Adam

What Adam does

Adam (legal entity Adam Technology s.r.o.) is a Prague-headquartered home improvement marketplace founded in 2020 that connects homeowners with verified local tradespeople across at least six European countries, including the United Kingdom, Czech Republic, Slovakia, and Ireland. The platform enables customers to submit service requests through a self-serve website and mobile application, receive instant online quotes in approximately two minutes, and book a vetted professional for next-day or 24-hour scheduling, with published starting prices for service categories such as electrical inspection (£100), interior painting (£270), plastering and wall repairs (£250), and floor installation (£350). Adam monetizes on a transaction-fee basis per completed home improvement job, with payment released to the tradesperson only after the customer confirms satisfaction under the Adam Guarantee; dedicated project managers oversee each order from quote to completion.

The company's service catalog has expanded from its original painting focus to include interior and exterior painting, wallpapering, bathroom and kitchen renovation, flooring installation and leveling, electrical works and full rewiring, and plastering. Operational scale claimed by Adam includes 30,000+ completed jobs, 25,000+ customers in the UK alone, and a 4.8/5 average rating from over 3,000 reviews, supported by earned-media recognition including Deloitte Technology Fast 50 Central Europe 2024, Forbes, and The Times Magazine. Distribution is product-led via the web platform and mobile apps (iOS and Android), with a verified tradesperson network functioning as the supply side of the marketplace.

To date Adam has raised approximately €4 million in venture funding across two disclosed rounds: a 25 million CZK (approximately €1 million) seed round in November 2022 led by Presto Ventures with participation from Bolt founder Markus Villig, and a €3 million late-seed round in July 2024 led by Brighteye Ventures. The stated use of proceeds targets geographic expansion beyond Europe and the launch of additional construction trade categories, alongside automation and service-offering enhancements. The company is private, has a disclosed headcount of 1–10 employees (consistent with a thin corporate layer over a contract-heavy marketplace supply model), and operates without a parent company or public listing.

Name

Adam

Legal name

Adam Technology s.r.o.

Website

https://myadam.eu

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Adam is a Prague-based home improvement marketplace connecting homeowners in six-plus European countries with verified local tradespeople, offering instant online quotes, next-day scheduling, and a satisfaction guarantee across services like painting, electrical, flooring, and renovation.

Ownership category

akta.pro rank

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Home Improvement Service Transaction: Adam connects homeowners with verified tradespeople for services including painting, renovation, flooring, and electrical work. The platform charges for these services on a per-job basis with transparent upfront pricing. Revenue is generated through transaction fees from completed home improvement jobs.
2. Multi-trade Platform Expansion: Following the €3M funding, Adam plans to expand beyond painting to additional construction trades, broadening revenue streams across multiple home improvement categories.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Adam operates a home improvement marketplace platform that connects homeowners with verified local tradespeople for services including interior and exterior painting, electrical works and inspections, full rewiring, flooring installation, bathroom and complete flat renovations, wallpapering, and plastering and wall repairs. Customers submit requests online, receive instant upfront quotes without on-site visits, and book a verified professional typically within 24 hours, paying only upon satisfaction under the Adam Guarantee. The platform operates in 6+ countries including the UK, Czech Republic, Slovakia, and Ireland.

Product overview

Adam is a Czech home improvement platform operating as a marketplace connecting homeowners with verified local tradespeople across multiple European countries. The core platform provides instant online quotes, flexible same-day or next-day scheduling, and transparent upfront pricing with no hidden fees. The portfolio includes the core Adam Platform, the Adam Guarantee quality assurance module, and a range of service offerings covering painting, electrical work, flooring, bathroom renovations, wallpapering, and plastering. Services are available in the United Kingdom, Czech Republic, Slovakia, and Ireland.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Painting Professional interior painting services for residential properties in the UK, starting from £270. Includes single-room and multi-room painting jobs delivered by verified tradespeople.
• Exterior Painting Professional exterior painting services for residential properties, available through Adam's UK platform with upfront pricing and verified tradespeople.
• Wallpapering Professional wallpapering installation services for residential properties, available through Adam's UK platform with transparent upfront pricing.
• Electrical Inspection Professional electrical inspection services for residential properties in the UK, starting from £100, delivered by verified electricians.
• Full Rewiring Complete residential rewiring services delivered by verified electricians, available through Adam's UK platform with transparent upfront pricing.
• Electrical Works General residential electrical installation and repair services delivered by verified electricians through Adam's UK platform.
• Floor Installation Professional floor installation services for residential properties in the UK, starting from £350, delivered by verified tradespeople.
• Floor Leveling Professional floor leveling services for residential properties, available through Adam's UK platform with upfront pricing and verified tradespeople.
• Bathroom Renovation Complete bathroom renovation services for residential properties, including tiling, fixtures, and modern finishes, delivered by verified tradespeople through Adam's UK platform.
• Complete Flat Renovation End-to-end complete flat renovation services for residential properties, delivered by verified tradespeople through Adam's UK platform with transparent upfront pricing.
• Plastering and Wall Repairs Professional plastering and wall repair services for residential properties in the UK, starting from £250, delivered by verified tradespeople.

Quantifiable outcome

• 30,000+ completed jobs
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Checkatrade: UK's leading directory of vetted tradespeople, allowing homeowners to find local professionals for home improvement jobs. Most directly comparable to Adam given shared UK market, vetted-tradesperson model, and review-driven trust mechanism, though Checkatrade operates as a subscription directory rather than a transactional marketplace.
• Rated People: UK home services marketplace where homeowners post jobs and tradespeople respond with quotes. Closest direct competitor to Adam in the UK, with overlapping service categories (painting, electrical, flooring, renovation) and a comparable online quote-driven booking flow.
• Bark.com: Global online marketplace connecting customers with local professionals across hundreds of service categories, including home improvement. Operates in the UK and multiple countries like Adam, and uses a lead-generation / quote-request model directly comparable to Adam's request-and-quote flow.
• MyBuilder: UK-based home improvement marketplace where tradespeople bid on homeowner-posted jobs. Strong direct competitor to Adam in the UK tradesperson-matching category, with comparable target customer (homeowners) and tradesperson supply side.
• TrustATrader: UK directory of vetted tradespeople focused on home improvement and property services. Comparable to Adam through its review-driven trust model and verified professional network, operating in many of the same service categories (painting, electrical, renovations).
• Hipages: Australia's leading marketplace connecting homeowners with tradies for home improvement services. Direct marketplace comparable to Adam in model (homeowner request → matched tradesperson → completed job with reviews), though operating in Australia rather than Europe.

Broad incumbents

• Angi (formerly Angie's List / HomeAdvisor): US-based public home services marketplace and lead-generation platform connecting homeowners with local service professionals. Much larger and broader in scope than Adam, but operates the same core model of vetted-pro matching for home improvement categories Adam serves.
• Thumbtack: US home services marketplace allowing customers to find and hire local professionals for home improvement and other projects. Comparable marketplace model to Adam but with broader US footprint and significantly larger scale, and operates as an open platform rather than curated/vetted like Adam.
• Houzz: Global home design and remodeling platform with a marketplace connecting homeowners with home improvement professionals. Comparable to Adam in the home improvement and renovation categories, though Houzz adds design inspiration, pro directory listings, and e-commerce on top of a more passive directory model.
• TaskRabbit: Online and mobile marketplace that connects customers with nearby Taskers for home services including handyman, moving, and cleaning. Comparable marketplace model to Adam, with broader category scope (less specialized in home improvement) and US/Europe presence operated by IKEA/Ingka.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/myadam.eu
• LinkedInlinkedin.com/company/myadameu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adam