Goldin Auctions

What Goldin Auctions does

Goldin Auctions, founded in 2012 by Ken Goldin, is an online auction house headquartered in Runnemede, New Jersey, that specializes in high-value collectibles including trading cards (sports, Pokémon, TCG), sports memorabilia, and entertainment collectibles. The company operates a proprietary e-commerce auction platform with professional authentication and grading verification services, handling transactions ranging from hundreds to millions of dollars, and has facilitated some of the largest collectible transactions on record, including the $16.49 million Pikachu Illustrator card sale in February 2026 and the $4.39 million Shohei Ohtani 50/50 home run ball in late 2024. In 2024, eBay acquired Goldin Auctions and integrated it through single sign-on capability and a 'Find It On Goldin' promotional carousel in eBay search results, materially expanding distribution.

Goldin earns revenue primarily through transaction-based commissions on successful auction sales, with an effective take rate of approximately 18% based on disclosed commission data from the Ohtani ball sale, supplemented by advance payments to high-profile sellers (e.g., $2.5M advance to Logan Paul against the Pikachu Illustrator card). Its primary customer segments are trading card collectors and investors, sports memorabilia sellers, and alternative asset investors seeking diversification away from public markets. The company serves a global market spanning North America, Europe, and Asia, with a marketing approach centered on the Netflix docuseries 'King of Collectibles: The Goldin Touch,' YouTube livestreams of high-profile consignor sales, and earned media coverage of record-setting transactions.

Name

Goldin Auctions

Legal name

Goldin Auctions

Website

https://goldinauctions.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Goldin Auctions is an online auction house for high-value trading cards, sports memorabilia, and entertainment collectibles, serving collectors, athletes, and alternative asset investors globally through a commission-based marketplace.

Ownership category

akta.pro rank

Product category

Collectibles Auction House

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Online Collectibles Marketplaces & Auction Retail (CRALAGAO)

akta.pro secondary industries

Sports Collectibles Marketplace & Auction Platforms (CRAMAOAI), Sports Trading Cards Retail (CRALAGAA)

Keywords

• Trading card auctions
• Sports memorabilia
• Collectibles marketplace
• Auction house services
• Authenticated collectibles

Headquarters

HQ city

Runnemede

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Auction Commissions: Goldin earns commission on each successful sale at auction. Based on the $4.39M Ohtani ball sale generating $792,000 commission, the effective take rate is approximately 18%.
2. Advance Payments to Sellers: Goldin provides advance payments to high-profile sellers against eventual sale proceeds. Ken Goldin gave Logan Paul a $2.5 million advance against the Pikachu Illustrator card sale.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Goldin Auctions operates an online auction platform that facilitates the buying and selling of authenticated, high-value trading cards (sports, Pokémon, TCG), sports memorabilia, and other rare collectibles. The platform handles timed auctions for items ranging from hundreds to millions of dollars, offering professional authentication and grading verification services, advance payments to high-profile sellers, and integration with the eBay marketplace following its 2024 acquisition.

Product overview

Goldin Auctions operates as a unified auction platform for premium collectibles, with its core offering being the Goldin Auctions Platform for buying and selling authenticated rare items including trading cards (sports, Pokémon, TCG games), sports memorabilia, and Hollywood memorabilia. The company gained additional visibility through the Netflix series 'King of Collectibles: The Goldin Touch,' which features founder Ken Goldin and has expanded the company's reach globally. The platform is integrated with eBay following its 2024 acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

• Goldin Auctions Platform Premier online auction platform where collectors and investors buy and sell authenticated, high-value collectibles including trading cards (sports, Pokémon, TCG), sports memorabilia, and rare collectibles. The platform provides professional authentication, grading verification, timed auctions, and secure payment processing for items ranging from hundreds to millions of dollars.
• Authentication and Grading Verification Services Professional authentication and grading verification services for high-value collectibles, providing trust and verification critical for transactions involving items worth millions of dollars.
• eBay Marketplace Integration Cross-promotional integration with the eBay marketplace providing single sign-on capability allowing users to log into Goldin.co with eBay credentials and a 'Find It On Goldin' promotional carousel embedded in eBay search results.

Quantifiable outcome

• Record-breaking sales demonstrating ability to achieve highest prices for rare collectibles
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• eBayflagshipChannel Partner/ Reseller/ Distributor · 1 January 2024eBay acquired Goldin Auctions in 2024, integrating the platform into its ecosystem. New features include single sign-on capability allowing users to log into Goldin.co with eBay credentials and a 'Find It On Goldin' promotional carousel embedded in eBay search results directing buyers to Goldin. This acquisition positions Goldin as eBay's premium trading card and collectibles auction channel.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Heritage Auctions: Heritage Auctions is the largest US collectibles auction house, handling sports cards, memorabilia, coins, comics, and rare entertainment collectibles through a similar timed-auction model. Direct competitor for premium consignments across overlapping verticals.
• PWCC Marketplace: PWCC operates a leading online trading card marketplace and auction venue focused on graded sports and TCG cards. Directly comparable to Goldin's core high-end trading card auction business with overlapping buyer/seller base.
• SCP Auctions: SCP Auctions specializes in high-end sports memorabilia auctions, including game-used jerseys, championship rings, and historic artifacts. Directly competes with Goldin's sports memorabilia vertical for trophy consignments.
• Robert Edward Auctions: REA is one of the oldest sports card auction houses in the US, handling vintage and high-grade trading cards through a similar timed-auction format. Direct competitor in the premium sports card auction segment.
• Huggins & Scott: Huggins & Scott is a long-running sports card and memorabilia auction house operating timed online auctions similar to Goldin's format. Directly comparable for vintage sports card consignments.
• Prismatic Evolutions / Pristine Auction: Pristine Auction runs online auctions for sports cards, memorabilia, and entertainment collectibles, competing with Goldin for mid-to-high-value consignments in the online timed-auction format.

Broad incumbents

• Sotheby's: Sotheby's is a global incumbent auction house that has expanded into sneakers, NFTs, and luxury collectibles, overlapping with Goldin on high-net-worth buyers and trophy consignments, though its core is fine art and luxury.
• Christie's: Christie's is a global incumbent auction house that has expanded into handbags, sneakers, and digital collectibles, serving the same HNW collector-investor segment as Goldin, though primarily focused on fine art.

Emerging players

• Fanatics Collect: Fanatics Collect is the vertically-integrated trading card marketplace of Fanatics Holdings, offering authenticated sports cards with a buy-now marketplace model. Emerging competitor with significant capital backing that intersects Goldin's sports card segment.
• ComicConnect: ComicConnect is a leading auction house for vintage comic books, original art, and related pop-culture collectibles. Relevant as Goldin publicly targets comics vertical expansion, making ComicConnect a potential direct competitor in that adjacent category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GoldinAuctions
• LinkedInlinkedin.com/company/goldin-auctions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goldin Auctions