Moon-X
Moon-X is a Tokyo-based consulting firm founded in 2019 that serves as a launchpad for brands and entrepreneurs through co-creative M&A, partnering with major Japanese financial institutions to fund brand growth, human resources, and overseas expansion.
- Company typePrivate
- Founded2019
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Moon-X does
Moon-X (MOON-X株式会社) is a Tokyo-headquartered, privately held consulting firm founded in 2019 by Susumu Hasegawa (Co-founder & CEO) and Masashi Enya (Co-founder & CTO). The company positions itself as a "launch pad for brands and people," operating a co-creative M&A model that pairs brands with communities and manufacturing partners to drive growth, talent expansion, and overseas scaling. Rather than executing discrete M&A advisory mandates, Moon-X embeds itself as an operating partner, supporting brand empowerment end-to-end through partnerships and capital support.
The firm's go-to-market is structurally tied to a deep Japanese institutional investor base, including JAFCO, Nomura Spark S Investment, SMBC Venture Capital, Japan M&A Center, Mitsubishi UFJ Capital, SBI Investment, Sumitomo Mitsui Banking, Japan Post Capital, and Pavilion Capital, with later-stage additions including Gogin Capital, JAPANET, Resona Capital, Samurai Incubate, and Shizuoka Capital. Pricing and revenue mechanics are not publicly disclosed. Customer segmentation is horizontal, targeting "brands and people" across multiple verticals rather than a single industry. Headcount is in the 11–50 range and the firm does not disclose proprietary technology, products, or AI capabilities in the available source material.
Between 2020 and late 2024, Moon-X raised approximately $109M across at least five funding rounds, including a 3.4 billion yen Series B in July 2022 and a two-tranche Series C totaling roughly $75M in 2024. Series C proceeds were explicitly earmarked for expanding co-creative M&A, human resources, and overseas operations, signaling an intentional geographic and organizational scaling agenda. The company operates as an independent venture-backed entity (MOON-X株式会社) with no disclosed parent, subsidiaries, mergers, acquisitions, or regulatory actions in the available data.
Moon-X firmographics
Firmographics- Name
- Moon-X
- Legal name
- MOON-X株式会社
- Website
- https://moon-x.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moon-X is a Tokyo-based consulting firm founded in 2019 that serves as a launchpad for brands and entrepreneurs through co-creative M&A, partnering with major Japanese financial institutions to fund brand growth, human resources, and overseas expansion.
- Ownership category
- akta.pro rank
Where Moon-X is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Markets served
Moon-X business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Moon-X product offering
Product offeringCore offering
MOON-X is a consulting firm that operates as a launch pad for brands and people, executing co-creation M&A by partnering brands with communities and manufacturing partners to accelerate growth. The firm provides capital support, strategic advisory, and partnership orchestration to enable brand expansion into new human resources and overseas operations.
Product overview
MOON-X is a Japanese company that positions itself as a launchpad for brands and people. The company focuses on co-creation M&A, supporting brand empowerment and helping people launch their ventures. Based on the available source data, no specific named products, modules, or distinct service offerings have been identified — only the company's overall mission and funding information are available.
Differentiator
Problem solved
Functional benefit
Products and services
- Co-creation M&A Advisory
Companies that use Moon-X
Customer profileSegments1 record
Ideal customer profiles2 records
Moon-X technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Moon-X partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Moon-X competitors and assessment
Company assessmentOthers
- Japan Post Capital: Strategic venture arm of Japan Post, an investor in Moon-X's Series B. Comparable as a capital partner with similar institutional investor profile but operates as an investment vehicle rather than an advisory competitor.
- Samurai Incubate: Japanese startup incubator and venture investor, participated in Moon-X's October 2024 round. Comparable as an institutional capital partner that bridges startup and SME growth themes similar to Moon-X's brand empowerment thesis, though not a direct advisory competitor.
Direct peers
- Nihon M&A Center: Japan's largest SME-focused M&A intermediary, also an investor in Moon-X. Directly comparable as a Japan-based M&A advisory firm with a horizontal, mid-market focus and similar institutional backing.
- M&A Research Institute: Japanese M&A advisory firm focused on mid-market and SME deals, listed on TSE Growth. Comparable to Moon-X in its horizontal, Japan-centric M&A intermediation model, though with a more traditional brokerage approach versus Moon-X's co-creation framing.
- for Startups: Tokyo-based firm supporting startup M&A and talent mobility, including cross-border transactions. Comparable as a Japan-headquartered advisory firm blending M&A intermediation with brand/talent empowerment themes similar to Moon-X's "launchpad for brands and people" positioning.
- BayCurrent Consulting: Leading Japanese strategy consulting firm serving large corporates on growth, M&A, and digital transformation. Comparable as a high-end Japan-based advisory firm with M&A and corporate transformation practices that overlap with Moon-X's co-creation mandate.
- ABeam Consulting: Major Japanese management consultancy with strong M&A and operational transformation practice. Comparable to Moon-X in serving Japanese enterprises on growth and integration mandates, though at a larger scale and broader scope.
Broad incumbents
- Roland Berger: Global strategy consulting firm with a strong Japan presence and dedicated M&A and corporate development practice. Comparable as a broader incumbent offering co-creation-adjacent transformation advisory, but at much larger scale and with a global rather than Japanese niche focus.
- Houlihan Lokey: Global investment bank with a large M&A advisory practice and growing Japan coverage. Comparable as a broader M&A advisory incumbent that competes for mid-market deal flow and cross-border brand empowerment mandates Moon-X targets.
- Deloitte Tohmatsu Consulting: Big Four advisory arm in Japan with extensive M&A and human capital practices. Comparable as a broad incumbent whose M&A and people practice overlaps with Moon-X's "brands and people" co-creation positioning, but with much wider scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Moon-X social profiles
Digital presenceMoon-X financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moon-X leadership team
Management profileNumber of profiles
Profiles2 records
Moon-X funding detail
Funding detailFunding overview
Funding rounds5 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moon-X M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moon-X
What does Moon-X do?
MOON-X is a consulting firm that operates as a launch pad for brands and people, executing co-creation M&A by partnering brands with communities and manufacturing partners to accelerate growth. The firm provides capital support, strategic advisory, and partnership orchestration to enable brand expansion into new human resources and overseas operations.
Is Moon-X a public or private company?
Moon-X is a private company. It is classified as venture growth investor backed and is currently operating.
When was Moon-X founded?
Moon-X was founded in 2019. It employs 11 to 50 people.
Where is Moon-X based?
Moon-X is headquartered in Tokyo, Japan, in the Asia region.
Who are Moon-X's main competitors?
Others on record are Japan Post Capital and Samurai Incubate. Direct peers are Nihon M&A Center, M&A Research Institute, for Startups, BayCurrent Consulting and ABeam Consulting. Broad incumbents are Roland Berger, Houlihan Lokey and Deloitte Tohmatsu Consulting.
Does Moon-X have an API?
No public API is recorded for Moon-X.