Fabric Technologies

What Fabric Technologies does

Fabric Technologies operates as "Fabric by Gerber Life," a mobile-first consumer financial platform serving US parents and families with dependents. The company offers three integrated products: term life insurance (with premiums starting at approximately $1/day and guaranteed-level pricing through the policy term), UGMA custodial investment accounts for children under 15 (with minimum recurring contributions of $20/month), and free digital wills enabling users to legally document asset wishes and name guardians in roughly five minutes. A fourth feature, ShareView, allows customers to organize and share important financial information with family members. The entire product journey is delivered through iOS and Android mobile applications and the meetfabric.com website, with a quiz-based intake flow that guides users to appropriate products.

The business model is direct-to-consumer and product-led, with revenue generated primarily through recurring monthly insurance premiums and investment account fees, while the free wills service functions as a freemium customer acquisition channel. Fabric distributes entirely through self-serve digital channels — no intermediaries, agents, or call-center-led sales — and markets via content (blog, educational Insurance 101 content), social media (Instagram, Facebook, Twitter, LinkedIn), and customer reviews on Google (4.6 rating) and BBB accreditation. The customer base is segmented vertically into parents with dependents, parents investing for children, and any individual with assets or children who needs estate planning.

The company is privately held and operates as Gerber Life Agency, LLC, a wholly-owned subsidiary of Western & Southern Financial Group — a diversified financial services conglomerate founded in 1888 with over 135 years of heritage, serving 6.5 million customers and reporting $1.5 billion in policyholder claims paid and $3.6 billion in annuity benefits paid. Fabric was originally venture-backed, raising approximately $30.5 million from Bessemer Venture Partners, CNO Financial Group, Guardian Life, Nippon Life Global Investors Americas, Samsung Ventures, Securian Ventures, and other investors between 2017 and 2020. The company was co-founded by Adam Erlebacher (CEO) and Steven Surgnier (CTO) and is headquartered in Brooklyn, New York, with 51-100 employees.

Name

Fabric Technologies

Legal name

Gerber Life Agency, LLC

Website

https://meetfabric.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Fabric by Gerber Life is a mobile-first financial platform offering term life insurance, kids' investment accounts (UGMA), and free digital wills, serving US parents and families with dependents.

Ownership category

akta.pro rank

Product category

Personal Life Insurance and Family Financial Planning

NAICS

Direct Life Insurance Carriers (524113), Insurance Agencies and Brokerages (524210)

SIC

Life Insurance (6311), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Level Term Life Insurance (FSAIAAAA)

Keywords

• Term life insurance
• Digital estate planning
• UGMA investment accounts
• Family financial planning
• Mobile insurance platform

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Term Life Insurance Premiums: Monthly premium payments for term life insurance policies with coverage amounts up to $300,000 or more
2. UGMA Investment Account Fees: Fees associated with custodial investment accounts for minors, with minimum contribution requirements
3. Free Wills (Lead Generation): Free will creation service used to acquire customers who may then purchase other financial products

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Fabric Technologies sells term life insurance policies (coverage up to $300,000+ with guaranteed premiums), free digital wills that can be created in approximately five minutes, and UGMA custodial investment accounts for children under 15. All three products are accessed through a unified mobile-first platform (iOS and Android apps plus the meetfabric.com website), marketed as an all-in-one destination for family financial planning. The company is operated by Gerber Life Agency, LLC and is part of Western & Southern Financial Group.

Product overview

Fabric Technologies operates as a unified financial planning platform offering a integrated suite of products: Term Life Insurance (core protection product with guaranteed premiums), Kids Investment Accounts via UGMA (investment vehicle for children's future financial needs), and Last Will & Testament (free digital will creation). The platform also includes ShareView for sharing financial information with family members, all accessible through mobile apps for iOS and Android. The company is backed by Gerber Life Insurance and part of Western & Southern Financial Group, leveraging over 50 years of heritage in the life insurance industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Term Life Insurance Term life insurance product offering affordable coverage with guaranteed premiums that do not increase for the life of the policy. Provides financial protection for families covering costs like rent, mortgage, property tax, college, and funeral expenses. For U.S. parents and families.
• Kids Investment Account (UGMA) A UGMA (Uniform Gifts to Minors Act) investment account that allows parents to invest on behalf of their children under 15. The account is designed to benefit from compound growth over time and can be used for education, purchasing a home, paying for a wedding, and other major life expenses when the child becomes an adult.
• Last Will & Testament A free digital will service that allows users to legally document their wishes for assets and name guardians for their children. Created in approximately five minutes via smartphone and used as a freemium lead generation entry point into Fabric's paid insurance and investment products.
• Fabric Mobile App (iOS and Android) A mobile application available for iOS and Android devices that enables parents to buy modern, affordable life insurance, create a free will, and organize their family's important financial information in one place. The app is Fabric's primary customer-facing channel for product discovery, onboarding, and ongoing account management.

Quantifiable outcome

• $1.5 billion in policyholder claims paid
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Western & Southern Financial GroupcoreOthersFabric is operated by Gerber Life Agency, LLC and is part of the Western & Southern Financial Group, which has over 135 years of heritage. The parent company has paid $1.5 billion in policyholder claims and $3.6 billion in annuity benefits to 6.5 million customers. This partnership provides brand credibility and financial backing.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Acorns: Acorns is a consumer micro-investing platform with strong adoption among young families and dedicated kids/UTMA investing features. It competes with Fabric's UGMA investment account for the same parent-driven investing use case.
• Greenlight: Greenlight is a fintech platform focused on kids and family finance, including investing and banking for minors. It overlaps with Fabric's UGMA offering and shares the parent-as-customer persona.

Direct peers

• Bestow: Bestow offers term life insurance sold entirely online with instant coverage decisions. Its product, customer profile (young families seeking affordable protection), and digital-only acquisition motion closely mirror Fabric's positioning.
• Haven Life: Haven Life, backed by MassMutual, provides fully digital term life insurance with simplified underwriting. It is a directly comparable online term life carrier serving similar self-directed consumer customers.
• Policygenius: Policygenius is an online insurance marketplace selling term life, disability, and other policies from multiple carriers. It competes with Fabric for the same family-protection buyer and combines comparison shopping with educational content.
• Ladder: Ladder is a fully digital term life insurance carrier offering instant decisions and adjustable coverage. It competes head-on with Fabric in the same product category, customer segment (young families and digital-first buyers), and PLG distribution model.
• Ethos: Ethos sells term and whole life insurance online with streamlined underwriting and no medical exams for many applicants. It targets the same digitally native parent and family demographic as Fabric through a similar mobile-first application flow.

Broad incumbents

• Northwestern Mutual: Northwestern Mutual is a large, established U.S. life insurance and financial services firm with a heavy advisor-led distribution model. It represents the traditional incumbent that Fabric's digital model is disrupting.
• SoFi: SoFi is a broad digital financial services platform offering loans, banking, investing, and insurance. It overlaps with Fabric on life insurance distribution and on serving young, financially engaged families seeking integrated products.
• New York Life: New York Life is a major mutual life insurer offering a broad portfolio (term, whole, universal life, annuities, investments). It is a broad incumbent competing for the same family financial protection dollars, though via agent distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/meetfabric
• Facebookfacebook.com/meetfabric
• LinkedInlinkedin.com/company/fabric-technologies-inc.
• Instagraminstagram.com/meetfabric

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fabric Technologies