FAAREN Group GmbH

What FAAREN Group GmbH does

FAAREN Group GmbH, founded in 2018 and headquartered in Würzburg, Germany, operates a B2B SaaS platform that enables automotive and financial companies to launch and operate vehicle subscription products under their own brands. Its core offering is a white-label subscription software stack composed of two integrated systems: an easily embeddable storefront (catalog, product detail page, checkout, customer dashboard) deployed on the customer's own website, and a management dashboard for end-to-end subscription process and payment control. The platform supports subscription offerings for a broad range of vehicle types — cars, motorhomes, vans, trucks, motorcycles, mopeds, bicycles, e-bikes, and scooters.

The company's customers are primarily enterprise automotive operators across the DACH region, Europe, and the United States, including Top-100 car dealer groups (AMAG, Tiemeyer Gruppe, Glinicke, feser-und-graf, KuhnWitte, KrahEnders, Autohaus Rudolph, alphartis), manufacturers and importers, banks, leasing companies, and insurers. FAAREN monetizes through recurring white-label SaaS licensing fees, optional managed services delivered via a 360° service partner network (credit and identity checks, payment processing, insurance, delivery, claims settlement, refinancing), and a per-qualified-lead (CPL) fee on its own FAAREN Marketplace (faaren.com), which lists partner vehicles and generates additional nationwide demand. In 2024, FAAREN added a Leasing module to the marketplace and brought on Gert Thomas Schaub (founder of Fleetpool) as strategic investor and advisor following a Series A round.

Name

FAAREN Group GmbH

Legal name

FAAREN Group GmbH

Website

https://faaren-group.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

FAAREN Group GmbH provides white-label B2B SaaS software and a marketplace that enables car dealers, OEMs, banks, leasing, and insurance companies to launch and operate vehicle subscription products under their own brands.

Ownership category

akta.pro rank

Product category

Automotive Subscription Software

NAICS

Automotive Equipment Rental and Leasing (5321)

akta.pro primary industry

White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN)

Keywords

• Car subscription software
• White-label SaaS
• Automotive subscription platform
• Vehicle subscription technology
• Mobility software solutions

Headquarters

HQ city

Würzburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. White Label Software Licensing: FAAREN provides its car subscription software as white-label to businesses, enabling them to offer their own car subscription products under their brand. Revenue generated through software licensing fees.
2. Leasing Marketplace Lead Generation: Partners advertise leasing offers on FAAREN marketplace for free; FAAREN charges only per qualified lead (CPL model). Provides additional sales channel without setup costs for partners.
3. Service Fees: FAAREN offers optional services including credit checks, identity verification, payment processing, insurance, vehicle delivery, and claims management. These 360° services provide additional revenue streams.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

FAAREN provides a white-label SaaS platform that enables automotive companies to launch and operate vehicle subscription offerings on their own websites. The platform combines a customizable shop system (catalog, product detail pages, checkout, customer dashboard) with a comprehensive management dashboard for subscription processes, and is complemented by the FAAREN Marktplatz marketplace for additional demand generation across all vehicle types from cars to e-bikes.

Product overview

FAAREN Group offers a B2B SaaS platform for car subscription software solutions. The core product consists of three integrated components: (1) a White-Label Auto Abo Shop System for creating subscription storefronts on clients' own websites, (2) a comprehensive Dashboard for managing all subscription processes from subscriptions to payments, and (3) the FAAREN Marktplatz (Marketplace) for listing vehicles and generating nationwide leads. Additional offerings include a Leasing module for the marketplace and an annual Auto Abo Report providing market intelligence. The platform is designed for car dealerships, dealership groups, manufacturers, importers, banks, and insurance companies, supporting subscriptions for various vehicle types including cars, motorhomes, trucks, motorcycles, bicycles, and scooters.

Differentiator

Problem solved

Functional benefit

Brands

• FAAREN Auto Abo Marktplatz: Marketplace where vehicles can be listed in the company's name, generating nationwide demand for car subscription offerings
• FAAREN Marktplatz

Products and services

• FAAREN Auto Abo Shop System (White-Label) White-label, easy-to-integrate car subscription shop system deployed on the customer's own website. Includes catalog, product detail pages, checkout, customer dashboard, and additional pages to deliver a complete branded subscription customer journey. Customers (dealers, OEMs, banks, leasing companies) keep their own brand, customer relationship, and contract terms while using FAAREN's technology.
• FAAREN Dashboard Comprehensive process management dashboard that allows mobility providers to digitally control and monitor all subscription processes end-to-end, from subscriptions and payments to vehicle fleet management. Paired with the FAAREN Auto Abo Shop System to give partners full operational control of their subscription business.
• FAAREN Marktplatz (Marketplace) FAAREN-operated marketplace (faaren.com) where partners list their subscription vehicles. Provides nationwide demand generation and delivers pre-qualified and binding contract opportunities through integrated creditworthiness and identity verification, giving mobility providers an additional distribution channel without setup costs.
• FAAREN Leasing (Marketplace Module) Marketplace module enabling leasing companies and banks to reach thousands of digital-savvy customers with their leasing offers via FAAREN.com. Advertising is free; FAAREN charges only per qualified lead (CPL model). Qualified leads are forwarded directly to partners through a central dashboard, serving as an additional low-cost digital sales channel.
• 360° Subscription Services Suite of optional managed services for mobility providers entering the subscription market, covering IT solution and infrastructure, credit checks, identity verification, payment processing, customer support, vehicle insurance, customer acquisition, vehicle delivery, subscription strategy and pricing consulting, claims management, payment default guarantees, embezzlement solutions, vehicle refinancing, marketing materials, and used car guarantees.

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Service Partners NetworkcoreOthersNetwork of service partners providing integrated services for the subscription platform including credit rating checks, identity verification, payment processing, vehicle insurance, customer support, vehicle delivery, claims settlement, payment default guarantee, embezzlement solutions, and vehicle refinancing.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FINN.auto: Germany-based consumer car subscription provider that has built proprietary subscription technology stack. Comparable to FAAREN because both target the same car subscription opportunity in DACH, though FINN operates as a consumer brand rather than a white-label SaaS.
• Carly: European car subscription platform (formerly Cluno/Volkswagen subsidiary) offering subscription as a financial product. Comparable to FAAREN as it pursues the same auto-subscription market with a B2C model rather than white-label B2B SaaS.
• ViveLaCar: French car subscription service offering flexible vehicle subscriptions. Comparable to FAAREN as a direct competitor in the European car subscription space with a focus on dealer- and OEM-distributed subscription offerings.

Emerging players

• Bipi: Spain-origin car subscription platform expanded into LATAM and Europe. Comparable to FAAREN as a car subscription operator targeting similar dealer and OEM distribution channels.
• Vehiculum: Berlin-based B2B platform for automotive leasing and subscription procurement. Comparable to FAAREN because both sell software/data services to dealers and OEMs in the vehicle subscription/leasing space in Germany.

Regional players

• Carvolution: Swiss car subscription provider offering all-inclusive vehicle subscriptions. Comparable to FAAREN as a DACH-region competitor pursuing the dealer-led car subscription model.

Broad incumbents

• CDK Global: Major global provider of dealer management systems and automotive retail software. Comparable to FAAREN as a broad incumbent that could bundle subscription capabilities into its existing dealer-software footprint.
• Cox Automotive: Large automotive services group (Manheim, Autotrader, Kelley Blue Book) offering software to dealers, OEMs, and fleets. Comparable to FAAREN as a broad incumbent with the scale to expand into subscription management for its dealer customers.
• Auto1 Group: European digital automotive marketplace and remarketing platform serving dealers and OEMs across Europe. Comparable to FAAREN as a broad incumbent with dealer relationships and infrastructure that could support or compete with FAAREN's subscription marketplace.

Others

• Fleetpool: German car subscription pioneer founded by Gert Thomas Schaub (now FAAREN's strategic advisor and investor). Comparable because Fleetpool is the historical German category leader that FAAREN is positioning itself against or alongside in the same market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/faaren
• Instagraminstagram.com/insidefaaren
• Xx.com/drivefaaren
• Facebookfacebook.com/drivefaaren

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds6 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FAAREN Group GmbH