FreePower
FreePower (Phoenix, AZ; founded 2017) develops proprietary wireless charging technology embedded beneath stone countertops, furniture, and other surfaces, selling hardware through a certified fabricator network and licensing to OEMs including Tesla, Cosentino, James Martin Vanities, and Fabuwood for luxury residential, commercial, and automotive applications.
- Company typePrivate
- Founded2017
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What FreePower does
FreePower (formerly Aira, Inc.) is a Phoenix, Arizona-based consumer electronics company founded in 2017 that develops proprietary wireless charging technology embedded beneath stone countertops, furniture, vanities, and other surfaces. The company's core technology is a multi-coil copper array with proprietary software and magnetics that enables free-placement charging, meaning compatible Qi devices can be set anywhere within the active charging area and receive intelligently optimized power without precise alignment. The product portfolio includes 1-, 2-, and 3-device charger configurations, a companion mobile app for controlling the proprietary LED Charging Halo (color, brightness, and wave-to-wake features), and technology licensed to OEM partners including Tesla (Cybertruck-inspired $300 wireless charging platform), Cosentino (Silestone and Dekton surfaces), James Martin Vanities, Nomad Goods, and Fabuwood.
FreePower generates revenue through three primary streams: hardware sales of its embedded charging units to certified fabricators and through its professional online store; professional services tied to its fabricator certification program; and licensing/OEM embedding royalties from surface manufacturers, furniture makers, and automotive suppliers. Go-to-market centers on a certified fabricator network spanning 450+ showrooms and fabrication shops across the United States as of January 2025, supplemented by direct OEM partnerships, event-driven demand generation at major industry trade shows (KBIS, CES, HD Expo, High Point Market), and earned media coverage in design and technology publications. Customer segments include luxury residential homeowners, interior designers and architects, stone fabricators and home builders, hospitality/commercial venues, and automotive manufacturers.
The company holds more than 230 (and as of January 2025 more than 250) patent assets covering wireless charging hardware, software, and magnetics, all innovated in-house, and has received six consecutive CES Innovation Awards, three consecutive KBIS Best-in-Show wins (2024, 2025, 2026), Fast Company recognition as one of the World's Most Innovative Companies, and an Automotive News PACE Pilot recognition. Total disclosed funding is approximately $24 million across seed rounds in 2021 and 2022, the company maintains a lean team of 11-50 employees, and operates primarily in the United States with selective global exposure through automotive and consumer electronics partnerships.
FreePower firmographics
Firmographics- Name
- FreePower
- Legal name
- Aira, Inc.
- Website
- https://freepower.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FreePower (Phoenix, AZ; founded 2017) develops proprietary wireless charging technology embedded beneath stone countertops, furniture, and other surfaces, selling hardware through a certified fabricator network and licensing to OEMs including Tesla, Cosentino, James Martin Vanities, and Fabuwood for luxury residential, commercial, and automotive applications.
- Ownership category
- akta.pro rank
FreePower industry classification
Industry- Product category
- Wireless Charging Hardware
- NAICS
- Current-Carrying Wiring Device Manufacturing (335931)
- SIC
- Electronic Components & Accessories (3670)
- akta.pro primary industry
- Wireless Charging (Qi Pads, Stands, Multi-Device Mats) (CRACATAC)
- akta.pro secondary industry
- Charging Infrastructure Components (connectors, cables, dispensers, payment/controls) (IMAGAHAH)
Keywords
Where FreePower is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FreePower business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Sales (Countertop/Furniture Chargers): FreePower generates revenue through the sale of its embedded wireless charging hardware units. Products are sold to certified fabricators, showrooms, and directly through the professional store. The chargers are embedded into stone countertops, vanities, and furniture during fabrication/installation. Tesla also sells a Gen 2 FreePower-based wireless charging platform at $300.
- Professional Services / Fabrication Certification: FreePower generates revenue through its certified fabricator program. Stone fabricators must complete a certification process from FreePower to learn how to embed the technology into their projects.
- Licensing / OEM Embedding: FreePower licenses its technology to surface manufacturers (Cosentino for Silestone and Dekton), furniture makers (James Martin Vanities), and automotive suppliers (Motherson), embedding wireless charging into their products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Tesla Gen 2 Wireless Charging Platform |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
FreePower product offering
Product offeringCore offering
FreePower develops and sells proprietary surface-embedded wireless charging hardware built on a multi-coil copper array with custom software and magnetics. Its flagship FreePower for Countertop product line charges Qi-compatible devices anywhere on the active surface of stone countertops, furniture, vanities, and automotive interiors without requiring precise alignment. Revenue is generated through hardware sales to certified fabricators and showrooms, OEM licensing (Tesla, Cosentino, Motherson, Nomad Goods, Fabuwood), and fabricator certification services, supported by a companion mobile app for charger customization.
Product overview
FreePower offers a portfolio of surface-embedded wireless charging solutions led by the FreePower for Countertop product line, available in 1-device, 2-device, and 3-device configurations. The core technology embeds wireless charging hardware beneath stone countertops and other surfaces, allowing Qi-compatible devices to charge anywhere within the active charging area. The portfolio includes a companion mobile app for customization (halo colors, dimming, wave-to-wake), and extends through partnerships with Tesla (Wireless Charging Platform), Nomad Goods (Base Station Pro), and a bathroom vanity collection with James Martin Vanities and Cosentino. The company transitioned from its original Aira branding and has expanded from consumer electronics into automotive and architectural surface applications.
Differentiator
Problem solved
Functional benefit
Brands
- FreePower for Countertop: Wireless charging technology embedded into stone countertops and surfaces
- FreePower App
Products and services
- FreePower for Countertop (1/2/3-Device Chargers) Wireless charging hardware embedded beneath stone countertops and other surfaces that enables Qi-compatible smartphones, smartwatches, and laptops to charge anywhere within the active surface area without precise alignment. Available in 1-device, 2-device, and 3-device configurations and sold through certified fabricators, kitchen & bath showrooms, and the professional online store for residential kitchens, bathrooms, hospitality, and commercial interiors.
- FreePower App iOS and Android mobile application available on the Apple App Store and Google Play Store that lets FreePower charger owners control and customize their embedded wireless charging hardware, including Charging Halo color selection, halo dimming, and Wave-to-Wake feature activation.
- FreePower for Automotive Automotive-grade wireless charging technology platform that enables free-placement charging across vehicle interior surfaces for passenger devices. Developed in partnership with Motherson and targeted at EV and premium vehicle OEMs for differentiation of in-cabin charging experiences.
Quantifiable outcome
- Best-in-Show winner at KBIS for 3 consecutive years (2024, 2025, 2026)
- +3 more outcomes
Companies that use FreePower
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
FreePower technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
FreePower partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor, core and flagship.
- FabuwoodminorFabuwood collaborated with FreePower on the InFocus Drawer, integrating wireless charging into kitchen cabinetry. The collaboration was showcased at KBIS 2026 as part of Fabuwood's product lineup.
- James Martin VanitiescoreJames Martin Vanities partnered with Cosentino and FreePower to create a first-of-its-kind bathroom vanity collection that embeds wireless charging technology into Silestone surfaces. The collection includes the Emmeline and Chicago vanity lines with integrated FreePower charging.
- CosentinoflagshipFreePower partnered with Cosentino to integrate its wireless charging technology into Silestone and Dekton surfaces, creating surfaces that double as wireless chargers. The partnership makes FreePower available through Cosentino's network of showrooms and authorized fabricators across the US.
- TeslaflagshipTesla integrated FreePower's Gen 2 wireless charging technology into its Cybertruck-inspired wireless charging platform, priced at $300. The product can charge up to three Qi devices simultaneously anywhere on the surface, fulfilling the AirPower concept that Apple could not deliver. This partnership provided FreePower with significant consumer technology visibility.
- Marc RosenmayrminorMarc Rosenmayr, an automotive technology pioneer, was added to Aira's Board of Advisors to support the company's expansion into automotive wireless charging.
- MothersoncoreMotherson, a leading automotive components supplier, formed a strategic partnership with Aira (FreePower) to bring FreePower wireless charging technology to automotive manufacturers. FreePower for Automotive was unveiled at CES 2022, targeting in-vehicle wireless charging solutions.
- Nomad GoodscoreNomad Goods integrated FreePower's technology into its Base Station Pro wireless charger, enabling true free-placement charging for multiple devices. The product received widespread media coverage and was recognized by CNN, The Verge, and other outlets.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
FreePower competitors and assessment
Company assessmentDirect peers
- Nomad Goods: Nomad's Base Station Pro was the first consumer product featuring FreePower's free-placement charging technology, making it a direct product peer in premium multi-device wireless charging. Although Nomad has shifted some products, the Base Station Pro established the category positioning that FreePower continues to defend.
- Powermat: Powermat is a wireless charging technology company focused on Qi-compatible inductive charging, historically targeting public spaces and automotive. It overlaps with FreePower on the wireless power technology stack and embedded-use cases, including in-vehicle and hospitality deployments.
- ConvenientPower: ConvenientPower is a wireless charging technology and IP licensor that develops multi-coil and free-positioning Qi solutions for OEMs. It is one of the closest technology peers to FreePower, competing on the underlying wireless charging IP and OEM licensing model rather than surface branding.
Broad incumbents
- Anker Innovations: Anker is the dominant consumer electronics charging brand, offering a broad portfolio of Qi pads, MagSafe-compatible chargers, and GaN power accessories. It competes with FreePower in the consumer charging category with greater scale and distribution, though it does not currently embed technology in stone surfaces.
- Belkin: Belkin's BoostCharge line is one of the largest third-party wireless charging portfolios, with retail distribution across Apple, Best Buy, and major carriers. Belkin competes with FreePower in premium consumer Qi charging but, like Anker, operates in standalone pads rather than surface-integrated solutions.
- Mophie (ZAGG): Mophie, now part of ZAGG, is an established consumer charging accessories brand offering wireless charging pads, battery cases, and powerstations. It is comparable to FreePower in the premium consumer wireless charging category, with strong retail distribution but no surface-integration technology.
- Apple (MagSafe): Apple's MagSafe ecosystem defines the de facto premium consumer wireless charging standard for iPhone and integrates deeply at the OS level. Although Apple does not license its magnetic alignment tech broadly, it sets consumer expectations that any third-party wireless charging brand, including FreePower, must meet or differentiate against.
- OtterBox: OtterBox has expanded from protective cases into charging accessories, including wireless charging pads and multi-device stations. It competes with FreePower on the consumer side of premium wireless charging distribution, leveraging strong retail and carrier channels rather than surface integration.
Emerging players
- WiTricity: WiTricity specializes in magnetic resonance wireless power transfer, with primary focus on EV charging and industrial applications. It is comparable to FreePower on the underlying wireless power IP and automotive ambitions but targets very different end products (vehicle pads rather than cabin surfaces).
- Energous: Energous is developing over-the-air and contact-based wireless power technologies, with applications in consumer electronics, IoT, and industrial sensors. It overlaps with FreePower in wireless power technology IP but pursues different form factors and use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
FreePower social profiles
Digital presenceFreePower financial estimates
Financial estimateRevenue estimate
Valuation estimate
FreePower leadership team
Management profileNumber of profiles
Profiles6 records
FreePower funding detail
Funding detailFunding overview
Funding rounds5 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FreePower M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FreePower
What does FreePower do?
FreePower develops and sells proprietary surface-embedded wireless charging hardware built on a multi-coil copper array with custom software and magnetics. Its flagship FreePower for Countertop product line charges Qi-compatible devices anywhere on the active surface of stone countertops, furniture, vanities, and automotive interiors without requiring precise alignment. Revenue is generated through hardware sales to certified fabricators and showrooms, OEM licensing (Tesla, Cosentino, Motherson, Nomad Goods, Fabuwood), and fabricator certification services, supported by a companion mobile app for charger customization.
Is FreePower a public or private company?
FreePower is a private company. It is classified as venture growth investor backed and is currently operating.
When was FreePower founded?
FreePower was founded in 2017. It employs 11 to 50 people.
Where is FreePower based?
FreePower is headquartered in Phoenix, United States, in the North America region.
How does FreePower make money?
Three revenue lines are on record. Hardware Sales (Countertop/Furniture Chargers) is the primary driver. The others are professional Services / Fabrication Certification and licensing / OEM Embedding.
Who are FreePower's main competitors?
Direct peers on record are Nomad Goods, Powermat and ConvenientPower. Broad incumbents are Anker Innovations, Belkin, Mophie (ZAGG), Apple (MagSafe) and OtterBox. Emerging players are WiTricity and Energous.
Does FreePower have an API?
No public API is recorded for FreePower.
What industry is FreePower in?
FreePower's product category is Wireless Charging Hardware. Its primary akta.pro industry code is CRACATAC, Wireless Charging (Qi Pads, Stands, Multi-Device Mats), with a secondary code of IMAGAHAH, Charging Infrastructure Components (connectors, cables, dispensers, payment/controls). Its NAICS code is 335931 and its SIC code is 3670.