Mobile Club

What Mobile Club does

Mobile Club SAS is a French private company founded in 2018 and headquartered in Paris that operates a direct-to-consumer smartphone rental subscription platform under the brand 'Mobile Club'. Customers pay a monthly fee starting at €14.90 plus an upfront device contribution (apport) ranging from €49 to €129 depending on model, in exchange for a handset, bundled insurance against breakage and theft (casse et vol), 48-hour replacement on supported claims, and the option to swap into a new device every 10 or 20 months. The catalog spans premium devices from Apple (iPhone 17, 17 Pro, 16e), Samsung (Galaxy S25, Z Flip 7, Z Fold 7), Google Pixel, and Xiaomi, with flagship SKUs such as the iPhone 17 Pro Max listed at €60.90/month. Distribution is exclusively through the company's own e-commerce website, supplemented by a viral referral (parrainage) program offering a free month to both referrer and referee, a €5-first-payment discount newsletter incentive, and ongoing PR-driven earned media in the French press. The company has obtained the 'Numérique Responsable niveau 1' certification from ADEME, formalizing an eco-responsible positioning relative to outright phone purchases. Subscriber base is cited at approximately 30,000 customers with a stated target of 50,000 by 2024; the leadership team is led by founder and CEO Damien Morin and co-founder and CTO Olivier Thierry.

The business operates a hybrid B2C/B2B model following the August 2025 acquisition of Cleaq for €8 million. Cleaq, retained as a wholly owned subsidiary, provides IT equipment leasing to VSEs (very small enterprises) and SMEs, expanding Mobile Club's addressable market beyond consumer smartphones into business laptops, smartphones, and related devices. The combined entity has publicly targeted serving over 1,500 companies and 20,000 employees by 2025. Capitalization has included early support from Pareto Holdings and The Family, 130 individual business angels (undisclosed), a January 2023 round led by Eiffel Investment Group (~€5.4M), a same-period FJ Labs round (~$8.6M), and a further ~$2.3M round in April 2025, with no institutional investor beyond these reported. There is no disclosed AI/ML, patents, or public revenue figure; the offering is essentially a vertically integrated hardware-rental-as-a-service business whose defensibility rests on the subscription relationship, included insurance, the swap cycle, and the eco-certification rather than on proprietary software technology.

Name

Mobile Club

Legal name

Mobile Club SAS

Website

https://mobile.club

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobile Club SAS, founded in 2018 in Paris, operates a smartphone rental subscription service for French consumers starting at €14.90/month with bundled insurance and device swaps, and expanded into B2B IT equipment leasing via its August 2025 acquisition of Cleaq.

Ownership category

akta.pro rank

Product category

Smartphone Rental Services

NAICS

Consumer Electronics and Appliances Rental (532210), Consumer Electronics and Appliances Rental (53221), Consumer Goods Rental (5322)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Consumer Electronics & Mobile Device Leasing (FSAKANAB)

akta.pro secondary industry

Subscription & Product-as-a-Service Consumer Leasing (FSAKANAK)

Keywords

• Smartphone rental subscriptions
• Consumer electronics rental
• B2B IT equipment leasing
• Mobile device subscription
• Smartphone leasing service

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Smartphone Rental Subscriptions: Monthly subscription rental of smartphones starting at 14.90 euros per month. Customers pay an upfront contribution (apport) plus monthly fees. Includes insurance against breakage and theft, with replacement within 48 hours. Swap option available every 10 or 20 months depending on the plan.

Pricing tiers

Distribution channels2 records

Marketing channels4 records

Core offering

Mobile Club rents premium smartphones (iPhone, Samsung Galaxy, Google Pixel, Xiaomi) to consumers on monthly subscriptions starting at €14.90, bundling breakage and theft insurance, free device swap every 10–20 months, and 48-hour replacement. Following the 2025 acquisition of Cleaq, it also leases IT equipment to very small and small-to-medium enterprises. The full lifecycle—selection, subscription, swap, and insurance claims—is managed through the mobile.club web platform.

Product overview

Mobile Club operates as a smartphone rental platform offering both consumer and B2B services. The core consumer product (Mobile Club) enables rental of premium smartphones (iPhone, Samsung Galaxy, Google Pixel, Xiaomi) starting at €14.90/month with insurance, free device swap, and 72-hour delivery. Following the August 2025 acquisition of Cleaq for €8 million, the company expanded into B2B IT equipment leasing for VSEs and SMEs, aiming to serve over 1,500 companies and 20,000 employees by 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Cleaq: B2B leasing service for IT equipment serving VSEs and SMEs, acquired by Mobile.Club in August 2025

Products and services

• Mobile Club Consumer Smartphone Rental Subscription

Quantifiable outcome

• Express replacement within 48 hours for damaged or stolen phones

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CleqcoreStrategic or Co-development Partner · 26 August 2025Mobile.Club acquired Cleaq for 8 million euros to strengthen its position in B2B leasing of IT equipment to serve VSEs and SMEs. The combined entity aims to expand rapidly by integrating teams, optimizing sales, and increasing clientele.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Grover: Berlin-based consumer electronics and smartphone rental subscription platform offering monthly rentals with flexible swap and return terms. Closest direct competitor to Mobile Club's core offering, with broader device catalog and a stronger European footprint.
• Grover Business: B2B arm of Grover providing IT equipment rental and leasing to businesses. Directly comparable to the Cleaq business that Mobile Club acquired, validating the B2B leasing opportunity Mobile Club is now pursuing.

Emerging players

• Wisetack: US-based consumer financing platform providing point-of-sale installment loans for big-ticket purchases including electronics and home improvement. Comparable financing mechanics to Mobile Club's subscription rental but serving the US merchant channel.
• Hygglo: Swedish peer-to-peer rental marketplace for consumer goods including electronics. Operates a subscription/rental model for everyday items in Northern Europe; an emerging adjacent player in the consumer rental category.
• Quokka: UK-based smartphone rental subscription offering flagship devices (iPhone, Samsung, Google Pixel) on monthly contracts with swap and insurance. Closely comparable core product offering to Mobile Club, focused on the UK market.

Regional players

• Rentomojo: India-based subscription rental platform for furniture, appliances, and electronics. Operates a comparable monthly-subscription model for consumer goods but is focused on the Indian market rather than competing directly in Europe.
• Bundll: Australian point-of-sale consumer leasing platform enabling customers to pay for goods (including electronics) via interest-free installments. Comparable to Mobile Club's smartphone leasing economics but operating in a different geography and with broader merchant focus.
• Splend: Subscription platform offering smartphones on weekly plans to gig workers and small business users in Australia. Comparable target customer (flexibility-seeking smartphone subscribers) and device-as-a-service model, but focused on the Australian market.

Broad incumbents

• Klarna: Global BNPL and consumer financing incumbent offering installment and subscription-style payment products at checkout, including for electronics. A much larger incumbent with overlapping customer financing use cases but operating across many categories rather than specializing in smartphone rental.
• Lombard (Lombard Asset Finance): UK-based asset finance and leasing provider for individuals and businesses, including consumer electronics leasing programs. A broad incumbent operating across multiple asset classes that competes for the same B2B and B2C device-leasing wallet share as Mobile Club.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mobileclub
• Facebookfacebook.com/Mobile-Club-383778952032322
• LinkedInlinkedin.com/company/wearemobileclub

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobile Club