Oddlygood Global
Oddlygood Global is a Helsinki-based plant-based food company (spun off from Valio in 2018) that produces oat-based dairy alternatives including drinks, yogurts, desserts, cheese substitutes, and cooking products for health-conscious consumers and foodservice operators across Finland, Sweden, the UK, and the U.S.
- Company typePrivate
- Founded2018
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Oddlygood Global does
Oddlygood Global Oy is a Helsinki-based plant-based food company founded in 2018 as a spinoff of Valio, Finland's dairy cooperative. The company produces a diversified portfolio of oat-based dairy alternatives organized into five product families: plant-based drinks (including plain oat drinks, almond drinks, soy drinks, coconut-oat blends, and the multi-flavor Barista line for coffee applications), yogurt alternatives marketed as 'gurtti' in soy and oat bases, desserts under the Dreamy brand, cheese alternatives in sliced, grated, and block formats, and cooking/baking essentials including Easy Whipping, Dream Fraiche, and Cooking Oat. All products are non-dairy and gluten-free. Production leverages Valio's dairy technology heritage, and the company's Barista oat drink is produced via a proprietary process designed to utilize all components of oat flour without filtering waste away, delivering a thick, velvet-like texture.
The company sells through grocery retail across Finland, Sweden, and the UK (with documented expansion at Sainsbury's), and serves foodservice and B2B customers via a dedicated wholesale contact channel. A U.S. market entry was launched in early 2022. Distribution is supported by localized consumer websites in Finland and Sweden, recipe content, and a multi-platform social media presence. Revenue is generated through one-time product sales across both retail and wholesale channels, with no disclosed pricing or subscription model.
Strategic direction is anchored by a $28 million seed round from Mandatum Asset Management in December 2021, the April 2024 acquisition of Nordic plant-based brand Planti (which established Oddlygood as the market leader in plant-based dairy alternative spoonable snacks in Sweden and cooking products in Finland), and the October 2024 acquisition of UK-based Rude Health. Leadership is led by CEO Niko Vuorenmaa, with Nina Gillsvik as global chief marketing officer and Petteri Leskinen as chief financial officer. The company operates with 11-50 employees and is headquartered at Meijeritie 6, FI-00370 Helsinki.
Oddlygood Global firmographics
Firmographics- Name
- Oddlygood Global
- Legal name
- Oddlygood Global Oy
- Website
- https://oddlygood.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Oddlygood Global is a Helsinki-based plant-based food company (spun off from Valio in 2018) that produces oat-based dairy alternatives including drinks, yogurts, desserts, cheese substitutes, and cooking products for health-conscious consumers and foodservice operators across Finland, Sweden, the UK, and the U.S.
- Ownership category
- akta.pro rank
Oddlygood Global industry classification
Industry- Product category
- Plant-Based Dairy Alternatives
- NAICS
- Dairy Product Manufacturing (3115), Ice Cream and Frozen Dessert Manufacturing (311520), Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080), Ice Cream & Frozen Desserts (2024), Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Plant-Based Dairy Alternatives Manufacturing (Milk, Yogurt, Cheese, Ice Cream) (AFAKAGAB)
- akta.pro secondary industries
- Plant-Based Beverage Production (Oat/Soy/Almond, etc.) (AFAFABAI), Plant-Based Yogurt Drinks & Cultured Alternatives (AFAFAEAG), Plant-Based Frozen Desserts Processing (Non-Dairy Ice Cream, Gelato, Novelties) (AFAHAJAE), Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM)
Keywords
Where Oddlygood Global is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Oddlygood Global business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Plant-based food and beverage product sales: Oddlygood generates revenue through the sale of its plant-based product range including oat drinks, barista oat drinks, soy-based products, almond drinks, coconut-oat drinks, ice coffee, soygurts, oat gurtti, dreamy desserts, cheese alternatives (slices, grated, blocks), and cooking/baking products (Easy Whipping, Dream Fraiche, Cooking Oat). The company sells directly to consumers via retail and wholesale channels.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Oddlygood Global product offering
Product offeringCore offering
Oddlygood Global is a processor and brand owner of plant-based dairy alternatives, producing oat-based drinks (including a specialty Barista oat drink), soy- and almond-based beverages, plant-based yogurts (gurtti), desserts, plant-based cheese alternatives in sliced, grated, and block formats, and cooking/baking products such as Easy Whipping, Dream Fraiche, and Cooking Oat. Following its acquisition of Nordic brand Planti, the company also markets Planti-branded plant-based spoonable snacks and dairy alternative cooking products. All products are non-dairy and gluten-free, sold through grocery retail, foodservice, and the company's own consumer websites.
Product overview
Oddlygood Global is a plant-based food and beverage company offering a diversified portfolio of dairy alternatives. The product lineup centers around oat-based beverages (including the Barista line designed for coffee applications), plant-based drinks in multiple bases (oat, almond, soy, coconut-oat), and an expanding range of fermented products (plant-based gurtti/yogurt alternatives). The portfolio extends into cheese alternatives (available as slices, grated, and blocks), desserts (Dreamy line), and cooking/baking ingredients (Easy Whipping, Dream Fraiche, Cooking Oat). Following the April 2024 acquisition of Planti, the company now encompasses both the Oddlygood brand and the acquired Planti Nordic brand, creating a comprehensive plant-based offering spanning beverages, fermented products, cheese alternatives, and culinary ingredients.
Differentiator
Problem solved
Functional benefit
Products and services
- Oddlygood Barista Oat Drink Specialty oat-based drink formulated for coffee and barista applications, available in flavors including unflavored, vanilla, maple walnut, cinnamon dolce, and pistachio crème. Designed to foam well and complement espresso in café settings. Awarded 2 stars at the 2023 Great Taste Awards and named best plant-based drink in the 2024 UK Product of the Year.
- Oddlygood Plant-Based Drinks Range of plant-based beverages including oat drinks, almond drinks, soy drinks, and coconut-oat blends, available in multiple flavors and formats for at-home and on-the-go consumption. Non-dairy and gluten-free.
- Oddlygood Ice Coffee Ready-to-drink plant-based coffee beverage combining an oat base with coffee for a dairy-free iced coffee option.
- Oddlygood Plant-Based Gurtti (Yogurt Alternatives) Plant-based yogurt alternatives available in soy-based and oat-based varieties, in flavors including blueberry-banana, mango-peach, lingonberry-vanilla, plain, vanilla, berry, mango, and strawberry-rhubarb. Non-dairy and gluten-free.
- Oddlygood Dreamy Desserts Plant-based dessert products including Dreamy Lemon, Dreamy Berries, Dreamy Vanilla, and Dreamy Caramel varieties, with gluten-free options.
- Oddlygood Cheese Alternatives Plant-based cheese alternatives available in sliced (Gouda Flavor), grated (Original, Mozzarella Flavor, Italian Style), and block (Original) formats, designed as dairy cheese substitutes for pizza, toast, and general cooking.
- Oddlygood Easy Whipping Plant-based whipping cream alternative for culinary and baking applications, available in 2.5dl and 1L formats; whips easily and holds its shape for cake or muffin decoration.
- Oddlygood Dream Fraiche Plant-based sour cream alternative for cooking and as a topping, with a mild, slightly tangy taste suited for dips and cold sauces; available in a 400g format.
- Oddlygood Cooking Oat Plant-based cooking oat product designed for culinary use, available in Original, Chili, and Onion flavor variants and in 2.5dl and 1L formats.
- Planti Nordic plant-based dairy alternative brand acquired by Oddlygood Global in October 2023, spanning spoonable snacks in Sweden and dairy alternative cooking products in Finland where it is the market leader.
Quantifiable outcome
- Market leader in plant-based dairy alternative spoonable snacks in Sweden and dairy alternative cooking products in Finland following Planti acquisition
Companies that use Oddlygood Global
Customer profileSegments2 records
Ideal customer profiles2 records
Oddlygood Global technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Oddlygood Global partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Sainsbury'sminorOddlygood expanded its oat milk flavor offerings at Sainsbury's, a major UK supermarket chain, as part of its retail distribution expansion in the UK market.
- PlanticoreOddlygood acquired the Nordic brand Planti, including the rights to the Planti brand, products, and related intellectual property. This acquisition made Oddlygood the market leader in plant-based dairy alternative spoonable snacks in Sweden and dairy alternative cooking products in Finland. The acquisition is part of Oddlygood's growth strategy.
- ValiocoreOddlygood is a spinoff of Valio (a Finnish dairy company), with Valio supporting Oddlygood's growth strategy alongside Mandatum Asset Management. Oddlygood leverages Valio's dairy technology expertise in its plant-based product development.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Oddlygood Global competitors and assessment
Company assessmentDirect peers
- Oatly: Oatly is the global leader in oat-based dairy alternatives, particularly oat milk and barista formats. Direct peer to Oddlygood in oat drinks, yogurt alternatives, and creamers, with comparable retail and foodservice channels across the US, UK, and Europe.
- Califia Farms: Califia Farms is a US-based plant-based beverage brand specializing in almond and oat milks, creamers, and barista products. Direct competitor in the premium plant-based drink and barista segments that Oddlygood targets.
- Minor Figures: Minor Figures is a UK-based oat milk brand built around barista and foodservice applications. Direct competitor in the specialty oat barista drink category where Oddlygood has won UK Product of the Year recognition.
- Plenish (Britvic): Plenish is a UK plant-based drinks and creamers brand owned by Britvic. Comparable to Oddlygood in oat and nut-based dairy alternatives sold through UK grocery and foodservice channels.
- Rude Health: Rude Health is a UK premium plant-based drinks and cereals brand acquired by Oddlygood in October 2024. Direct peer/now subsidiary in plant-based milks with shared UK retail presence and overlapping barista and organic positioning.
- Provamel (Alpro): Provamel is Alpro's organic and natural plant-based drinks and desserts range. Comparable to Oddlygood's organic-leaning oat drinks and plant-based desserts in European grocery and natural channels.
- Elmhurst 1925: Elmhurst 1925 is a US plant-based milk brand producing nut- and grain-based dairy alternatives including oat and barista SKUs. Direct competitor in the premium plant-based drink category Oddlygood entered in the US.
Broad incumbents
- Alpro (Danone): Alpro is Danone's broad plant-based dairy alternatives brand covering drinks, yogurts, desserts, and creamers across Europe. Comparable to Oddlygood's multi-category plant-based portfolio and Nordic/UK footprint, though with far greater scale and parent-company backing.
- Silk (Danone North America): Silk is Danone North America's leading plant-based milk and yogurt brand. Overlaps Oddlygood's product range (drinks, yogurt alternatives) and competes in the same US retail channel where Oddlygood launched in early 2022.
- Pacific Foods (Campbell Soup Company): Pacific Foods, owned by Campbell Soup, produces plant-based milks, broths, and soups in North America. Comparable to Oddlygood in shelf-stable and refrigerated plant-based beverages with overlapping US retail distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Oddlygood Global social profiles
Digital presenceOddlygood Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oddlygood Global leadership team
Management profileNumber of profiles
Profiles4 records
Oddlygood Global subsidiaries and ownership
Company hierarchySubsidiaries1 record
Oddlygood Global funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oddlygood Global M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oddlygood Global
What does Oddlygood Global do?
Oddlygood Global is a processor and brand owner of plant-based dairy alternatives, producing oat-based drinks (including a specialty Barista oat drink), soy- and almond-based beverages, plant-based yogurts (gurtti), desserts, plant-based cheese alternatives in sliced, grated, and block formats, and cooking/baking products such as Easy Whipping, Dream Fraiche, and Cooking Oat. Following its acquisition of Nordic brand Planti, the company also markets Planti-branded plant-based spoonable snacks and dairy alternative cooking products. All products are non-dairy and gluten-free, sold through grocery retail, foodservice, and the company's own consumer websites.
Is Oddlygood Global a public or private company?
Oddlygood Global is a private company. It is classified as corporate owned and is currently operating.
When was Oddlygood Global founded?
Oddlygood Global was founded in 2018. It employs 11 to 50 people.
Where is Oddlygood Global based?
Oddlygood Global is headquartered in Helsinki, Finland, in the Europe region.
How does Oddlygood Global make money?
One revenue line is on record: plant-based food and beverage product sales.
Who are Oddlygood Global's main competitors?
Direct peers on record are Oatly, Califia Farms, Minor Figures, Plenish (Britvic), Rude Health, Provamel (Alpro) and Elmhurst 1925. Broad incumbents are Alpro (Danone), Silk (Danone North America) and Pacific Foods (Campbell Soup Company).
Does Oddlygood Global have an API?
No public API is recorded for Oddlygood Global.
What industry is Oddlygood Global in?
Oddlygood Global's product category is Plant-Based Dairy Alternatives. Its primary akta.pro industry code is AFAKAGAB, Plant-Based Dairy Alternatives Manufacturing (Milk, Yogurt, Cheese, Ice Cream), with a secondary code of AFAFABAI, Plant-Based Beverage Production (Oat/Soy/Almond, etc.). Its NAICS code is 3115 and its SIC code is 2080.