Naked Energy

Name

Naked Energy

Legal name

Naked Energy

Website

https://nakedenergy.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Solar Thermal Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Solar Thermal & CSP Systems (Collectors, Receivers, Thermal Storage, CSP EPC) (EUAMABAL)

akta.pro secondary industries

Solar Design, Engineering & Performance Software (PV Modeling, Digital Twins, Monitoring) (EUAMABAH), Solar PV Module Manufacturing (Cells, Modules, Thin-Film) (EUAMABAD)

Keywords

• Solar thermal collectors
• Hybrid solar PVT
• Renewable heat systems
• Industrial heat decarbonisation
• District heating solar

Headquarters

HQ city

Crawley

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Solar Thermal Hardware Sales: Sale of Virtu solar collectors (evacuated tube technology) for commercial and industrial heat generation. Includes VirtuHOT (solar thermal) and VirtuPVT (hybrid solar thermal and photovoltaic) products.
2. Heat-as-a-Service: Zero carbon heat provided without upfront capital costs to C&I customers. Recurring revenue model through long-term service contracts.
3. System Design Services: Expert system design ensuring quality and maximising benefits for solar heat infrastructure installations.
4. Operations & Maintenance: Ongoing operations and maintenance services through certified maintenance partners ensuring long-term performance and safety for Virtu systems.
5. Clarity Software: Design and monitoring software including Clarity24-7 and Clarity360 for system performance tracking.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Naked Energy designs, manufactures, and sells the Virtu family of solar thermal and hybrid photovoltaic-thermal (PVT) collectors (VirtuHOT, VirtuPVT, VirtuMAX), along with the Clarity software suite for system design and monitoring. It also delivers Heat-as-a-Service, system design, and operations & maintenance to commercial and industrial customers seeking to decarbonise their heat supply without upfront capital costs.

Product overview

Naked Energy offers a platform-plus-modules architecture centered on its Virtu solar collector product family and Clarity software suite. The Virtu product line includes VirtuHOT (solar thermal), VirtuPVT (hybrid photovoltaic thermal), and VirtuMAX (ground-mounted thermal). The Clarity platform provides system design and monitoring capabilities through modules including Clarity24-7 and Clarity360. The company also offers Heat-as-a-Service, System Design, and Operations & Maintenance services. All products are supported by TUV Rhineland certification and target commercial and industrial heat decarbonization.

Differentiator

Problem solved

Functional benefit

Brands

• Virtu: Solar collector product range including VirtuHOT (solar thermal) and VirtuPVT (hybrid solar thermal and photovoltaic) products certified by TUV Rheinland.
• VirtuHOT
• VirtuPVT
• VirtuMAX
• Clarity

Products and services

• Virtu TÜV Rheinland-certified flagship solar collector product range that generates heat and/or electricity from solar energy, producing more energy per m² than conventional solar panels. Sold to commercial and industrial customers for heat decarbonisation.
• VirtuHOT Solar thermal collector variant of Virtu that generates heat from solar energy for water heating and space heating applications in commercial and industrial settings.
• VirtuPVT Hybrid solar photovoltaic-thermal collector that simultaneously generates both electricity and heat from solar energy, for commercial and industrial customers seeking combined heat and power.
• VirtuMAX Ground-mounted evacuated tube solar thermal system designed for district heating networks and industrial facilities. Uses a tubular design that utilises up to 85% of available land space compared to ~40% for traditional flat panel installations and delivers up to 10× more carbon savings than conventional PV.
• Clarity Proprietary design and monitoring software suite for Naked Energy solar systems, enabling system design, performance monitoring, and operational management of Virtu solar thermal and PVT installations.
• Heat-as-a-Service Outcome-based service delivering zero-carbon heat to commercial and industrial customers without upfront capital costs, with multi-year contracts. Enabled by strategic partnership with E.ON Energy Infrastructure Solutions for financing and delivery.
• System Design Expert system design service ensuring quality installation and maximising benefits of Virtu solar thermal and PVT systems for commercial and industrial customers.
• Operations & Maintenance Ongoing operations and maintenance services delivered through certified maintenance partners to ensure long-term performance and safety of Virtu solar thermal and PVT installations.

Quantifiable outcome

• 3.62 GWh heat generated per year across installations
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• E.ON Energy Infrastructure SolutionsflagshipStrategic or Co-development Partner · 1 July 2024Strategic partnership led Series B funding (£17M) and enables delivery of Heat-As-A-Service technology to commercial and industrial clients across multiple territories. E.ON provides distribution capability and market access for Naked Energy's solar thermal technology.
• Certified Developers and Installers NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of vetted, trusted partners delivering Virtu solar collector installations around the world. Partners receive system design support and work with certified maintenance partners for ongoing operations.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• ENGIE: Global energy utility and services company with a large district heating and C&I energy services footprint across Europe—competes with Naked Energy's Heat-as-a-Service model at the utility and infrastructure scale, and could be a partner, customer, or competitor depending on territory.
• Bosch Thermotechnology: Division of Bosch producing solar thermal collectors, heat pumps, and HVAC equipment—competes in the same commercial and industrial heat decarbonization space as Naked Energy but at much larger scale and with broader product portfolios.
• Viessmann: Large German heating systems manufacturer with a comprehensive solar thermal product line alongside heat pumps, boilers, and integrated heating solutions—competes with Naked Energy in C&I and district-level heat decarbonization across Europe.
• Statkraft (Solarcentury): Norwegian state-owned renewable energy generator that acquired Solarcentury; operates in solar development, generation, and increasingly heat decarbonization services across Europe—relevant competitor and potential channel partner for industrial heat decarbonization projects.
• Vaillant: European heating manufacturer offering solar thermal collectors, heat pumps, and combined heating solutions—directly comparable to Naked Energy's Virtu line for C&I customers seeking renewable heat, with stronger brand recognition and installer networks.

Direct peers

• Apricus: Global manufacturer of evacuated tube solar thermal collectors for hot water and heating—directly comparable to Naked Energy's Virtu evacuated tube technology and serving similar C&I and residential heat decarbonization use cases.
• Solvis: German specialist manufacturer of solar thermal systems for residential and commercial heating—closest regional competitor to Naked Energy in the European evacuated tube and flat plate collector market.
• DualSun: French manufacturer of hybrid PVT (photovoltaic thermal) solar panels that simultaneously generate electricity and heat—the same core product category as Naked Energy's VirtuPVT, targeting residential and commercial rooftops across Europe.

Emerging players

• Sunamp: UK-based thermal energy storage company addressing C&I and residential heat decarbonization with heat battery technology—comparable to Naked Energy in target market (UK C&I heat decarbonization) but solving the problem with storage rather than solar generation.
• GreenCom Networks: European energy IoT and software platform enabling distributed energy and heat management—comparable to Naked Energy's Clarity software suite for solar thermal monitoring and design, with a broader multi-asset energy focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/NakedEnergyLtd
• Facebookfacebook.com/NakedEnergyLtd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naked Energy