Pretred
Pretred manufactures recycled rubber safety barriers from waste tires, selling MASH-certified and load-rated alternatives to concrete barriers to government transportation agencies, construction contractors, airports, and event venues across North America.
- Company typePrivate
- Founded2022
- HeadquartersLakewood, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pretred does
Pretred, Inc. is a Delaware-incorporated, privately-held circular manufacturing company headquartered in Aurora, Colorado that converts end-of-life waste tires into high-performance recycled rubber safety barriers sold as sustainable alternatives to concrete barriers. The company operates a proprietary closed-loop manufacturing process that separates post-consumer tires into rubber crumb, steel, and nylon fibers, redirecting each component into productive use including the rubber into engineered barrier products. Pretred's product portfolio includes Standard Rubber Barriers for construction and perimeter use, the TL-2 Colorado Rubber Barrier (the world's first MASH-certified rubber barrier for U.S. public roadways at speeds up to 44 mph), a TL-3 barrier in development for higher-speed corridors, Load-Rated Barriers rated for heavy equipment up to 32,000 lbs, and the Paceline Bike Lane Barrier launched in 2025 for active transportation infrastructure. Each barrier is made from 95%+ recycled materials and can be re-recycled at end of life into new barriers.
Pretred generates revenue primarily through one-time hardware sales of physical barrier units via quote-based pricing, with pricing varying by product type, size, quantity, and customization options. The go-to-market combines direct sales to government transportation agencies, municipalities, and large construction contractors with a rental partner channel for customers preferring rental over purchase. Primary customer segments include state and municipal transportation departments, general contractors and construction firms, commercial parking operators, industrial sites, airports, event venues, and municipal bike/pedestrian infrastructure programs. Notable customers include CDOT, Seattle DOT, City of Seattle, Denver International Airport, Kiewit, Mortenson, Suffolk, Ball Arena, and Red Rocks Amphitheatre. The company ships barriers across North America from its Aurora production base and is currently tripling its manufacturing footprint to a 150,000-square-foot facility with in-house tire shredding capability, supported by an $11.2M state grant. Pretred has raised approximately $29M in disclosed equity financing across seed and Series A rounds led by HG Ventures and Denver Ventures respectively, plus state grants, and holds patents and trademarks on its barrier designs.
Pretred firmographics
Firmographics- Name
- Pretred
- Legal name
- Pretred, Inc.
- Website
- https://pretred.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pretred manufactures recycled rubber safety barriers from waste tires, selling MASH-certified and load-rated alternatives to concrete barriers to government transportation agencies, construction contractors, airports, and event venues across North America.
- Ownership category
- akta.pro rank
Pretred industry classification
Industry- Product category
- Recycled Rubber Safety Barriers
- NAICS
- Rubber Product Manufacturing (3262), Other Rubber Product Manufacturing (32629), Rubber Product Manufacturing for Mechanical Use (326291)
- SIC
- Fabricated Rubber Products, Nec (3060)
- akta.pro primary industry
- Tire Recycling & Processing (Shredding, TDF, Pyrolysis Feedstock) (IMANAMAF)
- akta.pro secondary industry
- Tire Recycling, Disposal & Sustainability Services (TLAKADAI)
Keywords
Where Pretred is headquartered
LocationHeadquarters
- HQ city
- Lakewood
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pretred business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Recycled Rubber Barrier Sales: Pretred generates revenue through the sale of recycled rubber safety barriers manufactured from waste tires. Products include Standard Barriers, TL-2 Colorado Rubber Barriers, Load-Rated Barriers, and Paceline Bike Lane Barriers. Revenue is primarily one-time product sales with custom pricing based on project requirements, quantities, and specifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Quote-based pricing for all barrier products |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Pretred product offering
Product offeringCore offering
Pretred manufactures recycled rubber safety barriers from post-consumer waste tires for use in roadway, construction, industrial, and bike lane applications. The company's product line includes Standard, TL-2 MASH-certified, TL-3 (in development), Load-Rated, and Paceline Bike Lane barriers made from 95-100% recycled tire material. Barriers are sold primarily through direct sales to government agencies, transportation departments, construction firms, and infrastructure operators, with quote-based project pricing.
Product overview
Pretred manufactures a portfolio of recycled rubber safety barriers designed as sustainable alternatives to concrete barriers. The product line includes five distinct barrier types: Standard Pretred Rubber Barriers for general construction and perimeter use; TL-2 Colorado Rubber Barriers™ as the world's first MASH-certified rubber barrier for public roadways up to 44 mph; TL-3 Rubber Barriers for higher-speed applications (coming soon); Load-Rated Rubber Barriers engineered for heavy machinery supporting up to 32,000 lbs; and Paceline Bike Lane Barriers for cyclist protection. All products are manufactured from 95%+ recycled materials derived from waste tires, with each barrier diverting 70-200 tires from landfills. The company operates from Aurora, Colorado with distribution across North America.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard Pretred Rubber Barrier Resilient, long-lasting, versatile eco-friendly rubber barrier made from 95% recycled rubber (70-100 waste tires per barrier). Suitable for construction zones, parking lots, pedestrian areas, and perimeter control. Sold to construction firms, commercial property operators, and event venues.
- TL-2 Rubber Barrier (Colorado Rubber Barrier™) MASH TL-2 certified rubber barrier for lower-speed roadways and construction zones (up to 44 mph). World's first rubber barrier certified for U.S. public roadways. 8 ft x 34.5 in x 22.5 in, 2,375 lbs, made from 95% post-consumer tire material. Sold primarily to state DOTs, municipalities, and construction firms for public roadway use.
- TL-3 Rubber Barrier Impact-absorbing, recycled-rubber barrier designed for exceptional safety performance at higher speeds. Available in 12 ft size. MASH TL-3 certified. Patent pending. Designed for higher-speed roadway applications beyond TL-2's 44 mph scope.
- Load-Rated Rubber Barrier Heavy-duty barriers rated to support heavy equipment up to 32,000 lbs per barrier with max point load of 150 PSI. Available in 6 ft (25,000 lbs) or 8 ft (32,000 lbs) lengths. Forklift-moveable and easy to transport. Sold to industrial facilities, warehouses, and manufacturing plants for heavy machinery protection.
- Paceline Bike Lane Barriers Highly visible, physically protective bike lane barriers made from 95% recycled rubber. Compact 30 in x 12 in x 10 in size with 80 lb weight. Interlocking design for quick deployment, built-in drainage channels, and surface-mounted accessory compatibility. Patented and patent-pending. Sold primarily to municipal bike/pedestrian infrastructure programs.
Quantifiable outcome
- 283% lower carbon footprint than concrete barriers (GHG Footprint of -107g CO2 equivalent)
- +5 more outcomes
Companies that use Pretred
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles6 records
Pretred technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Pretred partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Circular Economy Development CentercoreThe Circular Economy Development Center recommended Pretred's project after spending over a year assessing business model, partnerships, financial viability, and product safety. Provides business development services to help Colorado businesses manufacture products using recycled materials.
- AnsysminorStrategic partner providing simulation and engineering technology support for Pretred's product development.
- Rental Partner OrganizationsminorPretred partners with rental organizations across various markets to make barriers available to customers who prefer rental over purchase, extending market reach beyond direct sales.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Pretred competitors and assessment
Company assessmentDirect peers
- Saferoads: Saferoads manufactures recycled rubber and plastic safety products including road barriers, wheel stops, and traffic calming devices. It is the closest direct comp to Pretred in the recycled-material infrastructure safety category, competing on similar ESG-driven procurement use cases.
Broad incumbents
- Valtir (formerly Trinity Highway Products): Valtir is one of the largest North American manufacturers of highway safety products including concrete and steel barriers, crash cushions, and end terminals. It is the dominant incumbent Pretred must displace in DOT-approved roadway barrier specifications.
- Energy Absorption Systems (EAS): EAS, a Trinity Industries company, is a leading supplier of crash cushions and highway safety systems widely specified by state DOTs. It competes directly with Pretred for roadway safety infrastructure budgets and approved-product listings.
- Hill & Smith Holdings: Hill & Smith is a UK-listed infrastructure safety group with global operations in vehicle barriers, fencing, and structural products. It represents an international incumbent comparable to Pretred's barrier product line in scope and end-market.
- Nucor Corporation: Nucor is the largest U.S. steel producer and a significant manufacturer of steel barriers and infrastructure products. While not a recycled-rubber competitor, it competes for the same infrastructure safety spend with proven lower-cost commodity steel alternatives.
- Oldcastle Infrastructure (CRH): Oldcastle Infrastructure, a CRH company, is a leading North American producer of concrete barriers, drainage, and infrastructure products. It is the dominant concrete barrier supplier Pretred's recycled-rubber barriers are designed to displace on sustainability grounds.
- Holcim (LafargeHolcim): Holcim is a global leader in cement, concrete, and low-carbon building materials with growing activity in sustainable infrastructure. It competes with Pretred at the cement/concrete barrier level and increasingly in low-carbon construction materials more broadly.
Regional players
- Replas: Replas is an Australian manufacturer of recycled-plastic outdoor infrastructure products including bollards, profiles, and barriers. It mirrors Pretred's circular-economy manufacturing model but operates primarily in Australia/New Zealand rather than directly in the U.S. market.
Emerging players
- MacRebur: MacRebur is a UK-based manufacturer of recycled-plastic road surfacing and asphalt additives. It shares Pretred's waste-to-infrastructure circular-economy model and competes for sustainability-driven transportation infrastructure budgets, though focused on roads rather than barriers.
Others
- Liberty Tire Recycling: Liberty Tire Recycling is the largest North American tire recycling operator, processing waste tires into crumb rubber, TDF, and other outputs. It is upstream-adjacent to Pretred, supplying feedstock and representing both a potential supplier and a potential competitor in tire-derived products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pretred social profiles
Digital presencePretred compliance and trust
Trust signalCompliance6 records
Pretred financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pretred leadership team
Management profileNumber of profiles
Profiles12 records
Pretred funding detail
Funding detailFunding overview
Funding rounds6 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pretred M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pretred
What does Pretred do?
Pretred manufactures recycled rubber safety barriers from post-consumer waste tires for use in roadway, construction, industrial, and bike lane applications. The company's product line includes Standard, TL-2 MASH-certified, TL-3 (in development), Load-Rated, and Paceline Bike Lane barriers made from 95-100% recycled tire material. Barriers are sold primarily through direct sales to government agencies, transportation departments, construction firms, and infrastructure operators, with quote-based project pricing.
Is Pretred a public or private company?
Pretred is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pretred founded?
Pretred was founded in 2022. It employs 11 to 50 people.
Where is Pretred based?
Pretred is headquartered in Lakewood, United States, in the North America region.
How does Pretred make money?
One revenue line is on record: recycled Rubber Barrier Sales.
Who are Pretred's main competitors?
Saferoads is listed as a direct peer. Broad incumbents are Valtir (formerly Trinity Highway Products), Energy Absorption Systems (EAS), Hill & Smith Holdings, Nucor Corporation, Oldcastle Infrastructure (CRH) and Holcim (LafargeHolcim). Replas is listed as a regional player. MacRebur is listed as an emerging player. Liberty Tire Recycling is listed as an others.
Does Pretred have an API?
No public API is recorded for Pretred.
What industry is Pretred in?
Pretred's product category is Recycled Rubber Safety Barriers. Its primary akta.pro industry code is IMANAMAF, Tire Recycling & Processing (Shredding, TDF, Pyrolysis Feedstock), with a secondary code of TLAKADAI, Tire Recycling, Disposal & Sustainability Services. Its NAICS code is 3262 and its SIC code is 3060.