Casper

What Casper does

Casper is a direct-to-consumer sleep products company founded in 2014 that designs, engineers, and assembles mattresses, bedding, and sleep accessories in the United States. Its product architecture rests on proprietary foam technologies including Zoned Support™ (softer foam around shoulders with firmer foam under hips for spinal alignment), Casper Core+™ (patent-pending cloud-like foam pillars), Breathe Flex Foam, and Snow Technology—a three-phase cooling system combining HeatDelete® Bands, Phase Change Material, and QuickCool™ Cover—with seven mattress SKUs spanning foam (The One, Cloud One, Snug), hybrid (Dream, Snow), and Max (Dream Max, Snow Max) tiers priced from $499 to $3,370.

The company sells through casper.com, a network of physical retail showrooms, and wholesale partnerships with Amazon, Wayfair, Macy's, and P.C. Richard & Son; the retailer-cited 2-to-1 in-store-to-online sales split indicates an omnichannel pivot from its pure-DTC origin. Revenue is generated primarily through one-time mattress and accessory unit sales, pre-configured and customizable bundles (Best-Selling Bundle, Dream Bundle, Snow Bundle, Adjustable Bundles, Build-Your-Own), financing partnerships with Affirm (0% APR) and Katapult (lease-to-own), and a 30%-off referral program. Following the November 2024 acquisition by polyurethane foam manufacturer Carpenter Co., Casper operates as a private subsidiary with vertical integration into the world's largest foam producer, eliminating middleman markups on its highest-cost input.

Operations are supported by Luna 2.0, an AI customer-service agent built with Sierra that resolves 74% of inquiries without human intervention; the firm has additionally diversified into adjacent verticals via Tundra Specialty, a renewable-energy insurance MGA launched in October 2025 under the Casper corporate umbrella.

Name

Casper

Legal name

Casper Sleep Inc.

Website

https://casper.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Casper is a direct-to-consumer sleep company that designs and sells mattresses, bedding, and sleep accessories through casper.com, retail showrooms, and wholesale partners. Founded in 2014 and acquired by Carpenter Co. in November 2024, Casper serves U.S. consumers with seven proprietary-foam mattress models and a full sleep ecosystem.

Ownership category

akta.pro rank

Product category

Sleep Products & Mattresses

NAICS

Mattress Manufacturing (33791), Furniture and Related Product Manufacturing (337)

SIC

Retail-Furniture Stores (5712), Household Furniture (2510)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Sleep Technology & Smart Sleep Devices Retail (Sleep Trackers, Smart Mattresses) (CRAIABAH), Pillows & Pillow Systems Retail (CRAIABAC), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF), Adjustable Beds & Bases Retail (CRAIABAB), Bed Frames, Foundations & Headboards Retail (CRAIABAE)

Keywords

• Direct-to-consumer mattresses
• Mattress-in-a-box
• Hybrid sleep technology
• Cooling mattress systems
• Bedding and sleep accessories

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Infrastructure, Operations, Technology or R&D

Revenue model

1. Mattress Sales: Primary revenue stream from selling mattresses directly to consumers through e-commerce and retail stores. Includes foam mattresses (The One, Cloud One), hybrid mattresses (Dream, Snow, Dream Max, Snow Max), and kids mattresses (Snug).
2. Bedding and Accessories: Revenue from pillows, sheets, mattress protectors, duvets, and bedding bundles. Products include Original Pillow, Down Pillow, Hybrid Pillow, cooling pillows, Hyperlite sheets, and mattress protectors.
3. Furniture: Adjustable bed frames (Adjustable Base, Adjustable Base Pro, Adjustable Base Max), bed frames (Foundation, Metal Bed Frame, Upholstered Bed Frame, Haven Bed Frame, Repose Bed Frame), and headboards.
4. Accessories: Mattress toppers (2-inch and 3-inch), Glow Light, Glow Night Light, Dog Bed, and Blanket Robe.
5. Bundles: Pre-configured and customizable sleep bundles combining mattresses with foundations, protectors, and bedding at discounted prices compared to individual purchases.
6. Financing Services: Partnership with Affirm for flexible payment options (0% APR available, subject to eligibility) and Katapult for lease-to-own arrangements with no credit required.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Casper designs, engineers, and assembles mattresses, bedding, and sleep accessories sold direct-to-consumer through its own e-commerce site and retail showrooms, plus wholesale partners. Core products span foam, hybrid, and max-support mattresses (The One, Cloud One, Snug, Dream, Snow, Dream Max, Snow Max), adjustable bases, bed frames, headboards, pillows, sheets, protectors, duvets, toppers, and smart sleep lamps. The company distinguishes its mattresses with proprietary foam and cooling technologies (Zoned Support, Casper Core+, Snow Technology) and supports them with a 100-night risk-free trial and 10-year warranty.

Product overview

Casper is a direct-to-consumer sleep products company offering a comprehensive portfolio of mattresses and sleep accessories. The core product line consists of seven mattress models across three categories: Foam mattresses (The One, Cloud One, Snug), Hybrid mattresses (Dream, Snow), and Max mattresses (Dream Max, Snow Max). The foam mattresses feature proprietary technologies including Casper Core, Casper Core+, and breathable open-cell foams, while hybrid mattresses combine foam with supportive springs using Zoned Support technology and advanced cooling through Snow Technology. Beyond mattresses, Casper sells a full sleep ecosystem including adjustable bed frames (standard, Pro, and Max variants), pillows in multiple formulations (Original, Down, Hybrid, Cooling, Snow Technology), bedding (sheets, protectors, duvets), and smart home sleep products (Glow Light, Glow Night Light). Bundling options allow customers to purchase mattress-and-foundation or mattress-and-adjustable-base combinations. The company also operates a new renewable energy insurance business called Tundra Specialty. Casper's products are designed, engineered, and assembled in the USA with a 10-year warranty and 100-night risk-free trial.

Differentiator

Problem solved

Functional benefit

Brands

• Glow: Smart sleep lamp product line featuring the Glow Light and Glow Night Light.
• Snoozewear
• Snug
• Casper Original
• Casper Element

Products and services

• The One Mattress Casper's signature all-foam mattress featuring three layers of cradling foam with a responsive medium-firm feel, targeted at adult consumers seeking comfort and spinal alignment.
• Cloud One Mattress Premium all-foam mattress featuring patent-pending Casper Core+™ technology for cloud-like plushness with enhanced support and breathability, for adult consumers wanting a plusher foam feel.
• Snug Kids Mattress Premium kids foam mattress with CertiPUR-US certified foams, three breathable supportive layers, and two included waterproof protectors, designed for children transitioning from toddler beds and bunk beds.
• Dream Mattress Hybrid mattress combining pressure-relieving foam with supportive springs and Zoned Support™ technology for proper ergonomic alignment, marketed to back and joint pain sufferers and couples.
• Snow Mattress Hybrid cooling mattress featuring Snow Technology (HeatDelete® Bands, Phase Change Material, QuickCool™ Cover) for refreshingly cool sleep, targeted at hot sleepers and warm-climate consumers.
• Dream Max Mattress Maximum support hybrid mattress using Zoned Support™ Max for ergonomic relief, endorsed by the American Chiropractic Association, targeted at adults with back or joint pain.
• Snow Max Mattress Maximum cooling hybrid mattress combining Snow Technology and Zoned Support™ Max, endorsed by the American Chiropractic Association and named Consumer Reports top-rated hybrid mattress of 2026.
• Adjustable Base Bed Frame Adjustable bed frame with head and foot lift and Zero Gravity mode, compatible with all Casper mattresses, sold as an upgrade for sleep position customization.
• Adjustable Base Pro Bed Frame Premium adjustable bed frame with upgraded lumbar support and additional positions over the standard base, sold alongside Casper mattresses for higher-end bedroom setups.
• Adjustable Base Max Bed Frame Top-tier adjustable bed frame featuring Pillow Tilt and unlimited head/foot adjustments, sold as the most advanced Casper adjustable frame.
• Foundation Bed Frame Solid support foundation for Casper mattresses, positioned as a box spring alternative.
• Metal Bed Frame Sturdy metal bed frame compatible with all Casper mattresses, sold as an entry-level frame option.
• Upholstered Bed Frame Upholstered bed frame designed to pair with Casper mattresses as part of the bedroom furniture collection.
• Haven Bed Frame Haven model upholstered bed frame compatible with Casper mattresses.
• Repose Bed Frame Repose model upholstered bed frame compatible with Casper mattresses.
• Bliss Attachable Headboard Bliss attachable headboard sold to complete a Casper bedroom setup with a matching headboard.
• Drift Attachable Headboard Drift attachable headboard sold to complete a Casper bedroom setup with a matching headboard.
• Wood Repose Headboard Wood Repose headboard sold as part of Casper's headboard collection to match bedroom aesthetics.
• Pillow Repose Headboard Pillow Repose headboard sold as part of Casper's headboard collection for upholstered bedroom aesthetics.
• Original Pillow Down-alternative pillow with pillow-in-pillow design allowing adjustable loft, marketed as soft, supportive, and machine washable.
• Down Pillow Premium pillow filled with down feathers, marketed for luxurious comfort and fluffiness.
• Hybrid Pillow Pillow combining foam and fiber for a balance of support and softness.
• Original Cooling Pillow Cooling pillow designed to regulate temperature for cooler sleep, targeted at hot sleepers.
• Foam Snow Pillow Pillow with Snow Technology that uses foam engineered to keep sleepers cool all night.
• Hybrid Snow Pillow Hybrid pillow with Snow Technology providing cooling comfort from cover to core.
• Backrest Pillow Specialty backrest pillow designed for support beyond the bedroom, including reading and lounging.
• Nap Pillow Compact Nap pillow providing Casper comfort in a smaller form factor for napping and travel use.
• Percale Sheet Set Hotel-quality percale weave sheets marketed for cool, crisp sleep.
• Supersoft Sheet Set Ultra-soft sheet set engineered for maximum comfort.
• Hyperlite Sheet Set Lightweight Hyperlite sheet set designed for cool, breathable sleep.
• Waterproof Mattress Protector Five-sided waterproof mattress protector guarding against dirt, spills, and normal wear and tear.
• Breathable Mattress Protector Mattress protector designed with breathable materials for comfort while protecting against spills.
• Down Duvet Premium duvet insert filled with down feathers, marketed for luxurious warmth.
• Down-Alt Duvet Hypoallergenic duvet insert with down-alternative fill.
• Lightweight Down Alt Duvet Lightweight hypoallergenic down-alternative duvet insert for warmer climates or summer use.
• Mattress Topper 2-Inch Two-inch mattress topper designed to add Casper comfort and pressure relief to any existing mattress.
• Mattress Topper 3-Inch Three-inch mattress topper providing a deeper layer of Casper comfort and pressure relief on any existing mattress.
• Glow Light Smart Sleep Lamp Smart sleep lamp under the Glow sub-brand, designed to support a healthy sleep environment.
• Glow Night Light Night light under the Glow sub-brand that provides subtle nighttime illumination without disrupting sleep.
• Casper Dog Bed Award-winning dog mattress with durable foam construction, designed for pets across dog sizes.
• Snoozewear Blanket Robe Snoozewear Blanket Robe sold as part of Casper's wearable sleep/cozy line.
• Casper Digital Gift Card Casper-branded digital gift card redeemable for sleep products on casper.com.

Quantifiable outcome

• 92% of customers keep their mattress
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• Carpenter Co.coreOthers · 1 November 2024Casper was acquired by polyurethane foam manufacturer Carpenter Co. in November 2024 and now operates as a subsidiary. As part of the largest foam manufacturer in the world, Casper benefits from manufacturing scale and quality materials without middleman markups.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Purple: DTC mattress brand built around proprietary hyper-elastic polymer grid technology; competes head-to-head with Casper in direct-to-consumer foam and hybrid mattresses, omnichannel retail and online mattress-in-a-box sales.
• Nectar Sleep: Direct-to-consumer memory foam mattress brand (part of Resident Home) offering bed-in-a-box mattresses, bedding bundles and trial-based pricing; mirrors Casper's DTC funnel, trial economics and discount-led acquisition approach.
• Helix Sleep: DTC mattress company selling a broad line of hybrid and foam mattresses via an online quiz-driven purchase flow with 100-night trials, directly comparable to Casper's mattress selector and hybrid/flex portfolio.
• Saatva: Premium online mattress retailer that, like Casper, sells mattresses, adjustable bases, bedding bundles and operates viewing galleries/showrooms; competes across overlapping price tiers and the omnichannel premium segment.
• Dreamcloud: Direct-to-consumer hybrid mattress brand marketed through aggressive promotional pricing, free trial offers and bundled sleep systems — overlapping Casper's Dream/Snow bundle strategy and discount-driven positioning.
• Avocado Green Mattress: Eco-focused DTC mattress brand with hybrid/latex mattresses, bedding and bedroom furniture sold directly online and in showrooms; competes with Casper in premium mattress SKUs, accessories, and physical retail expansion.
• Tuft & Needle: Pioneer DTC mattress-in-a-box brand now owned by Serta Simmons; competes with Casper on foam mattress SKUs, online funnel design, trial/warranty terms and bundled sleep accessories.

Broad incumbents

• Tempur Sealy International: Largest specialty bedding manufacturer (Tempur-Pedic, Sealy, Stearns & Foster) with broad mattress portfolio and retail distribution; competes with Casper across price tiers while Casper's Carpenter Co. backing targets similar vertical-supply economics.
• Sleep Number: National specialty retailer of smart adjustable airbeds with proprietary SleepIQ technology; competes with Casper's adjustable bases and Snow/Glow smart-sleep features in the tech-enabled sleep category.

Emerging players

• Eight Sleep: Sleep-tech startup selling AI-driven temperature-regulating smart mattress covers and Pod systems; overlaps Casper's Snow cooling and Glow smart-lamp product strategy as an emerging adjacent competitor in connected sleep.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/casper
• Facebookfacebook.com/Casper
• LinkedInlinkedin.com/company/casper

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors29 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casper