Cimory Group

What Cimory Group does

Cimory Group is an Indonesian publicly-listed packaged food and beverage manufacturer (IDX: CMRY) founded in 1993 by Bambang Sutantio and headquartered in Jakarta. The company operates across two integrated segments: an FMCG division producing premium dairy, processed meats, and condiments, and a hospitality/tourism division operating Dairyland theme parks. The FMCG business is executed through three core subsidiaries: PT Cisarua Mountain Dairy (CMD) for dairy products including Cimory Milk, Cimory Yogurt (drinks, cups, squeeze pouches) and UHT milk; PT Macroprima Panganutama (MP) for processed meats under the Kanzler (premium), Besto (affordable), and Juragan (budget) brands; and PT Java Egg Specialities (JESS) for pasteurized liquid egg and condiments under the Euro Gourmet and Mamayo brands. Supporting subsidiaries handle distribution (PT Macrosentra Niagaboga), retail (PT Cimory Dairy Shop), restaurants (PT Cimory Hospitality Sejahtera), and recreation parks (PT Wisata Sapta Pesona).

Core technology centers on food processing for dairy (UHT processing, pasteurization, yogurt fermentation) and processed meats (sausage and nugget manufacturing, pasteurized liquid egg production). Notable technical firsts include pioneering pouch-format yogurt in Indonesia (Cimory Squeeze, 2017) and being the first Indonesian producer of pasteurized liquid egg. Revenue is generated via transaction-based FMCG sales across a multi-channel architecture: modern trade retailers, general/traditional trade (warungs and street vendors), food service/HORECA (via Indoguna), the Miss Cimory direct-selling program (10,099 women agents in 2025, 300+ centers across 30+ cities in Java, Bali, and Sumatra), on-site sales at seven Dairyland/Minimania theme parks, and export distribution to China and Vietnam. The supply chain is anchored by partnerships with 15,000+ smallholder dairy farmers providing over 20 million liters of fresh milk annually, procured at 5-10% above market rates, with over 90% of suppliers being domestic/local partners. Cimory listed on the Indonesia Stock Exchange in December 2021 and received a $130 million investment from U.S.-based General Atlantic in January 2023 for a 5.64% stake.

Name

Cimory Group

Legal name

PT Cisarua Mountain Dairy

Website

https://cimory.com

Company type

Public

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Cimory Group is an Indonesian publicly-listed manufacturer of premium dairy, processed meats (Kanzler, Besto), and condiments, plus Dairyland tourism parks. Distribution spans modern/general trade, food service, exports to China/Vietnam, and 10,000+ Miss Cimory direct-sales agents.

Ownership category

akta.pro rank

Product category

Packaged Dairy and Processed Meat Manufacturing

NAICS

Dairy Product Manufacturing (3115), Food Manufacturing (311)

SIC

Dairy Products (2020), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB)

akta.pro secondary industry

Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK)

Keywords

• Packaged dairy products
• Processed meat products
• Yogurt and UHT milk
• Condiment manufacturing
• Dairy theme parks

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices14 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dairy Products: Revenue from milk (UHT, pasteurized), yogurt (drinks, cups, squeeze pouches), and dairy-based products sold through retail channels
2. Processed Meat Products: Revenue from Kanzler (premium sausages, nuggets), Besto (affordable sausages), and Juragan (budget brand for street vendors) brands under PT Macroprima Panganutama
3. Hospitality/Tourism: Revenue from Dairyland theme parks (Mountain View, Riverside, On The Valley, Farm Theme Park Prigen, Farm Theme Park Puncak, Cepogo Cheese Park, Minimania), restaurants, and retail stores
4. Condiments and Egg Products: Revenue from Euro Gourmet mayonnaise and sauces, Mamayo mayonnaise, and pasteurized liquid egg products under PT Java Egg Specialities
5. Direct Selling: Revenue from Miss Cimory door-to-door sales program with women agents serving households across Indonesia

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Cimory Group manufactures and distributes packaged protein-based food and beverage products including fresh and UHT milk, yogurt drinks, cups and pouch products (Cimory Squeeze), processed meat under Kanzler, Besto, and Juragan brands, pasteurized liquid egg and condiments (Euro Gourmet, Mamayo), and operates Dairyland family tourism parks and the Miss Cimory door-to-door direct sales program across Indonesia.

Product overview

Cimory Group is an Indonesian packaged food and beverage manufacturer with two integrated core businesses: FMCG (Fast-Moving Consumer Goods) and hospitality/tourism. The FMCG division encompasses three main product categories: dairy products (Cimory Milk and Yogurt under PT Cisarua Mountain Dairy), processed meat products (Kanzler, Besto, Juragan under PT Macroprima Panganutama), and liquid egg/condiment products (Mamayo, Euro Gourmet under PT Java Egg Specialities). The hospitality division operates retail stores, restaurants, and recreation parks under the Dairyland brand. The company distributes through modern trade, general trade, food service, and the Miss Cimory direct sales program. Cimory holds a leading market position in premium yogurt and premium sausages in Indonesia, with products sold through multiple channels including modern and traditional retailers, food service, and direct selling teams.

Differentiator

Problem solved

Functional benefit

Brands

• Cimory: Primary brand for dairy products including milk, yogurt, and UHT drinks
• Kanzler
• Besto
• Juragan
• Euro Gourmet
• Mamayo
• Miss Cimory
• Java Egg Specialities (JESS)
• Cimory Squeeze

Products and services

• Cimory Milk Fresh and UHT milk processed from premium fresh milk, available in 125 ml, 250 ml, and 1 L formats. Contains protein, carbohydrates, vitamins and minerals including calcium, phosphorus, magnesium, and zinc for daily nutrition.
• Cimory Yogurt Yogurt made from premium fresh milk fermented with beneficial bacteria and enriched with fresh fruits. Available in Mini Yogurt Drink 70 ml, Yogurt Drink 200 ml, Yogurt Drink 250 ml, Cup Yogurt 400 ml, Stick Yogurt 40 g, and Squeeze 120 g formats. Provides protein, calcium, and fiber for digestive health and immune support.
• Cimory Squeeze Indonesia's first yogurt in pouch packaging. Convenient portable format with creamy texture for on-the-go consumption.
• Kanzler Premium ready-to-cook processed meat brand including sausages and nuggets positioned as a quality product for home cooking.
• Kanzler Singles Premium ready-to-eat single-serve processed meat snacks including sausages and meatballs, with packaging suited for direct consumption or as food topping.
• Besto Affordable processed meat brand positioned for street food vendors and budget-conscious consumers in general trade channels.
• Juragan Budget-friendly processed meat brand for street food vendors and traditional market sellers.
• Euro Gourmet Premium condiment brand including mayonnaise and sauces produced by PT Java Egg Specialities.
• Mamayo Mayonnaise brand produced by PT Java Egg Specialities, positioned as the first condiment product in the portfolio.
• Pasteurized Liquid Egg Indonesia's first pasteurized liquid egg produced by PT Java Egg Specialities, supplied to food service and industrial buyers for safe, ready-to-use egg applications.
• Cimory Dairyland Attractions Family dairy-themed tourism parks and edu-tourism attractions including Dairyland Mountain View, Riverside, On The Valley, Farm Theme Park Prigen, Farm Theme Park Puncak, Cepogo Cheese Park, and Minimania. Tickets priced per attraction with weekday and weekend tiers and multi-attraction packages.
• Miss Cimory Direct Selling Program Door-to-door dairy sales program empowering women as agents across Indonesia, scaled from 2,509 agents in 2020 to over 10,099 by 2025, serving 700,000+ households weekly across 30+ cities in Java, Bali, and Sumatra.

Quantifiable outcome

• Sourcing over 20 million liters of fresh milk annually from 15,000+ dairy farmers
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• IndogunaminorChannel Partner/ Reseller/ DistributorFood service distribution partner for Cimory dairy products - first food service division established in 2004 with Indoguna for distribution.
• 15,000+ Dairy FarmerscoreOthersPartnership with more than 15,000 smallholder dairy farmers across Java to supply over 20 million liters of fresh milk annually. Cimory provides training, knowledge, capital access, and sustainable farming management. Milk is procured at 5-10% premium above market rates.
• Karya Salemba Empat (KSE)minorStrategic or Co-development PartnerCollaboration through Cimory-KSE Scholarship Program (Cimory–KSE) for outstanding students from various universities in Indonesia.
• Badan POM (National Agency of Drug and Food Control)minorStrategic or Co-development PartnerPartnership through Orang Tua Angkat (OTA) program and PJAS Aman (Safe School Food) program to improve food safety awareness and support small food businesses.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Indofood CBP Sukses Makmur (ICBP): Indonesia's largest packaged food conglomerate with noodles, dairy, snacks, and condiments; operates across similar modern/general trade channels and competes directly with Cimory in dairy beverages and processed foods.
• Frisian Flag Indonesia (FrieslandCampina): Subsidiary of Royal FrieslandCampina producing UHT milk, condensed milk, and dairy beverages in Indonesia; the closest direct competitor to Cimory in mass and mid-tier fluid milk and dairy drinks.
• Yakult Indonesia: Listed Indonesian producer of probiotic dairy drinks; directly competes with Cimory Yogurt and Cimory Squeeze in the cultured and probiotic dairy beverage segment.
• Ultra Jaya Milk (PT Ultrajaya Milk Industry): Long-established Indonesian UHT milk, flavored milk, and yogurt producer; competes head-to-head with Cimory across modern trade dairy shelves and food service channels.
• Nestlé Indonesia: Subsidiary of Nestlé S.A. operating dairy (Bear Brand, Milo), nutrition, and processed food brands in Indonesia; competes with Cimory in UHT milk, condensed milk, and ready-to-drink dairy beverages.
• Mayora Indah: Listed Indonesian packaged foods company producing biscuits, confectionery, instant noodles, and beverages; comparable FMCG scale, distribution depth, and exposure to Indonesian mass and mid-tier consumers.
• Japfa Comfeed Indonesia: Vertically integrated Indonesian poultry and protein producer with branded processed meat (So Good, Greenfields); competes with Cimory's Kanzler, Besto, and Juragan sausage brands in processed protein.
• Malindo Feedmill (Belfoods): Indonesian poultry integrator with processed meat subsidiary Belfoods; competes with Cimory in value-tier and mid-tier sausages and processed meats for general trade.

Broad incumbents

• Fonterra Brands Indonesia: Subsidiary of New Zealand dairy cooperative Fonterra selling Anmum, Anchor, and other dairy products in Indonesia; overlaps with Cimory's dairy portfolio through imported dairy ingredients rather than direct dairy farming.
• Unilever Indonesia: Large Indonesian FMCG unit of Unilever with foods (Royco, Bango) and personal care; broader portfolio than Cimory but competes in modern trade shelf space and condiment categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cimory-group
• Instagraminstagram.com/risingwithcimory
• Xx.com/cimory
• Facebookfacebook.com/cimory

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cimory Group