Loupe
Loupe is a mobile live-commerce marketplace where sports and trading card sellers stream real-time pack breaks and collectors purchase cards during broadcasts. The Miami-based platform connects dozens of small card shops with hobbyist buyers via iOS, Android, and web apps.
- Company typePrivate
- Founded2020
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Loupe does
Loupe Tech Inc. operates Loupe, a mobile-first live commerce marketplace for sports trading cards headquartered in Miami, Florida. The platform enables sellers — predominantly small and individual card shops such as ParadiseCardBreaks, Hit Seekers, FastBreakTrading, NorthlandBreaks, HotCorner, ChampCity, Dynasty Sportscards, and Susie Sports — to broadcast live "card breaks" (pack and case openings) on iOS, Android, and web, while collectors watch in real time and purchase cards, spots, or packs directly through the app via integrated checkout. Core product surfaces include the live broadcasts feed (Live Now / Upcoming), a browseable Market listings section, and a Shops directory for discovering and following sellers; broadcast formats observed include pick-your-team (PYT), auctions, discounted tier mixers, repacks, and release-day drives across categories such as baseball, basketball, soccer, WWE, and Marvel.
The underlying platform combines live video streaming infrastructure with transactional commerce (payments, bidding, spot purchasing) and a shop-front publishing layer, positioning Loupe as a horizontal, two-sided marketplace. Loupe monetizes via transaction commissions on sales made through the marketplace during livestreams; pricing is not publicly disclosed. The company was founded in October 2020 by CEO Eric Doty, operates as a privately held, venture-backed Delaware corporation, and has raised approximately $15.11 million across three disclosed rounds (a $110K round in October 2020, a $3M round led by Upfront Ventures in January 2021, and a $12M Series A led by Forerunner Ventures in June 2021). No subsequent funding rounds, acquisitions, leadership changes, or product launches have been disclosed in available sources.
Loupe firmographics
Firmographics- Name
- Loupe
- Legal name
- Loupe Tech Inc.
- Website
- https://loupetheapp.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Loupe is a mobile live-commerce marketplace where sports and trading card sellers stream real-time pack breaks and collectors purchase cards during broadcasts. The Miami-based platform connects dozens of small card shops with hobbyist buyers via iOS, Android, and web apps.
- Ownership category
- akta.pro rank
Loupe industry classification
Industry- Product category
- Sports Collectibles Live Commerce Marketplace
- NAICS
- Hobby, Toy, and Game Retailers (45912), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Collectible Card Games (CCG/TCG) Retail (CRALAGAC)
- akta.pro secondary industry
- IRL & Lifestyle Live Streaming Platforms (MPACACAC)
Keywords
Where Loupe is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Loupe business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Marketplace Transaction Fees: Platform facilitates live streaming sports card transactions between sellers and buyers. Revenue derived from transaction commissions on sales made through the marketplace.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Loupe product offering
Product offeringCore offering
Loupe operates a mobile-first live streaming marketplace that connects sports card sellers (shops) with collectors. Sellers broadcast live 'card breaks' and pack openings, and collectors can participate remotely by purchasing individual cards, teams, or spots during the broadcast. The platform combines entertainment with integrated purchasing functionality through dedicated mobile and web apps.
Product overview
Loupe is a single unified mobile application for sports card collecting, centered around live streaming video broadcasts where sellers conduct 'card breaks' and pack openings. The platform connects collectors with seller shops, featuring a Market for purchasing cards and a Shops directory for discovering sellers. The core product facilitates live, real-time transactions during video broadcasts of product openings.
Differentiator
Problem solved
Functional benefit
Products and services
- Loupe Sports Cards App Mobile application for collecting sports cards, featuring live streaming video broadcasts of card breaks and pack openings with real-time transactions between sellers (shops) and buyers (collectors). Available on iOS, Android, and web.
Companies that use Loupe
Customer profileNamed customers8 records
Segments2 records
Loupe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Loupe partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Loupe competitors and assessment
Company assessmentDirect peers
- Whatnot: Whatnot is the leading live commerce marketplace for collectibles including sports cards, trading cards, comics, sneakers, and memorabilia. It directly competes with Loupe by offering live streaming card breaks to collectors via mobile and web, with significantly larger funding and broader vertical coverage.
- Goldin Auctions: Goldin is one of the largest sports card and memorabilia auction houses, serving the same collector buyer base as Loupe. While Goldin focuses on high-end auctions rather than live breaks, it competes for the same discretionary spend from sports card collectors.
- PWCC Marketplace: PWCC is a leading online sports card trading card marketplace with deep liquidity for both raw and graded cards. It serves the same sports card collector segment as Loupe but via a traditional marketplace model rather than live streaming breaks.
- COMC (Check Out My Cards): COMC is a long-standing online sports and trading card marketplace offering consignment and direct sales. It competes for the same sports card collector customer base as Loupe but operates a more traditional fixed-price marketplace model rather than live streaming breaks.
Broad incumbents
- eBay Live: eBay has launched eBay Live, integrating live streaming auctions into its dominant collectibles marketplace. As an established broad incumbent, eBay offers sports card sellers access to a massive existing buyer base and is a structural competitor to Loupe's live breaks format.
- StockX: StockX is a major collectibles and sneaker resale marketplace that has expanded into sports cards and trading cards. It is an emerging competitor for the same sports card collector spending, with strong brand recognition and authentication infrastructure.
- Fanatics Collectibles: Fanatics Collectibles is the trading card and memorabilia arm of Fanatics Holdings, with exclusive licensing deals with major sports leagues and athletes. It is a dominant industry incumbent that controls upstream card production and competes indirectly for collector attention and dollars that flow through Loupe's marketplace.
Emerging players
- Sportscard Trader: Sportscard Trader is a sports card trading platform connecting collectors for direct card swaps and sales. It targets the same hobbyist collector base as Loupe but with a peer-to-peer trading focus rather than live commerce.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Loupe social profiles
Digital presenceLoupe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loupe leadership team
Management profileNumber of profiles
Profiles1 record
Loupe funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loupe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loupe
What does Loupe do?
Loupe operates a mobile-first live streaming marketplace that connects sports card sellers (shops) with collectors. Sellers broadcast live 'card breaks' and pack openings, and collectors can participate remotely by purchasing individual cards, teams, or spots during the broadcast. The platform combines entertainment with integrated purchasing functionality through dedicated mobile and web apps.
Is Loupe a public or private company?
Loupe is a private company. It is classified as venture growth investor backed and is currently operating.
When was Loupe founded?
Loupe was founded in 2020. It employs 11 to 50 people.
Where is Loupe based?
Loupe is headquartered in Miami, United States, in the North America region.
How does Loupe make money?
One revenue line is on record: marketplace Transaction Fees.
Who are Loupe's main competitors?
Direct peers on record are Whatnot, Goldin Auctions, PWCC Marketplace and COMC (Check Out My Cards). Broad incumbents are eBay Live, StockX and Fanatics Collectibles. Sportscard Trader is listed as an emerging player.
Does Loupe have an API?
No public API is recorded for Loupe.
What industry is Loupe in?
Loupe's product category is Sports Collectibles Live Commerce Marketplace. Its primary akta.pro industry code is CRALAGAC, Collectible Card Games (CCG/TCG) Retail, with a secondary code of MPACACAC, IRL & Lifestyle Live Streaming Platforms. Its NAICS code is 45912 and its SIC code is 5945.