Loupe

What Loupe does

Loupe Tech Inc. operates Loupe, a mobile-first live commerce marketplace for sports trading cards headquartered in Miami, Florida. The platform enables sellers — predominantly small and individual card shops such as ParadiseCardBreaks, Hit Seekers, FastBreakTrading, NorthlandBreaks, HotCorner, ChampCity, Dynasty Sportscards, and Susie Sports — to broadcast live "card breaks" (pack and case openings) on iOS, Android, and web, while collectors watch in real time and purchase cards, spots, or packs directly through the app via integrated checkout. Core product surfaces include the live broadcasts feed (Live Now / Upcoming), a browseable Market listings section, and a Shops directory for discovering and following sellers; broadcast formats observed include pick-your-team (PYT), auctions, discounted tier mixers, repacks, and release-day drives across categories such as baseball, basketball, soccer, WWE, and Marvel.

The underlying platform combines live video streaming infrastructure with transactional commerce (payments, bidding, spot purchasing) and a shop-front publishing layer, positioning Loupe as a horizontal, two-sided marketplace. Loupe monetizes via transaction commissions on sales made through the marketplace during livestreams; pricing is not publicly disclosed. The company was founded in October 2020 by CEO Eric Doty, operates as a privately held, venture-backed Delaware corporation, and has raised approximately $15.11 million across three disclosed rounds (a $110K round in October 2020, a $3M round led by Upfront Ventures in January 2021, and a $12M Series A led by Forerunner Ventures in June 2021). No subsequent funding rounds, acquisitions, leadership changes, or product launches have been disclosed in available sources.

Name

Loupe

Legal name

Loupe Tech Inc.

Website

https://loupetheapp.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Loupe is a mobile live-commerce marketplace where sports and trading card sellers stream real-time pack breaks and collectors purchase cards during broadcasts. The Miami-based platform connects dozens of small card shops with hobbyist buyers via iOS, Android, and web apps.

Ownership category

akta.pro rank

Product category

Sports Collectibles Live Commerce Marketplace

NAICS

Hobby, Toy, and Game Retailers (45912), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Retail-Hobby, Toy & Game Shops (5945), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Collectible Card Games (CCG/TCG) Retail (CRALAGAC)

akta.pro secondary industry

IRL & Lifestyle Live Streaming Platforms (MPACACAC)

Keywords

• Live commerce platform
• Sports collectibles marketplace
• Live streaming breaks
• Trading card marketplace
• Mobile collectibles app

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Marketplace Transaction Fees: Platform facilitates live streaming sports card transactions between sellers and buyers. Revenue derived from transaction commissions on sales made through the marketplace.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Loupe operates a mobile-first live streaming marketplace that connects sports card sellers (shops) with collectors. Sellers broadcast live 'card breaks' and pack openings, and collectors can participate remotely by purchasing individual cards, teams, or spots during the broadcast. The platform combines entertainment with integrated purchasing functionality through dedicated mobile and web apps.

Product overview

Loupe is a single unified mobile application for sports card collecting, centered around live streaming video broadcasts where sellers conduct 'card breaks' and pack openings. The platform connects collectors with seller shops, featuring a Market for purchasing cards and a Shops directory for discovering sellers. The core product facilitates live, real-time transactions during video broadcasts of product openings.

Differentiator

Problem solved

Functional benefit

Products and services

• Loupe Sports Cards App Mobile application for collecting sports cards, featuring live streaming video broadcasts of card breaks and pack openings with real-time transactions between sellers (shops) and buyers (collectors). Available on iOS, Android, and web.

Named customers8 records

Segments2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Whatnot: Whatnot is the leading live commerce marketplace for collectibles including sports cards, trading cards, comics, sneakers, and memorabilia. It directly competes with Loupe by offering live streaming card breaks to collectors via mobile and web, with significantly larger funding and broader vertical coverage.
• Goldin Auctions: Goldin is one of the largest sports card and memorabilia auction houses, serving the same collector buyer base as Loupe. While Goldin focuses on high-end auctions rather than live breaks, it competes for the same discretionary spend from sports card collectors.
• PWCC Marketplace: PWCC is a leading online sports card trading card marketplace with deep liquidity for both raw and graded cards. It serves the same sports card collector segment as Loupe but via a traditional marketplace model rather than live streaming breaks.
• COMC (Check Out My Cards): COMC is a long-standing online sports and trading card marketplace offering consignment and direct sales. It competes for the same sports card collector customer base as Loupe but operates a more traditional fixed-price marketplace model rather than live streaming breaks.

Broad incumbents

• eBay Live: eBay has launched eBay Live, integrating live streaming auctions into its dominant collectibles marketplace. As an established broad incumbent, eBay offers sports card sellers access to a massive existing buyer base and is a structural competitor to Loupe's live breaks format.
• StockX: StockX is a major collectibles and sneaker resale marketplace that has expanded into sports cards and trading cards. It is an emerging competitor for the same sports card collector spending, with strong brand recognition and authentication infrastructure.
• Fanatics Collectibles: Fanatics Collectibles is the trading card and memorabilia arm of Fanatics Holdings, with exclusive licensing deals with major sports leagues and athletes. It is a dominant industry incumbent that controls upstream card production and competes indirectly for collector attention and dollars that flow through Loupe's marketplace.

Emerging players

• Sportscard Trader: Sportscard Trader is a sports card trading platform connecting collectors for direct card swaps and sales. It targets the same hobbyist collector base as Loupe but with a peer-to-peer trading focus rather than live commerce.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/loupetheapp
• Xx.com/loupetheapp
• Facebookfacebook.com/loupetheapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loupe