Pebblebrook Hotel Trust

Name

Pebblebrook Hotel Trust

Legal name

Pebblebrook Hotel Trust

Website

https://pebblebrookhotels.com

Company type

Public

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Upper Upscale Hotel REIT

SIC

Real Estate Investment Trusts (6798), Hotels & Motels (7011)

akta.pro primary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

Keywords

• Hotel REIT
• Upper upscale hotels
• Lifestyle hotel portfolio
• Urban gateway markets
• Hotel real estate investment

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Hotel Ownership and Operations: Pebblebrook Hotel Trust generates revenue primarily through owning and operating upper upscale and luxury full-service hotels and resorts in major U.S. gateway cities and resort destinations. Revenue is derived from room rentals, food and beverage operations, and other hotel services. As a REIT, the company distributes a significant portion of taxable income as dividends to shareholders.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Pebblebrook Hotel Trust is a publicly traded REIT that owns and invests in upper upscale, full-service hotel and resort properties located in or near urban markets in major U.S. gateway cities. The company generates revenue through ownership of approximately 44 hotels with 11,052 rooms across 13 U.S. markets, with properties operated by third-party hotel management companies under major brands (Marriott, Hilton, Hyatt, Kimpton, Viceroy) and as independent lifestyle boutique hotels.

Product overview

Pebblebrook Hotel Trust operates as a publicly traded REIT owning approximately 44 upper-upscale and luxury hotels across 13 U.S. markets. The company's product portfolio consists primarily of its owned hotel properties, which include both branded hotels (operating under Marriott, Hilton, Hyatt, Kimpton, Viceroy, and other major brand affiliations) and independent boutique properties. The flagship proprietary offering is the Curator Hotel & Resort Collection, a branded program that provides independent lifestyle hotels with shared services, marketing support, technology access, and operational benefits while maintaining their unique identities. The portfolio spans urban gateway markets (San Francisco, Boston, Chicago, Washington DC, Los Angeles) and resort destinations (Key West, Naples, Jekyll Island).

Differentiator

Problem solved

Functional benefit

Brands

• Curator Hotel & Resort Collection: A distinct collection of small brands and independent lifestyle hotels and resorts worldwide, founded by Pebblebrook Hotel Trust and a group of industry-leading hotel operators.
• Unofficial Z Collection

Products and services

• Pebblebrook Hotel Portfolio A portfolio of approximately 44 upper upscale and luxury hotels and resorts with 11,052 rooms located across 13 U.S. markets, including branded properties under Marriott, Hilton, Hyatt, Kimpton, and Viceroy, as well as independent boutique hotels. Properties are located in major gateway cities and resort destinations and are operated by third-party hotel management companies.
• Curator Hotel & Resort Collection A proprietary collection of independent boutique and lifestyle hotels founded by Pebblebrook Hotel Trust and industry-leading hotel operators. Provides member hotels with access to shared program offerings including marketing support, operational services, technology tools, and revenue enhancement while preserving each hotel's unique character. Founding operator members include Davidson Hospitality Group, Noble House Hotels & Resorts, Sage Hospitality Group, Springboard Hospitality, and Viceroy Hotels & Resorts.
• Unofficial Z Collection Pebblebrook's branded independent hotel collection comprising Hotel Zags, Hotel Zena, Hotel Zephyr, Hotel Zeppelin, Hotel Zelos, and Hotel Zetta. Targets travelers seeking distinctive lifestyle accommodations within Pebblebrook's owned portfolio.

Quantifiable outcome

• Q1 2026 same-property hotel EBITDA increased 27.6% to $82.2 million
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Partnerships

Two partnerships are on record, tiered core.

• Canary TechnologiescoreTechnology or Integration · 15 June 2026Curator Hotel & Resort Collection (founded by Pebblebrook) announced a strategic partnership with Canary Technologies to provide AI-powered guest management tools to member hotels through the Preferred Vendor Program. Canary's platform offers omnichannel AI communications, digital check-in and mobile key solutions, revenue-generating upsell tools, and smart checkout features, serving over 20,000 properties across more than 100 countries. Pebblebrook is implementing the technology as part of its focus on improving guest experience and operating efficiency.
• Curator Hotel & Resort CollectioncoreStrategic or Co-development PartnerCurator Hotel & Resort Collection is a distinct collection of small brands and independent lifestyle hotels and resorts worldwide, founded by Pebblebrook Hotel Trust and a group of industry-leading hotel operators. Founding members include Davidson Hospitality Group, Noble House Hotels & Resorts, Sage Hospitality Group, Springboard Hospitality, and Viceroy Hotels & Resorts. Curator provides lifestyle hotels and resorts access to program offerings to enhance the guest experience, improve employee engagement, provide marketing support, and drive incremental revenue.

Scale indicators10 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Host Hotels & Resorts: The largest U.S. lodging REIT (NASDAQ: HST), focused on luxury and upper-upscale full-service hotels in urban and resort markets. Closely comparable to Pebblebrook in property type, brand mix, and gateway-city strategy.
• Park Hotels & Resorts: Upper-upscale and luxury urban hotel REIT (NYSE: PK) spun out from Hilton, with a portfolio heavily concentrated in gateway markets similar to Pebblebrook's San Francisco, Boston, and DC exposure.
• Sunstone Hotel Investors: Upper-upscale and luxury urban hotel REIT (NYSE: SHO) operating long-term franchise agreements with major brands. Directly comparable in property positioning and operational model to Pebblebrook.
• DiamondRock Hospitality: U.S. lodging REIT (NASDAQ: DRH) owning 36 lifestyle-driven urban and resort hotels under major brands and independents. Similar brand-mix philosophy and gateway-city focus as Pebblebrook.
• RLJ Lodging Trust: Urban-focused upper-upscale lodging REIT (NYSE: RLJ) with a portfolio concentrated in major U.S. markets. Operates under similar third-party management agreements with Marriott, Hilton, and Hyatt.
• Xenia Hotels & Resorts: Upper-upscale and luxury hotel REIT (NYSE: XHR) with a portfolio of group-oriented and transient hotels in top U.S. markets. Comparable in brand affiliations and asset management approach to Pebblebrook.
• Apple Hospitality REIT: U.S. lodging REIT (NYSE: APLE) focused on upscale and luxury rooms under Marriott, Hilton, and Hyatt flags. Slightly more select-service leaning but a relevant peer for branded hotel REIT benchmarking.
• Hersha Hospitality Trust: Boutique and lifestyle hotel REIT (NYSE: HT) operating independent and soft-branded properties in urban gateway markets. Overlaps with Pebblebrook's independent and Curator-branded portfolio strategy.

Broad incumbents

• Marriott International: World's largest hotel franchisor and operator (NASDAQ: MAR), which serves as both a major brand partner and operator for many Pebblebrook properties. Relevant as a counterparty and as a benchmark for industry-wide operating economics.
• Hilton Worldwide: Major global hotel franchisor (NYSE: HLT) and operator under whose brands Pebblebrook runs numerous properties. Comparable as a strategic counterparty and as a proxy for industry-wide upper-upscale demand trends.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PebblebrookPEB
• Facebookfacebook.com/587250131293150
• LinkedInlinkedin.com/company/pebblebrook-hotel-trust

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pebblebrook Hotel Trust