What measurable.energy does

measurable.energy (legal entity: Measurable Ltd., Reading, UK) builds an AI and hardware platform that identifies and automatically eliminates wasted plug-load energy in commercial buildings. The core system combines proprietary smart plug sockets and fused spurs (manufactured hardware) with a cloud-based Control Centre SaaS dashboard. Machine learning models identify individual appliances by their electrical energy signature — distinguishing fridges, fan heaters, monitors, printers and similar devices — and learn usage patterns to automatically cut power outside operational hours without human intervention. The platform integrates live National Grid carbon intensity data (and the Met Office API for weather-dependent automation) to shift loads to low-carbon periods, and supports anomaly detection for fire-risk early warning.

The company sells through a per-unit annual SaaS subscription bundled with hardware, supplemented by installation and professional services. The go-to-market is sales-led in the UK, targeting enterprise and mid-market customers across construction site compounds, commercial offices, schools, hospitality, and retail, with a growing channel-partner programme (energy consultants, ESG advisors, electrical wholesalers such as BEW Electrical) and membership in the Modular & Portable Building Association. Disclosed customer deployments include Premier Modular (5,000 sockets across Ministry of Justice prison sites), Kier Group (nationwide mandate in Scotland and Northern England), NHS Royal Cornwall Hospitals Trust, McLaren Construction, the Diocese of Chelmsford (rollout to 35 schools), and Penningtons Manches Cooper (seven UK offices). The company was founded in 2018, employs 11–50 people, has raised approximately £8.5M to date (£4.5M Series A in January 2023, £4M tranche in October 2024), and is preparing US (early 2026) and South East Asia market entries ahead of an anticipated Series B in 2025.

Name

measurable.energy

Legal name

Measurable Ltd.

Website

https://measurable.energy

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

measurable.energy builds AI-powered smart sockets and a cloud platform that identify individual appliances by their electrical signature and automatically cut wasted plug-load energy in commercial buildings, selling hardware plus per-unit annual subscriptions to UK enterprises in construction, offices, healthcare, education, and hospitality.

Ownership category

akta.pro rank

Product category

Building Energy Management Hardware (Smart Plug Load Control)

NAICS

Current-Carrying Wiring Device Manufacturing (335931), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Small Electrical Appliance Manufacturing (33521)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electric Lighting & Wiring Equipment (3640), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Smart Appliance & Energy Management Integration (HSAHADAG)

akta.pro secondary industries

Customer Energy Engagement (In-Home Displays, Portals, Usage Insights) (EUADAFAH), Smart Electrical Panel, Energy Monitoring & Load Management (HSAOANAE)

Keywords

• Smart building energy
• Appliance energy monitoring
• Plug load control
• IoT energy management
• Carbon intensity optimization

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Smart Hardware Sales: Sale of AI-powered smart plug sockets, fused spurs, and smart extension leads (desk module and under-desk). Hardware is purchased as a unit and forms the physical foundation of the service.
2. SaaS Subscription: Software-as-a-service subscription for each unit (Unit Subscription), providing access to the Control Centre dashboard, automated rulesets, reporting, and ongoing AI-powered optimisation. Subscriptions are sold per Unit on annual or multi-year terms as shown in order forms and terms and conditions.
3. Installation and Professional Services: Installation services offered to enterprise customers, including support for deployment across multiple sites. Support and onboarding services included as standard; additional professional services available on a time-and-materials basis for complex deployments.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels12 records

Core offering

measurable.energy manufactures and sells AI-powered smart electrical sockets, fused spurs, and smart extension leads that automatically identify plugged-in appliances by their unique electrical energy signatures and switch them off outside operational hours. Hardware is bundled with a per-unit annual SaaS subscription to the Control Centre cloud dashboard, which provides appliance-level energy and carbon reporting, automated rulesets, ESG-ready data, and National Grid carbon-intensity-driven time-of-use optimisation for commercial buildings, construction sites, schools, hospitality and retail estates.

Product overview

measurable.energy offers a unified IoT energy management platform centered on AI-powered smart sockets and fused spurs that provide appliance-level control to automatically eliminate wasted plug power in commercial buildings. The product portfolio consists of five core hardware products: Plug Sockets (dual-gang smart wall outlets), Fused Spurs (for high-power hardwired devices), Desk Module Smart Extension Leads, and Under Desk Smart Extension Leads—all managed through the Control Centre cloud dashboard. The system uses machine learning to automatically identify devices by their energy signature, learn usage patterns, and switch off equipment when not in use. The platform targets commercial buildings where up to 40% of electricity use comes from plug loads, with much of it wasted on idle and standby power. Key benefits include at least 20% reduction in energy bills, 20% reduction in carbon footprint, fire risk reduction through anomaly detection, and real-time occupancy insights.

Differentiator

Problem solved

Functional benefit

Products and services

• Plug Sockets (AI Smart Sockets) AI-powered smart electrical sockets that automatically identify plugged-in devices by their unique electrical energy signatures, monitor appliance-level energy use in real time, and automatically switch off devices outside operational hours. Equipped with a carbon-intensity LED indicator linked to the National Grid. Sold per-unit on an annual subscription bundled with the Control Centre dashboard.
• Fused Spurs (AI Smart Fused Connection Units) AI-powered smart fused connection units engineered to manage power-hungry devices requiring fused connections, such as dehumidifiers, water heaters and workshop equipment. Provide the same appliance-level identification, monitoring, automated shutoff and anomaly detection as plug sockets for permanently connected equipment. Reported up to 67% energy reduction in deployments.
• Control Centre (SaaS Dashboard) Central cloud-based dashboard that aggregates data from all deployed smart sockets and fused spurs, providing real-time visibility of energy use and carbon emissions by outlet and appliance type. Enables rule and schedule configuration, automated ESG-ready reporting at portfolio, building, floor or appliance level, fire-risk and anomaly alerts, and supports EPC, BREEAM, NABERS and Fitwel certification evidence. Included with hardware subscriptions.
• Desk Module (Smart Extension Lead) Desk-mounted smart extension lead that monitors and controls multiple devices plugged in at workstations, including monitors, laptops, chargers, TVs, coffee machines and kitchen equipment. Provides the same appliance-level AI identification and automated control as wall-mounted smart sockets for hot-desk and shared-space environments.
• Under Desk (Smart Extension Lead) Under-desk smart extension lead providing appliance-level AI identification, monitoring and automated control for equipment installed below workstations. Designed for easy installation and scalable deployment across commercial spaces as part of the smart extension lead product line.
• Installation and Professional Services Enterprise installation services delivered across multiple sites, including deployment support, onboarding, training and ongoing professional services on a time-and-materials basis for complex multi-site deployments.

Quantifiable outcome

• 20%+ energy bill reduction guaranteed (company claim)
• +9 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• BEW ElectricalcoreChannel Partner/ Reseller/ DistributorBEW Electrical is the UK's first electrical wholesaler to stock and distribute measurable.energy smart socket technology. The partnership has driven significant deployments through the Diocese of Chelmsford schools project (up to 50% energy reduction) and plans to extend to 35 additional schools. BEW positions sockets as an easy-to-specify, fast-moving stock item for contractors.
• Premier ModularcoreImplementation/ SI/ Consulting PartnerPremier Modular partnered with measurable.energy to deploy AI-powered smart socket technology across four UK HMP prison construction sites (Glasgow, Lancaster, Channings Wood, Northumberland) as part of the Ministry of Justice's prison construction programme, achieving 27-44% energy reductions and 24-36% CO2 reductions. Premier Modular delivers the installations, integrated into their modular building systems.
• Kier GroupcoreImplementation/ SI/ Consulting PartnerKier Group has deployed measurable.energy smart sockets in site accommodation across multiple projects, achieving 47% energy reduction and 34% CO2 reduction at the Woodburn Primary School project. Kier subsequently mandated the technology across all projects in Scotland and the North of England, with plans to expand nationwide. Kier's electricians install the hardware as part of site setup.
• ZeverocoreStrategic or Co-development PartnerZevero, a carbon management platform, recommended measurable.energy to Full Circle Brew Co as a powerful tool to cut wasted plug power and reduce carbon emissions as part of a comprehensive net zero programme. Zevero's platform tracks Full Circle's monthly emissions and identifies hotspots, recommending measurable.energy for appliance-level action.
• AmbercoreStrategic or Co-development PartnerAmber, an energy management partner, introduced measurable.energy to Tortilla (European restaurant chain) and Gloucestershire County Cricket Club as part of their energy management and sustainability programmes, facilitating the deployment of AI-powered smart sockets.
• SPECIFIC (Swansea University)coreStrategic or Co-development PartnerSPECIFIC, a UK Innovation and Knowledge Centre at Swansea University dedicated to building decarbonisation, independently tested and validated measurable.energy's technology in demonstrator buildings (Active Classroom and Active Office), recommending improvements to enterprise Wi-Fi connectivity, LED design, and dashboard speed. SPECIFIC also introduced measurable.energy to Kier Group and Wernick Group.
• Modular & Portable Building Association (MPBA)minorGTM or Marketing Partnermeasurable.energy joined the MPBA in September 2024 to collaborate on sustainable practices in the modular building industry, aiming to reduce energy waste and lower carbon emissions through AI-powered smart sockets across the modular building sector.
• National GridcoreTechnology or Integrationmeasurable.energy integrates with National Grid's Carbon Intensity API to provide real-time carbon intensity data displayed on socket LED indicators, enabling time-of-use energy optimisation and shifting loads to low-carbon periods. This integration also supports weather-dependent automation via Met Office API connections.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BrainBox AI: AI-powered building optimisation platform using sensors and machine learning to cut HVAC energy use in commercial real estate. Directly comparable as a hardware-plus-AI SaaS solution selling appliance/RTU-level intelligence to the same CRE and office customers that measurable.energy targets.
• 75F: IoT-based smart building management system using wireless sensors and cloud controls to optimise HVAC, lighting, and equipment in commercial buildings. Comparable product/market fit as a subscription IoT platform deployed behind the meter in offices, retail, and multi-site estates.
• Verdigris Technologies: AI-driven energy monitoring hardware and analytics for commercial and industrial facilities, with appliance- and circuit-level disaggregation. Closely comparable technology (energy signatures, anomaly detection) and commercial-building GTM.
• Carbon Lighthouse: Building decarbonisation service combining hardware sensors, analytics, and engineering to deliver verified Scope 1/2 reductions for commercial real estate owners. Comparable outcome-based, energy-data-driven commercial building model.
• Aquicore (now Hatch): Building operations and energy analytics platform combining IoT meters with a SaaS dashboard for CRE owners and operators. Directly comparable as a sensor-plus-software stack delivering appliance- and asset-level visibility and ESG reporting for commercial portfolios.

Broad incumbents

• GridPoint: Established energy management platform combining submetering hardware, IoT controls, and analytics for multi-site commercial and retail estates. Larger incumbent offering overlapping capability around appliance-level monitoring and automated control across multi-site portfolios.

Emerging players

• Bidgely: Utility-focused energy disaggregation platform that uses ML to identify appliances and behavioural patterns from smart meter data. Comparable appliance-identification IP and energy-signature analytics, although primarily sold to utilities and residential customers rather than CRE.
• PassivSystems: UK-based energy management and demand-response provider for households and small commercial sites, combining smart thermostats, sensors, and a SaaS platform. Closely comparable UK origin, energy-data-plus-control stack, and decarbonisation positioning.
• Sense: Residential home energy monitor that uses ML on smart meter/panel data to identify individual appliances and their consumption in real time. Comparable energy-signature-based device identification technology, though deployed in the consumer market rather than commercial buildings.

Regional players

• geo (Green Energy Options): UK-based provider of in-home displays, smart energy monitors, and carbon-intensity visualisations for households and small businesses. Comparable UK origin, customer-engagement-led design (including National Grid carbon intensity integration), and energy-data SaaS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/measurable-energy
• Xx.com/MeasurableUK

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about measurable.energy