Vedant Fashions

What Vedant Fashions does

Vedant Fashions Limited is a publicly listed Indian ethnic wear retailer headquartered in Kolkata, founded in 2002 by Ravi Modi (Chairman cum Managing Director). The company operates a multi-brand portfolio targeting the Indian wedding and celebration wear market: Manyavar is the flagship men's ethnic and celebration wear brand, Mohey addresses women's bridal and occasion wear with bridal lehengas and sarees, Twamev is a premium/luxury line, while Mebaz, Manthan, and Diwas serve the family and regional heritage segments. Products span sherwanis, kurta jackets, Indo-western outfits, bridal lehengas, sarees, and festive attire for men, women, and children.

The company's distribution is anchored by 669 Exclusive Brand Outlets (EBOs) across India and 17 international stores in the USA, Canada, UK, and UAE, supplemented by a franchise network, brand-owned e-commerce sites (manyavar.com, mohey.com, twamev.com, mebaz.com, diwasfashion.com), and presence on third-party marketplaces including Amazon, Myntra, Flipkart, Nykaa, Ajio, and Meesho. The underlying technology is described as an integrated retail fashion technology platform for multi-brand ethnic wear operations, with no proprietary AI/ML or public API capabilities disclosed. Marketing relies heavily on celebrity brand ambassadors (Ram Charan, Kiara Advani, Ranveer Singh, Sobhita Dhulipala), YouTube campaign films, and cultural narrative storytelling around weddings and family occasions.

The business model is a traditional one-time-purchase retail model: revenue is generated through unit sales of celebration wear across price points (e.g., the Marvel collaboration range at ₹2,999–₹14,999), with the company positioned in the mid-premium segment. FY26 revenue from operations stood at ₹1,435.48 crore (total income ₹1,529 crore) with an EBITDA margin of 44.3% and PAT margin of 26.2%, though profitability declined 3.33% YoY amid weak discretionary demand. Vedant Fashions is listed on Indian stock exchanges, completed the amalgamation of Manyavar Creations Pvt Ltd in November 2024, and is leveraging the India-UK FTA (July 2025) for international expansion.

Name

Vedant Fashions

Legal name

Vedant Fashions Limited

Website

https://www.vedantfashions.com/

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Vedant Fashions Limited is a publicly listed, Kolkata-based ethnic wear retailer operating the Manyavar, Mohey, Twamev, Mebaz, Manthan, and Diwas brands across 669 EBOs (17 international) and e-commerce, serving Indian wedding and celebration wear consumers across men, women, and kids.

Ownership category

akta.pro rank

Product category

Ethnic Wear Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Luxury Bridal & Occasionwear (CRAAAFAI)

akta.pro secondary industries

Special-Occasion & Formalwear Department Stores (CRAGAGAG), Modest & Religious Apparel Retail (CRAAABAK)

Keywords

• Ethnic wear retail
• Wedding celebration wear
• Men's ethnic clothing
• Women's bridal wear
• Indian fashion brands

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Ethnic Wear Retail: Vedant Fashions generates revenue primarily through the sale of ethnic wear and celebration attire across its portfolio of brands. The company operates through Exclusive Brand Outlets (EBOs), franchise-operated stores, and e-commerce platforms. Revenue is generated from men's, women's, and kids' ethnic wear collections sold under brands like Manyavar, Mohey, Twamev, and Mebaz.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Vedant Fashions designs, manufactures, and retails branded Indian ethnic and wedding celebration wear across men's, women's, and kids' categories through multiple sub-brands. Products include sherwanis, kurta sets, Indo-western outfits, bridal lehengas, sarees, and traditional regional wear sold under Manyavar, Mohey, Twamev, Mebaz, Manthan, and Diwas. The company distributes through 669 Exclusive Brand Outlets (including 17 international), franchise stores, and e-commerce platforms targeting the wedding and festive occasion-wear market.

Product overview

Vedant Fashions is a fashion conglomerate specializing in Indian ethnic and celebration wear, operating as a platform of multiple sub-brands rather than a single unified product. The company's brand portfolio includes Manyavar (flagship men's celebration wear brand), Mohey (women's bridal and occasion wear), Twamev (premium luxury ethnic wear), Mebaz (regional heritage wear), Manthan, and Diwas. The company serves the wedding and celebration wear market across men's, women's, and kids' categories through 669 Exclusive Brand Outlets (EBOs) including 17 international stores, and e-commerce platforms. Vedant Fashions generates annual revenue of approximately ₹1,529 crore (FY 2025-26) and is listed on Indian stock exchanges, with the Manyavar brand being the dominant revenue driver.

Differentiator

Problem solved

Functional benefit

Brands

• Manyavar: Flagship brand and eminent symbol of Indian wear for men, dominating men's Indian and celebration wear segment.
• Mohey
• Mebaz
• Twamev
• Manthan
• Diwas

Products and services

• Manyavar Manyavar is Vedant Fashions' flagship men's ethnic and celebration wear brand, offering wedding attire, sherwanis, kurta sets, and Indo-western outfits for men. It is the market leader in men's Indian wedding wear with pan-India presence and international stores in the USA, Canada, UK, and UAE.
• Mohey Mohey is the women's ethnic and bridal wear brand of Vedant Fashions, specializing in bridal lehengas, wedding sarees, and occasion wear for women, featuring contemporary designs with traditional craftsmanship including Zardozi, Zari, and cutdana work.
• Twamev Twamev is Vedant Fashions' premium ethnic wear brand positioned for luxury occasion wear, targeting affluent customers seeking high-end traditional Indian attire with contemporary styling.
• Mebaz Mebaz is Vedant Fashions' regional heritage brand offering traditional Indian wear that celebrates cultural traditions, catering to the family segment with attire suitable for weddings and celebrations.
• Manthan Manthan is a brand under Vedant Fashions that offers ethnic wear collections, representing part of the company's diversified portfolio of celebration and wedding attire.
• Diwas Diwas is a fashion brand under Vedant Fashions, featured as part of the company's multi-brand portfolio serving the ethnic wear market.

Quantifiable outcome

• 44.3% EBITDA margin demonstrates operational efficiency in ethnic wear retail
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• India-UK Free Trade AgreementminorOthers · 1 July 2025India-UK FTA signed in July 2025 offers duty-free access and removal of tariffs up to 12%, presenting opportunity for Vedant Fashions to expand exports to UK market.
• Sobhita DhulipalaminorGTM or Marketing Partner · 1 April 2024Actress Sobhita Dhulipala featured alongside Ram Charan in the Vivaham campaign for Manyavar's South India collection launch, promoting Panchakacham and Veshti styles.
• Ram CharancoreGTM or Marketing Partner · 1 October 2023Global star Ram Charan serves as brand ambassador for Manyavar, embodying the modern Indian man. His association strengthens Manyavar's position in South India and enhances brand appeal across diverse audiences. Campaign #TaiyaarHokarAiye features Ram Charan in wedding-themed marketing.
• Shreyansh InnovationsminorImplementation/ SI/ Consulting Partner · 1 October 2023Creative agency responsible for conceptualizing and executing Manyavar's campaign films including Ram Charan's #TaiyaarHokarAiye campaign and father-son bonding narrative campaigns.
• MarvelminorStrategic or Co-development Partner · 1 July 2023Marvel collaboration for 'Legendary Celebrations' limited edition collection featuring Iron Man, Black Panther, Captain America, and Thor-inspired ethnic wear. First Marvel-inspired ethnic wear collection inspired by Black Panther film.
• Kiara AdvanicoreGTM or Marketing Partner · 1 January 2023Kiara Advani is the brand ambassador for Mohey, Vedant Fashions' women's ethnic wear brand. Featured in #DulhanWaliFeeling campaign promoting bridal lehengas and wedding wear collections.
• Ranveer SinghcoreGTM or Marketing Partner · 1 January 2022Ranveer Singh featured as brand ambassador for Manyavar in earlier campaigns including #TaiyaarHokarAaiye. Known for energetic wedding wear campaigns.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxNGrH8X6XLMbVjqALq5LQA
• LinkedInlinkedin.com/company/vedant-fashions-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vedant Fashions