ASK Automotive
ASK Automotive is an Indian auto ancillary manufacturer producing advanced braking systems, aluminium lightweighting components (ALPS), and safety control cables for two-wheeler, passenger vehicle, and commercial vehicle OEMs. The company holds approximately 50% market share in Indian two-wheeler braking and operates 18 manufacturing facilities across six states.
- Company typePublic
- Founded1988
- HeadquartersGurugram, India
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What ASK Automotive does
ASK Automotive Limited is a public listed Indian auto ancillary manufacturer founded in 1988 by Mr. Kuldip Singh Rathee and headquartered in Gurugram, Haryana. The company operates three core product divisions: Advanced Braking Systems (brake shoes, disc brake pads, brake panel assemblies, clutch plates, and brake linings for motorcycles, scooters, passenger vehicles, and commercial vehicles in both ICE and EV segments); Aluminium Lightweighting Precision Solutions (ALPS), which produces aluminium die-cast and precision-machined components for engine, body and chassis, transmission, and EV-specific applications such as motor housings, battery housings, hubs, and structural arms; and Safety Control Cables (front and rear brake cables, clutch cables, throttle cables, speedometer cables, starter/choke cables, fuel lid cables, and seat lock cables). ASK Automotive holds approximately 50% market share in the Indian two-wheeler Advanced Braking Systems segment and supplies directly to major OEMs including Hero MotoCorp, Honda Motorcycle & Scooter India, Suzuki, TVS, Yamaha, Bajaj, Royal Enfield, Ather, Ola, Ampere, and Revolt.
The company's technology platform rests on 52 proprietary formulations for friction materials, in-house tool designing and simulation capabilities, fungible production lines that allow capacity reallocation across product categories, and a portfolio of industry certifications including IATF 16949:2016, ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, and ISO/IEC 27001:2022. ASK Automotive operates 18 manufacturing facilities across six Indian states, most situated in close proximity to OEM plants to enable just-in-time delivery, with a captive solar plant supporting renewable energy initiatives. Strategic joint ventures extend the platform beyond the core two-wheeler footprint: ASK Fras-Le Friction serves commercial vehicle OEMs globally; AISIN ASK India targets the passenger car aftermarket in partnership with AISIN Group; and ASK GTD Control Cables, formed in 2025 with T.D. Holdings GmbH (GEMO), manufactures sunroof and helix cables for passenger vehicles. Technology partnerships with Kyushu Yanagawa Seiki (Japan) and LIOHO Machine Work (Taiwan) add high-pressure die-cast and alloy wheel capabilities.
ASK Automotive generates revenue primarily through long-term OEM supply contracts negotiated on quality, cost, and delivery (QCD) parameters, supplemented by aftermarket distribution through approximately 400 dealers across India. The company exports to 14 countries directly and to 42 countries through the ASK Fras-Le joint venture, with global OEM customers including Stonley Black & Decker, Polaris, FDP, MTD, and Federal Mogul. FY26 consolidated total income was ₹4,196.2 crore (up 16.2% year-over-year), with EBITDA of ₹550.9 crore at a 13.1% margin and net profit of ₹297.3 crore; the ALPS division grew 30% to ₹2,121 crore and is now the largest segment at 50.8% of consolidated revenue.
ASK Automotive firmographics
Firmographics- Name
- ASK Automotive
- Legal name
- ASK Automotive Limited
- Website
- https://askbrake.com
- Company type
- Public
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- ASK Automotive is an Indian auto ancillary manufacturer producing advanced braking systems, aluminium lightweighting components (ALPS), and safety control cables for two-wheeler, passenger vehicle, and commercial vehicle OEMs. The company holds approximately 50% market share in Indian two-wheeler braking and operates 18 manufacturing facilities across six states.
- Ownership category
- akta.pro rank
ASK Automotive industry classification
Industry- Product category
- Auto Ancillary Components
- NAICS
- Motor Vehicle Brake System Manufacturing (336340), Motor Vehicle Parts Manufacturing (3363)
- SIC
- Motor Vehicle Parts & Accessories (3714), Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Wheels, Tires, Brakes & Suspension Components Manufacturing (IMACAOAH)
- akta.pro secondary industry
- Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC)
Keywords
Where ASK Automotive is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices5 records
Markets served
ASK Automotive business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Advanced Braking Systems (ABS): Flagship business segment producing brake shoes, disc brake pads, brake panel assemblies, clutch plates, and brake linings for two-wheelers, passenger vehicles, and commercial vehicles (both ICE and EV). This was the original business segment and held approximately 50% market share in Indian two-wheeler OEM market.
- Aluminium Lightweighting Precision Solutions (ALPS): Fastest-growing division producing aluminium die-cast and precision-machined components including engine parts, body/chassis parts, transmission parts, and EV-specific components. Grew 30% to ₹2,121 crore in FY26, becoming the largest segment at 50.8% of consolidated revenue.
- Safety Control Cables: Manufacture and supply of safety control cables including brake cables, clutch cables, throttle cables, speedometer cables, fuel lid cables, and seat lock cables for two-wheelers, passenger vehicles, and commercial vehicles.
- Aftermarket: Distribution of replacement and service parts through approximately 400 dealers across India, serving the independent aftermarket with ASK Automotive product categories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | OEM Supply Contracts |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
ASK Automotive product offering
Product offeringCore offering
ASK Automotive is a manufacturer and supplier of automotive safety and lightweighting components. Its three core product divisions are Advanced Braking Systems (brake shoes, disc brake pads, brake panel assemblies, brake linings, clutch plates), Aluminium Lightweighting Precision Solutions or ALPS (aluminium die-cast and precision-machined engine, chassis, transmission, and EV-specific components), and Safety Control Cables (brake, clutch, throttle, speedometer, choke, fuel lid, and seat lock cables). The company supplies Indian two-wheeler, passenger vehicle, and commercial vehicle OEMs and distributes to the aftermarket via a dealer network.
Product overview
ASK Automotive is an Indian auto components manufacturer offering three core product divisions: Advanced Braking Systems (brake panel assemblies, brake shoes, disc brake pads, brake linings, clutch plates for 2W, PV, and CV), Aluminium Lightweighting Precision Solutions (ALPS - aluminum die-cast components for engine, chassis, EV applications), and Safety Control Cables (brake, clutch, throttle, speedometer cables for 2W and automobiles). The company operates through three joint ventures: ASK Fras-Le Friction for commercial vehicle brake pads, AISIN ASK India for passenger car aftermarket products, and ASK GTD Control Cables for sunroof/helix cables. ASK serves as India's largest 2W braking systems manufacturer with approximately 50% market share and exports to 14 countries directly and 42 countries through its ASK Fras-Le JV.
Differentiator
Problem solved
Functional benefit
Brands
- ALPS: Aluminium Lightweighting Precision Solutions division - provides die-casting to critical machining, paint shop, and critical assemblies for automotive and non-automotive applications
- AHSAAS Trust
Products and services
- Advanced Braking Systems Comprehensive braking solutions including brake panel assemblies, brake shoes, disc brake pads, brake linings, and clutch plates for motorcycles, scooters, passenger vehicles, and commercial vehicles in both internal combustion engine and electric vehicle segments. Holds approximately 50% share of the Indian two-wheeler OEM market.
- Aluminium Lightweighting Precision Solutions (ALPS)
Companies that use ASK Automotive
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
ASK Automotive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ASK Automotive partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- T.D. Holdings GmbH (Germany) / GEMOcoreASK GTD Control Cables Private Limited is a joint venture established in 2025 between ASK Automotive and T.D. Holdings GmbH (Germany), the technical license-holding company of GEMO. The JV manufactures, markets, and sells sunroof control cables and helix cables for passenger vehicles, expanding ASK's control cable portfolio into the four-wheeler segment.
- AISIN Group CompaniescoreAISIN ASK India Private Limited is a joint venture with AISIN Group, a leading Japanese OE auto components supplier ranked among the Top 10 global Tier One automotive suppliers for passenger car products. The JV was established to expand ASK's footprints into domestic and international independent aftermarket for passenger car products. AISIN ASK launched its product range at Bharat Mobility Global Expo 2025.
- ASK Fras-Le Friction Private LimitedcoreASK Fras-Le Friction Private Limited is a joint venture and global producer of brake pads and linings for commercial vehicles, with exports to global OEMs and 42 countries. The JV positions ASK as a global player in friction materials for heavy commercial vehicles.
- ASK Technica Corporation, JapansupportingASK Technica Corporation is a prestigious manufacturer and supplier of Non-asbestos Brake Shoes to the world's leading two-wheeler manufacturers. The collaboration provides technical expertise for advanced brake shoe manufacturing.
- NUCAP, CanadasupportingNUCAP is a global player in patented retention systems (mechanical bonding) for disc brake pads in the two-wheeler, passenger vehicle, and commercial vehicle sectors. The technology partnership enhances ASK's disc brake pad capabilities.
- HSH Safety Control Cable Ind. Co. Ltd., TaiwansupportingTechnical collaboration with HSH Safety Control Cable Industry Co. Ltd. in Taiwan, a safety control cable manufacturer serving automobile OEMs globally. This collaboration strengthens ASK's safety control cable product line.
- LIOHO Machine Work Limited, TaiwansupportingStrategic partnership with LIOHO Machine Work Limited for two-wheeler alloy wheels, announced in February 2024. LIOHO is a leading player in alloy wheel manufacturing, complementing ASK's aluminium lightweighting precision solutions.
- Kyushu Yanagawa Seiki Co., Ltd., JapansupportingStrategic partnership announced March 2025 for high pressure die casted alloy wheels for two-wheelers. Kyushu Yanagawa Seiki is a leading motorcycle wheel supplier with aluminium die casting technology. ASK also entered into a Technical Assistance and License Agreement with them for cast wheel production.
Scale indicators8 records
Recent moves11 records
Expansion highlights5 records
ASK Automotive competitors and assessment
Company assessmentBroad incumbents
- Uno Minda (Minda Industries): Large Indian auto components group spanning lighting, switches, acoustics, and alloy wheels with deep OEM relationships across 2W, PV, and CV segments. A broad incumbent peer with overlapping customer footprint and an alloy-wheel business that competes with ASK's wheel-related moves.
- Varroc Engineering: Tier-1 Indian auto component supplier offering lighting, electrical-electronics, polymer, and exterior systems to global 2W, PV, and CV OEMs. Comparable to ASK on customer base and on the strategy of supplying EV and conventional platforms from a single footprint.
- Sundram Fasteners: Diversified Indian fastener and precision components manufacturer with strong presence in aluminium die-cast and powertrain-related parts. Comparable to ASK's ALPS division on process technology and OEM customer set in India and abroad.
- Bharat Forge: One of India's largest auto component manufacturers, focused on forged and precision-machined components for automotive and industrial customers globally. Comparable to ASK as a large, publicly listed Indian auto ancillary with a growing EV and lightweighting portfolio.
- Bosch Limited (Bosch India): Subsidiary of Robert Bosch, one of the world's largest automotive suppliers, providing braking, electrical, and powertrain systems to Indian OEMs. A broad incumbent peer; ASK competes with Bosch components in the same OEM slots for braking and EV electronics.
Direct peers
- Hindustan Composites: Indian manufacturer of friction materials, asbestos-free brake linings, and composite products serving automotive and industrial markets. A direct peer in friction technology and brake lining formulations, overlapping with ASK's 52 proprietary formulations portfolio.
- Endurance Technologies: Indian auto components manufacturer with leadership in aluminium die-casting, suspension, and braking components for two-wheelers and passenger vehicles. Highly comparable to ASK's ALPS division on product, customer base (Bajaj, HMSI, Hero, TVS), and end-market exposure.
- Suprajit Engineering: India's largest manufacturer of control cables for automotive and non-automotive applications, including brake, clutch, throttle, and speedometer cables. Direct overlap with ASK's Safety Control Cables division across 2W and PV OEMs.
- Sundaram Clayton (Brakes India): A leading Indian manufacturer of brake systems, brake linings, and friction products for two-wheelers, passenger vehicles, and commercial vehicles. The closest direct peer to ASK's Advanced Braking Systems business and an obvious competitor for Indian 2W OEM brake contracts.
- Remsons Industries: Indian manufacturer of control cables, gear shifters, and sensors for two-wheelers, passenger vehicles, and commercial vehicles. A direct peer to ASK's Safety Control Cables business, particularly in 2W OEM supply.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ASK Automotive social profiles
Digital presenceASK Automotive compliance and trust
Trust signalCompliance6 records
ASK Automotive financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASK Automotive leadership team
Management profileNumber of profiles
Profiles21 records
ASK Automotive subsidiaries and ownership
Company hierarchySubsidiaries4 records
ASK Automotive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASK Automotive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASK Automotive
What does ASK Automotive do?
ASK Automotive is a manufacturer and supplier of automotive safety and lightweighting components. Its three core product divisions are Advanced Braking Systems (brake shoes, disc brake pads, brake panel assemblies, brake linings, clutch plates), Aluminium Lightweighting Precision Solutions or ALPS (aluminium die-cast and precision-machined engine, chassis, transmission, and EV-specific components), and Safety Control Cables (brake, clutch, throttle, speedometer, choke, fuel lid, and seat lock cables). The company supplies Indian two-wheeler, passenger vehicle, and commercial vehicle OEMs and distributes to the aftermarket via a dealer network.
Is ASK Automotive a public or private company?
ASK Automotive is a public company. It is classified as public and is currently operating.
When was ASK Automotive founded?
ASK Automotive was founded in 1988. It employs 5,001 to 10,000 people.
Where is ASK Automotive based?
ASK Automotive is headquartered in Gurugram, India, in the Asia region.
How does ASK Automotive make money?
Four revenue lines are on record. Advanced Braking Systems (ABS) is the primary driver. The others are aluminium Lightweighting Precision Solutions (ALPS), safety Control Cables and aftermarket.
Who are ASK Automotive's main competitors?
Broad incumbents on record are Uno Minda (Minda Industries), Varroc Engineering, Sundram Fasteners, Bharat Forge and Bosch Limited (Bosch India). Direct peers are Hindustan Composites, Endurance Technologies, Suprajit Engineering, Sundaram Clayton (Brakes India) and Remsons Industries.
Does ASK Automotive have an API?
No public API is recorded for ASK Automotive.
What industry is ASK Automotive in?
ASK Automotive's product category is Auto Ancillary Components. Its primary akta.pro industry code is IMACAOAH, Wheels, Tires, Brakes & Suspension Components Manufacturing, with a secondary code of IMACANAC, Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods). Its NAICS code is 336340 and its SIC code is 3714.