What HiPhi does

HiPhi is a Shanghai-based luxury electric vehicle brand operating under parent company Human Horizons, founded in 2019 by David Ding. The company sells four premium EV models through direct-to-consumer HiPhi Hub experience centers: the HiPhi X super SUV (from €109,000), HiPhi Z digital GT (from €105,000), the HiPhi Y mid-size SUV launched globally in July 2023, and the limited-production HiPhi A hypercar scheduled for Q1 2025. The lineup is built on HiPhi's proprietary H-SOA (Human Smart Architecture) electrical and electronic platform, which integrates 562 sensors, 6 high-performance computing platforms, and 307 actuators to enable software-defined vehicle behavior, OTA updates, and continuous post-sale evolution.

The company's core technology stack includes first-to-market features such as NT (No-Touch) frameless wing-opening doors, Programmable Matrix Lighting with 2.6 million digital micromirrors, Intelligent Signal Display with 828 LEDs, and a robotic HiPhi Bot infotainment arm in the Z model. HiPhi pursues in-house powertrain development, evidenced by the 800V platform and three-motor 960 kW architecture on the A hypercar. It also partners with Meridian Audio, Givaudan, TÜV SÜD, WESAIL New Energy Automotive, and ShanghaiTech University for audio, fragrance, certification, co-developed vehicles, and 3D-printing R&D respectively.

HiPhi generates revenue primarily through vehicle hardware sales in China and expanding European markets (Germany and Norway as of 2024). Distribution is direct via 100+ HiPhi Hubs in China plus flagship European locations at Munich Airport and Oslo, supplemented by online ordering through hiphi.com. The target customer is high-net-worth premium and luxury EV buyers seeking differentiation from established German luxury marques, with pricing positioning HiPhi clearly in the premium segment. HiPhi was named Interbrand Breakthrough Brand 2023 and claimed best-selling premium EV brand status in China. The company remains privately held under Human Horizons with limited public financial disclosure.

Name

HiPhi

Legal name

Human Horizons

Website

https://hiphi.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

HiPhi is a Shanghai-based luxury electric vehicle brand under Human Horizons that designs, manufactures, and sells premium EVs (X, Y, Z, and A hypercar) through direct-to-consumer HiPhi Hub experience centers in China and Europe, targeting high-net-worth buyers with proprietary H-SOA software-defined vehicle architecture.

Ownership category

akta.pro rank

Product category

Luxury Electric Vehicles

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330), Motor Vehicle Seating and Interior Trim Manufacturing (336360)

SIC

Motor Vehicle Parts & Accessories (3714), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

EV Platform/Skateboard & Chassis Integration Manufacturing (IMACACAI)

akta.pro secondary industries

Electric Drive Unit / E-Axle Manufacturing (Motors/Inverters/Gearboxes) (IMACACAC), Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH), Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA)

Keywords

• Luxury electric vehicles
• Premium EV brand
• Software-defined vehicles
• Electric SUVs
• EV charging solutions

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Electric Vehicle Sales: HiPhi generates revenue primarily through the sale of its luxury electric vehicles - the HiPhi X super SUV, HiPhi Z digital GT, HiPhi Y mid-size SUV, and the limited-production HiPhi A hypercar. Vehicles are sold directly through HiPhi Hubs and online ordering in Europe (Germany, Norway) and China.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

HiPhi designs, manufactures, and sells luxury electric vehicles through its proprietary H-SOA software-defined architecture. Its product portfolio includes the HiPhi X super SUV, HiPhi Z digital GT, HiPhi Y mid-size SUV, and the limited HiPhi A hypercar. Vehicles are distributed directly through HiPhi Hub brand experience centers and online ordering across China, Germany, Norway, and the UK.

Product overview

HiPhi is a technology company and electric vehicle brand under Human Horizons, offering a portfolio of four distinct vehicle models built on proprietary H-SOA (Human Sparse Oriented Architecture) software-defined platform. The product lineup includes: HiPhi X (evolvable supercar SUV with no-touch NT doors), HiPhi Z (Digital GT grand tourer with robotic HiPhi Bot), HiPhi Y (mainstream LuxTech midsize SUV), and HiPhi A (limited-production hypercar with 800V in-house powertrain). All models share core technologies including PML programmable matrix lighting, ISD intelligent signal displays, Meridian audio systems, and OTA update capability. The company operates HiPhi Hub brand experience centers for retail and co-creation, and offers complementary home charging solutions. Vehicles are sold in China and expanding into European markets including Germany, Norway, and the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• HiPhi X Evolutive luxury super SUV featuring world-leading NT no-touch doors, rear-opening doors with automatic operation, Programmable Matrix Light (PML) with 2.6 million digital micromirrors, ISD intelligent signal display, Meridian audio system, and three hi-definition screens. Starting from 109,000 EUR.
• HiPhi Z Digital GT grand tourer with futuristic sci-fi design featuring HiPhi Bot robotic arm-mounted infotainment, 120kWh CTP battery with 555km WLTP range, PML 2.0 matrix lighting, active spoiler, and active grille shutter. Starting from 105,000 EUR.
• HiPhi Y LuxTech mid-size SUV for the mainstream market featuring second-generation smart NT wing doors, curved three-screen layout (17-inch OLED center, 15-inch passenger, 22.9-inch HUD), Meridian audio with up to 25 speakers, and 828 LED ISD interaction system. Long Range model offers up to 810km CLTC range.
• HiPhi A Limited-production hypercar developed in collaboration with WESAIL New Energy Automotive, featuring HiPhi's first in-house-developed high-performance powertrain on an 800V platform. Delivers 1,305 PS peak power, 1.5MW battery discharge capability, carbon fiber body, titanium alloy trim, and advanced omnidirectional vectoring chassis control. Targeted 0-100 km/h in just over 2 seconds and nearly 300km/h top speed.
• HiPhi Smart Interactive Home Charging Home charging solution with 11kW efficient charging, interactive voice commands, real-time failure detection, over-the-air updates, and charging management via the HiPhi app.

Quantifiable outcome

• Best-selling premium EV brand in China
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability9 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• WESAIL New Energy AutomotivecoreStrategic or Co-development Partner · 15 November 2023Collaboration between HiPhi and WESAIL New Energy Automotive to create the HiPhi A hypercar, combining HiPhi-developed battery and motor technology with WESAIL's Apollo traditional hypercar elements. This strategic partnership enables the development of extreme performance vehicles blending traditional hypercar qualities with modern electric technology.
• ShanghaiTech UniversityminorStrategic or Co-development Partner · 15 November 2023Cooperation with ShanghaiTech University's Intelligent Manufacturing System Center for automotive 3D printing technology development. The partnership covers closed-loop development including material powder selection, innovative structural design, printing process simulation, and production process monitoring to promote 3D printing technology in automotive applications.
• TÜV SÜDminorImplementation/ SI/ Consulting PartnerVehicle inspection partner for European road registration. First vehicles were registered for road use in Germany and Norway following TÜV SÜD inspection.
• Human HorizonscoreOthersHiPhi is a brand of Human Horizons, an innovative mobility technology company focused on future intelligent transportation. Human Horizons spearheads the three-stage strategy: Smart Vehicle, Smart Transportation, and Smart City.

Scale indicators11 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Li Auto: Chinese premium range-extended and BEV maker targeting affluent family buyers. Competes with HiPhi in the premium SUV segment in China with similar ASPs and growing presence in adjacent luxury segments.
• XPeng: Chinese smart EV maker with overlapping premium positioning, software-defined vehicle architecture, and European expansion plans. Comparable in technology-first approach and target customer.
• NIO: Chinese premium smart EV maker competing in the same luxury segment with comparable pricing and a direct-to-consumer experience-center (NIO House) model. Direct head-to-head competitor in China and increasingly in Europe (Norway, Germany).
• Zeekr: Premium EV brand under Geely targeting the same Chinese luxury EV buyer with comparable technology positioning and growing European expansion. Directly comparable in product tier, pricing band, and go-to-market approach.
• Lucid Motors: US premium EV maker with luxury positioning and proprietary EV powertrain technology. Comparable in luxury segment positioning, technology-driven differentiation, and capital-intensive scaling path.

Emerging players

• Voyah: Dongfeng's premium EV brand targeting similar affluent Chinese buyers with luxury SUVs and MPVs. Emerging peer in the same premium-EV tier with growing European ambitions.

Broad incumbents

• Porsche (Taycan / Macan EV): Premium sport-luxury EVs at overlapping price points (€90K-€180K+) competing with HiPhi Z and HiPhi A in the performance-luxury segment. Strong brand prestige is the main barrier HiPhi must overcome in Europe.
• BMW iX / i7: Incumbent German luxury automaker's flagship EVs competing directly with HiPhi X and Z in Europe on price, performance, and luxury credentials. Broad incumbent with established dealer/service footprint.
• Mercedes-Benz EQ: Incumbent luxury automaker's EV line (EQS, EQE, EQB) directly competing with HiPhi X, Y, and Z in the European premium EV segment. Established brand heritage and dealer/service network are key contrasts to HiPhi's startup positioning.
• BYD (Denza / Yangwang): BYD's premium sub-brands Denza and Yangwang compete with HiPhi in the luxury EV segment with strong vertical integration and broader scale. Broad incumbent with overlapping premium EV portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hiphi_global
• YouTubeyoutube.com/channel/UCJWjwexl61h1peDw_5h5cHA
• Facebookfacebook.com/hiphiofficial
• LinkedInlinkedin.com/company/humanhorizons
• Instagraminstagram.com/hiphiglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HiPhi