Roofit.solar
Roofit.solar designs and manufactures building-integrated photovoltaic (BIPV) solar roof systems that replace conventional standing seam metal roofing while generating electricity. It sells through certified installer partners and direct quotes to residential homeowners, heritage buildings, and commercial properties across 28+ countries.
- Company typePrivate
- Founded2016
- HeadquartersTallinn, Estonia
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Roofit.solar does
Roofit.solar (legal entity: Roofit Solar Energy OÜ) is an Estonia-headquartered building-integrated photovoltaics (BIPV) manufacturer founded in 2016. The company designs and produces solar roof modules in which photovoltaic cells are embedded directly into standing seam metal roofing sheets, marketed under the Velario®, Velario® Slim, and NuClick® 2.0 product families. Roofit.solar's positioning targets homeowners and property owners who reject the visual impact of conventional rack-mounted PV panels, as well as heritage and commercial buildings where traditional solar installations are restricted or aesthetically inappropriate. Its product line is complemented by BrightHour®, a smart-home energy management add-on, and a full-service installation offering.
The company's revenue model rests on hardware sales of BIPV modules, project-based professional installation services, and a recurring software/energy management layer (BrightHour). Pricing is quote-based and customized to roof area, project type, and product configuration, with warranties of 10 years on product and 25 years on power output (guaranteeing ≥80% output at year 25). Distribution is channel-led: the company sells through certified regional installer partners in Denmark, Finland, Germany, Austria, and the US, alongside direct website-sourced quote requests processed via a proprietary 3D planning tool (Roofit.app). Customer segments span residential homeowners (primary), heritage and historic buildings, commercial and public institutions (e.g., University of Tartu, National Library of Estonia, Meremeeste Hospital), and architects reached through CPD programs and BIM-model distribution.
Roofit.solar has deployed over 3,000 systems across 28+ countries and exports roughly 95% of its Estonia-made production. It is venture-backed with approximately €12.8M in equity raised across multiple Series A tranches (2021–2023) plus €1.8M in grants, led by BayWa r.e. Energy Ventures and EdgeCap Partners. The company holds a German subsidiary (Roofit Solar Energy GmbH, Berlin) and entered the US market in February 2026 through a partnership with ArcEdge. It has accumulated multiple international design awards (Red Dot 2024 Best of the Best and 2025 Sustainable Design, iF Design Award 2024, German Innovation Award 2024) and was named the fastest-growing solar energy startup in Eastern Europe and the Baltics by Sifted.
Roofit.solar firmographics
Firmographics- Name
- Roofit.solar
- Legal name
- Roofit Solar Energy OÜ
- Website
- https://roofit.solar
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Roofit.solar designs and manufactures building-integrated photovoltaic (BIPV) solar roof systems that replace conventional standing seam metal roofing while generating electricity. It sells through certified installer partners and direct quotes to residential homeowners, heritage buildings, and commercial properties across 28+ countries.
- Ownership category
- akta.pro rank
Roofit.solar industry classification
Industry- Product category
- Solar Roofing Systems
- NAICS
- Solar Electric Power Generation (221114), Roofing Contractors (23816), Roofing Contractors (238160)
- SIC
- Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Solar Roofing & Roof-Mounted PV Systems (IMADAFAO)
- akta.pro secondary industries
- Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ), Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB), Next-Gen Photovoltaics R&D (Perovskite, Tandem, Organic, BIPV Materials) (EUAMAOAA)
Keywords
Where Roofit.solar is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices2 records
Markets served
Roofit.solar business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- BIPV Solar Roof Systems: Sale of building-integrated photovoltaic solar roof modules (Velario, Velario Slim, NuClick). Products are sold as complete roofing solutions that serve as both roofing material and solar energy generation system. Pricing is project-specific based on roof size and specifications.
- Full-Service Installation: The company offers complete solar roof installation services, handling all aspects from system design and technical planning through to permits, inspections, and final installation. This adds professional services revenue to product sales.
- BrightHour Energy Management: Smart home energy management subscription/service that works with the solar roof systems to optimize energy usage, provide monitoring capabilities, and enhance customer value through intelligent energy management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Roofit.solar product offering
Product offeringCore offering
Roofit.Solar manufactures and sells Building-Integrated Photovoltaic (BIPV) solar roof systems that integrate solar cells directly into standing seam metal roofing and click-on modules, creating a 2-in-1 solution that functions as both roofing material and electricity-generating solar system. The product portfolio includes the Velario and Velario Slim standing seam solar roofs, NuClick 2.0 click-on BIPV modules, and the BrightHour smart home energy management add-on. The company also offers full-service solar roof installation covering system design, technical planning, permits, inspections, and final installation.
Product overview
Roofit.Solar offers a portfolio of Building-Integrated Photovoltaic (BIPV) solar roofing products designed for aesthetic integration into building envelopes. The core product lines include the Integrated Solar Roof system, with two main module families: NuClick® 2.0 (click-on solar roof modules) and Velario® (standing seam solar roof system, including Velario Slim variant). These are complemented by the BrightHour® smart home energy management add-on and full-service installation offerings. The product architecture is a platform-plus-modules design where the solar roof modules (NuClick and Velario families) form the core energy-generating infrastructure, with BrightHour providing intelligent energy optimization as an add-on service.
Differentiator
Problem solved
Functional benefit
Brands
- Velario®: Standing seam solar roof system with building-integrated photovoltaic (BIPV) technology
- Velario® Slim
- NuClick®
- NuClick® 2.0
- BrightHour®
Products and services
- Integrated Solar Roof
Quantifiable outcome
- 10% lower carbon footprint compared to conventional PV systems with traditional roofing
- +4 more outcomes
Companies that use Roofit.solar
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Roofit.solar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Roofit.solar partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, minor and regional.
- ArcEdgecoreUS installation partner for Roofit.Solar's first North American installation in Kalamazoo, Michigan. ArcEdge handled the 12.32 kW residential installation using the Velario BIPV system, marking the company's official entry into the US market.
- Agathon SolarminorSubcontracted by ArcEdge for the first US installation in Kalamazoo, Michigan. Agathon Solar performed the physical installation work.
- AllGreen Distribution A/SregionalDanish distributor and installer of Roofit.Solar products. Multiple installations completed including Roskilde Residential House (9.69 kWp) and Tølløse Residential House (13.31 kWp).
- Gare OYregionalFinnish distributor and installer of Roofit.Solar products. Installations include Pello Residential House (12.71 kWp) and Mellunkylä Residential House (4.64 kWp) in Finland.
- Haushaut GmbHregionalGerman distributor and installer of Roofit.Solar products. Completed Cologne Residential Buildings installation (6.03 kWp & 7.23 kWp).
- NimmervollregionalAustrian installation partner. Completed Freistadt Residential Building installation (19.66 kWp) featuring two roofs.
- Climate-KICminorPartner organization shown in company logos. Climate-KIC is Europe's leading climate innovation agency, supporting innovative climate solutions.
- Estonian Green Technology AssociationcoreRoofit.Solar is a member of the Estonian Green Technology Association. Association leadership, including CEO Andres Anijalg, met with Prince William to showcase Estonian green tech innovations.
- SunlyminorEstonian renewable energy company that hosted the meeting between Prince William and Estonian GreenTech leaders including Roofit.Solar at their office in Telliskivi Creative City.
- UP CatalystminorEstonian green tech company that participated alongside Roofit.Solar in the meeting with Prince William to showcase innovative climate technologies.
- SKYCORP TechnologiesminorEstonian green tech company that participated alongside Roofit.Solar in the meeting with Prince William to showcase innovative climate technologies.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
Roofit.solar competitors and assessment
Company assessmentDirect peers
- Tesla Energy (Solar Roof): Tesla's Solar Roof is a direct competitor in the integrated building-integrated photovoltaic (BIPV) roofing category. Both companies sell complete roof-replacement solar systems to homeowners seeking aesthetic solar solutions, and Tesla is the highest-profile player in the segment Roofit.Solar occupies.
- GAF Energy: GAF Energy, a subsidiary of Standard Industries, manufactures Timberline Solar — a nail-on integrated solar roofing shingle. It is one of the closest direct competitors to Roofit.Solar in the BIPV/solar roofing category, with significantly larger manufacturing and distribution scale in North America.
- CertainTeed (Apollo II): CertainTeed offers Apollo II solar roofing products — integrated PV roofing systems that combine with conventional shingles. As a Saint-Gobain brand, it is a major incumbent in residential roofing materials extending into solar roofing, directly comparable to Roofit.Solar's category.
- ML System (Solarglass): Polish company ML System produces Solarglass BIPV products, including integrated photovoltaic glass for buildings. It is one of Europe's most visible BIPV specialists, directly comparable to Roofit.Solar in offering building-integrated solar solutions for premium and commercial applications.
- Viridian Solar: UK-based manufacturer of integrated solar roof panels (SolarTile) designed to blend with slate or tile roofs. Viridian competes most directly with Roofit.Solar in the aesthetic-integrated solar roofing category for residential and heritage UK/European buildings.
Emerging players
- SoliTek: Lithuanian/EU-based manufacturer of BIPV solar modules, including building-integrated products with glass-glass construction. Comparable to Roofit.Solar as a regional European BIPV specialist targeting premium architectural applications.
Broad incumbents
- SunPower (now Maxeon): SunPower / Maxeon is a broad incumbent in premium residential solar panels. While not exclusively BIPV, it competes with Roofit.Solar for the same design-conscious homeowner segment and represents a higher-efficiency, well-funded alternative.
- Hanwha Qcells: Hanwha Qcells is a global tier-1 solar manufacturer offering residential and commercial PV modules and increasingly integrated solutions. As a broad incumbent with massive manufacturing scale, it represents the scale-disadvantaged competitive backdrop Roofit.Solar faces.
- Soltec: Soltec is a global solar energy company focused on utility-scale PV trackers and increasingly distributed solar. It is a broad incumbent that competes in the same renewable energy ecosystem as Roofit.Solar, though primarily at utility rather than BIPV scale.
Others
- S:Flex: S:Flex is a German manufacturer of solar mounting and racking systems for pitched and flat roofs. It is adjacent rather than directly competitive, but addresses the same roof-integrated solar installer channel that Roofit.Solar depends on, and serves as a useful structural comparable for European distributed solar hardware.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Roofit.solar social profiles
Digital presenceRoofit.solar compliance and trust
Trust signalCompliance7 records
Roofit.solar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roofit.solar leadership team
Management profileNumber of profiles
Profiles3 records
Roofit.solar funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roofit.solar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roofit.solar
What does Roofit.solar do?
Roofit.Solar manufactures and sells Building-Integrated Photovoltaic (BIPV) solar roof systems that integrate solar cells directly into standing seam metal roofing and click-on modules, creating a 2-in-1 solution that functions as both roofing material and electricity-generating solar system. The product portfolio includes the Velario and Velario Slim standing seam solar roofs, NuClick 2.0 click-on BIPV modules, and the BrightHour smart home energy management add-on. The company also offers full-service solar roof installation covering system design, technical planning, permits, inspections, and final installation.
Is Roofit.solar a public or private company?
Roofit.solar is a private company. It is classified as venture growth investor backed and is currently operating.
When was Roofit.solar founded?
Roofit.solar was founded in 2016. It employs 101 to 250 people.
Where is Roofit.solar based?
Roofit.solar is headquartered in Tallinn, Estonia, in the Europe region.
How does Roofit.solar make money?
Three revenue lines are on record. BIPV Solar Roof Systems are the primary driver. The others are full-Service Installation and brightHour Energy Management.
Who are Roofit.solar's main competitors?
Direct peers on record are Tesla Energy (Solar Roof), GAF Energy, CertainTeed (Apollo II), ML System (Solarglass) and Viridian Solar. SoliTek is listed as an emerging player. Broad incumbents are SunPower (now Maxeon), Hanwha Qcells and Soltec. S:Flex is listed as an others.
Does Roofit.solar have an API?
No public API is recorded for Roofit.solar.
What industry is Roofit.solar in?
Roofit.solar's product category is Solar Roofing Systems. Its primary akta.pro industry code is IMADAFAO, Solar Roofing & Roof-Mounted PV Systems, with a secondary code of EUACALAJ, Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro). Its NAICS code is 221114 and its SIC code is 2950.