VerifyMy
VerifyMy is a London-based B2B safety technology provider that offers API-delivered age verification, age estimation, identity verification, and content moderation solutions to enterprise platforms in regulated industries including social media, adult entertainment, online marketplaces, and gaming.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What VerifyMy does
VerifyMy (VerifyMy Limited) is a London-based B2B safety technology provider founded in 2019 that builds age verification, age estimation, identity verification, and content moderation solutions for online platforms operating in regulated industries. The company operates two core product lines: VerifyMyAge, which offers multiple age assurance methods including a proprietary email-based age estimation method invented by VerifyMy and certified to EAL level 3 by the Age Check Certification Scheme, facial age estimation, government-issued ID verification with face matching, credit card, mobile phone number, and name/address checks; and VerifyMyContent, which combines AI and machine learning with a global network of human moderators to review user-generated content, verify content provider identity and consent, moderate live streaming, and manage complaint resolution.
The platform is delivered exclusively to business customers via a single API integration (documented at docs.verifymyage.com), with a named eBay-specific integration and dedicated enterprise onboarding. Pricing is contract-based on a 36-month initial term with annual renewal, billed in advance, and not publicly disclosed. VerifyMy is ISO 27001 certified (A-LIGN), ISO/IEC 27566-1:2025 certified for age assurance (ACCS), PAS 1296:2018 certified, GDPR compliant, and KJM approved by the German media regulator; Ofcom has classified its email-based and facial age estimation methods as 'highly effective' under the UK Online Safety Act.
The company serves enterprise customers across social media (YouTube/Google, Kik), adult entertainment (Aylo/Pornhub), online marketplaces (eBay, Toolstation), online gaming, online dating, and streaming, as well as consumer brands with age-restricted products (Camden Town Brewery, Carter & Prince). It operates across 195 countries with 35 million+ users verified and a 95% verification success rate. VerifyMy is privately held, raised £5 million in angel funding in September 2023 led by Marijn Muyser (founder of Booking.com), and is led by founding CEO Ryan Shaw and co-CEO Michal Karnibad.
VerifyMy firmographics
Firmographics- Name
- VerifyMy
- Legal name
- VerifyMy Limited
- Website
- https://verifymy.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- VerifyMy is a London-based B2B safety technology provider that offers API-delivered age verification, age estimation, identity verification, and content moderation solutions to enterprise platforms in regulated industries including social media, adult entertainment, online marketplaces, and gaming.
- Ownership category
- akta.pro rank
VerifyMy industry classification
Industry- Product category
- Age Verification & Content Moderation Software
- NAICS
- Investigation and Personal Background Check Services (561611), Testing Laboratories and Services (541380)
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Identity, Address & Reference Verification (BPAKAEAJ)
- akta.pro secondary industry
- Identity Verification (IDV) & Document Verification (FSAMALAE)
Keywords
Where VerifyMy is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
VerifyMy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Age verification and estimation services (B2B SaaS): VerifyMy provides age assurance solutions to business customers (platforms, websites, online services) on a subscription or usage basis, with API integration enabling platforms to embed age checks into account creation or checkout flows. Revenue is derived from per-verification fees or contractual subscription arrangements with enterprise clients. The company operates exclusively for business customers as per its terms of sale.
- Identity verification and content moderation services: Identity verification and content moderation services sold to platforms that need to verify content uploaders and moderate user-generated content prior to publication. Services include content provider verification, participant consent verification, live streaming moderation, complaint resolution, and quality control. Provided under a 36-month initial term contract with annual renewal terms, priced per the applicable payment schedule.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with API access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
VerifyMy product offering
Product offeringCore offering
VerifyMy provides B2B age verification, age estimation, identity verification, and content moderation solutions delivered through an API platform. Its two core product lines—VerifyMyAge and VerifyMyContent—enable online platforms to verify user age via multiple methods (email, facial estimation, government ID, credit card, mobile, name/address), moderate user-generated content with AI plus human reviewers, and comply with regulations such as the UK Online Safety Act, EU Digital Services Act, and California Children's Code.
Product overview
VerifyMy is a safety technology provider offering two core product lines: VerifyMyAge (age verification and estimation) and VerifyMyContent (identity verification and content moderation). The platform provides a comprehensive suite of age assurance methods including email-based age checks (proprietary technology invented by VerifyMy), facial age estimation, government-issued ID verification, credit card authentication, mobile phone verification, and name/address verification. The content moderation suite includes automated content provider verification, participant consent management, live streaming moderation, complaint resolution, and quality control with human expert review. All solutions are powered by privacy-preserving AI models and designed to integrate seamlessly into platforms without adding user friction. The company operates globally in 195 countries with over 35 million users verified and a 95% success rate.
Differentiator
Problem solved
Functional benefit
Brands
- VerifyMyAge: Age verification and age estimation platform offering multiple verification methods including email-based age checks, facial age estimation, government-issued ID verification, credit card checks, name and address verification, and mobile phone number verification.
- VerifyMyContent
Products and services
- VerifyMyAge
Quantifiable outcome
- 35 million+ users verified globally
- +4 more outcomes
Companies that use VerifyMy
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles6 records
VerifyMy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature10 records
VerifyMy partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- AI-Free CertminorVerify My Writing partnered with AI-Free Cert to provide creators with verifiable credentials of authenticity for their work, addressing issues related to AI-generated content and verifying originality. This is a partnership involving VerifyMy's writing authenticity product.
- Age Check Certification Scheme (ACCS)coreVerifyMy's age assurance solution was certified by ACCS against the ACCS 1:2025 Technical Requirements for Age Assurance Systems, incorporating the ISO 27566-1 international standard. ACCS provides independent certification and testing of age assurance systems.
- A-LIGNcoreA-LIGN is the certification body that issued VerifyMy's ISO 27001 certification (certificate number ISMS-KY-11920) for information security management.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
VerifyMy competitors and assessment
Company assessmentEmerging players
- Persona: Configurable identity verification platform extending into age assurance and trust-and-safety use cases. Comparable to VerifyMy in serving marketplaces and online platforms but with a broader identity attribute focus.
- Veriff: Identity verification provider with document, biometric and age estimation capabilities serving marketplaces, mobility and fintech. Overlaps with VerifyMy's government ID verification method and platform-based integration model.
Direct peers
- Yoti: UK-based digital identity provider offering age verification, age estimation and reusable ID solutions. Yoti is the closest direct competitor to VerifyMy, targeting the same regulated verticals (social media, adult content, e-commerce) with overlapping product methods including facial age estimation.
- AgeChecker.Net: Specialist age verification provider focused on age-restricted e-commerce and online gaming. Overlaps directly with VerifyMy's marketplace and gaming customer segments and competes on similar API-first integration.
- 1account: UK-based age verification and eKYC provider serving regulated online gambling, gaming and adult content verticals. Directly competes with VerifyMy in the UK Online Safety Act compliance market with comparable certified age-assurance methods.
- Age Verification Services (AVS): UK age verification specialist serving adult content, gaming and e-commerce customers under UK OSA and similar frameworks. Directly comparable in regulated European markets where VerifyMy is certified.
Broad incumbents
- Jumio: Large-scale identity verification incumbent offering IDV, KYC and AML with emerging age-assurance capabilities. Competes with VerifyMy on enterprise ID verification but operates a much broader portfolio across financial services and fintech.
- Onfido (Entrust): Global identity verification provider, now part of Entrust, offering document and biometric verification with age estimation features. Overlaps with VerifyMy's government ID and face match methods but serves a broader regulated customer base.
- ID.me: US-focused digital identity network providing identity and age verification at scale to government and commercial clients. A broader incumbent in regulated identity with comparable age-assurance use cases for restricted content and benefits.
- AU10TIX: Identity verification and age estimation provider serving financial services, gaming and online platforms globally. Directly comparable technology overlap (document verification, facial age estimation) with VerifyMy but at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
VerifyMy social profiles
Digital presenceVerifyMy compliance and trust
Trust signalCompliance6 records
VerifyMy financial estimates
Financial estimateRevenue estimate
Valuation estimate
VerifyMy leadership team
Management profileNumber of profiles
Profiles4 records
VerifyMy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VerifyMy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VerifyMy
What does VerifyMy do?
VerifyMy provides B2B age verification, age estimation, identity verification, and content moderation solutions delivered through an API platform. Its two core product lines—VerifyMyAge and VerifyMyContent—enable online platforms to verify user age via multiple methods (email, facial estimation, government ID, credit card, mobile, name/address), moderate user-generated content with AI plus human reviewers, and comply with regulations such as the UK Online Safety Act, EU Digital Services Act, and California Children's Code.
Is VerifyMy a public or private company?
VerifyMy is a private company. It is classified as venture growth investor backed and is currently operating.
When was VerifyMy founded?
VerifyMy was founded in 2019. It employs 51 to 100 people.
Where is VerifyMy based?
VerifyMy is headquartered in London, United Kingdom, in the Europe region.
How does VerifyMy make money?
Two revenue lines are on record. Age verification and estimation services (B2B SaaS) is the primary driver. The others are identity verification and content moderation services.
Who are VerifyMy's main competitors?
Emerging players on record are Persona and Veriff. Direct peers are Yoti, AgeChecker.Net, 1account and Age Verification Services (AVS). Broad incumbents are Jumio, Onfido (Entrust), ID.me and AU10TIX.
Does VerifyMy have an API?
Yes. VerifyMy offers an API for age verification and identity verification services. The API enables platforms to integrate age assurance and content moderation solutions. Documentation available at docs.verifymyage.com. eBay integration is specifically mentioned as an API integration use case. Developer documentation is at docs.verifymyage.com.
What industry is VerifyMy in?
VerifyMy's product category is Age Verification & Content Moderation Software. Its primary akta.pro industry code is BPAKAEAJ, Identity, Address & Reference Verification, with a secondary code of FSAMALAE, Identity Verification (IDV) & Document Verification. Its NAICS code is 561611 and its SIC code is 8734.