CrowdFarming

What CrowdFarming does

CrowdFarming is a Madrid-headquartered direct-to-consumer marketplace that connects European organic and regenerative farmers with end consumers, eliminating traditional supply-chain intermediaries. Founded in 2017 by brothers Gabriel and Gonzalo Úrculo, the platform operates two complementary purchase models: an "Adopt" programme where consumers symbolically reserve a tree, plant, animal, or cultivation plot and receive its harvest, and a "Direct-from-Farmer" model offering seasonal produce boxes shipped individually or as recurring subscriptions. The company also runs a Neighbourhood Market (hive) collection-point network through its la Ruche qui dit Oui! sister brand in France, alongside a Gift Card programme, a CrowdGiving charitable donation option, and a B2B arm (CrowdFarming for Companies) for corporate sourcing and gifting. Payments are processed primarily through Stripe with split-payout functionality to farmers, and the platform supports English, Spanish, French, Italian, German, Dutch, and Swedish.

The business model blends transaction fees on farmer-set prices, recurring subscription revenue from weekly/bi-weekly/monthly produce boxes, and pre-paid adoption contracts (single payment or multi-season payment plans with auto-renewal). Pricing is unit-based and varies by product and farmer, with EU VAT and shipping included for most SKUs. Distribution runs through the company's own e-commerce site, native iOS and Android applications, the hive collection network, and the corporate portal. Marketing is anchored on the What The Field?! editorial platform (articles, research papers, podcasts, recipes) and a referral programme offering €10 credits per converted friend.

By the company's own metrics, the platform serves over 500,000 consumers across 8 European countries, hosts 3,515 farmers, has facilitated the adoption of 554,280 trees, and has shipped 4,754,937 boxes of fresh produce, with 84 farmer projects supported through the EU organic certification transition. CrowdFarming has raised a Series A (October 2021, co-led by Seaya Ventures, Q-Impact, and Triodos Food Transition Europe Fund) and approximately $16.1 million from the European Investment Bank in September 2023, and operates sub-brands including Tropiterranean, CrowdSender (logistics), All is Good, and 1% for the Soil.

Name

CrowdFarming

Legal name

CrowdFarming, SL

Website

https://crowdfarming.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

CrowdFarming is a Madrid-headquartered direct-to-consumer marketplace that connects over 3,500 organic and regenerative farmers across 8 European countries with more than 500,000 consumers through seasonal produce boxes, tree/crop adoption contracts, and subscription deliveries, eliminating traditional supply-chain intermediaries.

Ownership category

akta.pro rank

Product category

Online Farmer-to-Consumer Organic Produce Marketplace

NAICS

Specialty Food Retailers (4452)

akta.pro primary industry

Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)

akta.pro secondary industry

Produce Markets & Greengrocers (CRAHAHAA)

Keywords

• Farmer-to-consumer marketplace
• Organic produce ecommerce
• Adoption farming model
• Subscription produce boxes
• Regenerative agriculture platform

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct sales of organic produce from farmers to consumers through the platform. Farmers set their own prices and sell directly. CrowdFarming facilitates the transaction and logistics.
2. Subscription Boxes: Recurring weekly, biweekly, or monthly deliveries of seasonal produce through subscription model. Auto-renews unless cancelled.
3. Adoption Payments: Pre-payment for adoption of farm production units (trees, plants, animals). Can be single payment or multiple payments across seasons. Includes automatic renewal feature.
4. Gift Cards: Pre-paid cards with credit that recipients can redeem on the platform for purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

CrowdFarming is a digital marketplace that sells organic and regenerative agricultural produce directly from farmers to consumers across eight European countries. Its two core purchase models are symbolic "Adopt" reservations of trees, plants, animals, or cultivation plots (with the harvest shipped to the adopter) and seasonal Direct-from-Farmer produce boxes, supported by subscription boxes, neighbourhood pickup hives, gift cards, donation-driven CrowdGiving, and a B2B corporate sourcing arm.

Product overview

CrowdFarming is a farmer-to-consumer e-commerce platform that enables organic and regenerative agricultural producers to sell directly to end consumers across Europe. The core offering consists of two complementary purchase models: (1) Adopt — a symbolic adoption model where consumers reserve a productive unit (tree, plant, animal, plot) and receive its harvest — and (2) Seasonal Boxes / Direct-from-Farmer — individual or subscription-based orders of pre-defined seasonal produce boxes shipped directly from the farm. These are supported by a Subscription Box module (recurring deliveries), a Neighbourhood Market module (local hive collection points), a Gift Card programme, and a CrowdGiving donation option. A B2B arm (CrowdFarming for Companies) serves corporate buyers, while the mobile app (iOS/Android) extends access to all consumer features. The company also operates sub-brands including 1% for the Soil Community, All is Good, and the editorial platform What The Field?! (with blog, podcast, and research papers). An affiliated brand, la Ruche qui dit Oui!, operates a separate hive-based local commerce model in France under the same corporate entity.

Differentiator

Problem solved

Functional benefit

Products and services

• Adopt (Adoption Model) Crowdfunding-style adoption program where consumers symbolically adopt a tree, plant, animal, or cultivation plot, pay for its care, and receive the resulting harvest from a specific farmer at a pre-agreed price; producers gain harvest planning and guaranteed demand while consumers gain a direct relationship with a named farm unit.
• Direct-from-Farmer Seasonal Boxes Pre-defined boxes of seasonal, organically grown produce ordered individually and shipped directly from farmers to consumers, cutting out intermediaries and reducing carbon footprint.
• Subscription Box Recurring delivery of seasonal produce at weekly, biweekly, or monthly intervals, with automatic renewal and the ability to pause, cancel, or exchange deliveries for platform credits.
• Neighbourhood Market Local collection points where consumers pick up their orders on a scheduled day and time, supporting hyper-local distribution and community connection.
• Gift Card Pre-paid digital cards purchased in a chosen amount, redeemable as credits on the CrowdFarming platform; gift cards expire after 4 years and credits expire 24 months after redemption or by 31 December if credited before 16 December.
• CrowdGiving Donation programme allowing consumers to purchase boxes for charitable causes; donors receive bonus credits once the order is delivered to the charity.
• CrowdFarming for Companies B2B programme enabling companies to source organic products through CrowdFarming's farmer network for corporate gifting, employee programs, or sustainable supply purposes.
• Mobile App (iOS / Android) Native mobile applications available on the Apple App Store and Google Play Store, providing access to the full marketplace, adoptions, orders, and account management on mobile devices.

Quantifiable outcome

• 554,280 trees adopted by consumers
• +3 more outcomes

Named customers6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• StripecoreTechnology or IntegrationPayment processing partner handling all credit/debit card and SEPA transactions. PCI-DSS Level 1 certified provider. PSD2 compliant with split payment functionality between farmers and CrowdFarming at checkout.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Misfits Market: US-based DTC online grocer specializing in organic and "imperfect" produce, delivering subscription boxes directly to consumers. Directly comparable model: marketplace connecting producers to consumers via recurring shipments of specialty/regenerative food.
• Thrive Market: US membership-based online retailer of organic and non-GMO groceries with a values-aligned brand and subscription model. Comparable target customer (mission-driven consumer), product mix (organic pantry and fresh), and direct-to-consumer marketplace positioning.
• Riverford Organic Farmers: UK-based organic vegetable box delivery scheme operating a farm-to-doorstep subscription model for over 30 years. Closely comparable in subscription produce-box format, regenerative farming mission, and direct farmer-to-consumer philosophy in the UK/European market.
• Abel & Cole: UK-based organic food box delivery service offering weekly seasonal produce, recipe boxes, and pantry items on a subscription basis. Comparable on subscription produce-box delivery, organic positioning, and direct relationship with growers.
• Farmigo: US-based online farmers' market platform connecting consumers with local farms via subscription produce boxes and CSA-style programs. Directly comparable in farm-to-consumer CSA marketplace mechanics and community-supported agriculture framing.

Regional players

• Bio Company: Germany's leading organic supermarket chain operating physical stores focused on organic, regional, and sustainable groceries. Comparable customer profile (organic-conscious consumer) and assortment, but operates via brick-and-mortar retail rather than CrowdFarming's marketplace model.

Broad incumbents

• Whole Foods Market: Amazon-owned premium grocery chain specializing in organic and natural foods. Operates as a broad incumbent in the same organic/specialty food category and competes indirectly for the same mission-driven consumer wallet share across Europe and globally.
• HelloFresh: Global leader in meal-kit subscription boxes with strong European presence. Comparable in subscription box mechanics and recurring D2C food delivery but focuses on recipes/ingredients rather than farmer-direct produce; overlaps on consumer habit of receiving curated food boxes at home.
• Alnatura: German organic supermarket and producer brand with hundreds of stores and broad organic assortment across Europe. Comparable in organic positioning and European geographic footprint, but uses retail store model rather than CrowdFarming's marketplace.

Emerging players

• Seasonly: French DTC subscription startup delivering seasonal, local produce boxes to consumers. Comparable on seasonal produce box model and direct-to-consumer French/European positioning, though smaller scale and less farmer marketplace depth than CrowdFarming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=zo98eOVdNJI

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CrowdFarming