FinAGG
- Company typePrivate
- Founded2020
- HeadquartersNoida, India
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What FinAGG does
FinAGG (Finagg Services Private Limited) is an India-based fintech, founded in 2020 and headquartered in Noida with a registered office in Delhi, that provides invoice-based working capital and supply chain finance to Micro, Small and Medium Enterprises (MSMEs). Its flagship product, Quick Cashflow (marketed as a "Stock Now Pay Later" revolving credit line), is delivered alongside an Anchor-Led channel for enterprise supply chains and a Banking-as-a-Service (BaaS) / white-label platform for banks and NBFCs; complementary lines include GST Suvidha Provider (GSP) services, Digital Lending Guidelines (DLG) First Loss Default Guarantee arrangements with regulated lenders, and a blockchain-based Deep-Tier Financing solution being developed under RBI Regulatory Sandbox Cohort 5. As of 2022, cumulative loan disbursement since inception was reported at approximately US$150 million, with portfolio delinquency of less than 0.6% and 6,200+ Indian pin codes covered via a phygital Fleet-on-Street (FOS) model.
The company's technology stack is cloud-native and API-driven, with native integrations into the India Stack (Account Aggregator, ONDC, OCEN, ULI, Aadhaar eSign, CKYC, GSTN, CIBIL), and its underwriting is centred on the proprietary FAME (FinAGG Advanced Marketing & Evaluation) AI/ML credit-scoring engine that aggregates GST filings, banking data and buyer-seller intelligence to score thin-file MSMEs; a related entity, Famescore Private Limited, operates the FAME Score / FAME Reports product line. FinAGG monetises through a combination of (i) per-seat SaaS subscriptions for the Quick Cashflow SaaS tier (Base free through Platinum ₹7,500/user/year), (ii) pay-per-credit FAME Report sales to lenders (₹500–1,100 per credit), (iii) LSP transaction fees on loans originated and serviced for partner banks and NBFCs, and (iv) BaaS/white-label platform licensing. It also runs the Nari Shakti Program for women entrepreneurs.
FinAGG has raised approximately US$14 million in total venture funding — a US$3 million pre-Series A in September 2022 (led by BLinC Invest with Prime Venture Partners) and a US$11 million Series A in January 2024 co-led by BlueOrchard (Schroders Capital) and Tata Capital, with SIDBI, Prime Venture Partners and Gray Matter Capital participating. Notable bank and NBFC partners across its BaaS/LSP network include HDFC Bank, IDFC First Bank, Aditya Birla Capital, Chola, Fincare Small Finance Bank, Ujjivan SFB, Jana SFB, UGRO Capital, Tata Capital and Arthmate; the company reports 10,000+ MSME users and recognition at Sahamati SamvAAd 2024 (Risk Management). It was formally incorporated as Finagg Services Private Limited in 2025 (CIN U62090DL2025PTC445334) and remains a privately held, venture-backed Indian fintech.
FinAGG firmographics
Firmographics- Name
- FinAGG
- Legal name
- Finagg Services Private Limited
- Website
- https://finagg.in
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
FinAGG industry classification
Industry- Product category
- MSME Lending Platform
- NAICS
- Sales Financing (52222), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Short-Term Business Credit Institutions (6153), Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Merchant Cash Advance & Revenue-Based Financing Enablement (FSAGALAH)
- akta.pro secondary industries
- Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD), Billing, Subscription & Revenue Management Infrastructure (FSAGABAM)
Keywords
Where FinAGG is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices6 records
Markets served
FinAGG business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Quick Cashflow SaaS Subscriptions: Recurring annual/quarterly subscription fees for the Quick Cashflow plan tiers (Base Free, Silver ₹500, Gold ₹2,500, Diamond ₹5,000, Platinum ₹7,500 per user/year), targeting MSMEs for working capital access.
- FAME Report Credit Sales: Unit-based sale of FinAGG FAME Reports to lenders, banks, NBFCs and anchor brands for due diligence and credit evaluation — ₹500 per GST FAME credit and ₹1,100 per GST + Banking FAME credit.
- Loan Facilitation / LSP Transaction Fees: As a Loan Service Provider (LSP) for lenders, FinAGG earns transaction-based fees/commissions on loans originated, processed, and serviced on behalf of partner banks and NBFCs.
- White-label / BaaS Platform Licensing: White-label SaaS and API licensing revenue from banks, NBFCs and enterprises that embed FinAGG's lending infrastructure (underwriting, servicing, collections) under their own brand.
- Freemium / Referral Program Conversions: Free Base tier acts as a funnel into paid subscription tiers, with up to 25% referral discounts driving viral acquisition of paying users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Base (Free) — limited Quick Cashflow access |
| Per seat | Annual | Silver — ₹500/user/year (or ₹250/quarter) |
| Per seat | Annual | Gold — ₹2,500/user/year (or ₹1,000/quarter) |
| Per seat | Annual | Diamond — ₹5,000/user/year (or ₹2,000/quarter) |
| Per seat | Annual | Platinum — ₹7,500/user/year (or ₹3,500/quarter) |
| Unit Pricing | Pay-as-you-go | FAME Report — ₹500/credit (GST only) or ₹1,100/credit (GST + Banking) |
Go-to-market motion5 records
Distribution channels1 record
Marketing channels8 records
FinAGG product offering
Product offeringCore offering
FinAGG provides invoice-based revolving working capital financing (Quick Cashflow / Stock Now Pay Later) to Indian MSMEs through its SaaS subscription platform, supplemented by AI-driven FAME credit reports, GST Suvidha Provider (GSP) services, Banking-as-a-Service (BaaS) infrastructure for banks and NBFCs, anchor-led dealer/supplier financing for enterprises, and a blockchain-based deep-tier invoice financing product developed under RBI Sandbox Cohort 5.
Product overview
FinAGG operates a unified supply chain finance and MSME working capital platform anchored by its core Quick Cashflow (Stock Now Pay Later) product, an invoice-based revolving credit solution for Indian MSMEs. The platform is delivered alongside a Quick Cashflow™ subscription SaaS tier (Base, Silver, Gold, Diamond, Platinum) that layers in e-invoicing, GST validation, AR visibility, AI-powered buyer-seller intelligence, and FAME Score / FAME Report credits. Complementary product lines include the Anchor Led acquisition channel, Banking-as-a-Service (BaaS), GST Suvidha Provider (GSP) services, and DLG-based First Loss Default Guarantee partnerships with regulated lenders. Innovative offerings include the blockchain-based Deep-Tier Financing solution developed under RBI Sandbox Cohort 5 and the Nari Shakti Program for women entrepreneurs. Supporting modules include the FinAGG SME App for end-user credit/payment management.
Differentiator
Problem solved
Functional benefit
Brands
- Quick Cashflow™: Subscription-based SaaS product for MSME invoice management, GST verification, payment alerts, and AI-powered buyer-seller intelligence. Offered in Base (free), Silver, Gold, Diamond, and Platinum tiers.
- FAME Score
- Nari Shakti Program
Products and services
- Quick Cashflow (Stock Now Pay Later) Core invoice-based revolving working capital product for Indian MSMEs (kirana, retailers, distributors, manufacturers) providing hassle-free disbursement into a beneficiary account and convenient one-click repayment by bank account or UPI within the credit cycle.
- Quick Cashflow Subscription SaaS subscription layer on top of Quick Cashflow that bundles e-invoicing, GST validation, payment alerts, AR visibility, accounting sync, multi-buyer/seller views and AI-powered buyer-seller intelligence for Indian MSMEs; offered in Base (free), Silver, Gold, Diamond and Platinum tiers.
- FAME Score / FAME Reports AI-based MSME evaluation reports comprising a GST FAME Report (covering GST filing behaviour, turnover trends and compliance score) and a combined GST + Banking FAME Report (adding bank statement analysis, cash-flow patterns and the full FAME Score), sold per credit and operated by sister entity Famescore Private Limited.
- FinAGG SME App Android mobile application that combines credit management, invoice payments and flexible repayment options for SME retailers and Kirana customers of the Quick Cashflow product.
- Anchor Led Channel product that leverages large anchor brands for SME acquisition and provides enhanced liquidity and Days Sales Outstanding (DSO) reduction for enterprises in FinAGG's network through dealer and supplier financing programs.
- Banking-as-a-Service (BaaS) BaaS offering that enables businesses and fintech companies to integrate lending, payments, merchant/seller financing, factoring and purchase order financing through API-driven connections to FinAGG's banking and lending infrastructure, deployed in white-label form for banks and NBFCs.
- GST Suvidha Provider (GSP) Services GST Suvidha Provider services providing API-level integration with the GST Network (GSTN) for invoice validation, e-invoicing and GST filing data used in FinAGG's credit evaluation and underwriting.
- Deep-Tier Financing (RBI Sandbox Cohort 5) Blockchain-based deep-tier supply chain financing product developed under the Reserve Bank of India's Regulatory Sandbox Cohort 5; tokenizes invoices across Tier 1, Tier 2 and Tier 3 suppliers with smart contracts managing token distribution and redemption for inclusive financing.
- Nari Shakti Program Specialized MSME loan program for women entrepreneurs offering collateral-free, digital-first working capital access as part of FinAGG's inclusive financing strategy.
Quantifiable outcome
- Sub-1% portfolio delinquency rate (less than 0.6% since inception)
- +5 more outcomes
Companies that use FinAGG
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
FinAGG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature5 records
FinAGG partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Helpage (Regulated Entity on DLG list)minorListed as a Regulated Entity under the DLG framework on FinAGG's Regulated Entity List page.
- Aeroflex (Regulated Entity on DLG list)minorListed as a Regulated Entity under the DLG framework on FinAGG's Regulated Entity List page.
- Muthoot (Regulated Entity on DLG list)minorListed as a Regulated Entity under the DLG framework on FinAGG's Regulated Entity List page.
- QCF (Regulated Entity on DLG list)minorListed as a Regulated Entity under the DLG framework on FinAGG's Regulated Entity List page.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
FinAGG competitors and assessment
Company assessmentDirect peers
- Lendingkart: Lendingkart is an Indian digital lending platform providing working capital and term loans to MSMEs via partner NBFCs and banks. It directly competes with FinAGG on MSME invoice/working capital underwriting and LSP-style capital partnerships.
- Indifi Technologies: Indifi is an Indian SME lending platform that underwrites and disburses unsecured working capital loans to small businesses through partner lenders, with strong focus on digital underwriting and anchor-led distribution — a close analog to FinAGG's Quick Cashflow and Anchor Led model.
- KredX: KredX is an Indian invoice discounting and supply chain finance marketplace that enables MSMEs and corporates to get early payments on receivables, competing head-on with FinAGG's invoice financing and deep-tier supply chain products.
- Mintifi: Mintifi is an Indian B2B supply chain financing platform that uses anchor-led buyer-supplier relationships to extend working capital to SMEs. Highly comparable to FinAGG's Anchor Led product line and LSP/BaaS architecture.
- Oxyzo (OfBusiness subsidiary): Oxyzo is the fintech arm of OfBusiness providing supply chain financing to SMEs and large enterprises in India. It operates a tech-enabled lending model serving suppliers, distributors and retailers — directly mirroring FinAGG's buyer-seller financing thesis.
- Karbon Card: Karbon Card is an Indian corporate card and vendor financing platform targeting startups and SMEs, with anchor partnerships similar to FinAGG's. Its focus on supplier/retailer working capital makes it a direct competitor in the digital credit-for-supply-chain space.
- Velocity (now ANQ Finance): Velocity is an Indian revenue-based financing and invoice discounting platform for D2C and B2B SMEs. Comparable to FinAGG in offering short-tenor working capital to digital-first businesses with an embedded/LSP model.
Emerging players
- Bizongo: Bizongo is an Indian B2B commerce and supply chain platform offering embedded financing to SMEs in its vendor ecosystem. Comparable to FinAGG's anchor-led financing model, though its primary focus is procurement digitization rather than lending.
- CredRight: CredRight is an Indian fintech offering revenue-based financing and invoice discounting to SMEs and MSMEs using alternate data underwriting. Comparable to FinAGG on digital MSME underwriting and LSP-style lender partnerships.
- CreditMantri: CreditMantri is an Indian credit health and MSME credit improvement platform that uses alternative data to underwrite thin-file borrowers. Comparable to FinAGG's FAME Score alternative-credit-data approach, though it focuses on consumer and SMB credit profiles rather than supply chain financing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
FinAGG social profiles
Digital presenceFinAGG compliance and trust
Trust signalCompliance6 records
FinAGG financial estimates
Financial estimateRevenue estimate
Valuation estimate
FinAGG leadership team
Management profileNumber of profiles
Profiles6 records
FinAGG subsidiaries and ownership
Company hierarchySubsidiaries1 record
FinAGG funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FinAGG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FinAGG
What does FinAGG do?
FinAGG provides invoice-based revolving working capital financing (Quick Cashflow / Stock Now Pay Later) to Indian MSMEs through its SaaS subscription platform, supplemented by AI-driven FAME credit reports, GST Suvidha Provider (GSP) services, Banking-as-a-Service (BaaS) infrastructure for banks and NBFCs, anchor-led dealer/supplier financing for enterprises, and a blockchain-based deep-tier invoice financing product developed under RBI Sandbox Cohort 5.
Is FinAGG a public or private company?
FinAGG is a private company. It is classified as venture growth investor backed and is currently operating.
When was FinAGG founded?
FinAGG was founded in 2020. It employs 101 to 250 people.
Where is FinAGG based?
FinAGG is headquartered in Noida, India, in the Asia region.
How does FinAGG make money?
Five revenue lines are on record. Quick Cashflow SaaS Subscriptions are the primary driver. The others are FAME Report Credit Sales, loan Facilitation / LSP Transaction Fees, white-label / BaaS Platform Licensing and freemium / Referral Program Conversions.
Who are FinAGG's main competitors?
Direct peers on record are Lendingkart, Indifi Technologies, KredX, Mintifi, Oxyzo (OfBusiness subsidiary), Karbon Card and Velocity (now ANQ Finance). Emerging players are Bizongo, CredRight and CreditMantri.
Does FinAGG have an API?
Yes. FinAGG's platform is defined around APIs in its Terms & Conditions (API = "application programming interface(s), any accompanying or related software development kits, tools, documents, or any content that may be specifically made available to the user thereof"). The company operates as a Loan Service Provider (LSP) that integrates with partner banks and NBFCs via APIs and offers Banking-as-a-Service (BaaS) capabilities to other businesses. Back-end roles require Java, MySQL, Spring Boot & API skills. No public developer documentation URL or SDK distribution is exposed on the website.
What industry is FinAGG in?
FinAGG's product category is MSME Lending Platform. Its primary akta.pro industry code is FSAGALAH, Merchant Cash Advance & Revenue-Based Financing Enablement, with a secondary code of FSAGALAD, Embedded Lending & Credit (POS, Working Capital, Credit Lines). Its NAICS code is 52222 and its SIC code is 6153.