Brooklyn Investment Group

What Brooklyn Investment Group does

Brooklyn Investment Group operated a white-label managed accounts platform purpose-built for financial advisors, RIAs, and asset managers who needed scalable infrastructure to deliver personalized, tax-efficient investment management to their underlying clients. The core offering combined a web-based advisor portal with a suite of integrated modules including custom direct indexing across equities, fixed income, ETFs, and mutual funds; automated daily tax-loss harvesting and rebalancing; after-tax performance reporting with client-specific benchmarks; AI-powered custom index creation with point-in-time backtesting; tax-advantaged long/short strategies ranging from 130/30 to 250/150; algorithmic trade execution; and multi-asset transition analyses for new account onboarding and concentrated position management.

The technology stack centered on a proprietary advisor portal that personalized portfolios either from third-party building blocks (indices, models, manager-traded strategies, ETFs, mutual funds) or from fully custom indices built bottom-up, with investment restrictions, ESG overlays, and account lifecycle events handled in-platform. SOC 1 Types 1 and 2 (as of May 31, 2024) and SOC 2 Types 1 and 2 (for the period June 1, 2024 through December 31, 2024) audits were completed at both the operating subsidiary and the parent, Brooklyn Artificial Intelligence, Inc., providing institutional procurement-grade compliance. The platform's competitive positioning was built on two decades of leadership experience serving hundreds of financial advisors and a team that combined quant PhDs, experienced investment professionals, and software engineers.

Revenue was generated through recurring managed account platform fees charged to financial advisors for use of the white-label infrastructure, with advisory services ultimately provided for a fee by Nuveen Asset Management, LLC following the May 1, 2026 merger. The company was privately held and backed by a top wealth management firm, a global asset manager, a global investment bank, and venture capital firms, including Atypical Ventures, Jordan Park, Kesha Ventures, Saltwater Capital, Thomson Reuters, and S&P Global. Effective May 1, 2026, Brooklyn Investment Group, LLC merged with and into Nuveen Asset Management, LLC, with the Brooklyn Investment Team continuing to manage Tax-Advantaged strategies as a portfolio management team inside Nuveen.

Name

Brooklyn Investment Group

Legal name

Brooklyn Investment Group, LLC

Website

https://bkln.com

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

11–50 employees

Short description

Brooklyn Investment Group operated a white-label managed accounts platform for financial advisors, RIAs, and asset managers, providing AI-powered custom direct indexing, daily tax-loss harvesting, after-tax reporting, and tax-advantaged long/short strategies; it merged into Nuveen Asset Management on May 1, 2026.

Ownership category

akta.pro rank

Product category

Wealth Management Software

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Managed Account Platforms (Separately Managed Accounts / Customized Portfolios) (FSAHAKAC)

akta.pro secondary industry

Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH)

Keywords

• White-label managed accounts
• Custom direct indexing
• Advisor portfolio platform
• Tax-loss harvesting software
• AI custom index creation

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed Account Platform Fees: Brooklyn operates as a white-label managed accounts platform for financial advisors, generating revenue through advisory fees associated with managing client portfolios on their platform. The platform serves as infrastructure for advisors to manage client wealth.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Brooklyn Investment Group operates a white-label managed accounts platform for financial advisors and asset managers, enabling custom direct indexing across equities and fixed income from long-only to long/short strategies. The platform features an AI-powered advisor portal with automated daily tax-loss harvesting and rebalancing, after-tax performance reporting, custom index creation with backtesting, tax-advantaged long/short overlays, and algorithmic trade execution. The offering is delivered as B2B infrastructure so advisors can serve their end clients with personalized, tax-efficient portfolios at scale.

Product overview

Brooklyn Investment Group offers a unified white-label managed accounts platform combining a core Advisor Portal with multiple integrated modules including Tax-Loss Harvesting & Rebalancing, After-Tax Performance Reporting, Custom Index Creation (AI-powered), Tax-Advantaged Long/Short Strategies, Algorithmic Trading, and Multi-Asset Transition Analyses. The platform enables financial advisors to provide custom direct indexing across equities and fixed income with tax-efficiency, from long-only to long/short strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• White-Label Managed Accounts Platform A white-label managed accounts platform enabling financial advisors and asset managers to serve their end clients with custom direct indexing across equities and fixed income, from long-only to long/short strategies. The platform is delivered under the advisor's brand and includes AI-powered custom index creation, automated tax-loss harvesting, daily after-tax performance reporting, and algorithmic trade execution.
• Brooklyn Advisor Portal An intuitive web-based portal for financial advisors to customize and manage all households and their accounts. Supports target portfolio creation across stocks, bonds, ETFs, and mutual funds, client-specific investment restrictions and ESG preferences, tax-aware transition analyses, account lifecycle management (cash withdrawals, gifting), daily after-tax reporting with attribution, and AI-powered custom index creation with point-in-time backtesting.

Quantifiable outcome

• Tax alpha generation through daily tax-loss harvesting and rebalancing
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Addepar: Addepar is a wealth management technology platform serving RIAs, family offices, and advisors with portfolio analytics, reporting, and model management. Highly comparable as a B2B advisor tech platform with overlapping personas and workflow.
• Orion Advisor Solutions: Orion provides advisor tech, TAMP, and portfolio management solutions (including custom indexing and SMA capabilities) to RIAs and broker-dealers. Direct peer as a white-label managed accounts and advisor technology provider.
• Envestnet: Envestnet is one of the largest TAMPs and advisor technology platforms, offering managed accounts, portfolio construction, and model marketplaces. Closely comparable business model as a B2B managed accounts infrastructure provider.

Broad incumbents

• Charles Schwab (Schwab Advisor Services & direct indexing): Schwab offers direct indexing, SMA custody, and advisor platforms through Schwab Advisor Services. Broad incumbent with overlapping capabilities but at much larger scale and bundled with custody.
• BlackRock (iShares Custom & Aladdin): BlackRock offers iShares Custom direct indexing solutions and Aladdin portfolio management technology, competing directly with Brooklyn's core direct indexing functionality but at vastly larger scale.
• Vanguard Personalized Indexing: Vanguard offers personalized indexing and custom SMA capabilities to advisors and investors. Broad incumbent competitor in custom direct indexing with strong distribution and low-cost positioning.
• SS&C Technologies (Advent & Black Diamond): SS&C provides advisor and wealth management technology (Advent, Black Diamond, Geneva) used by RIAs and asset managers. Comparable as a portfolio management and advisor infrastructure provider, though broader in scope.
• Morgan Stanley Direct Indexing: Morgan Stanley offers custom direct indexing and SMA solutions through its wealth management platform. Broad incumbent competitor with large captive advisor distribution.

Emerging players

• Facet Wealth: Facet Wealth is a digital wealth management platform serving RIAs and advisors with model portfolios and tax-aware investing. Emerging player with partial overlap on tax-aware, advisor-enabled investing.
• iCapital Network: iCapital is a financial technology platform that connects advisors and wealth managers to alternative investments and structured solutions. Emerging player with adjacent advisor-tech and platform infrastructure positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bklninvest
• LinkedInlinkedin.com/company/bklninvest

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brooklyn Investment Group