Shoma Group

What Shoma Group does

Shoma Group is a Coral Gables, Florida-based private real estate developer founded in 1988 by CEO Masoud Shojaee, operating with 51-100 employees across residential, commercial, and mixed-use asset classes. The company delivers luxury for-sale condominiums, purpose-built rental communities, single-family home enclaves, Class A office buildings, and lifestyle/F&B venues such as the Shoma Bazaar food hall. Its 38-year track record includes 65+ completed developments, 12,000+ residential and commercial units delivered, 6,000+ acres developed, and $6B+ in cumulative real estate transactions across South Florida, with current and upcoming projects including the 333-386 unit Shoma Bay tower in North Bay Village, the 304-unit Shoma Village rental community in Hialeah, the 720-unit Doral View rental community, the Sanctuary rental community in Doral, the CityPlace Doral mixed-use district, the upcoming 223-unit 550 Shoma tower in Orlando, and the forthcoming Ponce 8 development in Coral Gables.

The company's revenue model combines one-time condominium and home sale revenue (e.g., $97M in Shoma Bay presales and $750K-$5.3M unit pricing) with recurring rental and commercial income from stabilized rental communities and office properties, supplemented by development fees, predevelopment financing arrangements (e.g., a $29.85M Forman Capital loan for Shoma Bay), and food hall tenant revenue at Shoma Bazaar. Go-to-market is sales-led and relationship-driven, executed through in-house sales teams and exclusive channel partnerships such as ISG World for Shoma Bay, with bilingual (English/Spanish) marketing aimed at two principal buyer segments: blue-state wealth migrants from New York and California, and Latin American high-net-worth investors led by Colombian (20-54% of Shoma Bay buyers) and Argentine (10-19%) capital. Marketing channels span earned media, owned newsletters, exclusive buyer events, and public profile leverage through President Stephanie Shojaee's presence on Real Housewives of Miami.

Operationally, Shoma Group has historically been a South Florida-only developer, but announced its first international expansion into Dubai, UAE in October 2025 via a strategic partnership with Cosmo Developments (powered by Reportage Group), positioning the firm to extend its South Florida lifestyle-development playbook into a new geography. The company remains entirely founder-family controlled with no disclosed institutional equity, no public listing, and capital sourced from predevelopment loans, internal cash flow, and partner financing rather than venture or private equity capital.

Name

Shoma Group

Legal name

Shoma Alliance Management Corp.

Website

https://shomagroup.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Shoma Group is a Coral Gables, Florida-based private real estate developer founded in 1988 that builds luxury condominiums, rental communities, mixed-use projects, and commercial properties across South Florida, serving high-net-worth buyers including blue-state wealth migrants and Latin American investors through flagship projects such as Shoma Bay and CityPlace Doral.

Ownership category

akta.pro rank

Product category

Luxury Residential & Commercial Real Estate Development

NAICS

Real Estate Property Managers (53131), Lessors of Residential Buildings and Dwellings (531110), Lessors of Real Estate (5311)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532)

akta.pro industry

PRIMARYBPAJAFAA

Multifamily Apartment Property Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Property Management

SECONDARYBPAJAGAE

Mixed-Use Property Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Property Management

Keywords

• Residential real estate development
• Luxury condominium development
• Mixed-use property development
• Rental community management
• Commercial property development

Headquarters

HQ city

Coral Gables

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Real Estate Development and Sales: Shoma Group generates revenue through the development and sale of luxury residential condominiums, townhomes, single-family homes, and commercial properties. Revenue is realized through one-time unit sales at project completion or during presales phases. The company also generates rental income from completed residential communities and commercial spaces.
2. Property Management and Rental Income: Shoma Group operates rental communities including Sanctuary (226 units), Shoma Village (304 units), and Doral View (720 units), generating recurring rental income. The company also manages food hall operations at Shoma Bazaar.
3. Financing and Development Fees: The company secures predevelopment financing from capital partners like Forman Capital ($29.85M for Shoma Bay), generating development fee income and reducing capital at risk.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Shoma Group is a vertically integrated real estate developer that builds, sells, and operates residential and commercial properties across South Florida. Its portfolio includes luxury for-sale condominiums (Shoma Bay, TEN30, Ponce 8), multi-hundred-unit rental communities (Sanctuary, Shoma Village, Doral View, The Manor, 550 Shoma), single-family home neighborhoods (Cutler Cay, Nautica, Harbour Lakes, Las Ramblas, Black Diamond, Oasis Park Square), commercial office buildings (One Park Square, Shoma Centre, Shoma Plaza), mixed-use destinations (CityPlace Doral), and lifestyle venues (Shoma Bazaar food hall). The company also retains rental operations on completed communities, generating recurring rental income alongside one-time development sales.

Product overview

Shoma Group is a Miami-based residential and commercial real estate developer offering a diversified portfolio of properties across South Florida and select markets. The company operates as a single-platform developer with multiple distinct product lines spanning luxury condominiums (Shoma Bay, TEN30, Ponce 8), rental communities (Sanctuary, Shoma Village, Doral View, The Manor), mixed-use developments (CityPlace Doral, 550 Shoma), commercial properties (One Park Square, Shoma Centre, Shoma Plaza, Shoma Headquarters), and single-family home communities (Cutler Cay, Nautica, Las Ramblas, Harbour Lakes, Black Diamond, Oasis). The portfolio also includes lifestyle/entertainment venues (Shoma Bazaar food hall). Projects range from established communities to upcoming developments, with offerings spanning rental apartments, for-salecondominiums, townhomes, and single-family residences across various price points from workforce housing to ultra-luxury.

Differentiator

Problem solved

Functional benefit

Brands

• Shoma Bay: Luxury waterfront condominium development in North Bay Village, Miami
• Shoma Bazaar
• Shoma Village
• TEN30
• Sanctuary
• Ponce 8
• 550 Shoma

Products and services

• Shoma Bay Luxury waterfront condominium development in North Bay Village featuring 28 stories and 333–386 residential units (344–2,700 sq ft, studios to 3-bedroom) with art-deco and modern design, a zen garden, wine club, cigar lounge, Rolls-Royce house car service, and over 30% of units presold representing $97M in sales at announcement.
• Shoma Bazaar 14,000 sq ft food hall and entertainment venue in Doral with 14+ food stalls, live music areas, and event space on a 7.3-acre mixed-use development; tenants include Chick' N Jones, Camila's Patisserie, Food Joint Pizza, and Mr. Pork Belly.
• Sanctuary 226-unit luxury rental community in Doral with 6 stories and 30,000 sq ft of ground-floor retail on 7.3 acres, featuring a clubhouse, resort pool, yoga lawn, dog park, and spa amenities.
• Shoma Village 304-unit rental community in Hialeah with 30,000 sq ft of retail space on 5 acres, featuring a clubhouse, pool, dog park, and pet spa amenities.
• 550 Shoma 16-story mixed-use tower in Orlando with 223 rental units (1–3 bedrooms) and 19,512 sq ft of retail space on 1.15 acres, including a Shoma Bazaar food hall concept.
• Ponce 8 Upcoming luxury residential development in Coral Gables offering residences that blend classic elegance with modern comfort, featuring commercial space and an amenity deck with pool and coworking spaces.
• TEN30 Collection of 43 luxury condominiums in South Beach steps from the Atlantic Ocean, featuring sophisticated contemporary design in one of Miami Beach's most vibrant neighborhoods.
• CityPlace Doral $900 million mixed-use development with 300,000 sq ft of rentable space, 40+ retail/restaurant outlets, and 1,000+ housing units including single-family homes, rental apartments, and condos; developed with The Related Group.
• Doral View 720-unit rental community in Fontainebleau with 14 three-story garden-style buildings, two pools, a gym, spa, and cyber café.
• The Manor 396-unit luxury rental community in Doral with studio to 3-bedroom apartments (550–1,400 sq ft), featuring a waterfall jacuzzi, spa, movie theatre, and putting green.
• One Park Square 11-story Type A office building in Doral with 320,000 sq ft of space including 50,000 sq ft of ground-floor retail, a fitness center, and a conference center.
• Shoma Headquarters 40,000 sq ft Type A office building serving as Shoma Group's headquarters in Coral Gables, featuring world-renowned modern art installations in a contemporary art museum-style setting.
• Shoma Centre 60,000 sq ft Type A office building with Mediterranean-style architecture, updated interiors, and security with a guarded gate.
• Shoma Plaza 60,000 sq ft Type B office development near Miami International Airport with elegant lobby, parking, and private helipad.
• Cutler Bay / Cutler Cay Private gated community of 505 single-family luxury homes (built 2004–2007) in South Miami with Spanish/Mediterranean architecture, 4–7 bedrooms, 2,488–6,015 sq ft on 1-acre lots.
• Nautica Mediterranean-inspired luxury community in Miramar with 376 single-family homes and 424 townhomes, featuring a 3-acre clubhouse/recreation area and two lakes.
• Black Diamond Gated luxury single-family home community in Wellington on 237 acres of nature preserve with 225 homes (3–6 bedrooms), resort-style pool, and tennis/basketball courts.
• Harbour Lakes Private gated waterfront community in Pembroke Pines with 165 single-family luxury homes (3–6 bedrooms), clubhouse, heated pool, and tennis court.
• Las Ramblas 250-acre gated community in Doral with 240 single-family homes (3–4 bedrooms), Spanish/Mediterranean style, clubhouse, fitness center, and tennis courts.
• Oasis Park Square 135-single-family home community in Doral with 5 models, 1–3 stories, 4–5 bedrooms, 4–6 bathrooms, 4,154–4,910 sq ft, with rooftop retreats and private Jacuzzi options.
• The Flats Luxury apartment residences in Doral with studio to 3-bedroom units, featuring a penthouse collection, fitness club, and pedestrian shopping walkway.
• Contempo Gated courtyard community of 44 three-level townhomes in Doral with 4 bedrooms, 3.5 bathrooms, 3,747–3,867 sq ft, and rooftop terrace.
• Anastasia

Quantifiable outcome

• $97 million in Shoma Bay presales with over 30% of units sold before construction completion
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship, minor, core and major.

• Cosmo Developments (powered by Reportage Group)flagshipStrategic or Co-development Partner · 10 October 2025Strategic partnership marking Shoma Group's international expansion from Miami to Dubai, UAE. This collaboration bridges Shoma's three-decade South Florida legacy with Cosmo/Reportage Group's Middle East real estate expertise. 'Miami is where Shoma built its legacy. The UAE is where we will expand it,' stated President Stephanie Shojaee.
• Kiki Barth (The Real Housewives of Miami)minorGTM or Marketing Partner · 21 January 2025Partnership with fellow Real Housewives of Miami star Kiki Barth to launch 'Kiki's Kouraj' cocktail at Shoma Bazaar, supporting the Haitian community through a cultural initiative. Leverages celebrity connections for marketing visibility.
• ISG WorldcoreChannel Partner/ Reseller/ Distributor · 30 November 2023ISG World serves as exclusive sales agent for Shoma Bay luxury condominiums. The partnership includes sales gallery operations, model unit displays, and targeted international marketing to high-net-worth buyers. Craig Studnicky leads the ISG World team as chief of sales.
• The Related GroupmajorStrategic or Co-development PartnerShoma Group collaborated with The Related Group on CityPlace Doral, described as a 'city within a city' including luxury housing, apartments, offices, retail, and entertainment. This partnership established Doral as a major mixed-use development destination.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• BH Group: Miami-based developer of branded luxury condos (e.g., The Residences at 1428 Brickell). Comparable product but smaller portfolio scale than Shoma.
• Aria Development Group: Miami-based boutique developer of ultra-luxury waterfront condos (Aria Reserve, Aria on the Bay). Competes in similar waterfront luxury segment but at smaller scale.
• Swire Properties: Hong Kong-based developer with significant South Florida condo projects (Brickell City Centre, Reach and Rise). Comparable in luxury condo product, with broader international footprint.

Direct peers

• Fortune International Group: Miami-based luxury condo developer (e.g., Jade Signature, Ritz-Carlton Sunny Isles). Directly competes in South Florida luxury for-sale condo market with similar HNW buyer targeting.
• The Related Group: Miami-based luxury residential and mixed-use developer, co-developer with Shoma on CityPlace Doral. Most direct peer by geography, product mix (luxury condos, rentals, mixed-use), and target buyer (LatAm + domestic HNW).
• Royal Palm Companies: Florida-based developer of luxury waterfront condos (Bentley Residences, Aston Martin Residences). Direct competitor in ultra-luxury waterfront condo segment.
• Terra (Terra Group): Miami-based developer of luxury condos (Glass Miami Beach, Monad Terrace) and mixed-use projects. Comparable product mix and South Florida focus with strong design-led brand.
• Witkoff Group: Florida-focused luxury real estate developer (e.g., The Estates at Acqualina, Paramount Miami Worldcenter). Comparable in product type and HNW buyer focus.

Broad incumbents

• Lennar Corporation: One of the largest US homebuilders with massive South Florida operations. Not a direct luxury peer, but a benchmark for Florida development scale, capital access, and operational efficiency.

Others

• Reportage Group (Cosmo Developments): UAE-based real estate developer and Shoma's new Dubai expansion partner. Comparable in luxury residential product development, but operates as the partner rather than competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/shomagroup
• Facebookfacebook.com/ShomaGroup
• LinkedInlinkedin.com/company/shoma-group
• YouTubeyoutube.com/@shomagroup
• Xx.com/shoma_group

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoma Group