KitaLulus

What KitaLulus does

KitaLulus (legal entity PT. Kita Lulus Internasional) is an Indonesian digital job marketplace founded in 2021 and headquartered at GoWork Millennium Centennial Center in South Jakarta. The platform connects job seekers with employers across all 34 Indonesian provinces and hundreds of cities and regencies, targeting candidates ranging from SMA/SMK (high school/vocational) through D3 and S1 (bachelor's degree) graduates, including fresh graduates and experienced workers. The company is supervised by KOMINFO (Ministry of Communication and Informatics) and registered with Kemnaker (Ministry of Manpower), reflecting its regulated status as an Indonesian employment platform.

The product is built mobile-first, with iOS and Android applications and a responsive website, and is distributed through Google Play and the App Store in addition to organic social channels (Instagram, TikTok, YouTube, Facebook, Twitter/X) and a Telegram community. Around the core job board, KitaLulus has assembled a portfolio of value-add modules: a CV Builder, free CV templates (Template CV Gratis), an NLP-based AI CV Reviewer, civil service exam preparation (Try Out CPFNS), a freelance missions feature (Misi Seru), and employer-facing services including KitaRekrut, Pasang Loker (job posting), and Premium Rekrutmen packages. The core technology is a mobile-first job marketplace platform with CV builder, matching, and community-based features.

KitaLulus operates a two-sided, freemium marketplace: job seekers access job search and CV tools for free, while the company monetizes employer-side through subscription-based Premium Recruitment services, job posting fees, and employer recruitment packages (KitaRekrut and Premium Rekrutmen). Employer-side pricing is not publicly disclosed. The company has raised an $8.15 million Series A led by Tiger Global Management in May 2022, with participation from FEBE Ventures, Goodwater Capital, Argor Capital, Indogen Capital, and Rocketship.vc, followed by an additional investment from Endeavor Indonesia in July 2023. KitaLulus was recognized as one of Google Play's Best Apps of 2022 in Indonesia. Revenue and customer counts are not publicly disclosed.

Name

KitaLulus

Legal name

PT. Kita Lulus Internasional

Website

https://kitalulus.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

KitaLulus is an Indonesian digital job marketplace founded in 2021 that connects job seekers across all 34 provinces with employers via a mobile-first platform offering CV building, AI CV review, civil service exam prep, and subscription-based recruitment services.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Premium Recruitment Services: Paid recruitment services for employers to access enhanced candidate sourcing and posting features
2. Job Posting Fees: Fees charged to employers for posting job vacancies on the platform
3. Employer Recruitment Packages: Premium recruitment packages for companies seeking to hire through the platform

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

KitaLulus operates a mobile-first digital job marketplace in Indonesia connecting job seekers with employers across all 34 provinces and hundreds of cities. The platform offers free job search and CV building tools for job seekers, while monetizing through premium recruitment services and job posting fees charged to employers. Additional offerings include AI-powered CV review, civil servant exam preparation tests (CPNS), and freelance mission listings.

Product overview

KitaLulus is a job vacancy platform operating in Indonesia that connects job seekers with employers. The core platform offers job listings categorized by location (provinces and cities across Indonesia), education level (SMA, SMK, D3, S1), and job field (Admin, IT, Sales, Finance, etc.). The product portfolio includes the main job board platform complemented by career development tools: CV Builder and AI CV Reviewer for resume optimization, Template CV Gratis for free resume templates, Try Out CPFNS for civil service exam preparation, KitaRekrut for recruitment management, Premium Rekrutmen for enhanced employer services, Pasang Loker for job postings, and Misi Seru for freelance opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• KitaLulus Platform

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Glints: Singapore-headquartered talent platform with strong Indonesia presence, connecting job seekers (especially tech talent) with employers across Southeast Asia. Closely comparable on dual-sided marketplace model, mobile-first UX, and employer-paid recruitment services.
• Tech in Asia Jobs: Southeast Asia-focused tech and startup job marketplace, part of the broader Tech in Asia media platform. Comparable on tech-segment focus, regional employer base, and content-led candidate engagement.
• MyRobin: Indonesian job platform focused on blue-collar and entry-level workforce, with workforce management features. Comparable on Indonesia-only geographic focus, broad education-level targeting, and employer-paid recruitment services.
• Karir.com: Established Indonesian job portal offering listings across industries and education levels. Comparable on Indonesia-only geographic focus, job board model, and employer recruitment packages.
• Dealls: Indonesia- and Vietnam-focused job and career platform targeting students, fresh graduates, and early-career professionals. Directly comparable on target demographic, geographic focus, and community/education-led engagement strategy.
• Kalibrr (TopKarir): Philippines- and Indonesia-focused recruitment platform with applicant tracking and employer branding features. Comparable on Southeast Asia focus, employer-side SaaS-like recruitment tools, and candidate-job matching.

Broad incumbents

• LinkedIn: Global professional network owned by Microsoft with significant Indonesia user base. Overlaps on professional job listings, recruitment tools, and CV/profile features, but operates at vastly greater scale and serves senior/professional segments more strongly.
• JobStreet: Long-established Southeast Asian job board owned by SEEK, with deep market share in Indonesia. Overlaps on job listings and employer recruitment services, but operates as a regional incumbent with broader employer relationships and a more mature product suite.
• Indeed: Global job search engine with a strong Indonesian footprint and sponsored job posting model. Overlaps on employer-paid listings and search-driven job discovery, but operates at hyperscale with global brand recognition.

Regional players

• FastJobs: Singapore-based mobile job platform primarily serving blue-collar and entry-level job seekers across Southeast Asia. Comparable on mobile-first product, target demographic, and employer-paid monetization, though Indonesia is not its primary market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kitalulus
• YouTubeyoutube.com/c/KitaLulus
• Facebookfacebook.com/kitaluluscom
• Instagraminstagram.com/kitalulus
• TikToktiktok.com/@kitalulus
• LinkedInlinkedin.com/company/kitalulusinternasional

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KitaLulus