Pebblebrook Hotel Trust
- Company typePublic
- Founded2009
- HeadquartersBethesda, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Pebblebrook Hotel Trust firmographics
Firmographics- Name
- Pebblebrook Hotel Trust
- Legal name
- Pebblebrook Hotel Trust
- Website
- https://pebblebrookhotels.com
- Company type
- Public
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Pebblebrook Hotel Trust industry classification
Industry- Product category
- Upper Upscale Hotel REIT
- SIC
- Real Estate Investment Trusts (6798), Hotels & Motels (7011)
- akta.pro primary industry
- Golf & Leisure Full-Service Hotels (THAGAAAH)
Keywords
Where Pebblebrook Hotel Trust is headquartered
LocationHeadquarters
- HQ city
- Bethesda
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pebblebrook Hotel Trust business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Others
Revenue model
- Hotel Ownership and Operations: Pebblebrook Hotel Trust generates revenue primarily through owning and operating upper upscale and luxury full-service hotels and resorts in major U.S. gateway cities and resort destinations. Revenue is derived from room rentals, food and beverage operations, and other hotel services. As a REIT, the company distributes a significant portion of taxable income as dividends to shareholders.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Pebblebrook Hotel Trust product offering
Product offeringCore offering
Pebblebrook Hotel Trust is a publicly traded REIT that owns and invests in upper upscale, full-service hotel and resort properties located in or near urban markets in major U.S. gateway cities. The company generates revenue through ownership of approximately 44 hotels with 11,052 rooms across 13 U.S. markets, with properties operated by third-party hotel management companies under major brands (Marriott, Hilton, Hyatt, Kimpton, Viceroy) and as independent lifestyle boutique hotels.
Product overview
Pebblebrook Hotel Trust operates as a publicly traded REIT owning approximately 44 upper-upscale and luxury hotels across 13 U.S. markets. The company's product portfolio consists primarily of its owned hotel properties, which include both branded hotels (operating under Marriott, Hilton, Hyatt, Kimpton, Viceroy, and other major brand affiliations) and independent boutique properties. The flagship proprietary offering is the Curator Hotel & Resort Collection, a branded program that provides independent lifestyle hotels with shared services, marketing support, technology access, and operational benefits while maintaining their unique identities. The portfolio spans urban gateway markets (San Francisco, Boston, Chicago, Washington DC, Los Angeles) and resort destinations (Key West, Naples, Jekyll Island).
Differentiator
Problem solved
Functional benefit
Brands
- Curator Hotel & Resort Collection: A distinct collection of small brands and independent lifestyle hotels and resorts worldwide, founded by Pebblebrook Hotel Trust and a group of industry-leading hotel operators.
- Unofficial Z Collection
Products and services
- Pebblebrook Hotel Portfolio A portfolio of approximately 44 upper upscale and luxury hotels and resorts with 11,052 rooms located across 13 U.S. markets, including branded properties under Marriott, Hilton, Hyatt, Kimpton, and Viceroy, as well as independent boutique hotels. Properties are located in major gateway cities and resort destinations and are operated by third-party hotel management companies.
- Curator Hotel & Resort Collection A proprietary collection of independent boutique and lifestyle hotels founded by Pebblebrook Hotel Trust and industry-leading hotel operators. Provides member hotels with access to shared program offerings including marketing support, operational services, technology tools, and revenue enhancement while preserving each hotel's unique character. Founding operator members include Davidson Hospitality Group, Noble House Hotels & Resorts, Sage Hospitality Group, Springboard Hospitality, and Viceroy Hotels & Resorts.
- Unofficial Z Collection Pebblebrook's branded independent hotel collection comprising Hotel Zags, Hotel Zena, Hotel Zephyr, Hotel Zeppelin, Hotel Zelos, and Hotel Zetta. Targets travelers seeking distinctive lifestyle accommodations within Pebblebrook's owned portfolio.
Quantifiable outcome
- Q1 2026 same-property hotel EBITDA increased 27.6% to $82.2 million
- +3 more outcomes
Companies that use Pebblebrook Hotel Trust
Customer profileSegments2 records
Ideal customer profiles2 records
Pebblebrook Hotel Trust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Pebblebrook Hotel Trust partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Canary TechnologiescoreCurator Hotel & Resort Collection (founded by Pebblebrook) announced a strategic partnership with Canary Technologies to provide AI-powered guest management tools to member hotels through the Preferred Vendor Program. Canary's platform offers omnichannel AI communications, digital check-in and mobile key solutions, revenue-generating upsell tools, and smart checkout features, serving over 20,000 properties across more than 100 countries. Pebblebrook is implementing the technology as part of its focus on improving guest experience and operating efficiency.
- Curator Hotel & Resort CollectioncoreCurator Hotel & Resort Collection is a distinct collection of small brands and independent lifestyle hotels and resorts worldwide, founded by Pebblebrook Hotel Trust and a group of industry-leading hotel operators. Founding members include Davidson Hospitality Group, Noble House Hotels & Resorts, Sage Hospitality Group, Springboard Hospitality, and Viceroy Hotels & Resorts. Curator provides lifestyle hotels and resorts access to program offerings to enhance the guest experience, improve employee engagement, provide marketing support, and drive incremental revenue.
Scale indicators10 records
Recent moves10 records
Expansion highlights5 records
Pebblebrook Hotel Trust competitors and assessment
Company assessmentDirect peers
- Host Hotels & Resorts: The largest U.S. lodging REIT (NASDAQ: HST), focused on luxury and upper-upscale full-service hotels in urban and resort markets. Closely comparable to Pebblebrook in property type, brand mix, and gateway-city strategy.
- Park Hotels & Resorts: Upper-upscale and luxury urban hotel REIT (NYSE: PK) spun out from Hilton, with a portfolio heavily concentrated in gateway markets similar to Pebblebrook's San Francisco, Boston, and DC exposure.
- Sunstone Hotel Investors: Upper-upscale and luxury urban hotel REIT (NYSE: SHO) operating long-term franchise agreements with major brands. Directly comparable in property positioning and operational model to Pebblebrook.
- DiamondRock Hospitality: U.S. lodging REIT (NASDAQ: DRH) owning 36 lifestyle-driven urban and resort hotels under major brands and independents. Similar brand-mix philosophy and gateway-city focus as Pebblebrook.
- RLJ Lodging Trust: Urban-focused upper-upscale lodging REIT (NYSE: RLJ) with a portfolio concentrated in major U.S. markets. Operates under similar third-party management agreements with Marriott, Hilton, and Hyatt.
- Xenia Hotels & Resorts: Upper-upscale and luxury hotel REIT (NYSE: XHR) with a portfolio of group-oriented and transient hotels in top U.S. markets. Comparable in brand affiliations and asset management approach to Pebblebrook.
- Apple Hospitality REIT: U.S. lodging REIT (NYSE: APLE) focused on upscale and luxury rooms under Marriott, Hilton, and Hyatt flags. Slightly more select-service leaning but a relevant peer for branded hotel REIT benchmarking.
- Hersha Hospitality Trust: Boutique and lifestyle hotel REIT (NYSE: HT) operating independent and soft-branded properties in urban gateway markets. Overlaps with Pebblebrook's independent and Curator-branded portfolio strategy.
Broad incumbents
- Marriott International: World's largest hotel franchisor and operator (NASDAQ: MAR), which serves as both a major brand partner and operator for many Pebblebrook properties. Relevant as a counterparty and as a benchmark for industry-wide operating economics.
- Hilton Worldwide: Major global hotel franchisor (NYSE: HLT) and operator under whose brands Pebblebrook runs numerous properties. Comparable as a strategic counterparty and as a proxy for industry-wide upper-upscale demand trends.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Pebblebrook Hotel Trust social profiles
Digital presencePebblebrook Hotel Trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pebblebrook Hotel Trust leadership team
Management profileNumber of profiles
Profiles10 records
Pebblebrook Hotel Trust subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pebblebrook Hotel Trust funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pebblebrook Hotel Trust M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pebblebrook Hotel Trust
What does Pebblebrook Hotel Trust do?
Pebblebrook Hotel Trust is a publicly traded REIT that owns and invests in upper upscale, full-service hotel and resort properties located in or near urban markets in major U.S. gateway cities. The company generates revenue through ownership of approximately 44 hotels with 11,052 rooms across 13 U.S. markets, with properties operated by third-party hotel management companies under major brands (Marriott, Hilton, Hyatt, Kimpton, Viceroy) and as independent lifestyle boutique hotels.
Is Pebblebrook Hotel Trust a public or private company?
Pebblebrook Hotel Trust is a public company. It is classified as public and is currently operating.
When was Pebblebrook Hotel Trust founded?
Pebblebrook Hotel Trust was founded in 2009. It employs 51 to 100 people.
Where is Pebblebrook Hotel Trust based?
Pebblebrook Hotel Trust is headquartered in Bethesda, United States, in the North America region.
How does Pebblebrook Hotel Trust make money?
One revenue line is on record: hotel Ownership and Operations.
Who are Pebblebrook Hotel Trust's main competitors?
Direct peers on record are Host Hotels & Resorts, Park Hotels & Resorts, Sunstone Hotel Investors, DiamondRock Hospitality, RLJ Lodging Trust, Xenia Hotels & Resorts, Apple Hospitality REIT and Hersha Hospitality Trust. Broad incumbents are Marriott International and Hilton Worldwide.
Does Pebblebrook Hotel Trust have an API?
No public API is recorded for Pebblebrook Hotel Trust.
What industry is Pebblebrook Hotel Trust in?
Pebblebrook Hotel Trust's product category is Upper Upscale Hotel REIT. Its primary akta.pro industry code is THAGAAAH, Golf & Leisure Full-Service Hotels. Its SIC code is 6798.