Twin Peaks

What Twin Peaks does

Twin Peaks is a US-headquartered sports-lodge restaurant chain founded in 2005 in Dallas, Texas, operating 116 restaurant locations across the United States and Mexico as of March 2026. The concept combines scratch-made American food (hand-cut steaks, fresh wings, hand-smashed burgers, house-smoked items), proprietary 29° draft beer, and wall-to-wall sports television coverage including exclusive UFC fight-night programming. The company serves adult consumers seeking a combined sports-viewing and casual-dining experience, with primary customer segments identified as sports enthusiasts/game-day diners and broader casual-dining consumers.

The business operates through a hybrid company-owned and franchise model, with named franchisees including 3BMgmnt Inc., JEB Food Group, and Operadora 2 Montes. A subsidiary, Twin Peaks Brewing Co., operates a full-scale in-house brewery in Irving, Texas, producing four signature beers plus seasonal limited editions distributed to 27 Texas locations; the recipes have won multiple industry medals (Great American Beer Festival 2015; Little Brew Fest 2017-2019; World Brew Cup 2018). Ancillary consumer-facing products include online ordering through OLO, the Peaks Club email loyalty program, electronic and physical gift cards, and branded merchandise sold through a dedicated storefront.

Revenue mechanics combine restaurant food-and-beverage sales (transaction), franchise royalties and fees (licensing), and merchandise/gift-card sales. The corporate entity, Twin Restaurant Holding, LLC (Texas), is currently owned by Summit Twin Hospitality I, LLC following a June 2026 transition from FAT Brands (which had acquired the chain in October 2021 for $300 million, spun it off via IPO in 2025, and entered joint bankruptcy in February 2026). Franchise-operator group Summit Acquisitions LLC now controls the brand as strategic advisor to bondholders, with President and COO Roger Gondek and the existing corporate leadership retained. Technology integrations are limited to standard commerce infrastructure: OLO for online ordering, myguestaccount.com for gift cards/loyalty, and PAC for payment processing.

Name

Twin Peaks

Legal name

Twin Restaurant Holding, LLC

Website

https://twinpeaksrestaurant.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Twin Peaks operates a 116-unit sports-lodge restaurant chain across the US and Mexico, combining scratch-made American food, proprietary 29° draft beer from its own Irving, TX brewery, and wall-to-wall live sports viewing including UFC fight nights. It serves adult sports fans and casual diners through a hybrid company-owned and franchise model under franchise-operator ownership since June 2026.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Drinking Places (Alcoholic Beverages) (7224), Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (72241)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

akta.pro secondary industry

Sports Bars (CRANACAC)

Keywords

• Sports bar dining
• Casual American restaurant
• Craft brewery operations
• Franchise restaurant chain
• Sports lodge concept

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Dining Sales: Core revenue from food and beverage sales at company-owned and franchise restaurant locations. Includes lunch, dinner, late night, and happy hour dining services, as well as delivery and to-go orders.
2. Franchise Royalties and Fees: Revenue from franchise operators including royalty payments and franchise fees from the franchise network (3BMgmnt Inc., JEB Food Group, Operadora 2 Montes, and others).
3. Merchandise Sales: Sale of branded merchandise including apparel, brewery merchandise, gift cards, and other Twin Peaks branded products through the online storefront (pac-twinpeaks.com) and physical locations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Twin Peaks operates a sports lodge restaurant chain offering scratch-made American food (hand-smashed burgers, hand-cut steaks, fresh wings), 29° ice-cold draft beer served in 22 oz. frosted mugs, and wall-to-wall TV sports viewing across NFL, NBA, UFC, NHL, soccer, and boxing. The chain supplements dining with online ordering, a Peaks Club loyalty program, branded merchandise, gift cards, and proprietary in-house craft beer produced at its Irving, TX brewery.

Product overview

Twin Peaks operates a sports bar/restaurant concept under a single unified brand with several integrated service offerings. The core product is the Twin Peaks Restaurant sports lodge (115+ locations across the U.S. and Mexico), which combines scratch-made food service with sports viewing entertainment. Adjacent offerings include Twin Peaks Brewing Co. (in-house brewery producing private label beers for Texas locations), online ordering via olo.com, the Peaks Club loyalty program, UFC fight night viewing experiences, and branded merchandise sold through the company's storefront. Gift cards are also offered as part of the consumer-facing product portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Twin Peaks Brewing Co. In-house brewery operation located in Irving, TX producing signature beers including Twin Peaks Light, Dirty Blonde, Knotty Brunette, and Twin Peaks IPA, served at all Twin Peaks Restaurants in Texas.

Products and services

• Twin Peaks Restaurant Dining

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Dos EquiscoreGTM or Marketing Partner · 18 March 2026Dos Equis is the presenting sponsor of Twin Peaks' annual $2 Million Bracket Challenge promotion. The partnership involves joint marketing of the bracket challenge across Twin Peaks' 116 locations, with Dos Equis providing promotional support and prizes including the $2 million grand prize for a perfect bracket, local prizes, gift cards, and beer deals during the 2026 NCAA tournament season.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Hooters: Hooters is the closest direct peer to Twin Peaks — a national sports-bar and grill chain that pairs full bar service with casual dining and a signature hospitality staff culture, competing head-to-head for sports-viewing occasions and casual-dining occasions.
• Buffalo Wild Wings: Buffalo Wild Wings is a national sports-bar chain serving wings and beer with extensive wall-to-wall TV sports coverage, anchored by a similar sports-game-day occasion to Twin Peaks' core use case.
• Walk-On's Sports Bistreaux & Bar: Walk-On's is a sports-themed casual-dining chain featuring scratch-made Louisiana-inspired food, draft beer, and wall-to-wall TV sports viewing — the closest concept-to-concept competitor to Twin Peaks' sports lodge positioning.
• Yard House: Yard House is an upscale-casual sports-bar chain known for an oversized draft-beer list and live sports viewing; it competes with Twin Peaks for the same premium sports-bar-casual-dining occasion among adult guests.
• BJ's Restaurant & Brewhouse: BJ's is a casual-dining chain combining full table service with an in-house brewhouse and large-format sports coverage, mirroring Twin Peaks' pairing of scratch-kitchen food, in-house beer, and live sports.
• TGI Fridays: TGI Fridays is a casual-dining chain with a strong bar program and sports viewing at many units, directly competing for the same adult casual-dining-plus-drinks occasion that anchors Twin Peaks' lunch and happy-hour traffic.
• WingHouse Bar & Grill: WingHouse is a regional sports-bar and grill chain in the Southeast pairing wings, burgers, and draft beer with sports viewing — directly comparable to Twin Peaks on menu, occasion, and service culture.

Broad incumbents

• Dave & Buster's: Dave & Buster's is a broader entertainment-and-dining incumbent that combines full bar and casual dining with sports viewing and adjacent entertainment, sitting at the intersection of sports bar and experiential dining that Twin Peaks also targets.
• Applebee's Grill + Bar: Applebee's is the broadest incumbent in casual-dining-plus-bar, with national scale and TV sports programming at most locations, competing for Twin Peaks' family and game-day casual-dining visits across the US.
• Red Robin Gourmet Burgers: Red Robin is a casual-dining chain with an extensive bar and sports-friendly atmosphere, competing for Twin Peaks' casual-dining-plus-drinks guests in the family and after-work segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/twinpeaksrestaurant
• Instagraminstagram.com/twinpeaksrestaurants
• Xx.com/TwinPeaksGirl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twin Peaks