ASK Automotive

What ASK Automotive does

ASK Automotive Limited is a public listed Indian auto ancillary manufacturer founded in 1988 by Mr. Kuldip Singh Rathee and headquartered in Gurugram, Haryana. The company operates three core product divisions: Advanced Braking Systems (brake shoes, disc brake pads, brake panel assemblies, clutch plates, and brake linings for motorcycles, scooters, passenger vehicles, and commercial vehicles in both ICE and EV segments); Aluminium Lightweighting Precision Solutions (ALPS), which produces aluminium die-cast and precision-machined components for engine, body and chassis, transmission, and EV-specific applications such as motor housings, battery housings, hubs, and structural arms; and Safety Control Cables (front and rear brake cables, clutch cables, throttle cables, speedometer cables, starter/choke cables, fuel lid cables, and seat lock cables). ASK Automotive holds approximately 50% market share in the Indian two-wheeler Advanced Braking Systems segment and supplies directly to major OEMs including Hero MotoCorp, Honda Motorcycle & Scooter India, Suzuki, TVS, Yamaha, Bajaj, Royal Enfield, Ather, Ola, Ampere, and Revolt.

The company's technology platform rests on 52 proprietary formulations for friction materials, in-house tool designing and simulation capabilities, fungible production lines that allow capacity reallocation across product categories, and a portfolio of industry certifications including IATF 16949:2016, ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, and ISO/IEC 27001:2022. ASK Automotive operates 18 manufacturing facilities across six Indian states, most situated in close proximity to OEM plants to enable just-in-time delivery, with a captive solar plant supporting renewable energy initiatives. Strategic joint ventures extend the platform beyond the core two-wheeler footprint: ASK Fras-Le Friction serves commercial vehicle OEMs globally; AISIN ASK India targets the passenger car aftermarket in partnership with AISIN Group; and ASK GTD Control Cables, formed in 2025 with T.D. Holdings GmbH (GEMO), manufactures sunroof and helix cables for passenger vehicles. Technology partnerships with Kyushu Yanagawa Seiki (Japan) and LIOHO Machine Work (Taiwan) add high-pressure die-cast and alloy wheel capabilities.

ASK Automotive generates revenue primarily through long-term OEM supply contracts negotiated on quality, cost, and delivery (QCD) parameters, supplemented by aftermarket distribution through approximately 400 dealers across India. The company exports to 14 countries directly and to 42 countries through the ASK Fras-Le joint venture, with global OEM customers including Stonley Black & Decker, Polaris, FDP, MTD, and Federal Mogul. FY26 consolidated total income was ₹4,196.2 crore (up 16.2% year-over-year), with EBITDA of ₹550.9 crore at a 13.1% margin and net profit of ₹297.3 crore; the ALPS division grew 30% to ₹2,121 crore and is now the largest segment at 50.8% of consolidated revenue.

Name

ASK Automotive

Legal name

ASK Automotive Limited

Website

https://askbrake.com

Company type

Public

Founded year

1988

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

ASK Automotive is an Indian auto ancillary manufacturer producing advanced braking systems, aluminium lightweighting components (ALPS), and safety control cables for two-wheeler, passenger vehicle, and commercial vehicle OEMs. The company holds approximately 50% market share in Indian two-wheeler braking and operates 18 manufacturing facilities across six states.

Ownership category

akta.pro rank

Product category

Auto Ancillary Components

NAICS

Motor Vehicle Brake System Manufacturing (336340), Motor Vehicle Parts Manufacturing (3363)

SIC

Motor Vehicle Parts & Accessories (3714), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Wheels, Tires, Brakes & Suspension Components Manufacturing (IMACAOAH)

akta.pro secondary industry

Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC)

Keywords

• Automotive brake components
• Aluminium lightweighting solutions
• Friction material manufacturing
• Safety control cables
• Auto ancillary components

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Advanced Braking Systems (ABS): Flagship business segment producing brake shoes, disc brake pads, brake panel assemblies, clutch plates, and brake linings for two-wheelers, passenger vehicles, and commercial vehicles (both ICE and EV). This was the original business segment and held approximately 50% market share in Indian two-wheeler OEM market.
2. Aluminium Lightweighting Precision Solutions (ALPS): Fastest-growing division producing aluminium die-cast and precision-machined components including engine parts, body/chassis parts, transmission parts, and EV-specific components. Grew 30% to ₹2,121 crore in FY26, becoming the largest segment at 50.8% of consolidated revenue.
3. Safety Control Cables: Manufacture and supply of safety control cables including brake cables, clutch cables, throttle cables, speedometer cables, fuel lid cables, and seat lock cables for two-wheelers, passenger vehicles, and commercial vehicles.
4. Aftermarket: Distribution of replacement and service parts through approximately 400 dealers across India, serving the independent aftermarket with ASK Automotive product categories.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

ASK Automotive is a manufacturer and supplier of automotive safety and lightweighting components. Its three core product divisions are Advanced Braking Systems (brake shoes, disc brake pads, brake panel assemblies, brake linings, clutch plates), Aluminium Lightweighting Precision Solutions or ALPS (aluminium die-cast and precision-machined engine, chassis, transmission, and EV-specific components), and Safety Control Cables (brake, clutch, throttle, speedometer, choke, fuel lid, and seat lock cables). The company supplies Indian two-wheeler, passenger vehicle, and commercial vehicle OEMs and distributes to the aftermarket via a dealer network.

Product overview

ASK Automotive is an Indian auto components manufacturer offering three core product divisions: Advanced Braking Systems (brake panel assemblies, brake shoes, disc brake pads, brake linings, clutch plates for 2W, PV, and CV), Aluminium Lightweighting Precision Solutions (ALPS - aluminum die-cast components for engine, chassis, EV applications), and Safety Control Cables (brake, clutch, throttle, speedometer cables for 2W and automobiles). The company operates through three joint ventures: ASK Fras-Le Friction for commercial vehicle brake pads, AISIN ASK India for passenger car aftermarket products, and ASK GTD Control Cables for sunroof/helix cables. ASK serves as India's largest 2W braking systems manufacturer with approximately 50% market share and exports to 14 countries directly and 42 countries through its ASK Fras-Le JV.

Differentiator

Problem solved

Functional benefit

Brands

• ALPS: Aluminium Lightweighting Precision Solutions division - provides die-casting to critical machining, paint shop, and critical assemblies for automotive and non-automotive applications
• AHSAAS Trust

Products and services

• Advanced Braking Systems Comprehensive braking solutions including brake panel assemblies, brake shoes, disc brake pads, brake linings, and clutch plates for motorcycles, scooters, passenger vehicles, and commercial vehicles in both internal combustion engine and electric vehicle segments. Holds approximately 50% share of the Indian two-wheeler OEM market.
• Aluminium Lightweighting Precision Solutions (ALPS)

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• T.D. Holdings GmbH (Germany) / GEMOcoreStrategic or Co-development Partner · 25 June 2025ASK GTD Control Cables Private Limited is a joint venture established in 2025 between ASK Automotive and T.D. Holdings GmbH (Germany), the technical license-holding company of GEMO. The JV manufactures, markets, and sells sunroof control cables and helix cables for passenger vehicles, expanding ASK's control cable portfolio into the four-wheeler segment.
• AISIN Group CompaniescoreStrategic or Co-development Partner · 24 April 2024AISIN ASK India Private Limited is a joint venture with AISIN Group, a leading Japanese OE auto components supplier ranked among the Top 10 global Tier One automotive suppliers for passenger car products. The JV was established to expand ASK's footprints into domestic and international independent aftermarket for passenger car products. AISIN ASK launched its product range at Bharat Mobility Global Expo 2025.
• ASK Fras-Le Friction Private LimitedcoreStrategic or Co-development PartnerASK Fras-Le Friction Private Limited is a joint venture and global producer of brake pads and linings for commercial vehicles, with exports to global OEMs and 42 countries. The JV positions ASK as a global player in friction materials for heavy commercial vehicles.
• ASK Technica Corporation, JapansupportingTechnology or IntegrationASK Technica Corporation is a prestigious manufacturer and supplier of Non-asbestos Brake Shoes to the world's leading two-wheeler manufacturers. The collaboration provides technical expertise for advanced brake shoe manufacturing.
• NUCAP, CanadasupportingTechnology or IntegrationNUCAP is a global player in patented retention systems (mechanical bonding) for disc brake pads in the two-wheeler, passenger vehicle, and commercial vehicle sectors. The technology partnership enhances ASK's disc brake pad capabilities.
• HSH Safety Control Cable Ind. Co. Ltd., TaiwansupportingTechnology or IntegrationTechnical collaboration with HSH Safety Control Cable Industry Co. Ltd. in Taiwan, a safety control cable manufacturer serving automobile OEMs globally. This collaboration strengthens ASK's safety control cable product line.
• LIOHO Machine Work Limited, TaiwansupportingTechnology or IntegrationStrategic partnership with LIOHO Machine Work Limited for two-wheeler alloy wheels, announced in February 2024. LIOHO is a leading player in alloy wheel manufacturing, complementing ASK's aluminium lightweighting precision solutions.
• Kyushu Yanagawa Seiki Co., Ltd., JapansupportingTechnology or IntegrationStrategic partnership announced March 2025 for high pressure die casted alloy wheels for two-wheelers. Kyushu Yanagawa Seiki is a leading motorcycle wheel supplier with aluminium die casting technology. ASK also entered into a Technical Assistance and License Agreement with them for cast wheel production.

Scale indicators8 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Uno Minda (Minda Industries): Large Indian auto components group spanning lighting, switches, acoustics, and alloy wheels with deep OEM relationships across 2W, PV, and CV segments. A broad incumbent peer with overlapping customer footprint and an alloy-wheel business that competes with ASK's wheel-related moves.
• Varroc Engineering: Tier-1 Indian auto component supplier offering lighting, electrical-electronics, polymer, and exterior systems to global 2W, PV, and CV OEMs. Comparable to ASK on customer base and on the strategy of supplying EV and conventional platforms from a single footprint.
• Sundram Fasteners: Diversified Indian fastener and precision components manufacturer with strong presence in aluminium die-cast and powertrain-related parts. Comparable to ASK's ALPS division on process technology and OEM customer set in India and abroad.
• Bharat Forge: One of India's largest auto component manufacturers, focused on forged and precision-machined components for automotive and industrial customers globally. Comparable to ASK as a large, publicly listed Indian auto ancillary with a growing EV and lightweighting portfolio.
• Bosch Limited (Bosch India): Subsidiary of Robert Bosch, one of the world's largest automotive suppliers, providing braking, electrical, and powertrain systems to Indian OEMs. A broad incumbent peer; ASK competes with Bosch components in the same OEM slots for braking and EV electronics.

Direct peers

• Hindustan Composites: Indian manufacturer of friction materials, asbestos-free brake linings, and composite products serving automotive and industrial markets. A direct peer in friction technology and brake lining formulations, overlapping with ASK's 52 proprietary formulations portfolio.
• Endurance Technologies: Indian auto components manufacturer with leadership in aluminium die-casting, suspension, and braking components for two-wheelers and passenger vehicles. Highly comparable to ASK's ALPS division on product, customer base (Bajaj, HMSI, Hero, TVS), and end-market exposure.
• Suprajit Engineering: India's largest manufacturer of control cables for automotive and non-automotive applications, including brake, clutch, throttle, and speedometer cables. Direct overlap with ASK's Safety Control Cables division across 2W and PV OEMs.
• Sundaram Clayton (Brakes India): A leading Indian manufacturer of brake systems, brake linings, and friction products for two-wheelers, passenger vehicles, and commercial vehicles. The closest direct peer to ASK's Advanced Braking Systems business and an obvious competitor for Indian 2W OEM brake contracts.
• Remsons Industries: Indian manufacturer of control cables, gear shifters, and sensors for two-wheelers, passenger vehicles, and commercial vehicles. A direct peer to ASK's Safety Control Cables business, particularly in 2W OEM supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/askgrp
• LinkedInlinkedin.com/company/ask-automotive-pvt-limited

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASK Automotive