Diversified Trust
Diversified Trust is a Memphis-based, 100% employee-owned independent trust company managing $12+ billion in assets for high-net-worth individuals, multi-generation families, foundations, endowments, family offices, and retirement plans across five Southeast US offices.
- Company typePrivate
- Founded1994
- HeadquartersMemphis, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Diversified Trust does
Diversified Trust is an independent, non-depository Tennessee trust company headquartered in Memphis, founded in 1994 and operating across five Southeast regional offices (Memphis, Nashville, Atlanta, Greensboro, Charleston). The firm manages $12+ billion in assets under management on behalf of high-net-worth individuals, multi-generation families, foundations, endowments, family-owned businesses, single-family offices, and corporate retirement plans. It is 100% employee-owned, with no affiliations to outside organizations or parent entities, and holds full trust powers as a regulated alternative to bank and brokerage trust departments.
The firm's product platform encompasses investment management and consulting, Outsourced CIO (OCIO) services for institutional clients, trust and estate administration, family office services, philanthropic advisory, and NextGen financial education programs for younger generations. Differentiated capabilities include an internal Municipal Bond Team that executes bond trades directly for institutional-level pricing, a multi-manager Private Equity platform with negotiated fund fees, and an integrated OCIO platform combining policy, governance, investment management, custody, reporting, and operational services. Client access is delivered through the Black Diamond Performance Reporting portal supplemented by a mobile application.
Diversified Trust generates revenue through recurring, fee-based investment management and advisory services tied to assets under management. The go-to-market is direct advisory — relationship managers and Managing Principals engage clients face-to-face across the regional office network, supported by a content-driven marketing program (blog, white papers, quarterly investment reports, community board participation). Operational governance is reinforced by independent KPMG audits, fiduciary insurance coverage, and a planned leadership succession effective January 1, 2027 that maintains internal continuity.
Diversified Trust firmographics
Firmographics- Name
- Diversified Trust
- Legal name
- Diversified Trust Company, Inc.
- Website
- https://diversifiedtrust.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Diversified Trust is a Memphis-based, 100% employee-owned independent trust company managing $12+ billion in assets for high-net-worth individuals, multi-generation families, foundations, endowments, family offices, and retirement plans across five Southeast US offices.
- Ownership category
- akta.pro rank
Diversified Trust industry classification
Industry- Product category
- Wealth Management and Trust Services
- NAICS
- Portfolio Management and Investment Advice (523940), Trusts, Estates, and Agency Accounts (52592), Trusts, Estates, and Agency Accounts (525920), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Family Office Advisory & Outsourced CIO (OCIO) (FSAAADAC)
- akta.pro secondary industries
- Corporate & Institutional Trust Services (FSAAANAB), Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG), Estate Planning, Trust Structuring & Governance (FSAAADAF), Directed Trust & Trust Advisory Services (FSAAANAK), Private Markets Fund of Funds (PE / VC / Private Credit FoF) (FSAHAKAF)
Keywords
Where Diversified Trust is headquartered
LocationHeadquarters
- HQ city
- Memphis
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Diversified Trust business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Investment Management and Advisory Fees: Fee-based investment management services for high-net-worth individuals, families, institutions, and foundations. Services include investment consulting, portfolio management, and comprehensive wealth management advisory.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Diversified Trust product offering
Product offeringCore offering
Diversified Trust is an independent, employee-owned trust company that delivers fee-based wealth management, trust administration, estate and tax planning, investment management, and Outsourced CIO (OCIO) services. The firm serves high-net-worth individuals, multi-generation families, foundations, endowments, family-owned businesses, single-family offices, retirement plans, and institutions across the Southeastern United States, managing $12+ billion in assets under management through proprietary investment capabilities including an internal Municipal Bond Team and a multi-manager Private Equity platform.
Product overview
Diversified Trust offers a comprehensive wealth management platform combining investment management, trust services, and financial planning. The core offering includes OCIO (Outsourced Chief Investment Officer) services for institutions, wealth planning and investment management for individuals and families, and trust administration services. Add-on capabilities include family office services, NextGen education programs, and philanthropic advisory. Client access is provided through the Black Diamond Performance Reporting portal. The firm manages $12+ billion in assets under management and serves high-net-worth individuals, families, foundations, endowments, and family offices.
Differentiator
Problem solved
Functional benefit
Products and services
- Wealth Planning Services Comprehensive wealth management services for individuals and families, including tailored financial planning, investment management, retirement planning, tax optimization, and family office services.
- Outsourced CIO (OCIO) Services Full-service outsourced chief investment officer offering for institutional clients including policy drafting, investment management execution, performance reporting, custodian management, and fiduciary responsibility.
- Trust Services Fiduciary trust administration including personal trust, estate settlement, legacy trusts, special needs trusts, and philanthropic advisory services.
- Investment Management Goal-oriented investment management with in-house investment professionals, manager selection, portfolio construction, and access to institutional investment managers and solutions.
- NextGen Education Financial literacy and wealth training programs for younger generations to develop financial skills and prepare for wealth management responsibilities.
- Family Office Services Administrative support and non-financial consulting for families requiring comprehensive wealth management beyond traditional trust and investment services.
- Philanthropic Advisory Assistance with creation and management of charitable trusts, donor advised funds, gift annuities, and charitable remainder trusts.
Companies that use Diversified Trust
Customer profileSegments4 records
Ideal customer profiles4 records
Diversified Trust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Diversified Trust partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Diversified Trust competitors and assessment
Company assessmentDirect peers
- Glenmede: Glenmede is an independent, employee-owned investment and wealth management firm serving families, foundations, and endowments with OCIO, trust, and private wealth services — closely matching Diversified Trust's ownership model, OCIO focus, and client mix.
- Bessemer Trust: Bessemer Trust is a leading independent wealth and investment management firm serving ultra-HNW families and institutional clients with OCIO and trust services — a direct competitor in HNW multi-generation wealth management and institutional OCIO.
- Cambridge Associates: Cambridge Associates provides investment consulting and OCIO services to endowments, foundations, and family offices — directly competing in the institutional OCIO and private markets advisory space that Diversified Trust targets.
- Brown Brothers Harriman (Wealth Management): BBH's Wealth Management division provides private banking, trust, investment management, and OCIO for families and institutions, mirroring Diversified Trust's integrated trust, investment, and OCIO offering for HNW and institutional clients.
- CAPTRUST: CAPTRUST is an independent RIA providing investment advisory, retirement plan, and OCIO services to institutions and HNW clients — competing in similar OCIO and retirement plan advisory markets as Diversified Trust.
- Ballentine Partners: Ballentine Partners is an independent, employee-owned wealth management firm offering investment, tax, and family office services to HNW families — closely matching Diversified Trust's private ownership and family-focused service model.
Broad incumbents
- Northern Trust Wealth Management: Northern Trust is a large incumbent offering OCIO, family office, trust, and investment services nationally and globally — overlapping with Diversified Trust across HNW, family office, and institutional OCIO segments, but with much greater scale.
- Wilmington Trust (Wealth Management): Wilmington Trust provides wealth advisory, investment management, and trust services to HNW individuals, families, and institutions — a comparable trust and wealth advisory franchise, though owned by M&T Bank.
- U.S. Trust / Bank of America Private Bank: Bank of America Private Bank (formerly U.S. Trust) is a large incumbent offering trust, investment management, and family office services to HNW clients nationally — competing with Diversified Trust in the HNW trust and wealth planning space.
Emerging players
- Marquette Associates: Marquette Associates is an institutional investment consulting and OCIO firm focused on endowments, foundations, and retirement plans — overlapping with Diversified Trust's institutional OCIO segment but more narrowly specialized.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Diversified Trust social profiles
Digital presenceDiversified Trust compliance and trust
Trust signalCompliance3 records
Diversified Trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diversified Trust leadership team
Management profileNumber of profiles
Profiles18 records
Diversified Trust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diversified Trust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diversified Trust
What does Diversified Trust do?
Diversified Trust is an independent, employee-owned trust company that delivers fee-based wealth management, trust administration, estate and tax planning, investment management, and Outsourced CIO (OCIO) services. The firm serves high-net-worth individuals, multi-generation families, foundations, endowments, family-owned businesses, single-family offices, retirement plans, and institutions across the Southeastern United States, managing $12+ billion in assets under management through proprietary investment capabilities including an internal Municipal Bond Team and a multi-manager Private Equity platform.
Is Diversified Trust a public or private company?
Diversified Trust is a private company. It is classified as management employee owned and is currently operating.
When was Diversified Trust founded?
Diversified Trust was founded in 1994. It employs 101 to 250 people.
Where is Diversified Trust based?
Diversified Trust is headquartered in Memphis, United States, in the North America region.
How does Diversified Trust make money?
One revenue line is on record: investment Management and Advisory Fees.
Who are Diversified Trust's main competitors?
Direct peers on record are Glenmede, Bessemer Trust, Cambridge Associates, Brown Brothers Harriman (Wealth Management), CAPTRUST and Ballentine Partners. Broad incumbents are Northern Trust Wealth Management, Wilmington Trust (Wealth Management) and U.S. Trust / Bank of America Private Bank. Marquette Associates is listed as an emerging player.
Does Diversified Trust have an API?
No public API is recorded for Diversified Trust.
What industry is Diversified Trust in?
Diversified Trust's product category is Wealth Management and Trust Services. Its primary akta.pro industry code is FSAAADAC, Family Office Advisory & Outsourced CIO (OCIO), with a secondary code of FSAAANAB, Corporate & Institutional Trust Services. Its NAICS code is 523940 and its SIC code is 6282.