Farid

What Farid does

Farid Academy (فريد أكاديمي) is an Alexandria-headquartered Egyptian edtech company operating a social-emotional learning (SEL) platform targeted at Arab children aged 3–18. The company was founded by Mahmoud Hussein in 2024 and operates three offices — Alexandria, Riyadh, and Sharjah — serving markets in Egypt, Saudi Arabia, and the UAE. Its core offering is individual one-on-one live online sessions in Arabic, delivered by a network of 600+ certified trainers who are trained on the internationally recognized CASEL framework covering five competencies: self-awareness, self-management, social awareness, relationship skills, and responsible decision-making. The proprietary LMS (lms.farid.academy) integrates session scheduling, coach matching, session recording, AI-powered session analysis, and progress reporting.

The business runs a dual-track go-to-market. The B2C track sells directly to parents through farid.academy via session packages — SEL Package (6 sessions, 2,950 EGP), Launch Package (4 sessions, 1,560 EGP), Excellence Path (24 sessions, 8,400 EGP), and Leaders of the Future (48 sessions, 13,920 EGP) — as well as individual workshops at 450 EGP per 45-minute session. The B2B track licenses the same CASEL-aligned curriculum to schools across four age bands (6–9, 9–12, 12–15, 15–18) via institutional partnerships and now serves 300+ schools. A third product line, the QADA parent course, extends the franchise to parents as a self-paced digital product. A free diagnostic assessment acts as the top-of-funnel lead generator, and the funnel is reinforced by a 7-day money-back guarantee.

Farid's commercial model is largely recurring: subscription packages provide 1–12 months of recurring revenue per family, with sessions recognized as delivered. Pricing is denominated in EGP and SAR, with regional payment integrations including PayTabs, Moyasar, and InstaPay. The company reports serving more than 10,000 Arab children with 12,000+ sessions delivered, holds a 4.9/5 parent satisfaction rating, and was selected as the first Egyptian edtech to receive the country's Startup Label classification, alongside selection for the Mastercard Foundation EdTech Fellowship. Capitalization is light — a single $250,000 pre-seed round in September 2024 led by Saudi businesswoman Amal bint Abdulaziz Al-Ajlan — and the core team is small (1–10), with operational scale achieved through the contractor trainer network rather than employee headcount.

Name

Farid

Legal name

Farid Academy (أكاديمية فريد)

Website

https://farid.academy

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Farid Academy is an Arabic-language edtech platform delivering one-on-one live online social-emotional learning sessions, mapped to the CASEL framework, for Arab children aged 3–18. It serves families directly and 300+ partner schools across Egypt, Saudi Arabia, and the UAE via a network of 600+ certified trainers.

Ownership category

akta.pro rank

Product category

Social-Emotional Learning (EdTech / Children's Education Services)

NAICS

Educational Support Services (611710), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Classroom-Based SEL Curriculum & Lessons (Preschool/Pre-K) (EDACAOAA)

akta.pro secondary industries

Study Habits & Homework Systems Workshops (EDAMAIAL), Behavioral/SEL-Integrated Academic Tutoring (Self-regulation, anxiety-informed study support) (EDANAFAK)

Keywords

• Social-emotional learning
• Children character building
• Online coaching platform
• CASEL-aligned curriculum
• Edtech Arabic tutoring

Headquarters

HQ city

Alexandria

HQ country

Egypt

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. B2C Session Packages (Subscription): Parents purchase subscription packages (bought as bundles of individual sessions) ranging from 4 to 48 sessions delivered over 1–12 months. Pricing is per-session and bundled at a discount. Includes SEL package, Launch package, Excellence path, and Leaders path. Revenue is recognized as sessions are delivered, with upfront payment required.
2. Individual Workshop Sessions (Unit Pricing): Individual workshops are sold at 450 EGP per 45-minute session, allowing parents to purchase single sessions without committing to a full package.
3. Parental Course (Qada): Self-paced online course for parents ('قادة تحت الإنشاء') sold as a one-time purchase (238 EGP with launch discount code QADA75, regular price 950 EGP). Includes 11 video episodes, a 194-page PDF book, weekly exercises, and a certificate of completion.
4. B2B School SEL Programs: Schools and educational institutions purchase CASEL-aligned SEL programs delivered by Farid-certified trainers inside partner schools. Includes structured workshops mapped to CASEL competencies across four age groups. 15% discount on individual sessions for students enrolled in partner schools.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Farid Academy delivers one-on-one live online social-emotional learning (SEL) and character-building sessions in Arabic for children aged 3–18, delivered by 600+ certified trainers using a CASEL-aligned curriculum. The company operates two complementary platforms — a B2C family booking site (farid.academy) for individual sessions and multi-session packages, and a B2B school LMS (lms.farid.academy) that delivers structured SEL workshops inside partner schools — supplemented by a free diagnostic assessment and a self-paced parent course (QADA).

Product overview

Farid Academy operates a unified dual-track platform combining two complementary products: a B2C direct-to-consumer platform (farid.academy) for Arab families, and a B2B school partnership LMS (lms.farid.academy) aligned with the CASEL international framework. The platform is augmented by the QADA self-paced course for parents, a free AI-powered diagnostic assessment tool, 76 individual SEL workshops, and four structured subscription packages (SEL Package, Starter Package, Excellence Track, and Future Leaders Package) — all delivered by a network of 600+ certified trainers across Egypt and Saudi Arabia.

Differentiator

Problem solved

Functional benefit

Brands

• Farid Academy LMS (lms.farid.academy): The B2B school partnership track delivering CASEL-aligned SEL programs to partner schools.
• قادة تحت الإنشاء (Qada Program)
• خريطة شخصية طفلك (Child Personality Map)

Products and services

• Farid Academy Platform — B2C (farid.academy) Direct-to-consumer (B2C) platform delivering individual online SEL sessions and workshops for Arab families with children aged 3–18. Parents book sessions, workshops, and packages; children attend live one-on-one video sessions with certified trainers; parents receive progress reports.
• Farid Academy LMS — B2B School Program (lms.farid.academy) School partnership track (B2B) delivering CASEL-aligned SEL programs inside partner schools. Provides structured workshops mapped to five CASEL competencies across four age groups (6–9, 9–12, 12–15, 15–18), with trainer delivery, progress tracking, and institutional reporting. Used by 300+ partner schools.
• قادة تحت الإنشاء (QADA — Building Leaders Parent Course) Self-paced online course for parents and caregivers on building children's character. Includes 11 video episodes, a 194-page companion PDF book, weekly exercises, a WhatsApp group, and a completion certificate. Based on Mahmoud Hussein's 14 years of field experience and the CASEL framework. Priced at 950 EGP (promotional: 238 EGP with code QADA75).
• Individual SEL Workshops Individual 45-minute live online workshops covering SEL topics such as personal boundaries, emotional intelligence, AI tools, habits of successful people, respect, and cultural exploration. Sold standalone at 450 EGP per workshop, or bundled inside multi-session packages. 76 workshops across 5 tracks: character building, innovation skills, ethical values, positive behavior, and cultural exploration.
• Child Personality Diagnostic Assessment (التقييم التشخيصي) Free AI-powered diagnostic assessment built on the CASEL framework. A 7-step, 5-minute evaluation that maps a child's strengths and development areas across SEL competencies and recommends suitable workshops and packages. No login required; result delivered instantly.
• Institutional B2B SEL Programs Customized SEL programs for schools and institutions, including CASEL-aligned workshops, certified trainers, progress reports, student certificates, and ongoing technical support. Bilingual content (Arabic/English). Used by 300+ partner schools across Egypt, Saudi Arabia, and the UAE.

Quantifiable outcome

• 12,000+ sessions delivered to 10,000+ Arab children since 2024
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Monshaat (منشآت)coreStrategic or Co-development PartnerSaudi General Authority for Small and Medium Enterprises (Monshaat). Supports Farid's expansion into the Saudi market and provides ecosystem resources for SME education ventures.
• STC (Saudi Telecom Company)coreStrategic or Co-development PartnerPartnership with Saudi Telecom Company to support telecommunications infrastructure and potentially reach STC's customer base of families in Saudi Arabia for SEL programs.
• Saudi Business UniversitiesminorStrategic or Co-development PartnerCollaboration with Saudi universities to support educational initiatives and potentially integrate SEL content into university-affiliated schools or programs.
• CCE (Centre for Continuing Education)minorStrategic or Co-development PartnerPartnership with a continuing education centre to deliver SEL programs or trainer certification programs.
• ElsifminorStrategic or Co-development PartnerEducational partner contributing to Farid's content development or trainer network in the Egyptian market.
• HRDF (Human Resources Development Fund — Saudi Arabia)minorStrategic or Co-development PartnerPartnership with Saudi Arabia's Human Resources Development Fund to support training and development initiatives related to Farid's programs.
• Bareeq Arabia (بريق العربية)minorChannel Partner/ Reseller/ DistributorChannel or distribution partnership with Bareeq Arabia, a company in Saudi Arabia, to help distribute or promote Farid's programs in the region.
• Saudi Ministry of Investment (MISA)coreStrategic or Co-development PartnerOfficial government partnership with the Saudi Ministry of Investment to support Farid's operations and expansion in Saudi Arabia.
• Egyptian Ministry of Communications and Information Technology (MCIT)coreStrategic or Co-development PartnerPartnership with the Egyptian Ministry of Communications to support technology-driven educational initiatives and Farid's digital operations in Egypt.
• MSMEDA (Micro, Small and Medium Enterprise Development Agency — Egypt)minorStrategic or Co-development PartnerPartnership with Egypt's MSMEDA to support the development of Farid as a small and medium enterprise in the Egyptian edtech sector.
• Egyptian Ministry of Investment (GAFI)coreStrategic or Co-development PartnerPartnership with the General Authority for Investment and Free Zones (GAFI) in Egypt, supporting Farid's formal establishment and investor-facing credibility.
• AlSaif Group (مجموعة السيف)minorChannel Partner/ Reseller/ DistributorPartnership with AlSaif Group, a leading Saudi conglomerate, to distribute or promote Farid's programs to AlSaif's network of families and customers.
• Al Habib Hospitals (مستشفيات الحبيب)minorStrategic or Co-development PartnerPartnership with Al Habib Hospitals network in Saudi Arabia to potentially integrate SEL content into child healthcare and family wellness programs.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/farid2024
• Xx.com/FaridAcademy
• Facebookfacebook.com/farid.academy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farid