Jot
- Company typePrivate
- Founded2020
- HeadquartersBoulder, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Jot firmographics
Firmographics- Name
- Jot
- Legal name
- Jot Labs Inc.
- Website
- https://jot.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Jot industry classification
Industry- Product category
- Specialty Coffee
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Instant Coffee & Coffee Extract Manufacturing (AFAFADAD)
Keywords
Where Jot is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Jot business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales - Coffee Concentrate: Direct-to-consumer sale of ultra coffee concentrate products with subscription option offering 25% recurring discount. Each 200ml bottle contains ~14 cups of coffee. Available in multiple flavors: Original, Dark, Vanilla, Caramel, Mocha, Cinnamon Dolce, and seasonal limited batches.
- Product Sales - Protein Coffee: Sale of protein coffee powder (whey protein isolate + cold brew coffee) in 15-serving bags with subscription option. Provides 25g protein and 170mg caffeine per serving.
- Product Sales - Instant Coffee: First-of-its-kind instant cold brew coffee product allowing travelers to have fresh-brewed quality coffee anywhere. Subscription option available.
- Accessory Sales: Sale of coffee-related merchandise including mugs, glasses, straws, and limited-edition branded items
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Ultra Coffee Concentrate - Monthly Subscription |
| One time/ perpetual license | Pay-as-you-go | Ultra Coffee Concentrate - One-Time Purchase |
| Subscription | Monthly | Protein Coffee - Monthly Subscription |
| One time/ perpetual license | Pay-as-you-go | Protein Coffee - One-Time Purchase |
| Subscription | Monthly | Instant Cold Brew Coffee - Monthly Subscription |
| One time/ perpetual license | Pay-as-you-go | Instant Cold Brew Coffee - One-Time Purchase |
| Subscription | Monthly | New Customer Welcome Offer |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Jot product offering
Product offeringCore offering
Jot produces and sells ultra-concentrated liquid coffee products through its direct-to-consumer e-commerce site jot.co. Its core line includes a 20x concentrated coffee liquid (one tablespoon makes a full cup), protein-fortified cold brew coffee, and instant cold brew coffee, all available via subscription or one-time purchase. Manufacturing, bottling, and shipping are handled from its Boulder, Colorado headquarters.
Product overview
Jot is a direct-to-consumer specialty coffee company offering ultra-concentrated coffee products. The core product line consists of three main offerings: Ultra Coffee Concentrate (a 20x concentrated liquid coffee available in multiple flavors and seasonal limited batches), Protein Coffee (a two-ingredient protein-fortified coffee combining cold brew with whey protein isolate), and Instant Cold Brew Coffee (a travel-friendly instant format). Products are sold exclusively through the company's website (jot.co) with subscription options offering 25% savings. The company sources beans from South America, Central America, and Indonesia with emphasis on women-owned and operated farms. All liquid concentrates are certified kosher. Manufacturing and shipping are handled from the company's Boulder, CO facility.
Differentiator
Problem solved
Functional benefit
Products and services
- Ultra Coffee Concentrate
Quantifiable outcome
- 20,000+ five-star reviews with 4.8/5 average rating
- +4 more outcomes
Companies that use Jot
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Jot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
Feature3 records
Jot partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights3 records
Jot competitors and assessment
Company assessmentDirect peers
- Cometeer: Direct-to-consumer ultra-concentrated frozen coffee company serving the same at-home café-substitute use case via a subscription model; closest functional analog to Jot's 20x concentrate format.
- La Colombe Coffee Roasters: Premium coffee brand with both DTC subscription and strong retail RTD cold brew presence; competes with Jot for the at-home premium coffee occasion and the same convenience-seeking consumer segment.
- Chamberlain Coffee: DTC premium coffee brand with a social-media-driven acquisition model and influencer-led brand-building; comparable to Jot in targeting younger, convenience-oriented consumers through performance and creator marketing.
- Trade Coffee: DTC specialty coffee subscription service offering curated roasts on a recurring cadence; competes with Jot for subscription-driven premium coffee dollars and shares the e-commerce-first go-to-market motion.
- Driftaway Coffee: DTC subscription specialty coffee company with a personalization-driven onboarding flow; directly comparable as a digitally native subscription coffee brand serving similar at-home consumer occasions.
- MistoBox: DTC subscription coffee service partnering with specialty roasters; shares the subscription-economics model and target demographic of coffee-curious consumers seeking convenience and discovery.
- Angel's Cup: Boutique DTC specialty coffee subscription service with a discovery-oriented tasting format; comparable subscription economics and direct-to-consumer coffee-curious target customer.
Broad incumbents
- Blue Bottle Coffee: Premium specialty coffee brand (now Nestle-owned) operating DTC e-commerce, cafés, and retail RTD products; broader incumbent competing with Jot across premium coffee occasions with materially larger scale and budget.
- Stumptown Coffee Roasters: Premium DTC and wholesale coffee roaster (owned by Peet's/Lavazza) with a flagship cold brew line; overlaps with Jot in premium concentrate/RTD positioning and competitive consumer mindshare.
- SToK Cold Brew: Mass-market cold brew brand (Danone) sold through grocery and convenience; represents the incumbent retail alternative Jot would face if expanding into shelf-based RTD coffee distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Jot social profiles
Digital presenceJot compliance and trust
Trust signalCompliance1 record
Jot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jot leadership team
Management profileNumber of profiles
Profiles1 record
Jot funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jot
What does Jot do?
Jot produces and sells ultra-concentrated liquid coffee products through its direct-to-consumer e-commerce site jot.co. Its core line includes a 20x concentrated coffee liquid (one tablespoon makes a full cup), protein-fortified cold brew coffee, and instant cold brew coffee, all available via subscription or one-time purchase. Manufacturing, bottling, and shipping are handled from its Boulder, Colorado headquarters.
Is Jot a public or private company?
Jot is a private company. It is classified as venture growth investor backed and is currently operating.
When was Jot founded?
Jot was founded in 2020. It employs 11 to 50 people.
Where is Jot based?
Jot is headquartered in Boulder, United States, in the North America region.
How does Jot make money?
Four revenue lines are on record. Product Sales - Coffee Concentrate is the primary driver. The others are product Sales - Protein Coffee, product Sales - Instant Coffee and accessory Sales.
Who are Jot's main competitors?
Direct peers on record are Cometeer, La Colombe Coffee Roasters, Chamberlain Coffee, Trade Coffee, Driftaway Coffee, MistoBox and Angel's Cup. Broad incumbents are Blue Bottle Coffee, Stumptown Coffee Roasters and SToK Cold Brew.
Does Jot have an API?
No public API is recorded for Jot.
What industry is Jot in?
Jot's product category is Specialty Coffee. Its primary akta.pro industry code is AFAFADAD, Instant Coffee & Coffee Extract Manufacturing. Its NAICS code is 311920 and its SIC code is 2080.