BetDEX
BetDEX is a Solana-based decentralized sports betting exchange and sportsbook offering peer-to-peer betting, fixed-odds markets, and a brokerage service for large-stakes bettors. It serves individual and high-net-worth sports bettors globally via crypto and fiat rails.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What BetDEX does
BetDEX is a decentralized sports betting platform built on the Solana blockchain, operating as BetDEX Labs, Inc. (USA) with a wholly-owned operating subsidiary, Stucktaymore Limited. The company offers three core products: the BetDEX Exchange, a peer-to-peer betting exchange where users trade odds directly; the BetDEX Sportsbook, a traditional fixed-odds sportsbook; and BetDEX Brokerage, a bespoke sales-assisted service for large-stakes bets ($5k to $50k+) that connects customers with industry counter-parties quoting prices 24/7. The platform supports both cryptocurrency deposits (USDC, BTC, USDT, SOL, ETH, with no deposit fees) and fiat payments (Visa, Mastercard, PayPal, Google Pay, Apple Pay), and is accessible globally subject to geo-restrictions and licensing.
Underlying the platform is a decentralized protocol architecture intended to provide transparency, security, and fairness in sports betting, with positioning differentiated against traditional sportsbooks by the absence of premium charges on winning bettors, no account restrictions, and lower transaction fees. BetDEX holds a remote betting intermediary license from the Irish Revenue Commissioners (License No. 1020267) and operates under an Anjouan gaming license (License No. ALSI-092404022-FI2) via Stucktaymore Limited.
The company generates revenue primarily through transaction/take fees on bets placed on the exchange and via the brokerage service for large-stake flow. Its go-to-market is product-led and self-serve for retail bettors, supplemented by a direct sales-assisted motion for high-stakes customers. Customer segments are horizontal: individual sports bettors seeking better odds and transparency, and high-net-worth/professional bettors requiring large-stake execution. Founded in 2021 by former FanDuel executives Varun Sudhakar (CEO) and Stuart Tonner (CTO), BetDEX raised a $21 million seed round in November 2021 led by Paradigm and FTX — a then-record seed for a blockchain sports betting platform.
BetDEX firmographics
Firmographics- Name
- BetDEX
- Legal name
- BetDEX Labs, Inc.
- Website
- https://betdex.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BetDEX is a Solana-based decentralized sports betting exchange and sportsbook offering peer-to-peer betting, fixed-odds markets, and a brokerage service for large-stakes bettors. It serves individual and high-net-worth sports bettors globally via crypto and fiat rails.
- Ownership category
- akta.pro rank
BetDEX industry classification
Industry- Product category
- Sports Betting Exchange
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Betting Exchanges & Peer-to-Peer Sports Betting (MPAEACAL)
- akta.pro secondary industries
- Sportsbook Trading, Odds & Feed Providers (MPAEAKAB), Betting Exchange White-Label & Platform Providers (MPAEAIAH)
Keywords
Where BetDEX is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BetDEX business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Betting Exchange Fees: BetDEX generates revenue through fees on betting transactions executed on its exchange platform. The platform markets 'low fees' and 'no premium charges' as key differentiators.
- Brokerage Service: A premium brokerage service for large-stakes bettors who want to place bets of $5k, $10k, or $50k+ that may not be possible on the standard exchange. This bespoke service connects bettors with industry counter-parties providing quotes 24/7.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Exchange - No fees on deposits |
| Transaction based/ take rate | Pay-as-you-go | Brokerage Service - Bespoke large-stake service |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
BetDEX product offering
Product offeringCore offering
BetDEX operates a global, blockchain-based sports betting exchange and sportsbook where users can place peer-to-peer bets on sports such as soccer, American football, basketball, and tennis. It earns revenue through low transaction/take-rate fees on matched bets, charges no premium charges on winners, and imposes no account restrictions. The platform accepts both cryptocurrencies (USDC, BTC, USDT, SOL, ETH) and fiat (Visa, Mastercard, PayPal, Google Pay, Apple Pay), and complements the self-serve exchange with a bespoke Brokerage service for large-stakes ($5k–$50k+) bettors.
Product overview
BetDEX operates as a unified sports betting platform offering two core products: the BetDEX Exchange (a peer-to-peer betting exchange) and the BetDEX Sportsbook (traditional sportsbook), both built on blockchain technology. The platform is complemented by a premium Brokerage service that provides high-stakes bettors with bespoke access to counterparty quotes for large bets not possible on the standard exchange. The platform supports both cryptocurrency deposits (USDC, BTC, USDT, SOL, ETH) and fiat payment methods (Visa, Mastercard, PayPal, Google Pay, Apple Pay), positioning itself as built for winning bettors with no premium fees or account restrictions.
Differentiator
Problem solved
Functional benefit
Products and services
- BetDEX Exchange Peer-to-peer sports betting exchange enabling users to trade odds and place bets against each other on sports including soccer, American football, basketball, and tennis, with low fees, no premium charges, and no account restrictions.
- BetDEX Sportsbook Traditional sportsbook offering pre-set betting markets and odds across football, American football, basketball, tennis, and other sports for bettors who prefer fixed-odds wagering to exchange trading.
- BetDEX Brokerage Bespoke brokerage service for high-stakes bettors wanting to place large wagers ($5k, $10k, $50k+) that cannot be matched on the standard exchange; provides dedicated broker support and 24/7 counter-party quotes across a broad range of sports, events, and markets.
Quantifiable outcome
- Record seed funding of $21 million (£17.6 million) for a blockchain sports betting platform
Companies that use BetDEX
Customer profileSegments2 records
Ideal customer profiles2 records
BetDEX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BetDEX partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
BetDEX competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
BetDEX social profiles
Digital presenceBetDEX compliance and trust
Trust signalCompliance2 records
BetDEX financial estimates
Financial estimateRevenue estimate
Valuation estimate
BetDEX leadership team
Management profileNumber of profiles
Profiles2 records
BetDEX subsidiaries and ownership
Company hierarchySubsidiaries1 record
BetDEX funding detail
Funding detailFunding overview
Funding rounds1 record
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BetDEX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BetDEX
What does BetDEX do?
BetDEX operates a global, blockchain-based sports betting exchange and sportsbook where users can place peer-to-peer bets on sports such as soccer, American football, basketball, and tennis. It earns revenue through low transaction/take-rate fees on matched bets, charges no premium charges on winners, and imposes no account restrictions. The platform accepts both cryptocurrencies (USDC, BTC, USDT, SOL, ETH) and fiat (Visa, Mastercard, PayPal, Google Pay, Apple Pay), and complements the self-serve exchange with a bespoke Brokerage service for large-stakes ($5k–$50k+) bettors.
Is BetDEX a public or private company?
BetDEX is a private company. It is classified as venture growth investor backed and is currently operating.
When was BetDEX founded?
BetDEX was founded in 2021. It employs 11 to 50 people.
Where is BetDEX based?
BetDEX is headquartered in New York, United States, in the North America region.
How does BetDEX make money?
Two revenue lines are on record. Betting Exchange Fees are the primary driver. The others are brokerage Service.
Does BetDEX have an API?
Yes. BetDEX exposes a public API. Developer documentation is at developers.betdex.com.
What industry is BetDEX in?
BetDEX's product category is Sports Betting Exchange. Its primary akta.pro industry code is MPAEACAL, Betting Exchanges & Peer-to-Peer Sports Betting, with a secondary code of MPAEAKAB, Sportsbook Trading, Odds & Feed Providers. Its NAICS code is 7132 and its SIC code is 6199.