Cleo
- Company typePrivate
- Founded2016
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Cleo firmographics
Firmographics- Name
- Cleo
- Legal name
- Cleo Labs, Inc.
- Website
- https://hicleo.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Cleo is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cleo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- B2B2C Employer Subscription: Subscription-based model where employers pay to provide Cleo family caregiving benefits to their employees. Pricing is flexible and tailored to organizational needs. The model delivers 3x ROI guarantee based on healthcare cost savings and workforce productivity improvements.
- Health Plan Subscriptions: Health plans pay for Cleo services to support their members through family caregiving challenges, driving quality measures and in-network care utilization.
- Medicare Advantage Support: Specialized support services for Medicare Advantage plans focused on improving Star Ratings through caregiver support and complex care navigation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise employer benefit subscription |
| Subscription | Annual | Health plan membership subscription |
| Subscription | Annual | Medicare Advantage plan subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Cleo product offering
Product offeringCore offering
Cleo is a global, AI-powered family care platform that delivers personalized guidance, concierge support, and care navigation to working parents and caregivers across every life stage—from fertility, pregnancy, and parenting through teen support, eldercare, and self-care. The platform combines human Cleo Guides and 60+ specialized care pathways (LifePaths) with the proprietary Family Health Index™ measurement tool, offered as an employer-sponsored benefit or health plan member service to reduce healthcare costs and improve workforce productivity.
Product overview
Cleo is a unified global family care platform offering holistic support across all life stages—from fertility and pregnancy through parenting children of all ages to eldercare and self-care. The core platform is built around proprietary technology including the Family Health Index™ (a validated caregiver health measurement tool) and AI-powered recommendation capabilities. The platform delivers services through a mobile app and web interface, powered by Cleo Guides (human expert advocates) and LifePathsSM (60+ specialized care pathways). Cleo offers distinct product tiers for Employers, Health Plans, Medicare Advantage plans, and Consultants, all backed by a guaranteed 3x ROI validated by the Validation Institute.
Differentiator
Problem solved
Functional benefit
Brands
- Family Health Index™: Cleo's proprietary caregiver health measurement tool that determines who is most at-risk, helping stop issues before they start.
- Cleo Guide
- LifePaths
Products and services
- Cleo Platform The global, holistic family care platform supporting individuals throughout every life stage—from fertility and pregnancy to parenting, eldercare, and self-care. Provides virtual coaching, concierge support, care navigation, and proactive intervention for working parents and caregivers, sold to employers, health plans, and Medicare Advantage organizations.
- Cleo for Families Direct-to-consumer family caregiver support program offering personalized guidance through every life stage from family planning to eldercare. Delivered through the Cleo mobile app with always-on connection to expert support, evidence-based content, personalized tips, workshops, and community access.
- Cleo App (Cleo for Families) Mobile application on iOS and Android providing always-on connection to expert support, evidence-based content, personalized tips, workshops, community access, and Cleo Guide concierge services for family caregivers.
Quantifiable outcome
- 71% of high-risk members improve their health and reduce burnout risk
- +5 more outcomes
Companies that use Cleo
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
Cleo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
Cleo partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Blue Cross Blue Shield of MassachusettscoreBCBSMA announced new offerings including Cleo as a caregiving support partner for their health plan members, addressing needs from child development to senior care and long-term planning.
- Validation InstitutecoreIndependent third-party organization that validated Cleo's Family Health Index as an accurate measurement of caregiver health. Provides up to $100,000 guarantee on validated outcomes.
Scale indicators18 records
Recent moves6 records
Cleo competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Cleo social profiles
Digital presenceCleo compliance and trust
Trust signalCompliance4 records
Cleo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cleo leadership team
Management profileNumber of profiles
Profiles3 records
Cleo funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cleo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cleo
What does Cleo do?
Cleo is a global, AI-powered family care platform that delivers personalized guidance, concierge support, and care navigation to working parents and caregivers across every life stage—from fertility, pregnancy, and parenting through teen support, eldercare, and self-care. The platform combines human Cleo Guides and 60+ specialized care pathways (LifePaths) with the proprietary Family Health Index™ measurement tool, offered as an employer-sponsored benefit or health plan member service to reduce healthcare costs and improve workforce productivity.
Is Cleo a public or private company?
Cleo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cleo founded?
Cleo was founded in 2016. It employs 1 to 10 people.
Where is Cleo based?
Cleo is headquartered in San Francisco, United States, in the North America region.
How does Cleo make money?
Three revenue lines are on record. B2B2C Employer Subscription is the primary driver. The others are health Plan Subscriptions and medicare Advantage Support.
Does Cleo have an API?
No public API is recorded for Cleo.