What Serif Health does

Serif Health is a healthcare price intelligence company that aggregates, normalizes, and validates negotiated rate data from US commercial payers and hospitals, serving healthcare providers, payers, employers and benefits teams, life sciences companies, and healthcare technology innovators. The company ingests payer Transparency in Coverage (TiC) files, hospital machine-readable files (MRFs), and claims data, applying proprietary taxonomy filtering, zombie rate filtering, and payer/plan name matching to produce a unified, queryable dataset covering 200+ commercial payers, 5,000+ hospitals, and 350B+ rates processed monthly with three years of longitudinal history. Serif Health is a Y Combinator Winter 2022 alumnus headquartered in San Francisco, founded by Rafiq Ahmed (CEO, ex-Bain, ex-HotelTonight/Airbnb) and Matt Robben (CTO, ex-One Medical, Dropbox, Microsoft).

The company's core product is Signal, a web-based platform for exploring and benchmarking negotiated rates across markets, providers, payers, and billing codes, supplemented by a REST API for programmatic access, custom bulk Data Delivery in CSV/JSON formats, and an emerging AI-powered natural language research capability called Signal Ask. Serif sells through a hybrid go-to-market combining a product-led growth motion (free sample data exploration via the Signal portal) with enterprise field sales segmented by customer vertical, supported by extensive content marketing including the annual "State of the Data" report and an active technical blog.

Revenue is generated through recurring SaaS subscriptions to Signal, API access scaled by query volume, and custom data delivery contracts, all sold on annual or multi-year terms with enterprise-grade pricing (publicly undisclosed). The company has raised approximately $6.5M total across a $2.5M seed round (April 2022) and a $4M SEC-registered securities offering (2025), serves 200+ customer organizations, and has achieved SOC 2 Type II certification, signaling readiness for larger enterprise procurement.

Name

Serif Health

Legal name

Serif Health

Website

https://serifhealth.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Serif Health is a healthcare price intelligence platform that aggregates and normalizes negotiated rate data from 200+ commercial payers and 5,000+ US hospitals, serving providers, payers, employers, benefits teams, life sciences companies, and healthcare innovators via its Signal web platform, REST APIs, and bulk data delivery.

Ownership category

akta.pro rank

Product category

Healthcare Price Intelligence Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Healthcare Terminology, Ontology & Code Set Management (SNOMED/LOINC/ICD/RxNorm) (HLACAIAF)

akta.pro secondary industry

Data Governance, Standards & Interoperability (ICD, HL7/FHIR, LOINC, SNOMED) (HLAJAJAM)

Keywords

• Healthcare price intelligence
• Price transparency data
• Negotiated rate analytics
• Healthcare contract benchmarking
• Medical pricing software

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Signal Platform Subscription: SaaS platform subscription for accessing Signal, the web-based rate benchmarking and analysis tool. Pricing is likely tiered by team size or data access level, with annual or multi-year contracts. Access is via direct sales and self-serve trial/demo.
2. API Access: API-based access to live price transparency data, enabling integration into third-party products and platforms. Scaled by query volume, with enterprise plans supporting millions of queries per month. API reference documentation available at docs.serifhealth.com.
3. Data Delivery (Custom Data Pulls): Custom bulk data pulls delivered in the format the customer's team uses (CSV, JSON, etc.), with customizable delivery cadence. Targeted at analytics teams and enterprises needing full datasets for internal BI tools.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Serif Health operates a healthcare price intelligence platform that aggregates, normalizes, and analyzes machine-readable files (MRFs) from commercial payers and hospital price transparency disclosures. The platform delivers negotiated rate benchmarking, network analysis, and market intelligence to providers, payers, employers, life sciences companies, and innovators via a web platform (Signal), REST APIs, and custom bulk data delivery.

Product overview

Serif Health provides a unified healthcare price transparency platform centered on Signal, a comprehensive cost intelligence platform that enables users to explore and benchmark negotiated rates across any market, provider, or code. The platform is powered by normalized data from over 200 commercial payers and 5,000+ hospitals, processed monthly. Access is available through three channels: the Signal web platform for interactive exploration and analysis, APIs for programmatic integration into third-party products, and Data Delivery for bulk custom data pulls. Additional features include the AI-powered Signal Ask for natural language queries, the Find Care API for provider search, and Fee Schedule Lookup for hospital and clinic rate exploration.

Differentiator

Problem solved

Functional benefit

Brands

• Signal: Healthcare cost intelligence platform for exploring and benchmarking negotiated rates across markets, providers, or codes.
• Signal Ask

Products and services

• Signal Web-based healthcare cost intelligence platform enabling users to explore and benchmark negotiated rates across any market, provider, or code, with features for rate analysis, network comparison, and market intelligence powered by normalized data from 200+ commercial payers and 5,000+ hospitals.
• APIs REST API products providing live healthcare price transparency data access for integration into third-party platforms, products, and AI applications, supporting provider search, rate lookups, and bulk data queries with nationwide coverage across all US states.
• Data Delivery Custom data pulls delivered in the format the team already uses (CSV, JSON), with customizable delivery cadence (monthly, on-demand), enabling bulk access to healthcare pricing data for internal analytics and BI tools.

Quantifiable outcome

• HCA Medical City Dallas rate increases of 23-28% confirmed across sampled inpatient and outpatient services (DRG 165: $33,742 to $43,344, DRG 291: $23,185 to $28,788, CPT 99284: $3,400 to $4,180) between March 2025 and April 2026, demonstrating the value of longitudinal market rate tracking.
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature9 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Turquoise Health: Turquoise Health is the most directly comparable competitor, offering a healthcare price transparency platform with negotiated rate data, a marketplace for care shopping, and APIs. Both companies aggregate MRF data from payers and hospitals and sell to providers, payers, and employers for rate benchmarking and contracting.
• Panacea Healthcare Solutions: Panacea provides hospital pricing transparency, chargemaster, and strategic pricing services to health systems. They offer both software and consulting services for hospital rate benchmarking, overlapping directly with Serif's health systems and providers segment.
• Cleverley & Associates: Cleverley is a healthcare pricing analytics firm providing chargemaster review, pricing benchmarking, and financial management tools to hospitals. Their pricing intelligence offerings compete directly with Serif's managed care contracting and rate benchmarking capabilities.

Broad incumbents

• Health Catalyst: Health Catalyst is a healthcare data and analytics platform that provides enterprise data warehousing and analytics for health systems. While broader in scope, their analytics layer overlaps with Serif's provider benchmarking and rate analysis use cases across large hospital systems.
• Cotiviti: Cotiviti provides payment integrity, risk adjustment, and analytics for payers and providers, including price transparency and network analytics. They overlap with Serif's payer segment and offer broader analytics capabilities as part of a larger suite.
• Definitive Healthcare: Definitive Healthcare provides commercial intelligence and analytics for the healthcare industry, including provider, payer, and claims data. Their analytics platform overlaps with Serif's use cases for healthcare investment, market intelligence, and life sciences commercialization.
• Komodo Health: Komodo Health builds a healthcare map platform using de-identified patient-level data for life sciences, payers, and providers. While focused on clinical and claims analytics rather than pricing, their life sciences and payer segments overlap with Serif's customer base.
• Datavant: Datavant provides healthcare data connectivity and de-identification infrastructure, enabling organizations to link and exchange patient data. Their data infrastructure focus and life sciences customer overlap with Serif's data integration and innovator segments.
• R1 RCM (PMMC): R1 RCM is a revenue cycle management company that acquired PMMC, a hospital pricing analytics platform. PMMC's pricing tools compete directly with Serif's hospital fee schedule and rate benchmarking offerings for health systems.

Emerging players

• Kyruus: Kyruus provides provider search, scheduling, and data management solutions for health systems and payers. Their provider data and search capabilities overlap with Serif's Find Care API and innovator segments focused on care navigation platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/serif-health
• Xx.com/SerifHealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serif Health