What Tractor Zoom does

Tractor Zoom, founded in 2017 by Kyle McMahon and headquartered in West Des Moines, Iowa, operates a digital marketplace that aggregates farm and heavy-equipment inventory from 768 auctioneers and 2,099 dealer locations across all five major U.S. regions. The platform surfaces equipment across categories including tractors, combines, construction equipment, harvesting, tillage, planting, chemical applicators, hay and forage, and ag trailers, adding more than 11,000 new listings per week and valuing over $20 billion in equipment annually. Beyond the core consumer-facing marketplace, the company runs TractorZoomPro.com, which hosts Anvil Pro and Tractor Zoom Pro as SaaS tools for auctioneers and dealers to manage listings and auctions, and integrates with Proxibid for online bidding.

The product suite extends into FinTech and data services. Tractor Zoom Finance connects buyers with lending partners — Finance Scope (24-72 month terms, $10K minimum, 660 credit score) and Farmers Business Network / FBN Finance (24-100 month terms) — for instant equipment loan decisions and rate comparison. The "What's It Worth" tool provides predicted, list, and final sale prices to support buyer decisions. Distribution is multi-surface: web marketplace, native iOS and Android mobile apps, and a content channel via The Dirt on Iron blog. The company is privately held, operates with 51-100 employees, and is led by Founder & CEO Kyle McMahon, Chairman Ken Woody, and CFO Zac Sandvig.

Name

Tractor Zoom

Legal name

Tractor Zoom Inc.

Website

https://tractorzoom.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Tractor Zoom is a digital marketplace and vertical SaaS platform that connects farmers with 768 auctioneers and 2,099 dealer locations to browse, value, finance, and purchase used and new farm and heavy equipment across the United States.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Marketplace

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700)

akta.pro primary industry

Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)

Keywords

• Farm equipment marketplace
• Agricultural equipment auctions
• Equipment valuation tools
• Auctioneer dealer software
• Equipment financing platform

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketplace Transaction Facilitation: Tractor Zoom facilitates equipment transactions between buyers and sellers (auctioneers and dealers) through their digital marketplace platform, enabling equipment listings, search, and financing integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Tractor Zoom operates a digital farm equipment marketplace that aggregates listings from 768 auctioneers and 2,099 dealer locations across the U.S., enabling farmers and agricultural buyers to find, value, finance, and purchase used and new farm equipment. The offering combines the core marketplace with equipment valuation tools (What's It Worth), integrated financing comparison across multiple lending partners, and professional SaaS tools (Anvil Pro, Tractor Zoom Pro) for auctioneers and dealers.

Product overview

Tractor Zoom operates as an online farm equipment marketplace connecting buyers with 768 auctioneers and 2099 dealer locations across the U.S. The core Tractor Zoom Marketplace enables equipment transactions across categories including tractors, combines, construction, harvesting, tillage, planting, chemical applicators, hay and forage, and ag trailers. Professional users access auctioneer and dealer tools via TractorZoomPro.com, which hosts Anvil Pro and Tractor Zoom Pro offerings. The company also provides integrated financing through partner lenders (Finance Scope, Farmers Business Network), equipment valuation tools (What's It Worth), mobile applications for iOS and Android, and educational content through The Dirt on Iron blog series.

Differentiator

Problem solved

Functional benefit

Brands

• Tractor Zoom Pro: Professional tools for auctioneers and dealers
• Anvil Pro

Products and services

• Tractor Zoom Marketplace Online marketplace connecting farm equipment buyers with sellers through 768 auctioneers and 2,099 dealer locations, offering tractors, combines, construction equipment, harvesting, tillage, planting, chemical applicators, hay and forage, ag trailers, and other equipment categories. For farmers and agricultural operators seeking to discover and purchase used and new farm equipment.
• TractorZoomPro.com (Anvil Pro and Tractor Zoom Pro) Professional platform for auctioneers and dealers featuring Anvil Pro and Tractor Zoom Pro tools for managing equipment listings and auctions. For farm equipment auctioneers and dealers who list inventory on the Tractor Zoom marketplace.
• Tractor Zoom Finance Agricultural equipment financing service enabling buyers to compare rates from multiple lenders including Finance Scope (24-72 month terms, minimum $10,000 loan, minimum 660 credit score) and Farmers Business Network / FBN Finance (24-100 month terms), with instant loan decisions and loan calculator tools. For farmers and agricultural buyers financing used or new equipment purchases.
• What's It Worth Equipment valuation tool providing transparency into predicted, list, and final equipment sale prices to help buyers make informed purchasing decisions. For farmers and equipment buyers assessing fair value on tractors, combines, and other farm equipment.
• Tractor Zoom Mobile App Native mobile applications for iOS and Android enabling users to browse equipment, participate in auctions, and access financing services on mobile devices. For farmers and agricultural buyers who need on-the-go access to equipment listings and auctions.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• 768 Auctioneers (Partner Network)coreChannel Partner/ Reseller/ DistributorTractor Zoom partners with 768 auctioneers across the country to bring farmers the best selection of farm equipment at auction. Auctioneers are located in Midwest (479), Northeast (41), Southeast (139), Southwest (60), and West (49) regions.
• 2099 Dealer Locations (Partner Network)coreChannel Partner/ Reseller/ DistributorTractor Zoom partners with 2099 dealer locations across the country to bring equipment buyers the best selection of farm machinery. Dealer locations span Midwest (1104), Northeast (202), Southeast (572), Southwest (260), and West (254).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AuctionTime (RB Global): Online auction platform for farm and construction equipment operated by RB Global. Competes head-to-head with Tractor Zoom's 768 auctioneer partner network.
• Machinery Pete: Long-standing U.S. farm equipment listings and pricing data platform. Directly comparable as a marketplace + pricing data business targeting the same farmer and dealer customers.
• TractorHouse: One of the largest online marketplaces for new and used farm equipment listings from dealers and auctioneers. Direct competitor offering equipment search across tractors, combines, and implements.
• Fastline Publications: Multi-channel marketplace for new and used farm equipment connecting dealers and farmers via print, web, and digital listings. Directly comparable marketplace + dealer network model.
• Purple Wave Auction: Online no-reserve auction company specializing in agricultural and construction equipment. Direct comparable as a digital auctioneer partner listed on Tractor Zoom's own marketplace.
• EquipmentFacts: Online auction platform for heavy equipment including agricultural machinery. Comparable digital auctioneer/marketplace serving farmers and equipment buyers.
• BigIron Auctions: Online agricultural and construction equipment auction platform with nationwide reach. Directly comparable online auctioneer competing for the same farmer-equipment listings.

Broad incumbents

• Ritchie Bros. Auctioneers (RB Global): Global auctioneer for heavy equipment including agricultural machinery, operating AuctionTime for online auctions. A larger, well-capitalized incumbent serving the same buyer-seller market for farm and construction equipment.

Emerging players

• Farmers Business Network (FBN): Direct-to-farm ag platform offering financing (FBN Finance — already a Tractor Zoom partner), inputs, and data services. Comparable on the FinTech-for-farmers dimension and a partial overlap on embedded equipment finance.
• AgDirect: Equipment financing platform serving agricultural dealers and producers. Comparable embedded FinTech layer that competes with Tractor Zoom's financing comparison feature.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tractor-zoom

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tractor Zoom