Legal Karma

What Legal Karma does

Legal Karma is a B2B software company founded in 2021 and headquartered in Austin, Texas (Delaware-incorporated as Legal Karma Inc.) that provides a white-label estate planning platform to credit unions and community banks. Its product automates attorney-reviewed Wills, Revocable Living Trusts, Joint Trusts, Powers of Attorney, Advance Healthcare Directives, HIPAA Authorizations, Pour-Over Wills, and Certificates of Trust across all 50 U.S. states, delivered through guided digital workflows with chat, email, and phone support. The platform includes a Partner Dashboard and an AI-powered Business Insights Engine that surfaces referral opportunities such as members 3.2x more likely to need wealth management after trust completion and members aged 55+ lacking life insurance coverage.

Legal Karma serves more than 100 financial institution partners including WyHy Federal Credit Union, Lake Trust Credit Union, Vantage West Credit Union, Goldenwest Credit Union, Partner Colorado Credit Union, and Desert Financial Credit Union. The go-to-market is direct enterprise field sales targeting C-suite, digital experience, wealth management, and operations leaders, supported by industry events, webinars, and partner referrals; integrations with Alkami and Alchemy embed the platform inside partner digital banking experiences. Revenue is generated through a platform fee model that allows partners to retain 100% of transaction revenue until they recover platform costs, after which Legal Karma participates in a revenue share. Average transaction value is approximately $600, and partners reportedly reach breakeven in an average of 3.5 months.

The company has raised roughly $3 million to date across a $2 million seed round in October 2023 led by Everywhere Ventures with participation from The Venture City, and a subsequent ~$3 million SEC-registered securities offering in September 2024, alongside earlier pre-seed funding from Everywhere Ventures, Right Side Capital Management, and StartOut. SOC 2 Type II certification supports sales into regulated institutions, and leadership is split between co-founders Kory Kelly (CEO) and Mauricio Cano (CTO) with a small executive team covering strategy, partner growth, marketing, operations, and document automation.

Name

Legal Karma

Legal name

Legal Karma Inc.

Website

https://legalkarma.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Legal Karma is a B2B software company that provides a white-label, attorney-reviewed estate planning platform (Wills, Trusts, Powers of Attorney) to over 100 U.S. credit unions and banks, which offer the service to their members under their own brand on a revenue-share basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Estate Planning Transaction Fees: Financial institutions pay a platform fee and retain revenue from estate planning transactions until breaking even, then enter a revenue-sharing model with Legal Karma. Financial institutions set their own pricing for members and keep all revenue generated. Legal Karma acts as infrastructure, not a competing brand.
2. Platform/Software Services: Legal Karma provides the technology platform, document automation, legal infrastructure, compliance, and member support as a managed service to financial institution partners. The model transitions from partner retaining 100% revenue to revenue share after platform costs are covered.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Legal Karma provides a white-label estate planning software platform that enables credit unions and banks to offer Wills, Trusts, and Powers of Attorney under their own brand. The platform bundles attorney-reviewed state-specific document automation, guided digital workflows, an AI-powered business insights engine, member support (chat, email, phone), and marketing resources, while financial institution partners retain full control of branding, pricing, and member data.

Product overview

Legal Karma is a B2B white-label estate planning platform for financial institutions. The core Platform serves as infrastructure enabling credit unions and banks to offer estate planning under their own brand. Three distinct product packages are offered: the Will Package (essential protection with Will, POA, Healthcare Directive, HIPAA), the Revocable Trust Package (probate avoidance with Living Trust, Pour-Over Will, Certificate of Trust), and the Joint Trust Package (couples planning with dual-workflow and spousal coordination). All packages are powered by the white-label Platform with integrated Partner Dashboard analytics and AI-driven Business Insights Engine. The platform handles document automation, attorney-reviewed state-specific compliance, member support (chat, email, phone), and marketing toolkit—while financial institution partners retain full control of branding, pricing, and member data.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Planning Platform White-label estate planning infrastructure platform that enables financial institutions (credit unions and banks) to offer Wills, Trusts, and Powers of Attorney under their own brand, including document automation, member support, a marketing toolkit, and a real-time analytics dashboard.
• Will Package Essential estate planning package offering a Last Will & Testament, Power of Attorney (Financial), Advance Healthcare Directive, and HIPAA Authorization through a guided 15-minute digital workflow with live support, sold to members of partner financial institutions.
• Revocable Trust Package Comprehensive probate-avoidance estate planning package offering a Revocable Living Trust, Pour-Over Will, Certificate of Trust, Trust Funding Guidance, Power of Attorney, Advance Healthcare Directive, and HIPAA Authorization, delivered via the white-label Legal Karma Platform.
• Joint Trust Package Estate planning package for married couples offering a Joint Revocable Living Trust, Pour-Over Wills (2), Powers of Attorney (2), Advance Healthcare Directives (2), and HIPAA Authorizations (2) with dual-workflow and spousal coordination tools, delivered via the white-label Legal Karma Platform.

Quantifiable outcome

• 41% lower member attrition for credit unions offering estate planning (12-month retention study, n=42 CUs)
• +8 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AlchemycoreTechnology or IntegrationOnline banking provider integrated with Legal Karma's platform. WyHy Federal Credit Union used Alchemy to build the link for members to access Legal Karma from within their digital banking experience.
• Alkami TechnologycoreTechnology or IntegrationDigital banking platform partner. Legal Karma's white-label platform integrates with Alkami's digital banking solution for credit unions.
• AICPAminorOthersPartner logo appears on Legal Karma's website indicating industry association relationship or endorsement.
• CUAnswersminorOthersPartner logo appears on Legal Karma's website indicating credit union industry association relationship.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Trust & Will: Trust & Will is an online estate planning platform offering wills, trusts, and related documents primarily direct-to-consumer and through B2B2C partnerships. It is the most direct competitor to Legal Karma in the digital estate planning space, although its primary distribution is consumer-led rather than white-label financial institution partnerships.
• Wealth.com: Wealth.com provides an estate planning platform built for financial advisors and wealth management firms, with similar document automation and white-label capabilities. It is a direct comparable to Legal Karma, though its target buyer is financial advisors and RIAs rather than credit unions and banks.
• Vanilla: Vanilla offers an estate planning software platform designed for financial advisors, with document automation, beneficiary management, and client onboarding tools. It competes with Legal Karma in the B2B estate planning technology space, particularly for advisor-led practices.

Emerging players

• FreeWill: FreeWill is an online estate planning platform that originated through nonprofit partnerships and has expanded into financial institution and employer channels. It is comparable to Legal Karma in the underlying estate planning technology, but its distribution has historically emphasized nonprofits and donor-advised funds.
• Everplans: Everplans provides end-of-life and estate planning technology to employers, financial advisors, and consumers. Acquired by LegalZoom, it represents an adjacent estate planning platform with overlapping document automation capabilities but different primary distribution channels.
• Snug: Snug is an online estate planning marketplace that helps consumers create wills, trusts, and related documents while connecting them to local attorney consultations. It overlaps with Legal Karma in consumer-facing estate planning, but its model is marketplace-driven rather than white-label B2B.
• Cake: Cake is an end-of-life planning platform offering wills, advance directives, and funeral planning tools to consumers and enterprises. It overlaps with Legal Karma in estate planning document automation but emphasizes end-of-life and funeral planning adjacencies.

Broad incumbents

• LegalZoom: LegalZoom is a broad online legal services platform offering wills, trusts, business formation, and other legal documents directly to consumers and through partnerships (including Everplans). It is a broad incumbent in the online legal services space that could expand into financial institution white-label offerings similar to Legal Karma's model.
• OneDigital: OneDigital is a national insurance, financial services, and HR consulting firm that includes estate planning and wealth management advisory services. It overlaps with Legal Karma as an alternative channel through which financial institutions and employers source estate planning for clients.

Others

• Alkami Technology: Alkami is a digital banking platform serving credit unions and banks, and is an integration partner of Legal Karma. While not a direct competitor, Alkami could conceivably bundle or partner with competing estate planning providers, making it a strategically important ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/legalkarma

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds4 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legal Karma