What Dr. Squatch does

Dr. Squatch is a U.S.-based direct-to-consumer and retail men's personal care brand founded in 2013 and headquartered in Los Angeles. It manufactures and sells natural-origin grooming products, with a core portfolio spanning bar soap, deodorant (stick, Invisible Glide, and spray formats), body wash, cologne, hair care, skin care, shave products, and accessories. Product formulations are positioned as 98-100% natural origin and use a proprietary 'Odor-Squatching' technology for odor protection; the brand holds B-Corp certification and markets bold, masculine scent profiles across price points of roughly $7-8 per bar and $13 per deodorant. Distribution is hybrid: the drsquatch.com DTC subscription ('Subscribe & Save' at 15-25% off, quarterly cadence, free shipping) is complemented by mass retail through Target, Walmart, Amazon, CVS, and Boots UK, with international reach extending into India. Revenue exceeded $400 million in 2024, and the company was acquired by Unilever for approximately $1.5 billion in June 2025, at roughly 20x EBITDA. Growth has been driven by viral marketing, celebrity partnerships (Megan Fox, Sydney Sweeney, Mike Tyson), and a high-velocity pipeline of limited-edition collaborations with entertainment franchises including Disney/Pixar (Toy Story 5), Netflix (Stranger Things, The Boys), Activision (Call of Duty), Warner Bros (Harry Potter, Godzilla x Kong), WWE, SEGA (Sonic), Paramount (Terminator), and the FIFA World Cup 2026 sponsorship. The Jukebox by Dr. Squatch sub-brand extends the platform into women's personal care, distributed at Walmart and Target.

Name

Dr. Squatch

Legal name

Dr. Squatch, LLC

Website

https://drsquatch.com

Company type

Private

Founded year

2013

Operating status

Acquired

Headcount range

101–250 employees

Short description

Dr. Squatch is a U.S. men's natural personal care brand founded in 2013, selling bar soap, deodorant, body wash, cologne, hair, skin, and shave products through DTC subscriptions and major retailers including Target, Walmart, CVS, Amazon, and Boots UK, now operating as a Unilever subsidiary.

Ownership category

akta.pro rank

Product category

Men's Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Men’s Bath & Body (Body Wash, Soap, Body Lotion) (CRABAGAH)

akta.pro secondary industries

Deodorants & Antiperspirants (CRADANAA), Body Sprays & Mists (CRABADAC), Natural/Organic & Clean Skincare (CRABAAAH)

Keywords

• Men's grooming products
• Natural personal care
• Bar soap manufacturing
• Deodorant products
• Subscription grooming

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer Bar Soap Sales: Primary revenue stream from selling natural bar soaps directly through drsquatch.com with subscription options offering 15-25% savings. Individual bars priced at $7-8, with bundle options ranging from $16-$66.
2. Deodorant Products: Expansion into deodorant category with stick, spray, and invisible glide formulas priced at $13 per unit, available individually and in multi-packs.
3. Retail Distribution: Sales through major retail partners including Target, Walmart, Amazon, CVS, and Boots UK, generating over $400 million in annual sales.
4. Limited Edition Collaborations: Premium limited-edition products through entertainment collaborations (Toy Story 5, Call of Duty, Stranger Things, Harry Potter) with higher price points and collector appeal.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Dr. Squatch manufactures and sells natural men's personal care products including bar soaps, deodorants (stick, invisible glide, and spray formats), body wash, cologne, hair care, skincare, and shave essentials. The company sells 98-100% natural origin formulations primarily through its direct-to-consumer e-commerce site with subscription options, supplemented by major retail distribution at Target, Walmart, Amazon, CVS, and Boots UK.

Product overview

Dr. Squatch is a natural men's personal care brand offering a comprehensive suite of grooming products built around natural ingredients and masculine positioning. The core product portfolio includes bar soaps (including Total Moisture moisturizing line), deodorants (stick, Invisible Glide, and spray formats), body wash, cologne, hair care, skin care, and shaving essentials. The brand operates on a direct-to-consumer model with subscription services offering 15% savings and a loyalty rewards program. Limited edition collections drive engagement through entertainment partnerships including Disney/Pixar (Toy Story 5), Netflix (The Boys, Stranger Things), FIFA World Cup 2026, WWE, Harry Potter, Sonic the Hedgehog, Call of Duty, and Liquid Death. A women's sub-brand called Jukebox extends the portfolio with feminine-focused natural products. The company was acquired by Unilever in 2025 for $1.5 billion and holds B-Corp certification.

Differentiator

Problem solved

Functional benefit

Brands

• Jukebox by Dr. Squatch: Women's personal care brand offering soaps, deodorants, and grooming products. Features influencer partnerships such as the Nader sisters campaign 'Sisterhood of Naked Ambition'. Products available at Walmart and Target.

Products and services

• Bar Soap Dr. Squatch's flagship natural bar soap for men featuring bold scents and real natural ingredients across multiple scent families (Wood & Musk, Fresh & Clean, Warm & Rich, Tropical & Fruity, Green & Aromatic) with varying grit levels.
• Deodorant Natural deodorant line including Stick Deodorant, Invisible Glide (smooth application), and Spray Deodorant formats with aluminum-free formulas and natural ingredients. Priced at $13.00 for individual units with multiple scent options.
• Body Wash Liquid body wash delivering thick lather formula for men, available in regular and exfoliating variants in 14oz bottles with multiple masculine scents.
• Cologne Natural cologne/fragrance products for men in multiple scent profiles including Fireside Bourbon, Glacial Falls, and Woodland Pine, sold as individual bottles or multi-pack bundles.
• Total Moisture Bar Soap Moisturizing bar soaps built to hydrate while cleaning, designed for men with dry or sensitive skin, featuring Shea Butter, Mango Butter, or Green Tea Butter with fragrance-free options.
• Hair Care Hair care kits, shampoo, and conditioner products formulated for men with natural ingredients.
• Spray Sunscreen Dr. Squatch's first sun care product, mineral-based SPF 30 formula with zinc oxide for broad-spectrum UVA and UVB protection. Features over 98% natural origin ingredients with vitamin E and coconut alkanes.
• Shave Products Shaving essentials including shave butter, post-shave treatments, electric trimmers, and razors for complete grooming routines.
• Subscribe & Save Subscription Service Subscription program offering 15% discount on recurring orders shipped quarterly, with free shipping, exclusive subscriber benefits, early access to new products, and customizable bundles.
• Jukebox by Dr. Squatch Women's personal care sub-brand featuring natural soaps and deodorants in feminine-focused scents. Available at Walmart and Target nationwide.
• FIFA World Cup 2026 Collection Limited-edition Golden Glory bar soap and Hat-Trick Pack celebrating Dr. Squatch's sponsorship as Official Sponsor of FIFA World Cup 2026 with Gameday Greatness scent.
• Toy Story 5 Collection Limited-edition Disney/Pixar collaboration inspired by Toy Story 5 featuring Woody, Buzz Lightyear, and Jessie themed bar soaps and deodorants.
• WWE Collection Limited-edition WWE-themed soaps and deodorants featuring wrestling superstars including Stone Cold Stunner, Mysterio Magic scents.
• Harry Potter Collection Limited-edition Warner Bros collaboration featuring Harry Potter-themed soaps including The Chosen One, You Know Who, The Brave, The Loyal, The Sly, and The Genius bar variants.

Quantifiable outcome

• 1 million+ giveaway entries for Sydney Sweeney bathwater soap campaign
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered flagship, minor and core.

• FIFA World Cup 2026flagshipGTM or Marketing Partner · 5 June 2026Dr. Squatch became an Official Sponsor of FIFA World Cup 2026™, marking the brand's first major global sports sponsorship. Launched limited-edition Golden Glory bar soap and sweepstakes offering fans chance to win tickets to the World Cup Final in New York City with grand prizes including two tickets, four-night hotel stay, and $1,600 travel stipend.
• Disney and Pixar (Toy Story 5)flagshipStrategic or Co-development Partner · 15 May 2026Limited-edition grooming collection inspired by Toy Story 5 featuring bar soaps and deodorants themed around Woody, Buzz Lightyear, and Jessie characters. Collection priced from $8 for individual bars to $48.45 for a 5-pack, available ahead of film's June 2026 theatrical release. Partnership with Fandango for $5 promo code toward movie tickets.
• Megan FoxflagshipGTM or Marketing Partner · 15 April 2026Celebrity campaign featuring Megan Fox as 'Professor Fox' in six-part 'Foundation for Odor Excellence' campaign promoting Invisible Glide and Spray Deodorant products. Rolling out across TV, CTV, and social media globally to position brand as cultural identity rather than just product provider.
• Nader SistersminorGTM or Marketing Partner · 27 March 2026Jukebox by Dr. Squatch partnership with reality TV stars for 'Sisterhood of Naked Ambition' campaign celebrating refreshed women's personal care line. Limited-edition 'Naked Ambition Crystals' available online, products at Walmart and Target nationwide.
• TargetcoreChannel Partner/ Reseller/ Distributor · 7 December 2025Exclusive limited-edition 'Not Santa: Sandalwood Summit' men's soap collaboration featuring Kris K. from Target (viral TikTok personality). Product priced at $7.99, available at all Target stores nationwide and online for holiday gift sales.
• Netflix (Stranger Things)coreStrategic or Co-development Partner · 5 December 2025Marketing campaign featuring character Murray Baeman (Brett Gelman) in advertisements criticizing mainstream soap products for harsh chemicals. Campaign framing Dr. Squatch as exposing 'Big Soap' deception in men's care industry.
• Spirit HalloweenminorStrategic or Co-development Partner · 1 October 2025Spooky season collaboration bringing viral soap star to life with exclusive products designed for Halloween enthusiasts. Included limited edition soap and $15,000 sweepstakes.
• WWEcoreStrategic or Co-development Partner · 11 September 2025Wrestling-themed soap collection featuring products like Triple Threat Set and Double Smackdown 2-Pack with Stone Cold Stunner and Mysterio Magic scents. Products marketed to wrestling fans.
• Paddy PimblettminorGTM or Marketing Partner · 4 September 2025UFC fighter partnership for 'Manlandia' promotional campaign aimed at enhancing brand visibility and connecting with broader audience through sports personalities.
• Sydney SweeneycoreGTM or Marketing Partner · 2 June 2025Limited-edition 'Sydney's Bathwater Bliss' soap made with actress's actual bathwater, priced at $8 per bar. Only 5,000 units sold out instantly, with resale prices reaching $2,000 on eBay. Campaign generated nearly 1 million giveaway entries.
• Liquid DeathcoreStrategic or Co-development Partner · 5 May 2025Revived partnership with second collaboration featuring 'Grime Reaper' and 'Dirt Destroyer' soaps with real mountain water and bold branding. Previous 'Dirt Murderer' soap available at $8 each or 3-pack for $24.
• BootsminorChannel Partner/ Reseller/ Distributor · 31 March 2025UK retail expansion through Boots pharmacy chain, marking Dr. Squatch's entry into European retail market as part of international growth strategy.
• Activision (Call of Duty)coreStrategic or Co-development Partner · 20 March 2025Line of soaps and deodorants inspired by Call of Duty characters, featuring unique scents and exclusive calling cards for buyers. Products include Ghost and Soap-themed items marketed to gaming community.
• Tough MudderminorGTM or Marketing Partner · 20 March 2025Made Dr. Squatch the Official Body Soap for 2025 Tough Mudder season, including 'Filthiest Finisher' contest at events to enhance participant experience and engagement.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/drsquatchsoapco
• YouTubeyoutube.com/channel/UCfb6EofrRqeK6ttHgxZRjcA
• Facebookfacebook.com/sasquatchsoap
• LinkedInlinkedin.com/company/dr-squatch-soap-co-
• Instagraminstagram.com/drsquatch
• TikToktiktok.com/@drsquatch

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr. Squatch