MySense Everyday In-home only monitoring kit of wireless activity sensors (toilet sensor, bed pad, bathroom door sensor, seat sensor, front door sensor, tap sensor, fridge door sensor) that monitor daily routines and report deviations from the individual's baseline. UKCA-marked as a Class I medical device and registered with the MHRA. Priced at £190.95 one-off kit cost with a £50/month monitoring subscription. Targeted at families of elderly or vulnerable people primarily based at home.
• MySense Premium Top-tier combination of the MySense Everyday in-home sensor kit with the MySense Roam wearable, providing complete in-home and out-of-home monitoring, fall detection, emergency alarms, and 24/7 Alarm Receiving Centre coverage. Priced at £239.95 one-off kit cost with a £60/month monitoring subscription. Aimed at families seeking comprehensive coverage for a vulnerable relative.
• MySense Managed Professional installation service using trained engineering teams to install MySense sensors and equipment with optimum placement and configuration, removing the burden of self-installation. Priced as a one-time £125 add-on fee. Available to families and care providers who prefer full installation support.
• MySense Connect 4G-enabled connectivity hub with built-in SIM card, providing continuous monitoring for homes without broadband or as a backup during broadband outages. Priced at £12 per month as a subscription add-on. Compatible with all MySense kits for customers needing resilient connectivity.
• MySense Rental Plan Rental option allowing customers to rent the MySense hardware kit with a refundable deposit, billed monthly with one month's notice for cancellation after any minimum contract period, and refund of deposit (less deductions for missing/damaged parts) at end of contract. Available to families who prefer not to purchase the kit outright.

Quantifiable outcome

• 1,296 hospital admissions avoided over a 12-month period across 105 high-risk patients in MPFT NHS frailty care pathways
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core, supporting and minor.

• Midlands Partnership NHS Foundation Trust (MPFT)coreStrategic or Co-development PartnerSince January 2021, MySense has worked in partnership with MPFT to support vulnerable individuals living independently in the community through passive remote monitoring. The partnership integrates MySense insights into the MPFT High Intensity Team's clinical workflows, enabling earlier identification of deterioration and proactive intervention. Over a 12-month deployment with 105 high-risk patients, the partnership delivered 1,296 hospital admissions avoided and £728,352 in estimated bed cost savings.
• Insight UKsupportingTechnology or IntegrationInsight UK is a leading Solutions and Systems Integrator providing expertise in computer hardware, software, and technology services. Their support ensures MySense operates on robust, secure, and scalable technology foundations.
• SCCsupportingTechnology or IntegrationSCC delivers managed IT services that enable the modern workplace. Their expertise strengthens MySense's ability to scale securely, ensuring data protection and resilience across all digital systems.
• ilarnasupportingChannel Partner/ Reseller/ Distributorilarna is a specialist in supporting those needing care. They partner with MySense to extend reach and impact across care services, ensuring individuals and families benefit from tailored support combined with MySense's monitoring technology.
• SureSafesupportingChannel Partner/ Reseller/ DistributorSureSafe is recognised as the UK's leading provider of personal alarms and alarm pendants. Their partnership with MySense combines proactive wellbeing monitoring with rapid emergency response, giving families added peace of mind.
• hubraum / Deutsche TelekomminorStrategic or Co-development PartnerMySense was selected to participate in hubraum's WiFi Sensing Program, an initiative by Deutsche Telekom that brings together pioneering companies developing the future of connected wellbeing technologies. This represents recognition of MySense's innovation in the connected care space.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tunstall Healthcare: UK-based market leader in telecare and PERS solutions, providing home monitoring hardware, alarm receiving centre services, and integrated software to NHS Trusts and local authorities — directly competing with MySense across the same buyer base and product category.
• Appello (Appello Careline): UK provider of digital telecare, PERS, and alarm receiving services for housing associations, local authorities, and NHS commissioners — overlaps with MySense on elderly home monitoring, ARC services, and council/NHS procurement channels.
• Alcuris: UK company offering sensor-based proactive monitoring for older adults living at home, with similar behavioural-baseline analytics and family/professional dashboards — a closely matched product concept to MySense Everyday in the UK frailty and social care market.
• Taking Care (PPP Taking Care): UK personal alarm service provider offering pendant alarms, fall detection, and 24/7 response — a competing PERS option for the same family/carer buyer as MySense Roam, with overlapping distribution into local authority and consumer markets.
• Buddi: UK-based wearable location and falls-monitoring company selling personal safety devices and monitoring services to families, care providers, and local authorities — comparable to MySense Roam on wearable form factor, fall detection, and out-of-home coverage.

Broad incumbents

• Legrand Care (Telecare): Global building infrastructure group whose Telecare/Care division supplies PERS, telecare hubs, and nurse-call systems across Europe — a broader incumbent offering overlapping capabilities to MySense as part of a much wider portfolio.
• VitalConnect: US-based remote patient monitoring company with wearable biosensors and a clinician dashboard — comparable on connected medical device + analytics architecture but oriented to US clinical RPM rather than UK social care and elderly independence.

Regional players

• Everon: Nordic/European provider of digital telecare, alarm receiving, and assisted-living technology platforms serving housing associations, municipalities, and care providers — comparable to MySense in passive monitoring but primarily active in the Nordics.

Emerging players

• Cera Care: UK home-care provider that combines professional carers with technology-enabled monitoring and AI-driven insights — competes with MySense in the social care commissioning segment, with stronger emphasis on care delivery than on sensor hardware.
• Karantis360: UK home-monitoring company using in-home sensors and machine learning to detect changes in elderly routines — a closely comparable sensor-based behavioural analytics proposition to MySense Everyday, also targeting families and care providers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mysense_ai
• LinkedInlinkedin.com/company/mysense

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MySense