Trende
Trende is a Tokyo-based Japanese renewable energy company offering zero-upfront solar and battery leasing subscriptions (Teraris), a B2B electricity retail platform (Utility Suite), and a blockchain-based P2P electricity trading platform, serving residential households, energy retailers, and agricultural cooperatives in partnership with ITOCHU, ZEN-NOH, and Tokyu Land.
- Company typePrivate
- Founded2017
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Trende firmographics
Firmographics- Name
- Trende
- Legal name
- TRENDE株式会社 (TRENDE Inc.)
- Website
- https://trende.jp
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trende is a Tokyo-based Japanese renewable energy company offering zero-upfront solar and battery leasing subscriptions (Teraris), a B2B electricity retail platform (Utility Suite), and a blockchain-based P2P electricity trading platform, serving residential households, energy retailers, and agricultural cooperatives in partnership with ITOCHU, ZEN-NOH, and Tokyu Land.
- Ownership category
- akta.pro rank
Trende industry classification
Industry- Product category
- Residential Renewable Energy Services
- NAICS
- Solar Electric Power Generation (221114), Electric Power Transmission, Control, and Distribution (22112)
- SIC
- Cogeneration Services & Small Power Producers (4991)
- akta.pro primary industry
- Community Solar Development & Subscription Management (EUAMAJAA)
- akta.pro secondary industries
- Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ), Ancillary Services Aggregation & Bidding Optimization (DER/VPP participation) (EUAFALAJ), Demand Response & Dynamic Pricing Enablement (AMI-Enabled) (EUADAFAI), EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing) (EUAFAMAI)
Keywords
Where Trende is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices4 records
Markets served
Trende business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Solar and Battery Leasing (Teraris / Marumaru Denki): Monthly subscription-based leasing of solar PV systems and batteries with zero upfront cost. Customers pay a fixed monthly fee for 15-year contract periods. At contract end, equipment is transferred to the customer free of charge. Revenue recognized monthly over the contract term.
- Utility Suite B2B Platform Licensing: B2B licensing of the Utility Suite electricity retail platform to new entrant energy retailers, municipalities, and companies in transport, telecom, and XaaS sectors. Revenue from platform licensing and implementation fees.
- P2P Electricity Trading Platform Fees: P2P trading platform enabling prosumers to sell surplus solar electricity to neighboring consumers. Platform monetizes through transaction facilitation fees. Commercially launched in Gunma Prefecture with ZEN-NOH / JA Group.
- Electricity Retail (Legacy - Ashita Denki): Previously operated retail electricity service to households. Supply ended June 30, 2022 due to soaring resource prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | まるまるでんき (Marumaru Denki): Solar + Battery + Grid Power bundled at ¥32,780/month (tax inclusive) |
| Subscription | Monthly | テラリス (Teraris): Solar and battery monthly subscription with zero upfront cost |
| Subscription | Monthly | COCORO POWER (Sharp) via Utility Suite: Solar plan ¥7,700-9,900/month, Solar+Battery plan ¥13,860/month (resale reference) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Trende product offering
Product offeringCore offering
Trende delivers zero-upfront solar PV and battery storage leasing subscriptions to Japanese residential households under brands such as Teraris and Marumaru Denki on 15-year contracts with equipment transfer at term end, paired with bundled retail electricity supply. It also operates Utility Suite, a B2B AI-powered electricity retail platform licensed to energy retailers and municipalities, and a peer-to-peer electricity trading platform using blockchain and AI trading agents to enable direct energy transactions between prosumers and consumers.
Product overview
TRENDE is a Japanese renewable energy company operating as a retail electricity provider offering a portfolio of solar and battery services plus a P2P electricity trading platform. The core offerings include Teraris (solar/battery monthly subscription), Utility Suite (B2B white-label power retail platform), and the P2P Electricity Trading Platform. Consumer-facing brands include Ashita Denki, Hot Denki, Hidamari Denki, and Marumaru Denki (most now discontinued or transitioned). The company also offers regional variants like Higashihiroshima sun2 Solar. All services connect to the P2P trading platform vision enabling local energy production and consumption.
Differentiator
Problem solved
Functional benefit
Brands
- Teraris (テラリス): Solar and battery leasing service allowing customers to install equipment with zero upfront cost for a monthly fee, with equipment transferred to customer upon contract completion.
- Marumaru Denki (まるまるでんき)
- Utility Suite
- trex
Products and services
- Teraris (テラリス) Solar PV and battery storage monthly subscription service offered to Japanese residential customers with zero upfront cost. Customers pay a fixed monthly fee over a 15-year contract, with full equipment maintenance included during the contract period and free transfer of equipment ownership to the customer at the end of term. Designed to lower the barrier to residential solar and battery adoption.
- Marumaru Denki (まるまるでんき) Bundled subscription service combining residential solar PV equipment, battery storage, and grid electricity supply at a fixed monthly rate of ¥32,780 (tax inclusive) with zero initial cost. Includes battery backup power during outages; 15-year contract with equipment transfer to the customer at the end of term. No longer accepting new applications.
- Higashihiroshima sun2 Solar (ひがしひろしまsun2ソーラー) Regional residential solar panel and battery storage service offered in Higashihiroshima City through partnership with Higashihiroshima Smart Energy. Zero initial cost with 15-year contract and equipment transferred to customer at end of term; targets designated decarbonization zone neighborhoods in Hiroshima Prefecture.
- Utility Suite AI-powered electricity retail platform with demand forecasting, consumption visualization, customer management, meter data management, billing, administrative reporting, and accounting. Licensed to energy retailers, municipalities, and new market entrants (transport, telecom, XaaS) to launch or operate electricity retail without building proprietary infrastructure. Sharp Energy Solutions uses it for the COCORO POWER new-home PPA service.
- P2P Electricity Trading Platform Peer-to-peer electricity trading platform that enables prosumers (solar PV and battery owners) and consumers to directly trade electricity using dynamic pricing driven by supply and demand. Uses blockchain for transaction recording and AI-powered energy trading agents that measure solar generation/consumption via HEMS controllers, forecast demand, and execute buy/sell orders on the P2P market. Commercially launched in Gunma Prefecture with ZEN-NOH/JA Group and ITOCHU; deployed in Setagaya Ward with JERA Cross.
Quantifiable outcome
- Up to 9% electricity cost reduction for households participating in P2P trading pilot (overall 8.6%; consumers 6.1%; prosumers 18.0%; EV owners 25.4%)
- +2 more outcomes
Companies that use Trende
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles4 records
Trende technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
Trende partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and regional.
- JERA Cross Inc.coreSubsidiary of JERA, collaborating on the Setagaya P2P electricity trading demonstration project. JERA Cross provides GX strategy and renewable energy supply for the project involving ~300 households in Setagaya Ward. Project runs July 2025 to March 2027 with demand response and digital regional currency incentives.
- Setagaya Ward (Tokyo Metropolitan Government)coreSetagaya Ward collaborates with TRENDE and JERA Cross on a P2P and demand response pilot targeting 300 households. Part of Tokyo Metropolitan Government's environmental policy acceleration program. The ward provides community engagement and local government support.
- All Japan Agricultural Cooperative Confederation (JA Group / Zennoh)coreJA Group and Zennoh Energy supply electricity to Setagaya households through the P2P trading pilot. TRENDE's P2P platform connects households with surplus solar to other Setagaya residents via JA Group's energy subsidiary.
- Tokyu Land CorporationmajorStrategic capital and business alliance as extension of Series C. Tokyu Land joined as new shareholder. Collaboration areas include: strategic operation of residential solar and battery generation businesses; joint development of P2P electricity trading platforms for property owners and residents; leveraging Tokyu Land's 'ReENE' renewable energy brand with TRENDE's P2P technology.
- National Federation of Agricultural Cooperative Associations (ZEN-NOH)majorPart of ZEN-NOH's Smart Agri Community Project. TRENDE partners with Zen-Noh Energy through its 'JA Denki' retail electricity brand to pilot P2P electricity trading in Gunma Prefecture. AI and blockchain enable direct energy transactions between prosumers and consumers in agricultural communities, with plans to expand nationwide to farming communities.
- Zen-Noh Energy CorporationmajorRetail electricity subsidiary of ZEN-NOH providing 'JA Denki' brand. Collaborates with TRENDE on P2P trading in Gunma Prefecture. Enables local energy circulation through agricultural cooperative network.
- Toshiba Infrastructure Systems & Solutions Corporation (TISS)majorTISS and TRENDE collaborated in Ehime Prefecture's 'Digital Implementation Acceleration Project,' integrating TISS's V2X systems with TRENDE's P2P platform. Uses solar, battery, and EV assets at TISS's Matsuyama factory. Both companies plan to promote this model across Japanese municipalities for regional decarbonization.
- Higashihiroshima Smart Energy Corporation (HSE)regionalRegional power company backed by Higashihiroshima City. Partnership to promote household renewable energy and local energy circulation in Hiroshima Prefecture. First joint service is 'Higashihiroshima Sun2 Solar' (Teraris white-label) launched November 2025 targeting designated decarbonization zone neighborhoods.
- Sharp Energy Solutions CorporationmajorSharp Energy Solutions licenses Utility Suite for its 'COCORO POWER' new-home PPA service. TRENDE provides the electricity retail platform while Sharp sells solar and battery systems with zero upfront cost. First external customer of Utility Suite, demonstrating B2B platform licensing model.
- University of Tokyo (Tanaka Lab)coreMulti-year R&D collaboration with Tokyo University's School of Engineering (Tanaka Lab) and Toyota Motor Corporation on blockchain-enabled P2P electricity trading. First worldwide demonstration combining solar, battery, and PHV (plug-in hybrid vehicles) in a P2P trading system. Tokyo University built the electricity exchange and office/trading agent systems.
- Toyota Motor CorporationcoreCo-develops P2P energy trading with TRENDE and Tokyo University. Toyota contributes vehicle-side power trading agents (PHV) and conducted the pilot at its East Fuji Research Institute and surrounding area. PHVs serve as distributed power resources in the P2P trading ecosystem.
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
Trende competitors and assessment
Company assessmentDirect peers
- Sharp Energy Solutions Corporation: Operates COCORO POWER, a residential solar PPA service that licenses TRENDE's Utility Suite platform. Both target Japanese homeowners with zero-upfront solar and battery subscriptions, making Sharp both a customer and a direct competitor in residential solar leasing.
- Looop Inc. Japanese renewable energy retailer offering residential solar, battery storage, and electricity retail plans. Competes directly with TRENDE's Teraris and Marumaru Denki services in the zero-upfront solar subscription segment.
- Next Energy Resources Co., Ltd. Operates the 'Nippon no Denki' and 'ENEOS Denki' residential electricity brands with bundled solar subscription offerings. Direct competitor in residential solar PPA and retail electricity in Japan.
- EneCo Inc. Tokyo Electric Power Company (TEPCO) group retail electricity and renewable energy subsidiary. Competes in Japanese residential electricity retail and rooftop solar services, overlapping with TRENDE's discontinued Ashita Denki and current Teraris offerings.
- RENOVA Energy, Inc. Japanese renewable energy developer with activities in solar power generation, retail electricity, and P2P energy initiatives. Comparable in its dual focus on renewable generation and electricity retail innovation in the Japanese market.
Broad incumbents
- Tokyo Gas Co., Ltd. Major Japanese utility expanding into residential solar, battery, and electricity retail as part of its decarbonization strategy. Provides overlapping capabilities to TRENDE but at much greater scale and with full-stack infrastructure.
- JERA Co., Inc. Japan's largest power generator and a strategic partner in the Setagaya P2P pilot. Competes broadly in the energy retail and renewable generation space and could leverage its scale to develop competing distributed energy platforms.
- Sunrun Inc. US residential solar leasing and PPA market leader. Comparable business model (zero-upfront solar/battery subscriptions with long-duration contracts) at much larger scale, providing a benchmark for what scaled residential solar leasing can become.
- Tesla Energy: Operates residential solar subscription, Powerwall battery leasing, and virtual power plant aggregation globally. Comparable to TRENDE's Teraris service model and emerging VPP ambitions, though at vastly different scale and with vertical hardware integration.
Emerging players
- Power Ledger Pty Ltd: Australia-based peer-to-peer energy trading platform company using blockchain. Shares TRENDE's P2P trading thesis but operates in different geographies (Australia, Asia-Pacific pilots) and focuses on platform licensing rather than own-asset solar leasing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Trende social profiles
Digital presenceTrende compliance and trust
Trust signalCompliance2 records
Trende financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trende leadership team
Management profileNumber of profiles
Profiles13 records
Trende funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trende M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trende
What does Trende do?
Trende delivers zero-upfront solar PV and battery storage leasing subscriptions to Japanese residential households under brands such as Teraris and Marumaru Denki on 15-year contracts with equipment transfer at term end, paired with bundled retail electricity supply. It also operates Utility Suite, a B2B AI-powered electricity retail platform licensed to energy retailers and municipalities, and a peer-to-peer electricity trading platform using blockchain and AI trading agents to enable direct energy transactions between prosumers and consumers.
Is Trende a public or private company?
Trende is a private company. It is classified as corporate owned and is currently operating.
When was Trende founded?
Trende was founded in 2017. It employs 11 to 50 people.
Where is Trende based?
Trende is headquartered in Tokyo, Japan, in the Asia region.
How does Trende make money?
Four revenue lines are on record. Solar and Battery Leasing (Teraris / Marumaru Denki) is the primary driver. The others are utility Suite B2B Platform Licensing, P2P Electricity Trading Platform Fees and electricity Retail (Legacy - Ashita Denki).
Who are Trende's main competitors?
Direct peers on record are Sharp Energy Solutions Corporation, Looop Inc., Next Energy Resources Co., Ltd., EneCo Inc. and RENOVA Energy, Inc.. Broad incumbents are Tokyo Gas Co., Ltd., JERA Co., Inc., Sunrun Inc. and Tesla Energy. Power Ledger Pty Ltd is listed as an emerging player.
Does Trende have an API?
No public API is recorded for Trende.
What industry is Trende in?
Trende's product category is Residential Renewable Energy Services. Its primary akta.pro industry code is EUAMAJAA, Community Solar Development & Subscription Management, with a secondary code of EUACALAJ, Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro). Its NAICS code is 221114 and its SIC code is 4991.