Planetary
Planetary Technologies is a Nova Scotia-based climate company that removes atmospheric CO2 through Ocean Alkalinity Enhancement, dosing purified alkaline minerals into coastal outfalls and selling verified carbon removal credits to large corporate buyers via multi-year offtake agreements.
- Company typePrivate
- Founded2019
- HeadquartersDartmouth, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Planetary does
Planetary Technologies is a Dartmouth, Nova Scotia-based climate company founded in 2019 that performs coastal carbon dioxide removal through Ocean Alkalinity Enhancement (OAE). The company introduces purified alkaline minerals — primarily magnesium hydroxide, and more recently calcium byproducts — into the outfalls of existing coastal infrastructure such as power plants and wastewater treatment facilities, boosting seawater's buffering capacity so that atmospheric CO2 converts into stable bicarbonate ions for permanent (100,000+ year) storage while reducing local ocean acidity. The product surface is the Ocean Carbon Platform (OCP), which bundles three modules: a pure-alkalinity supply chain, a modular site automation and monitoring hardware unit (tanks, sensors, pumps, dosing system), and project software for real-time monitoring, ocean modeling, and carbon removal verification. The independently reviewed Measurement, Reporting, and Verification (MRV) protocol, developed with carbon registry Isometric, has been used to issue the world's first verified OAE carbon credits. Operational pilots are running at Nova Scotia Power's Tufts Cove Generating Station (Halifax, since September 2023, with over 4,853 tonnes of CO2 removed cumulatively) and at the Elizabeth River Project in Virginia (world's first calcium-byproduct dosing pilot, 2025).
Planetary generates revenue through the sale of independently verified carbon removal credits negotiated via multi-year offtake agreements with large corporate buyers. The model is transaction-based: customers prepay for future verified removes. The $31.3 million Frontier offtake agreement (2025), covering 115,000 metric tons of removal between 2026 and 2030, is the largest OAE deal ever signed and represents the bulk of contracted forward revenue; the Frontier coalition backing it includes Google, Stripe, Meta, Shopify, and McKinsey. Earlier customers include Shopify (first customer, via its Sustainability Fund), Stripe, British Airways (purchased the world's first verified OAE credits), Google, and H&M. The company has also received a $1 million Elon Musk Foundation prize through the XPRIZE Carbon Removal competition (April 2022), government grants from Canada and the UK (March 2022), and an $11.35 million institutional round led by Evok Innovations (October 2024) with BDC Venture Capital, DNX Ventures, Iconiq Capital, and Amplify Capital. Total disclosed funding is approximately $20 million. Go-to-market is exclusively direct enterprise sales to large corporate sustainability buyers; there are no consumer or reseller channels. Pricing is not publicly disclosed but implied at roughly $272 per ton based on the Frontier offtake, with a stated cost trajectory from over $2,000/ton in R&D toward below $250/ton within the decade and below $100/ton at full scale.
Planetary firmographics
Firmographics- Name
- Planetary
- Legal name
- Planetary Technologies Inc.
- Website
- https://planetarytech.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Planetary Technologies is a Nova Scotia-based climate company that removes atmospheric CO2 through Ocean Alkalinity Enhancement, dosing purified alkaline minerals into coastal outfalls and selling verified carbon removal credits to large corporate buyers via multi-year offtake agreements.
- Ownership category
- akta.pro rank
Planetary industry classification
Industry- Product category
- Carbon Removal Services
- akta.pro primary industry
- Carbon Removal Project Development, Financing & Offtake (Developers, Aggregators, Buyers Clubs) (EUABAFAL)
- akta.pro secondary industry
- Biomass Carbon Removal & Storage (BECCS/Bioenergy with CO₂ Capture) (EUABAFAB)
Keywords
Where Planetary is headquartered
LocationHeadquarters
- HQ city
- Dartmouth
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Planetary business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Carbon Removal Credits (Offtake Agreements): Company sells carbon removal credits to customers via upfront offtake agreements. Customers pay in advance for future carbon removal deliveries. Examples include $31.3M Frontier offtake for 115,000 tons CO2 removal (2026-2030), and early purchases from Shopify, Stripe, and British Airways. Revenue is transaction-based, with credits generated upon verified carbon removal.
- XPRIZE and Grant Funding: Company received $1 million prize from the Elon Musk Foundation as part of the XPRIZE Carbon Removal competition in April 2022. Additional funding from UK government grants for project exploration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Carbon removal credits via Frontier offtake agreement |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Planetary product offering
Product offeringCore offering
Planetary delivers permanent ocean-based carbon dioxide removal through its Ocean Carbon Platform, which packages ocean alkalinity enhancement (OAE) capabilities for deployment at coastal infrastructure sites. The platform combines purified alkaline mineral dosing, automated site hardware, project software, and an independently reviewed MRV protocol to convert atmospheric CO2 into stable bicarbonate via seawater restoration.
Product overview
Planetary's product portfolio centers on the Ocean Carbon Platform as the core product, which provides everything necessary to deploy safe ocean alkalinity enhancement (OAE) projects. This platform is complemented by Site Automation and Monitoring Hardware (the alkalinity dosing system with tanks, sensors, and pumps) and Project Software (for monitoring, modelling, and MRV). Together, these modules enable operators to neutralize seawater acidity and remove CO2 from the air safely. The company generates revenue through the sale of independently verified carbon removal credits, with key customers including Shopify, Stripe, British Airways, and deals with Frontier (backed by Google and Meta).
Differentiator
Problem solved
Functional benefit
Products and services
- Ocean Carbon Platform
Quantifiable outcome
- Over 4,853 tonnes of CO2 removed to date
- +5 more outcomes
Companies that use Planetary
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Planetary technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Planetary partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, major and minor.
- Nova Scotia Power Inc (NSPI)corePrimary electric utility in Nova Scotia. Their Tufts Cove Generating Station serves as Planetary's outfall partner for the Halifax project, providing the coastal infrastructure for alkalinity addition to power plant water outflows.
- Dalhousie UniversitycoreGlobal leader in ocean biogeochemistry research located in Halifax. Collaborating with Planetary for independent analysis and development of methods for modelling, monitoring, and verifying ocean alkalinity enhancement outcomes.
- IsometriccoreLeading carbon removal registry. Worked with Planetary to develop an independent MRV protocol that can issue saleable carbon credits for any OAE project. Verified world's first OAE credits.
- FrontiercoreAdvance market commitment to buy $1B of permanent carbon removal between 2022-2030. Funded by Stripe, Alphabet, Shopify, Meta, McKinsey. Facilitated $31.3M offtake agreement with Planetary on behalf of buyers.
- XPRIZEcoreXPRIZE Carbon Removal competition with $1B+ in prizes. Planetary was one of 15 Milestone Award winners from 1,133 teams. Competition aims to demonstrate scalable CO2 removal.
- ShopifymajorLeading global commerce company and Planetary's first customer. Through Shopify's Sustainability Fund, supports climate entrepreneurs developing breakthrough carbon removal technologies.
- StripemajorFounding member of Frontier Climate Change Fund which facilitated purchase of carbon credits from Planetary. Purchased OAE credits as part of carbon removal portfolio.
- Garrison MineralscoreAmerican company and Planetary's primary supplier of alkalinity. Specializes in high-quality magnesium products for food, pharmaceutical, and environmental sectors including wastewater treatment.
- PML ApplicationsminorCharitable arm of Plymouth Marine Laboratory dedicated to developing and applying innovative marine science to improve oceans.
- National Oceanography Centre (NOC)minorConducts world leading marine scientific research and ocean measurement technology innovation. Operates Europe's largest fleet of autonomous and robotic vehicles.
- Carbon Business CouncilminorMember-driven, tech-neutral trade association for carbon management innovators. Represents over 100 companies and assists in community awareness, policy development, and advocacy.
- Carbon Removal AllianceminorCoalition dedicated to furthering development of responsible carbon removal industry. Advances policies supporting diverse permanent carbon removal technologies.
- UMCES and University of DelawaremajorNOAA-funded partnership for quantifying efficacy of wastewater alkalinity enhancement on carbon removal and acidification mitigation. Completed Phase 2 in Virginia with world's first successful dosing pilot using calcium byproduct.
- HRSD (Hampton Roads Sanitation District)majorVirginia wastewater utility enabling Elizabeth River Project pilot through existing regulatory framework and infrastructure.
- Confederacy of Mainland Mi'kmaqcoreIndigenous governance organization partnering with Planetary on Two-Eyed Seeing approach, integrating Indigenous and Western knowledge systems in OAE governance and practice.
- Atlantic Policy Congress of First Nations SecretariatcoreHost of Planetary's Two-Eyed Seeing Committee kickoff session. Supports Indigenous engagement in OAE development and governance.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Planetary competitors and assessment
Company assessmentBroad incumbents
- Charm Industrial: California-based biomass carbon removal and storage company that pyrolyzes biomass and injects the resulting bio-oil underground. Competes for Frontier and corporate offtake commitments within the engineered CDR category.
- Climeworks: Swiss/ Icelandic direct air capture leader and one of the most capitalized CDR companies globally. Broad incumbent in engineered CDR, competing for the same corporate buyer offtake dollars though with a different (DAC-based) technology pathway.
- Heirloom Carbon: California-based DAC company using limestone-based direct air capture. Comparable to Planetary as a venture-backed engineered CDR developer pursuing Frontier offtakes and corporate CDR customers, though using a mineral-based rather than ocean-based approach.
Regional players
- CarbonCure Technologies: Nova Scotia-headquartered company that injects captured CO2 into concrete during mixing for permanent mineralization. Same regional ecosystem and overlapping climate-tech investor base as Planetary, with a complementary (concrete-based) mineral carbonation pathway.
Direct peers
- Ebb Carbon: US-based Ocean Alkalinity Enhancement company developing electrochemical OAE technology. Most direct competitor to Planetary in the OAE category, pursuing a similar end market (corporate CDR buyers) with comparable coastal pilot deployments.
- Captura: California-based OAE company using direct ocean capture with electrochemical alkalinity extraction. Competes head-to-head with Planetary in the OAE category, sharing corporate buyers and pursuing similar gigaton-scale ambitions.
- Vycarb: Dutch OAE startup developing technology to measure and enhance ocean alkalinity uptake. Direct OAE category peer, sharing the same buyer coalition (Frontier) and competing for coastal deployment sites in Europe.
Emerging players
- CarbonCapture Inc. California-based DAC company developing modular solid sorbent direct air capture systems. Comparable emerging CDR peer pursuing gigaton ambitions and corporate buyer offtakes, with overlapping capital providers.
- Carbfix: Icelandic company that mineralizes captured CO2 into basalt rock formations. Adjacent carbon removal peer sharing the broader mineral-based CDR thesis with Planetary's alkalinity approach and overlapping science/regulatory networks.
- Gigablue: Singapore-headquartered ocean CDR company pursuing OAE alongside seaweed-based and other ocean-based pathways. An emerging player in the broader marine CDR space overlapping with Planetary's end markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Planetary social profiles
Digital presencePlanetary financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planetary leadership team
Management profileNumber of profiles
Profiles1 record
Planetary funding detail
Funding detailFunding overview
Funding rounds9 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planetary M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planetary
What does Planetary do?
Planetary delivers permanent ocean-based carbon dioxide removal through its Ocean Carbon Platform, which packages ocean alkalinity enhancement (OAE) capabilities for deployment at coastal infrastructure sites. The platform combines purified alkaline mineral dosing, automated site hardware, project software, and an independently reviewed MRV protocol to convert atmospheric CO2 into stable bicarbonate via seawater restoration.
Is Planetary a public or private company?
Planetary is a private company. It is classified as venture growth investor backed and is currently operating.
When was Planetary founded?
Planetary was founded in 2019. It employs 11 to 50 people.
Where is Planetary based?
Planetary is headquartered in Dartmouth, Canada, in the North America region.
How does Planetary make money?
Two revenue lines are on record. Carbon Removal Credits (Offtake Agreements) is the primary driver. The others are XPRIZE and Grant Funding.
Who are Planetary's main competitors?
Broad incumbents on record are Charm Industrial, Climeworks and Heirloom Carbon. CarbonCure Technologies is listed as a regional player. Direct peers are Ebb Carbon, Captura and Vycarb. Emerging players are CarbonCapture Inc., Carbfix and Gigablue.
Does Planetary have an API?
No public API is recorded for Planetary.
What industry is Planetary in?
Planetary's product category is Carbon Removal Services. Its primary akta.pro industry code is EUABAFAL, Carbon Removal Project Development, Financing & Offtake (Developers, Aggregators, Buyers Clubs), with a secondary code of EUABAFAB, Biomass Carbon Removal & Storage (BECCS/Bioenergy with CO₂ Capture).