What Base does

Base (Base Social Inc.) operates an application-based membership social club targeting accomplished adults aged roughly 35-70 who seek depth and authentic connection beyond networking events or cocktail parties. Members are admitted via a curated review process that balances archetypes (Explorer, Builder, Artist, Healer, Alchemist, Scholar) and backgrounds across cities, with each city throttled on new admissions to preserve community quality. The core product is access to three event formats hosted at partner venues across multiple US cities: Circles (intimate gatherings of about eight with themed discussion prompts), Experiences (curated activities such as tastings, workshops, art tours, and wellness sessions), and Socials (larger community gatherings). A proprietary member matching algorithm, refined through post-event feedback, recommends events and compatible members based on preferences, industries, and archetypes, and members interact through a dedicated mobile application that handles reservations, communication, and event discovery.

The company monetizes primarily through tiered subscription memberships (monthly, quarterly, annual) with optional pauses, supplemented by experience-level fees, non-refundable guest tickets, and small transaction fees for pauses and no-shows. GTM is community-led: applications are reviewed personally by the Base team, growth is driven by word-of-mouth and referrals, and marketing relies on organic social channels (LinkedIn, Instagram, X), email via Customer.io, and Meta advertising with Meta Pixel attribution. Tech stack includes Stripe for payments, Google Analytics and Meta Pixel for analytics, Customer.io for lifecycle messaging, and a native mobile app on iOS and Android; AI is limited to a recommendation/matching layer rather than foundational models. Base is incorporated in Florida, headquartered in Miami, and has raised approximately $2 million across a 2023 seed round and a 2024 follow-on.

Name

Base

Legal name

Base Social Inc.

Website

https://base.club

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Base is a Miami-based, application-only membership social club that curates intimate Circles, curated Experiences, and larger Socials at partner venues across US cities, matching accomplished adults aged 35-70 through a feedback-driven recommendation system and a dedicated mobile app.

Ownership category

akta.pro rank

Product category

Social Club & Membership Community

NAICS

Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Private Memberships & Invitation-Only Experiences (HSACAMAL)

akta.pro secondary industry

Interest-Based Communities & Forums (BPAMABAC)

Keywords

• Membership club
• Curated social events
• Member matching platform
• Exclusive community
• In-person experiences

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Recurring subscription fees for membership access. Offered in Monthly, Quarterly, and Annual tiers with different pause and extension terms. Membership grants access to the app, curated events, and member matching.
2. Experience Fees: Additional fees charged for certain Experiences separate from base membership. Pricing varies by event type and is not included in membership fee.
3. Guest Tickets: Non-transferable, non-refundable tickets for guests to attend specific Experiences. Priced per the Guest Policy.
4. Membership Pause Fees: Fees charged for elective membership pauses: $25 for first pause, $50 for second pause per calendar year. Hardship pauses are free.
5. No-Show Fees: $25 fee charged when a member fails to attend a reserved Experience without proper cancellation (72+ hours notice required).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Base is an application-gated membership club for accomplished adults that delivers curated in-person social experiences through three core event formats: Circles (intimate dinners of approximately eight members), Experiences (discovery-focused gatherings such as tastings, workshops, and tours), and Socials (larger community events). Membership includes access to a proprietary AI-based member matching system, a mobile app for reservations and communication, and exclusive Base+ perks such as luxury gym and airport lounge discounts.

Product overview

Base operates as a unified social club platform offering membership-based access to curated in-person experiences. The core offering comprises a membership program with tiered billing options (monthly, quarterly, annual) that grants access to three main event formats: Circles (small intimate dinners), Experiences (discovery-focused activities), and Socials (larger community gatherings). The platform is supported by a mobile application for reservations, communication, and member matching, plus an exclusive Base+ perks program. Members are matched to events based on preferences and archetypes through a recommendation system.

Differentiator

Problem solved

Functional benefit

Products and services

• Base Membership A subscription membership for accomplished adults aged 21+ seeking intellectual engagement and meaningful in-person connection. Grants access to the Base mobile app, curated events, the matching system, and Base+ perks.
• Circles Intimate gatherings of approximately eight members at curated venues, designed for deeper conversation about ideas, life, and passions, with themed prompts to guide discussion beyond small talk.
• Experiences Curated in-person events including tastings, workshops, art tours, wellness activities, cultural tours, and one-off events designed to spark connection by inviting members to try something new.
• Socials Larger community gatherings where members who've met at smaller Circles and Experiences come together, with good drinks, great rooms, and easy energy.
• Base Mobile App A mobile application licensed to members for personal, non-commercial use to manage reservations, access the event calendar, browse experiences, message other members, and use Member matching functionality.
• Base+ Perks An exclusive perks program included with Base membership that offers benefits such as luxury gym discounts and airport lounge access.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Partner VenuescoreOthersIndependent venues (galleries, restaurants, studios, cultural venues) that host Base Experiences. Members are drawn to spaces that invite dialogue, imagination, and depth. Venues provide the physical setting for Circles, Socials, and Experiences.
• Cultural Producers and Experience DesignersminorStrategic or Co-development PartnerCollaborators who co-create immersive events with Base, bringing people together through dialogue, discovery, and shared moments. These partners elevate experiences and help craft unique event formats.
• Scholars, Educators, Creators, and InnovatorsminorOthersTalent partners who share their expertise at Base Experiences. These individuals inspire members through ideas that challenge, engage, and invite reflection.
• StripecoreTechnology or IntegrationThird-party payment processor handling all payment transactions. Collects, transmits, and stores payment card information in accordance with its own privacy and security practices. Base does not store full payment card information.
• Meta Platforms (Facebook/Instagram)minorGTM or Marketing PartnerMeta Pixel tracking on base.club website measures advertising campaign performance. Base shares limited information about visitor interactions with Meta for advertising attribution purposes.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Soho House: Soho House is the global benchmark for paid private membership clubs for creative/accomplished professionals, with dozens of houses worldwide. It is comparable to Base as a larger, established incumbent operating a similar curated membership + event-based social model, but at much greater scale and with physical clubhouses.
• The Ned: The Ned operates private members' clubs combined with hotels and restaurants in major global cities. It overlaps with Base on the curated, paid-membership social club model, though at much greater scale and with a hospitality/hotel core.
• Aman Club: Aman operates ultra-luxury resort and residential properties with member-style privileges and curated experiences for ultra-high-net-worth clientele. It is comparable to Base as a premium, curated social/club experience for accomplished individuals, though at the very top end of the price spectrum.

Direct peers

• NeueHouse: NeueHouse operates private membership workspaces and social programming for creatives and entrepreneurs in select US cities. It is directly comparable to Base as a curated, membership-driven community offering in-person programming for accomplished individuals, though with a stronger workspace component.
• Quinn: Quinn is a members-only social and dating platform for accomplished professionals with curated events in major US cities. It overlaps directly with Base in target demographic (accomplished 30+ adults), curated-event format, and application-based membership model.
• Spring Place: Spring Place operates private members' clubs in NYC, LA, and London, offering curated social and cultural programming for accomplished professionals. It is comparable to Base in offering membership-based curated experiences for a similar demographic, though with a more workspace-centric format.
• The Wing: The Wing was a women-focused membership social club offering curated events and workspaces across major US cities before its closure. It remains a relevant reference point for Base as a comparable curated-membership model with similar programming and target of accomplished professionals.
• Casa Cipriani: Casa Cipriani operates private members' clubs and event programming for an upscale, accomplished demographic in NYC, Miami, and other cities. It is comparable to Base in offering curated membership-based social experiences for high-net-worth individuals, though with a more hospitality-driven concept.
• Just (formerly Just): Just is a private members' club in Los Angeles offering curated events, dinners, and social programming for accomplished professionals. It is directly comparable to Base in operating a curated, application-based membership club with intimate dinner-style events.
• Chief: Chief is a private membership network for senior executive women offering curated events, peer groups, and content. It is comparable to Base in applying a curated, paid-membership model with curated in-person programming targeted at accomplished professionals, though with a different demographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/joinbaseclub
• LinkedInlinkedin.com/company/baseclub
• Instagraminstagram.com/base.irl?igshid=MzRlODBiNWFlZA==

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Base