Revv
Revv is an India-based self-drive car rental and subscription platform operating 500+ vehicles across 22+ cities, serving individual consumers, corporate clients and tourists with hourly, daily and monthly plans via a mobile-first app with doorstep delivery.
- Company typePrivate
- Founded2015
- HeadquartersGurugram, India
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Revv does
Revv (legally Primemover Mobility Technologies Pvt Ltd) is an India-based self-drive car rental and subscription platform founded in 2015 and headquartered in Gurgaon. The company operates a fleet of 500+ vehicles across 22+ Indian cities and has served more than one million customers who have collectively driven over 50 million kilometres, per company-reported metrics. Its primary customer segments are individual consumers (Gen-Z and millennials seeking flexible access over ownership), corporate clients with short- and long-term vehicle needs, and tourists requiring intercity mobility; all customers are restricted to driving within India. The platform monetizes through two complementary streams: usage-based rentals billed hourly (₹61-110/hr), daily (₹2,000-6,384/day), weekly or monthly, and a recurring zero-down-payment monthly subscription covering insurance, service and maintenance with flexible return, extend or buy-out terms.
The technical stack is a mobile-first self-serve platform with native iOS and Android apps, city-specific SEO landing pages, and an integrated doorstep delivery/pickup logistics layer. Fleet vehicles are equipped with GPS trackers for real-time location monitoring and FASTag for automated toll payments, and the booking flow includes KYC plus selfie verification. Partnerships with Hyundai Motor India and Mahindra provide OEM-validated fleet supply and underpin the subscription product. The company is privately held and has been a majority-owned subsidiary of CarDekho Group since December 2023, following earlier strategic investment from Hyundai Motor Company ($14.3M in August 2018) and Mahindra Finance-led Series B funding (~$9M in December 2016). Revv now operates as part of CarDekho's broader auto-tech ecosystem alongside used-car listings, auto finance and content verticals.
Revv firmographics
Firmographics- Name
- Revv
- Legal name
- Primemover Mobility Technologies Pvt Ltd
- Website
- https://revv.co.in
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Revv is an India-based self-drive car rental and subscription platform operating 500+ vehicles across 22+ cities, serving individual consumers, corporate clients and tourists with hourly, daily and monthly plans via a mobile-first app with doorstep delivery.
- Ownership category
- akta.pro rank
Revv industry classification
Industry- Product category
- Car Rental and Subscription Services
- NAICS
- Automotive Equipment Rental and Leasing (5321), Passenger Car Rental and Leasing (53211), Passenger Car Leasing (532112), Passenger Car Rental (532111)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Self-Drive Car Rental (THADAAAF)
- akta.pro secondary industry
- Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD)
Keywords
Where Revv is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices9 records
Markets served
Revv business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Hourly/Daily/Weekly Car Rentals: Pay-per-use model where customers rent cars for hours, days, weeks, or months. Pricing varies by car model, duration, and plan type (limited or unlimited km). Security deposit is refundable.
- Car Subscription: Monthly subscription fee covering insurance, service, and maintenance. Zero down payment required. Customers can return, extend, or buy-out the car anytime. No long-term commitment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Hourly rentals starting at ₹61 per hour |
| Usage-based | Pay-as-you-go | Daily rentals ranging from ₹2,000-6,384 per day |
| Subscription | Monthly | Monthly car subscription with all-inclusive pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Revv product offering
Product offeringCore offering
Revv operates a self-drive car rental and monthly car subscription service across 22+ Indian cities. It offers doorstep delivery of vehicles on hourly, daily, weekly, and monthly plans, with a fleet of 500+ cars accessible via its mobile app and website. The service targets urban consumers seeking short- or long-term vehicle access without ownership commitments.
Product overview
Revv operates two interconnected core offerings: Revv Self-Drive Car Rental (hourly, daily, weekly, and monthly rentals for hours and days) and Revv Car Subscription (for more than 7 days). The rental service provides access to 500+ vehicles across 22+ Indian cities with doorstep delivery, while the subscription model offers monthly plans covering insurance, maintenance, and flexibility to return or buy out the vehicle. Both services share the same technology platform, mobile app, and fleet, with partnerships with Hyundai, Mahindra, Toyota, and Maruti Suzuki.
Differentiator
Problem solved
Functional benefit
Products and services
- Self-Drive Car Rental
- Car Subscription
- Revv Mobile App
Quantifiable outcome
- 1 Million+ customers served
- +2 more outcomes
Companies that use Revv
Customer profileSegments4 records
Ideal customer profiles1 record
Revv technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Revv partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Hyundai Motor IndiaflagshipCar-sharing partnership with Hyundai Motor India to launch subscription model in 6 cities. Hyundai led $14.3M investment in Revv in August 2018. Partnership enables Hyundai vehicles to be offered through Revv's subscription service.
- MahindracoreMahindra partnered with Revv to bring subscription-based plans for retail customers, expanding the range of vehicles available through the subscription model.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Revv competitors and assessment
Company assessmentDirect peers
- Zoomcar: Zoomcar is India's largest self-drive car rental platform, operating a near-identical model of hourly/daily/weekly self-drive rentals with doorstep delivery. It is Revv's most direct head-to-head competitor across overlapping Indian cities.
- Myles (Carzonrent): Myles by Carzonrent offers self-drive car subscriptions and rentals across India, including zero-down-payment subscription plans. It competes directly with Revv in the subscription and self-drive rental segments.
Broad incumbents
- Avis India: Avis India is the local franchise of the global car rental brand, operating airport and city rentals with chauffeur and self-drive options. It competes with Revv on the traditional short-term rental side with a more airport-counter-driven model.
- Hertz India: Hertz India provides car rental services through franchise partners in major Indian cities. It offers a comparable self-drive product but is more reliant on airport locations and corporate accounts than Revv's consumer-led doorstep model.
- CarDekho: CarDekho is Revv's parent company and India's largest auto-tech platform for new/used car listings and financing. It is comparable as a parent that provides funnel, financing, and distribution synergies to Revv's subscription and rental business.
- Ola Cabs: Ola operates one of India's largest ride-hailing platforms with driver-supplied mobility. While not self-drive, Ola absorbs a portion of urban mobility demand that would otherwise be addressable by Revv's hourly rentals, making it a broader mobility competitor.
Emerging players
- Bounce: Bounce is an Indian mobility platform primarily known for two-wheeler rentals and shared mobility. It overlaps with Revv on the asset-light urban mobility and subscription themes but operates a different vehicle category.
- BluSmart: BluSmart is an Indian EV-only ride-hailing and mobility platform. While chauffeur-driven, it competes for the same Gen-Z/millennial urban mobility wallet share and signals where subscription-based electric mobility is heading in India.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Revv social profiles
Digital presenceRevv financial estimates
Financial estimateRevenue estimate
Valuation estimate
Revv leadership team
Management profileNumber of profiles
Profiles4 records
Revv funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Revv M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Revv
What does Revv do?
Revv operates a self-drive car rental and monthly car subscription service across 22+ Indian cities. It offers doorstep delivery of vehicles on hourly, daily, weekly, and monthly plans, with a fleet of 500+ cars accessible via its mobile app and website. The service targets urban consumers seeking short- or long-term vehicle access without ownership commitments.
Is Revv a public or private company?
Revv is a private company. It is classified as corporate owned and is currently operating.
When was Revv founded?
Revv was founded in 2015. It employs 251 to 500 people.
Where is Revv based?
Revv is headquartered in Gurugram, India, in the Asia region.
How does Revv make money?
Two revenue lines are on record. Hourly/Daily/Weekly Car Rentals are the primary driver. The others are car Subscription.
Who are Revv's main competitors?
Direct peers on record are Zoomcar and Myles (Carzonrent). Broad incumbents are Avis India, Hertz India, CarDekho and Ola Cabs. Emerging players are Bounce and BluSmart.
Does Revv have an API?
No public API is recorded for Revv.
What industry is Revv in?
Revv's product category is Car Rental and Subscription Services. Its primary akta.pro industry code is THADAAAF, Self-Drive Car Rental, with a secondary code of THADACAD, Long-Term / Fixed-Term Car Subscriptions (6–36 months). Its NAICS code is 5321 and its SIC code is 7510.