Twin Peaks
Twin Peaks operates a 116-unit sports-lodge restaurant chain across the US and Mexico, combining scratch-made American food, proprietary 29° draft beer from its own Irving, TX brewery, and wall-to-wall live sports viewing including UFC fight nights. It serves adult sports fans and casual diners through a hybrid company-owned and franchise model under franchise-operator ownership since June 2026.
- Company typePrivate
- Founded2005
- HeadquartersDallas, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Twin Peaks does
Twin Peaks is a US-headquartered sports-lodge restaurant chain founded in 2005 in Dallas, Texas, operating 116 restaurant locations across the United States and Mexico as of March 2026. The concept combines scratch-made American food (hand-cut steaks, fresh wings, hand-smashed burgers, house-smoked items), proprietary 29° draft beer, and wall-to-wall sports television coverage including exclusive UFC fight-night programming. The company serves adult consumers seeking a combined sports-viewing and casual-dining experience, with primary customer segments identified as sports enthusiasts/game-day diners and broader casual-dining consumers.
The business operates through a hybrid company-owned and franchise model, with named franchisees including 3BMgmnt Inc., JEB Food Group, and Operadora 2 Montes. A subsidiary, Twin Peaks Brewing Co., operates a full-scale in-house brewery in Irving, Texas, producing four signature beers plus seasonal limited editions distributed to 27 Texas locations; the recipes have won multiple industry medals (Great American Beer Festival 2015; Little Brew Fest 2017-2019; World Brew Cup 2018). Ancillary consumer-facing products include online ordering through OLO, the Peaks Club email loyalty program, electronic and physical gift cards, and branded merchandise sold through a dedicated storefront.
Revenue mechanics combine restaurant food-and-beverage sales (transaction), franchise royalties and fees (licensing), and merchandise/gift-card sales. The corporate entity, Twin Restaurant Holding, LLC (Texas), is currently owned by Summit Twin Hospitality I, LLC following a June 2026 transition from FAT Brands (which had acquired the chain in October 2021 for $300 million, spun it off via IPO in 2025, and entered joint bankruptcy in February 2026). Franchise-operator group Summit Acquisitions LLC now controls the brand as strategic advisor to bondholders, with President and COO Roger Gondek and the existing corporate leadership retained. Technology integrations are limited to standard commerce infrastructure: OLO for online ordering, myguestaccount.com for gift cards/loyalty, and PAC for payment processing.
Twin Peaks firmographics
Firmographics- Name
- Twin Peaks
- Legal name
- Twin Restaurant Holding, LLC
- Website
- https://twinpeaksrestaurant.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Twin Peaks operates a 116-unit sports-lodge restaurant chain across the US and Mexico, combining scratch-made American food, proprietary 29° draft beer from its own Irving, TX brewery, and wall-to-wall live sports viewing including UFC fight nights. It serves adult sports fans and casual diners through a hybrid company-owned and franchise model under franchise-operator ownership since June 2026.
- Ownership category
- akta.pro rank
Twin Peaks industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (72241)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Neighborhood & Sports Bars (THAFAEAA)
- akta.pro secondary industry
- Sports Bars (CRANACAC)
Keywords
Where Twin Peaks is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Twin Peaks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Restaurant Dining Sales: Core revenue from food and beverage sales at company-owned and franchise restaurant locations. Includes lunch, dinner, late night, and happy hour dining services, as well as delivery and to-go orders.
- Franchise Royalties and Fees: Revenue from franchise operators including royalty payments and franchise fees from the franchise network (3BMgmnt Inc., JEB Food Group, Operadora 2 Montes, and others).
- Merchandise Sales: Sale of branded merchandise including apparel, brewery merchandise, gift cards, and other Twin Peaks branded products through the online storefront (pac-twinpeaks.com) and physical locations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Twin Peaks product offering
Product offeringCore offering
Twin Peaks operates a sports lodge restaurant chain offering scratch-made American food (hand-smashed burgers, hand-cut steaks, fresh wings), 29° ice-cold draft beer served in 22 oz. frosted mugs, and wall-to-wall TV sports viewing across NFL, NBA, UFC, NHL, soccer, and boxing. The chain supplements dining with online ordering, a Peaks Club loyalty program, branded merchandise, gift cards, and proprietary in-house craft beer produced at its Irving, TX brewery.
Product overview
Twin Peaks operates a sports bar/restaurant concept under a single unified brand with several integrated service offerings. The core product is the Twin Peaks Restaurant sports lodge (115+ locations across the U.S. and Mexico), which combines scratch-made food service with sports viewing entertainment. Adjacent offerings include Twin Peaks Brewing Co. (in-house brewery producing private label beers for Texas locations), online ordering via olo.com, the Peaks Club loyalty program, UFC fight night viewing experiences, and branded merchandise sold through the company's storefront. Gift cards are also offered as part of the consumer-facing product portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- Twin Peaks Brewing Co. In-house brewery operation located in Irving, TX producing signature beers including Twin Peaks Light, Dirty Blonde, Knotty Brunette, and Twin Peaks IPA, served at all Twin Peaks Restaurants in Texas.
Products and services
- Twin Peaks Restaurant Dining
Companies that use Twin Peaks
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Twin Peaks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Twin Peaks partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dos EquiscoreDos Equis is the presenting sponsor of Twin Peaks' annual $2 Million Bracket Challenge promotion. The partnership involves joint marketing of the bracket challenge across Twin Peaks' 116 locations, with Dos Equis providing promotional support and prizes including the $2 million grand prize for a perfect bracket, local prizes, gift cards, and beer deals during the 2026 NCAA tournament season.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
Twin Peaks competitors and assessment
Company assessmentDirect peers
- Hooters: Hooters is the closest direct peer to Twin Peaks — a national sports-bar and grill chain that pairs full bar service with casual dining and a signature hospitality staff culture, competing head-to-head for sports-viewing occasions and casual-dining occasions.
- Buffalo Wild Wings: Buffalo Wild Wings is a national sports-bar chain serving wings and beer with extensive wall-to-wall TV sports coverage, anchored by a similar sports-game-day occasion to Twin Peaks' core use case.
- Walk-On's Sports Bistreaux & Bar: Walk-On's is a sports-themed casual-dining chain featuring scratch-made Louisiana-inspired food, draft beer, and wall-to-wall TV sports viewing — the closest concept-to-concept competitor to Twin Peaks' sports lodge positioning.
- Yard House: Yard House is an upscale-casual sports-bar chain known for an oversized draft-beer list and live sports viewing; it competes with Twin Peaks for the same premium sports-bar-casual-dining occasion among adult guests.
- BJ's Restaurant & Brewhouse: BJ's is a casual-dining chain combining full table service with an in-house brewhouse and large-format sports coverage, mirroring Twin Peaks' pairing of scratch-kitchen food, in-house beer, and live sports.
- TGI Fridays: TGI Fridays is a casual-dining chain with a strong bar program and sports viewing at many units, directly competing for the same adult casual-dining-plus-drinks occasion that anchors Twin Peaks' lunch and happy-hour traffic.
- WingHouse Bar & Grill: WingHouse is a regional sports-bar and grill chain in the Southeast pairing wings, burgers, and draft beer with sports viewing — directly comparable to Twin Peaks on menu, occasion, and service culture.
Broad incumbents
- Dave & Buster's: Dave & Buster's is a broader entertainment-and-dining incumbent that combines full bar and casual dining with sports viewing and adjacent entertainment, sitting at the intersection of sports bar and experiential dining that Twin Peaks also targets.
- Applebee's Grill + Bar: Applebee's is the broadest incumbent in casual-dining-plus-bar, with national scale and TV sports programming at most locations, competing for Twin Peaks' family and game-day casual-dining visits across the US.
- Red Robin Gourmet Burgers: Red Robin is a casual-dining chain with an extensive bar and sports-friendly atmosphere, competing for Twin Peaks' casual-dining-plus-drinks guests in the family and after-work segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Twin Peaks social profiles
Digital presenceTwin Peaks compliance and trust
Trust signalCompliance1 record
Twin Peaks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Twin Peaks leadership team
Management profileNumber of profiles
Profiles2 records
Twin Peaks subsidiaries and ownership
Company hierarchySubsidiaries1 record
Twin Peaks funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Twin Peaks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Twin Peaks
What does Twin Peaks do?
Twin Peaks operates a sports lodge restaurant chain offering scratch-made American food (hand-smashed burgers, hand-cut steaks, fresh wings), 29° ice-cold draft beer served in 22 oz. frosted mugs, and wall-to-wall TV sports viewing across NFL, NBA, UFC, NHL, soccer, and boxing. The chain supplements dining with online ordering, a Peaks Club loyalty program, branded merchandise, gift cards, and proprietary in-house craft beer produced at its Irving, TX brewery.
Is Twin Peaks a public or private company?
Twin Peaks is a private company. It is classified as corporate owned and is currently operating.
When was Twin Peaks founded?
Twin Peaks was founded in 2005. It employs 1,001 to 5,000 people.
Where is Twin Peaks based?
Twin Peaks is headquartered in Dallas, United States, in the North America region.
How does Twin Peaks make money?
Three revenue lines are on record. Restaurant Dining Sales are the primary driver. The others are franchise Royalties and Fees and merchandise Sales.
Who are Twin Peaks's main competitors?
Direct peers on record are Hooters, Buffalo Wild Wings, Walk-On's Sports Bistreaux & Bar, Yard House, BJ's Restaurant & Brewhouse, TGI Fridays and WingHouse Bar & Grill. Broad incumbents are Dave & Buster's, Applebee's Grill + Bar and Red Robin Gourmet Burgers.
Does Twin Peaks have an API?
No public API is recorded for Twin Peaks.
What industry is Twin Peaks in?
Twin Peaks's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFAEAA, Neighborhood & Sports Bars, with a secondary code of CRANACAC, Sports Bars. Its NAICS code is 7224 and its SIC code is 5810.