Fabric Technologies
Fabric by Gerber Life is a mobile-first financial platform offering term life insurance, kids' investment accounts (UGMA), and free digital wills, serving US parents and families with dependents.
- Company typePrivate
- Founded2015
- HeadquartersBrooklyn, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Fabric Technologies does
Fabric Technologies operates as "Fabric by Gerber Life," a mobile-first consumer financial platform serving US parents and families with dependents. The company offers three integrated products: term life insurance (with premiums starting at approximately $1/day and guaranteed-level pricing through the policy term), UGMA custodial investment accounts for children under 15 (with minimum recurring contributions of $20/month), and free digital wills enabling users to legally document asset wishes and name guardians in roughly five minutes. A fourth feature, ShareView, allows customers to organize and share important financial information with family members. The entire product journey is delivered through iOS and Android mobile applications and the meetfabric.com website, with a quiz-based intake flow that guides users to appropriate products.
The business model is direct-to-consumer and product-led, with revenue generated primarily through recurring monthly insurance premiums and investment account fees, while the free wills service functions as a freemium customer acquisition channel. Fabric distributes entirely through self-serve digital channels — no intermediaries, agents, or call-center-led sales — and markets via content (blog, educational Insurance 101 content), social media (Instagram, Facebook, Twitter, LinkedIn), and customer reviews on Google (4.6 rating) and BBB accreditation. The customer base is segmented vertically into parents with dependents, parents investing for children, and any individual with assets or children who needs estate planning.
The company is privately held and operates as Gerber Life Agency, LLC, a wholly-owned subsidiary of Western & Southern Financial Group — a diversified financial services conglomerate founded in 1888 with over 135 years of heritage, serving 6.5 million customers and reporting $1.5 billion in policyholder claims paid and $3.6 billion in annuity benefits paid. Fabric was originally venture-backed, raising approximately $30.5 million from Bessemer Venture Partners, CNO Financial Group, Guardian Life, Nippon Life Global Investors Americas, Samsung Ventures, Securian Ventures, and other investors between 2017 and 2020. The company was co-founded by Adam Erlebacher (CEO) and Steven Surgnier (CTO) and is headquartered in Brooklyn, New York, with 51-100 employees.
Fabric Technologies firmographics
Firmographics- Name
- Fabric Technologies
- Legal name
- Gerber Life Agency, LLC
- Website
- https://meetfabric.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fabric by Gerber Life is a mobile-first financial platform offering term life insurance, kids' investment accounts (UGMA), and free digital wills, serving US parents and families with dependents.
- Ownership category
- akta.pro rank
Fabric Technologies industry classification
Industry- Product category
- Personal Life Insurance and Family Financial Planning
- NAICS
- Direct Life Insurance Carriers (524113), Insurance Agencies and Brokerages (524210)
- SIC
- Life Insurance (6311), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Level Term Life Insurance (FSAIAAAA)
Keywords
Where Fabric Technologies is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fabric Technologies business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Term Life Insurance Premiums: Monthly premium payments for term life insurance policies with coverage amounts up to $300,000 or more
- UGMA Investment Account Fees: Fees associated with custodial investment accounts for minors, with minimum contribution requirements
- Free Wills (Lead Generation): Free will creation service used to acquire customers who may then purchase other financial products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Term life insurance starting at $1/day |
| Subscription | Monthly | UGMA investment account with $1/day minimum |
| Freemium | One time/ perpetual license | Free last will and testament |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Fabric Technologies product offering
Product offeringCore offering
Fabric Technologies sells term life insurance policies (coverage up to $300,000+ with guaranteed premiums), free digital wills that can be created in approximately five minutes, and UGMA custodial investment accounts for children under 15. All three products are accessed through a unified mobile-first platform (iOS and Android apps plus the meetfabric.com website), marketed as an all-in-one destination for family financial planning. The company is operated by Gerber Life Agency, LLC and is part of Western & Southern Financial Group.
Product overview
Fabric Technologies operates as a unified financial planning platform offering a integrated suite of products: Term Life Insurance (core protection product with guaranteed premiums), Kids Investment Accounts via UGMA (investment vehicle for children's future financial needs), and Last Will & Testament (free digital will creation). The platform also includes ShareView for sharing financial information with family members, all accessible through mobile apps for iOS and Android. The company is backed by Gerber Life Insurance and part of Western & Southern Financial Group, leveraging over 50 years of heritage in the life insurance industry.
Differentiator
Problem solved
Functional benefit
Products and services
- Term Life Insurance Term life insurance product offering affordable coverage with guaranteed premiums that do not increase for the life of the policy. Provides financial protection for families covering costs like rent, mortgage, property tax, college, and funeral expenses. For U.S. parents and families.
- Kids Investment Account (UGMA) A UGMA (Uniform Gifts to Minors Act) investment account that allows parents to invest on behalf of their children under 15. The account is designed to benefit from compound growth over time and can be used for education, purchasing a home, paying for a wedding, and other major life expenses when the child becomes an adult.
- Last Will & Testament A free digital will service that allows users to legally document their wishes for assets and name guardians for their children. Created in approximately five minutes via smartphone and used as a freemium lead generation entry point into Fabric's paid insurance and investment products.
- Fabric Mobile App (iOS and Android) A mobile application available for iOS and Android devices that enables parents to buy modern, affordable life insurance, create a free will, and organize their family's important financial information in one place. The app is Fabric's primary customer-facing channel for product discovery, onboarding, and ongoing account management.
Quantifiable outcome
- $1.5 billion in policyholder claims paid
- +2 more outcomes
Companies that use Fabric Technologies
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Fabric Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Fabric Technologies partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Western & Southern Financial GroupcoreFabric is operated by Gerber Life Agency, LLC and is part of the Western & Southern Financial Group, which has over 135 years of heritage. The parent company has paid $1.5 billion in policyholder claims and $3.6 billion in annuity benefits to 6.5 million customers. This partnership provides brand credibility and financial backing.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Fabric Technologies competitors and assessment
Company assessmentEmerging players
- Acorns: Acorns is a consumer micro-investing platform with strong adoption among young families and dedicated kids/UTMA investing features. It competes with Fabric's UGMA investment account for the same parent-driven investing use case.
- Greenlight: Greenlight is a fintech platform focused on kids and family finance, including investing and banking for minors. It overlaps with Fabric's UGMA offering and shares the parent-as-customer persona.
Direct peers
- Bestow: Bestow offers term life insurance sold entirely online with instant coverage decisions. Its product, customer profile (young families seeking affordable protection), and digital-only acquisition motion closely mirror Fabric's positioning.
- Haven Life: Haven Life, backed by MassMutual, provides fully digital term life insurance with simplified underwriting. It is a directly comparable online term life carrier serving similar self-directed consumer customers.
- Policygenius: Policygenius is an online insurance marketplace selling term life, disability, and other policies from multiple carriers. It competes with Fabric for the same family-protection buyer and combines comparison shopping with educational content.
- Ladder: Ladder is a fully digital term life insurance carrier offering instant decisions and adjustable coverage. It competes head-on with Fabric in the same product category, customer segment (young families and digital-first buyers), and PLG distribution model.
- Ethos: Ethos sells term and whole life insurance online with streamlined underwriting and no medical exams for many applicants. It targets the same digitally native parent and family demographic as Fabric through a similar mobile-first application flow.
Broad incumbents
- Northwestern Mutual: Northwestern Mutual is a large, established U.S. life insurance and financial services firm with a heavy advisor-led distribution model. It represents the traditional incumbent that Fabric's digital model is disrupting.
- SoFi: SoFi is a broad digital financial services platform offering loans, banking, investing, and insurance. It overlaps with Fabric on life insurance distribution and on serving young, financially engaged families seeking integrated products.
- New York Life: New York Life is a major mutual life insurer offering a broad portfolio (term, whole, universal life, annuities, investments). It is a broad incumbent competing for the same family financial protection dollars, though via agent distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fabric Technologies social profiles
Digital presenceFabric Technologies compliance and trust
Trust signalCompliance1 record
Fabric Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fabric Technologies leadership team
Management profileNumber of profiles
Profiles4 records
Fabric Technologies funding detail
Funding detailFunding overview
Funding rounds5 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fabric Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fabric Technologies
What does Fabric Technologies do?
Fabric Technologies sells term life insurance policies (coverage up to $300,000+ with guaranteed premiums), free digital wills that can be created in approximately five minutes, and UGMA custodial investment accounts for children under 15. All three products are accessed through a unified mobile-first platform (iOS and Android apps plus the meetfabric.com website), marketed as an all-in-one destination for family financial planning. The company is operated by Gerber Life Agency, LLC and is part of Western & Southern Financial Group.
Is Fabric Technologies a public or private company?
Fabric Technologies is a private company. It is classified as corporate owned and is currently operating.
When was Fabric Technologies founded?
Fabric Technologies was founded in 2015. It employs 51 to 100 people.
Where is Fabric Technologies based?
Fabric Technologies is headquartered in Brooklyn, United States, in the North America region.
How does Fabric Technologies make money?
Three revenue lines are on record. Term Life Insurance Premiums are the primary driver. The others are UGMA Investment Account Fees and free Wills (Lead Generation).
Who are Fabric Technologies's main competitors?
Emerging players on record are Acorns and Greenlight. Direct peers are Bestow, Haven Life, Policygenius, Ladder and Ethos. Broad incumbents are Northwestern Mutual, SoFi and New York Life.
Does Fabric Technologies have an API?
No public API is recorded for Fabric Technologies.
What industry is Fabric Technologies in?
Fabric Technologies's product category is Personal Life Insurance and Family Financial Planning. Its primary akta.pro industry code is FSAIAAAA, Level Term Life Insurance. Its NAICS code is 524113 and its SIC code is 6311.