What MORTARR does

MORTARR is a web-based search and discovery platform for the commercial construction and design industry, operated by Ecomedes, Inc. since its founding in 2017. The platform enables architects, interior designers, general contractors, and engineers to browse a curated library of commercial project photography across 20+ sectors (corporate, healthcare, hospitality, education, retail, civic, and others), source products used in completed installations via "Product Tags" on imagery, and discover vetted architecture, construction, and design firms through a searchable professionals directory. Adjacent features include collaborative Design Rooms for team-based project planning, the Forum by Mortarr storytelling platform, and the Learning Lounge educational resource hub, with a mobile companion app available. The platform is differentiated by deep integration with sustainability certification systems (LEED, WELL, Living Building Challenge) and a long list of enterprise brand profiles including Kohler, Sherwin-Williams, Haworth, MillerKnoll, Interface, Mannington, and USG.

The platform is built as a content-driven marketplace rather than a transactional commerce site, with proprietary metadata structures linking project imagery to product specifications, certifications, and professional attribution. Technical features include advanced multi-axis filtering by sector, space type, product type, professional type, and green-building certification; collaborative Design Rooms with shared notes and collaborator invitations; and an Online Facility Specification (OFS) system emphasizing sustainability. The company does not expose a public API or developer platform, and no AI/ML capabilities are documented in the available data.

MORTARR monetizes through a hybrid model: free user profiles and self-serve browsing drive top-of-funnel engagement, while revenue is generated from paid company showcase profiles (subscription), featured advertising and promotional placements, and sales-assisted demo requests routed through the parent Ecomedes ecosystem. Go-to-market is similarly mixed, combining product-led growth (free signups, organic content discovery), community-led engagement (Forum, Learning Lounge, MMAXX awards), and sales-led enterprise partnerships for brand advertisers. The customer base is bifurcated between the long-tail of free AEC professional users and a smaller set of paying product manufacturer and brand accounts, supported by partnerships with USGBC, IWBI, Living Future/ILFI, ASID, and IIDA.

Name

MORTARR

Legal name

Ecomedes, Inc.

Website

https://mortarr.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

MORTARR is a web-based search and discovery platform for commercial construction and design, connecting AEC professionals with project inspiration, product sourcing, and vetted firms, while monetizing via paid brand showcase profiles, advertising, and lead generation.

Ownership category

akta.pro rank

Headquarters

HQ city

Albert Lea

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Profiles & Company Showcase: Companies and brands can create and showcase profiles on Mortarr to gain exposure among commercial construction and design professionals. This appears to be a lead generation and advertising model.
2. Advertising & Promotional Placements: Companies can pay for featured placements and promotional visibility on the platform to drive exposure to their products and brand.
3. Demo Request / Lead Generation: The platform captures business leads through demo requests and contact forms, routing inquiries to account managers who can convert prospects into paying customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

MORTARR is a search and discovery marketplace for commercial construction and design, letting users browse project photos across 20+ sectors, source products directly from installation photos via Product Tags, and connect with architecture, construction, design, and engineering firms. The platform monetizes through free user profiles, paid brand/company showcase subscriptions, advertising placements, and lead-generation demos handled by the parent company Ecomedes, Inc.

Product overview

Mortarr is a commercial construction and design inspiration platform operated by Ecomedes, Inc. The platform consists of a unified product portfolio centered on five interconnected services: the core Inspiration/Project Photos browsing experience, a Products directory for sourcing commercial building materials, a Companies/Professionals directory connecting users with architecture and construction firms, Design Rooms for team collaboration, the Forum content platform for industry storytelling, and the Learning Lounge educational resource hub. These offerings are integrated within a single web platform accessible at mortarr.com, with a mobile app available at the Learning Lounge subdomain.

Differentiator

Problem solved

Functional benefit

Brands

• Forum by Mortarr: Industry storytelling platform connecting professionals in commercial construction and design
• Learning Lounge
• Mortarr Awards

Products and services

• Inspiration (Project Photos) A visual browsing platform for commercial construction and design project inspiration, allowing users to explore thousands of project photos across 20+ sectors including corporate, healthcare, hospitality, retail, and education. Used by architects, designers, and contractors to find inspiration and identify products and professionals featured in real commercial projects.
• Products (Product Search & Sourcing) A product search and discovery directory allowing users to browse and source commercial products featured in completed construction projects via Product Tags on installation photos. Targets design and construction professionals sourcing commercial building materials, fixtures, furniture, and finishes.
• Companies (Professionals Directory) A directory of commercial architecture, construction, design, and engineering firms that enables users to discover and compare firms based on the quality of their work and the depth of their network. Used by building owners, developers, and design professionals to identify qualified commercial project partners.
• Forum by Mortarr An industry content and storytelling platform connecting professionals in the commercial construction and design sector through articles, interviews, and discussions about the built environment.
• Learning Lounge An educational resource hub providing marketing resources, case studies, and professional development content for the commercial design and construction industry, available via web and mobile app.

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Ecomedes, Inc.coreOthersEcomedes, Inc. is the parent company and operator of Mortarr. The platform is a subsidiary brand within the Ecomedes ecosystem of sustainable building and commercial design platforms. All legal agreements, privacy policies, and terms of service reference Ecomedes as the operating entity. The company powers Mortarr's infrastructure and appears to handle sales inquiries through the ecomedes.com booking system.
• USGBC (U.S. Green Building Council)coreStrategic or Co-development PartnerMortarr features extensive LEED-certified projects and LEED-compliant products, integrating with USGBC's LEED certification system. The platform allows users to filter projects by LEED certification levels (Certified, Gold, Platinum, Silver) and find products that contribute to LEED compliance.
• IWBI (International WELL Building Institute)coreStrategic or Co-development PartnerMortarr integrates WELL Building Standard certification filtering, enabling users to find projects and products that contribute to WELL certification for healthy buildings.
• Living FutureminorStrategic or Co-development PartnerPlatform features projects compliant with Living Building Challenge and includes products that meet Red List-free requirements, supporting the most stringent sustainable building standards.
• ILFI (International Living Future Institute)minorStrategic or Co-development PartnerFeatured partner organization with logo displayed on Mortarr homepage, supporting transparency and sustainable product declaration programs.
• ASID (American Society of Interior Designers)minorGTM or Marketing PartnerProfessional association partner featured on homepage, connecting Mortarr with ASID's network of interior design professionals.
• IIDA (International Interior Design Association)minorGTM or Marketing PartnerProfessional association partner with logo displayed, providing access to IIDA's community of interior designers and commercial design professionals.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Houzz: Houzz is the largest home and commercial design inspiration platform, combining project photos, product catalogs, and a professional directory. It directly overlaps with Mortarr's core use cases of inspiration-to-sourcing and pro discovery, though it skews residential and is far larger in scale.
• Architizer: Architizer is a project-discovery and professional directory platform for commercial architecture, sharing Mortarr's project-photo-led, sector-organized discovery model and A+Awards ecosystem. It is a more direct competitor in the architect/specifier audience than horizontal inspiration sites.
• ArchDaily: ArchDaily is a global architecture project publication and directory serving the same architect and specifier audience as Mortarr. Both platforms monetize through brand visibility and curated commercial project content, though ArchDaily is more media-led and less commerce-oriented.
• Dezeen: Dezeen is a leading design and architecture publication featuring commercial projects, products, and brand profiles. It competes with Mortarr's Forum by Mortarr and Learning Lounge for the design professional audience and brand-sponsorship dollars.
• Material Bank: Material Bank is a B2B building product sampling and specification platform for architects and designers, with a similar commercial-design audience and brand-side monetization. It is a direct competitor in commercial product discovery, though it leads with sample logistics rather than inspiration imagery.
• ARCAT: ARCAT is a free building product information and specification platform serving the same architect and specifier audience. It competes with Mortarr's Products directory and brand-showcase model, with a stronger emphasis on CAD/BIM-ready product data.
• 4specs: 4specs is a commercial construction product specification and comparison site targeting architects and specifiers. It overlaps with Mortarr's product-discovery and brand-visibility use cases in the commercial specification workflow.

Broad incumbents

• Pinterest: Pinterest is a broad visual discovery platform widely used for commercial and residential design inspiration. It is not specialized in commercial construction, but it is a default alternative for designers seeking inspiration imagery and could absorb share of Mortarr's top-of-funnel traffic.
• Autodesk (Forma / BIM): Autodesk's architecture and construction portfolio (Revit, Forma, BIM 360) is embedded in the commercial design workflow that Mortarr supports. Autodesk has the resources to add inspiration-to-specification features that overlap with Mortarr's roadmap, posing a long-term platform risk.
• Procore: Procore is a leading construction management platform with deep relationships across general contractors and project owners. As it expands upstream into preconstruction and design coordination, it could encroach on Mortarr's professional-discovery and project-showcase territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mortarrdesign
• Facebookfacebook.com/mortarr
• LinkedInlinkedin.com/company/mortarr
• Instagraminstagram.com/mortarr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MORTARR