The Upright Project
The Upright Project builds an AI-native sustainability intelligence platform that quantifies companies' and funds' net impact for CSRD reporting, investor portfolio analysis, and advisor-led delivery, serving 300+ organizations globally.
- Company typePrivate
- Founded2017
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What The Upright Project does
The Upright Project (Upright Oy) is a Helsinki-based AI company founded in 2017 that quantifies the net impact of companies and funds on the surrounding world using a science-grounded methodology. Its core platform combines a proprietary vertically-trained large language model (Leena-2, built on Mistral AI 14B), a coherence training methodology, and a knowledge graph covering 150,000+ products and services, 70,000+ companies, and 40,000+ funds across 190 countries, calibrated against 300M+ scientific articles. Product modules include Double Materiality Assessment, Financial Effects Quantification, Climate Risk Assessment, Impact Quantification, and LP & Regulatory Reporting, delivering audit-ready data for CSRD, ESRS, TCFD, SFDR, and EU Taxonomy frameworks with a 100% assurance pass rate across 150+ external audits.
The company serves three primary customer segments - companies (CSRD reporting and impact communications), investors (asset managers, PE, private credit, asset owners needing portfolio-level impact and regulatory proxy data), and sustainability advisors/consultancies - plus a secondary universities segment. It monetizes via tiered SaaS subscriptions ranging from a free informational tier to Pro (€5,000/DMA/year) and Enterprise (from €20,000/year), complemented by professional services for complex engagements. Distribution combines self-serve PLG (free trial, API, SFTP, Excel exports) with enterprise field sales, consultancy channels (PwC, Antea Group, Radley Yeldar), and a strategic partnership with Persefoni for CSRD reach.
The Upright Project raised €5M in seed funding in December 2022 from Planet A Ventures and First Fellow Partners and reports 300+ organizations using its platform. The company holds ISO/IEC 27001:2022 certification, has a US patent pending on Leena-2's post-training technique, and was selected by TIME and Statista to rank the World's Most Impactful Companies 2026 using its Net Impact Model.
The Upright Project firmographics
Firmographics- Name
- The Upright Project
- Legal name
- Upright Oy
- Website
- https://uprightproject.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Upright Project builds an AI-native sustainability intelligence platform that quantifies companies' and funds' net impact for CSRD reporting, investor portfolio analysis, and advisor-led delivery, serving 300+ organizations globally.
- Ownership category
- akta.pro rank
The Upright Project industry classification
Industry- Product category
- Sustainability Intelligence and Impact Quantification Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Sustainability & ESG Reporting (GRI/SASB/ISSB/CSRD) (EUAHAJAB)
- akta.pro secondary industries
- Climate Risk Reporting & Disclosure Analytics (TCFD/ISSB, EU Taxonomy, CSRD, NAIC) (EUABALAG), Climate Target-Setting, Transition Planning & Performance Management Platforms (EUABAEAF), Sustainability, ESG & Climate Risk Advisory (BPAHAJAH)
Keywords
Where The Upright Project is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
The Upright Project business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based access to Upright Platform with tiered pricing (Free, Pro, Enterprise); includes DMA results, visual summaries, methodology documentation, and data exports; Pro tier at €5,000 per DMA/year, Enterprise starting at €20,000 per year
- Professional Services: Upright-assisted delivery with dedicated account manager, human-led quality assurance, and assurance support for enterprise customers; consultation and implementation support for complex business structures
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free trial for immediate, science-based starting point |
| Subscription | Annual | Pro tier for more granular results and external use |
| Subscription | Annual | Enterprise tier for CSRD reporting and enterprise-grade needs |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
The Upright Project product offering
Product offeringCore offering
The Upright Project provides an AI-powered sustainability intelligence platform that quantifies companies' and funds' net impacts, risks, and opportunities across environmental, health, societal, and knowledge dimensions. Its core is a proprietary vertically-trained LLM (Leena-2) grounded in 300M+ scientific articles, delivered through a tiered SaaS platform (Free, Pro, Enterprise) for double materiality assessment, financial effects quantification, climate risk assessment, impact communications, and investor regulatory reporting.
Product overview
The Upright Project offers a unified AI-powered sustainability intelligence platform centered on its proprietary vertically-trained LLM (Leena-2) developed since 2017. The platform provides science-based impact quantification across four dimensions (Society, Knowledge, Health, Environment) for 57,000+ companies and 40,000+ funds. The core Upright Platform delivers audit-ready data for regulatory compliance (CSRD, TCFD, ESRS, SFDR, EU Taxonomy) through multiple integrated modules: Double Materiality Assessment, Financial Effects Quantification, Climate Risk Assessment, and Impact Communications. For investors, dedicated solutions cover impact quantification, regulatory reporting, ESG due diligence, and proxy data. The platform is distinguished by its grounding in 300M+ scientific articles and its 100% audit pass rate across 150+ external audits.
Differentiator
Problem solved
Functional benefit
Products and services
- Upright Platform Core AI-powered SaaS platform quantifying impacts, risks, and opportunities for any company or fund, providing audit-ready data for CSRD, TCFD, ESRS, SFDR, and EU Taxonomy compliance; accessible via web browser, API, SFTP, or Excel.
- Leena-2 Sustainability LLM Proprietary vertically-trained large language model specifically built for comparing and sizing sustainability impacts, risks, and opportunities; trained on scientific evidence; US patent pending on post-training technique.
- Double Materiality Assessment (DMA) AI-powered double materiality assessment for CSRD compliance covering 80+ ESRS sustainability matters; science-based baseline starts projects 80-90% complete, finalizes in days with a 100% external audit pass rate; tiered pricing from free trial to enterprise (from €20,000 per year).
- Financial Effects Quantification Quantifies the financial value at risk from sustainability risks and opportunities, translating impacts into P&L, balance sheet, and cash flow outcomes for ERM integration; included in the Enterprise tier.
- Climate Risk Assessment Site-level physical and transition climate risk assessment modeled with AI; ESRS and TCFD-aligned, integrated into double materiality assessment with financial quantification.
- Impact Quantification & Communications Net impact data for corporate communications quantifying holistic company impact across Society, Knowledge, Health, and Environment dimensions with peer comparison across 70,000+ companies.
- Double Materiality Assessment for Advisors Science-based DMA tool tailored for sustainability consultants and advisory firms; enables CSRD projects to start 80-90% complete with automated science-based baselines, with flexible pricing from free trial to enterprise (from €20,000 per DMA).
- Universities Solution Impact data layer for academic research and teaching; covers 57,000 companies and 40,000 funds with metrics including net impact, SDGs, CSRD DMA, and EU Taxonomy data. Used by Wharton School and EDHEC Business School.
- Regulatory Proxy Data SFDR PAI indicators and EU Taxonomy alignment proxies providing 100% portfolio coverage for private markets using product-level modeling rather than sector averages.
- Impact Quantification for Investors Real-time impact quantification for investment portfolios covering any asset class; quantifies sustainability impacts, risks, and opportunities for private equity, private credit, asset managers, and asset owners.
- LP & Regulatory Reporting for Investors Fund impact reporting for LPs and SFDR classification; structured outputs including PAI filings and public impact reports built on consistent data.
- ESG Due Diligence Sustainability due diligence tool for investment decisions, providing science-based impact data for evaluating companies during investment processes.
Quantifiable outcome
- 100% CSRD assurance pass rate across 150+ external audits
- +3 more outcomes
Companies that use The Upright Project
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
The Upright Project technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature5 records
The Upright Project partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PersefonicoreStrategic partnership to help companies comply with EU's Corporate Sustainability Reporting Directive (CSRD); Upright's double materiality assessment tool integrated with Persefoni's climate management and reporting platform; addresses compliance needs of 50,000+ companies now in CSRD scope
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
The Upright Project competitors and assessment
Company assessmentDirect peers
- Novisto: ESG data management and reporting software with strong CSRD/ESRS double materiality capabilities. Targets enterprise sustainability teams and consultancies with a comparable SaaS platform plus enterprise sales motion.
- Watershed: Enterprise sustainability platform providing carbon accounting, climate disclosures, and CSRD-aligned reporting tools. Targets large enterprises and financial institutions similarly to Upright, with comparable SaaS plus advisory positioning.
- Sweep: Carbon and ESG data management platform focused on CSRD/ESRS double materiality assessment for mid-market and enterprise. Directly competes with Upright's DMA product, serving sustainability teams and consultancies with a similar subscription-plus-services model.
- Clarity AI: AI-driven sustainability analytics platform serving investors and corporates with impact measurement, regulatory reporting, and double materiality. Closely comparable to Upright on investor-side use cases (SFDR PAI, EU Taxonomy) and science-based methodology.
- Persefoni: Cloud-based carbon and climate management platform that, like Upright, serves enterprises on CSRD compliance. The two firms have an explicit strategic partnership for double materiality assessment, making them closely comparable in target customer (CSRD-bound enterprises) and complementary in product scope (Persefoni = carbon accounting; Upright = broader impact DMA).
Broad incumbents
- Salesforce Net Zero Cloud: Carbon accounting and sustainability tracking product within the Salesforce platform. Targets large enterprises on CSRD and climate disclosure with deep CRM-native integration, competing with Upright as a broad-suite incumbent rather than a specialized impact engine.
- Workiva: Established SaaS platform for sustainability, ESG, and financial reporting with broad enterprise distribution. Competes with Upright in CSRD reporting workflows but as part of a much larger GRC and reporting suite rather than a focused impact-quantification tool.
- MSCI ESG Research: Long-established provider of ESG ratings, data, and analytics primarily for institutional investors. Overlaps with Upright's investor solutions on SFDR, EU Taxonomy, and portfolio impact assessment but with deeper incumbent distribution and ratings-based rather than science-grounded methodology.
- Microsoft Sustainability Manager: Sustainability data, ESG reporting, and carbon accounting solution embedded in the Microsoft Cloud. Competes with Upright for enterprise CSRD mandates by bundling sustainability tooling with existing Microsoft enterprise footprints.
- Sustainalytics (Morningstar): Major ESG and corporate governance research provider serving asset managers with risk ratings and regulatory datasets. Comparable to Upright on the investor-facing side (SFDR PAI, portfolio ESG screening) but operates a ratings/agency model rather than a quantified impact-platform model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
The Upright Project social profiles
Digital presenceThe Upright Project compliance and trust
Trust signalCompliance1 record
The Upright Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Upright Project leadership team
Management profileNumber of profiles
Profiles8 records
The Upright Project funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Upright Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Upright Project
What does The Upright Project do?
The Upright Project provides an AI-powered sustainability intelligence platform that quantifies companies' and funds' net impacts, risks, and opportunities across environmental, health, societal, and knowledge dimensions. Its core is a proprietary vertically-trained LLM (Leena-2) grounded in 300M+ scientific articles, delivered through a tiered SaaS platform (Free, Pro, Enterprise) for double materiality assessment, financial effects quantification, climate risk assessment, impact communications, and investor regulatory reporting.
Is The Upright Project a public or private company?
The Upright Project is a private company. It is classified as venture growth investor backed and is currently operating.
When was The Upright Project founded?
The Upright Project was founded in 2017. It employs 11 to 50 people.
Where is The Upright Project based?
The Upright Project is headquartered in Helsinki, Finland, in the Europe region.
How does The Upright Project make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services.
Who are The Upright Project's main competitors?
Direct peers on record are Novisto, Watershed, Sweep, Clarity AI and Persefoni. Broad incumbents are Salesforce Net Zero Cloud, Workiva, MSCI ESG Research, Microsoft Sustainability Manager and Sustainalytics (Morningstar).
Does The Upright Project have an API?
Yes. Public API for programmatic access to Upright's sustainability data, impact metrics, and platform functionality. Terms of use explicitly references 'The Upright API, available online at https://api.uprightproject.com'. Supports data access for regulatory filings, LP reports, and internal dashboards. Developer documentation is at api.uprightproject.com/documentation.
What industry is The Upright Project in?
The Upright Project's product category is Sustainability Intelligence and Impact Quantification Software. Its primary akta.pro industry code is EUAHAJAB, Sustainability & ESG Reporting (GRI/SASB/ISSB/CSRD), with a secondary code of EUABALAG, Climate Risk Reporting & Disclosure Analytics (TCFD/ISSB, EU Taxonomy, CSRD, NAIC). Its NAICS code is 54151 and its SIC code is 7372.