Mawdoo3

What Mawdoo3 does

Mawdoo3 (موضوع) is a Jordan-headquartered digital media company that operates the self-described largest Arabic-language content website in the world. Founded in 2010 and based in Amman, the company runs a wiki-style content platform at mawdoo3.com that provides free encyclopedic articles and how-to guides organized into dozens of hierarchical categories covering cooking, health, technology, science, education, religion, finance, travel, lifestyle, and more. Content is optimized for organic Arabic search and social sharing, and the site maintains official presences on Facebook, Twitter/X, and Instagram. The company serves Arabic-speaking internet users across the Middle East, North Africa, and the global Arabic diaspora, addressing the limited availability of comprehensive native-language informational content online.

The platform's technology stack centers on a wiki-style content management system with an associated image CDN at modo3.com. Third-party integrations include Google advertising services (AdSense, DoubleClick, AdMob), Facebook social login and sharing, and Twitter for content distribution. The company has invested in internal AI/ML capabilities through dedicated leadership (Chief AI Officer, Director of Machine Learning, Head of Research and Innovation Lab), suggesting automation and machine learning are increasingly part of content operations and product strategy.

Mawdoo3 generates revenue almost exclusively through advertising, using third-party ad networks to monetize traffic. The platform is free to users with no subscription tiers or paid features. Across its operating history, Mawdoo3 has raised approximately $25M+ in disclosed funding (2015, 2018, 2019, and 2024 rounds) and executed two acquisitions: SuperMama (an Egypt-based parenting platform) in 2019 and Relevant Network in 2020, indicating a strategic shift from purely organic content publishing toward broader verticalized digital media operations.

Name

Mawdoo3

Legal name

موضوع ليمتد (Mawdoo3 Ltd.)

Website

https://mawdoo3.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Mawdoo3 (موضوع) is a Jordan-based digital media company operating the self-described largest Arabic-language content website globally, providing free encyclopedic articles across dozens of categories to Arabic-speaking users worldwide. Founded in 2010, it monetizes through advertising and has raised over $25M with acquisitions in parenting and digital media.

Ownership category

akta.pro rank

Product category

Online Content Publishing

akta.pro primary industry

Digital Asset Management (DAM) for Media/Creative (MPAHAGAB)

Keywords

• Arabic online content
• Digital publishing platform
• Online encyclopedia
• Advertising-supported media
• How-to articles

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Advertising: The platform generates revenue through advertising, using third-party ad networks including Google AdSense DoubleClick Cookie, AdMob by Google, Twitter ads, and Facebook ads. The site collects user personal information and usage data to deliver targeted advertisements aligned with user interests.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mawdoo3 operates an Arabic-language online encyclopedia and content platform offering articles and how-to guides across diverse topics including cooking, health, technology, education, religion, finance, travel, beauty, and lifestyle. The platform organizes content into hierarchical categories and serves as a free informational resource for Arabic-speaking audiences across the Middle East and North Africa region.

Product overview

Mawdoo3 operates as a single, unified Arabic-language content platform — the largest Arabic website in the world — offering encyclopedic articles and how-to guides across dozens of topic categories including cooking, health, technology, science, religion, education, finance, travel, and lifestyle. The platform functions as a wiki-style site where content is created and curated, with no modular product architecture described. Images and media assets are served via its associated image service at modo3.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Mawdoo3 Arabic Content Website A comprehensive Arabic-language online encyclopedia and content platform offering thousands of articles across diverse topics including cooking, health, technology, science, religion, education, finance, travel, beauty, and lifestyle. Free for Arabic-speaking internet users across MENA and the global Arabic diaspora.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thmanyah: Thmanyah is a Saudi-backed Arabic content platform producing documentaries, articles, and digital content for Arabic audiences. It targets the same MENA informational content market as Mawdoo3 with similar ad-supported and content-distribution economics.
• Arageek: Arageek is a leading Arabic-language technology and digital-lifestyle content platform. It competes with Mawdoo3's technology category for Arabic-speaking readers seeking informational how-to and technology content, sharing the same SEO-driven content model.
• Hespress: Hespress is one of the largest Moroccan Arabic content portals covering news, lifestyle, and informational articles. It competes directly with Mawdoo3 for Arabic-speaking audiences across North Africa and shares a similar content-led, ad-monetized model.
• Sayidaty: Sayidaty is a leading Arabic women's lifestyle and informational content platform serving MENA audiences. It competes directly with Mawdoo3's lifestyle, beauty, and family categories and shares the same digital-ad-supported monetization model.
• StepFeed: StepFeed is an English/Arabic digital media platform covering lifestyle, culture, and informational content targeting MENA millennials. It shares Mawdoo3's content-led model, Arabic audience focus, and digital-ad-supported monetization.
• Yallakora: Yallakora is a major Arabic sports news and informational content site covering Egyptian and regional football. It competes with Mawdoo3's sports category for Arabic-speaking sports audiences via similar content-led, ad-monetized economics.
• Eremnews: Eremnews is an Arabic-language news and informational content portal targeting Arabic-speaking audiences across MENA. It shares Mawdoo3's ad-supported, content-led distribution model and competes for the same informational search traffic.
• FilGoal: FilGoal is one of the largest Arabic sports content platforms covering football news, scores, and informational sports content. It competes with Mawdoo3's sports category for Arabic-speaking sports audiences using a similar ad-supported content model.
• Webteb: Webteb is a leading Arabic-language health and medical information portal that, like Mawdoo3, operates an encyclopedic content model targeting Arabic-speaking users with free, ad-supported articles. Both compete for Arabic informational search traffic and monetize via digital advertising.

Broad incumbents

• Wikipedia (Arabic): The Arabic version of Wikipedia is the most established free Arabic-language encyclopedic content platform globally. While non-profit, it competes with Mawdoo3 for the same informational search queries and sets a free benchmark that caps Mawdoo3's pricing power.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/mawdoo3
• Facebookfacebook.com/mawdoo3
• Instagraminstagram.com/Mawdoo3

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mawdoo3