What ACKWEST does

ACKWEST Group is a privately held holding company founded in 2022 and headquartered in West Palm Beach, Florida, that acquires, manages, and grows businesses in the consumer insights and marketing services sector. Co-founded by Hugh Davis and Keith Price—both previously co-founders of Reimagine Holdings—the company executes a roll-up strategy centered on first-party data creation, serving enterprise customers across consumer packaged goods, healthcare and life sciences, and market research agency verticals. The portfolio now spans consumer, B2B, and healthcare panel research; sensory and product experience research; in-person research facilities; and mobile-first emerging-market research. ACKWEST reports 200+ employees, 10 office locations, presence in 40+ countries, and 650+ customers.

The technology backbone is the proprietary Reach Collective platform, which integrates AI and machine learning across the full data lifecycle—from audience targeting and recruitment through automated validation, human verification, and real-time delivery. This platform anchors TestSet, the core operating subsidiary, which has spawned dedicated divisions including TestSet Health (healthcare) and TestSet Sensory (formerly Blueberry, sensory research). Acquired technology assets include the Infinity platform from Precision Sample for quantitative data collection, Safiyo's mobile research stack for African markets, and 30+ years of healthcare panel heritage from J. Reckner Associates. Reckner Healthcare and Reckner Facilities provide specialized healthcare and in-person research capabilities, while Answerpoints (acquired 2026) and the MySoapBox panel members add UK and consumer panel depth.

ACKWEST generates revenue through subscription-based first-party data services, managed services for platform and technology access, and professional services for sensory and in-person research. Go-to-market is enterprise sales-led, with regional sales directors across North America and Europe targeting Fortune 500 companies, healthcare organizations, and major research agencies, supplemented by active participation in industry events (ESOMAR, IIEX, Quirk's, MRS) and a multi-brand web presence (TestSet, Reckner, ReachCollective, Precision Sample, Safiyo). Pricing is quote-based with multi-year contracts; specific revenue figures are not publicly disclosed.

Name

ACKWEST

Legal name

ACKWEST GROUP

Website

https://ackwest.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

ACKWEST Group is a privately held holding company that acquires and grows first-party data creation businesses serving consumer brands, healthcare organizations, and market research agencies globally. Its Reach Collective platform and portfolio of brands (TestSet, Reckner, Precision Sample, Safiyo) deliver AI-enabled panel, sensory, and in-person research across 40+ countries.

Ownership category

akta.pro rank

Product category

Consumer Insights and First-Party Data Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• First-party data creation
• Consumer insights research
• Market research panels
• Healthcare research data
• Sensory product testing

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. First-Party Data Services: Primary revenue stream from creating and providing uncorrupted, unbiased, human-verified first-party data for business intelligence. Services include panel management, survey solutions, and data collection across consumer, B2B, and healthcare sectors.
2. Healthcare Research Solutions: Specialized healthcare research services providing access to verified physicians, payers, and healthcare specialists. Revenue from both US and European markets through TestSet Health division.
3. Sensory and Consumer Research: In-person research services including focus groups, usability testing, product evaluations, and taste tests. Delivered through Innovation Labs with expert on-site management.
4. Data Platform and Technology Licensing: Access to proprietary technology platforms including Reach Collective and Infinity for data collection, validation, and delivery. Technology enables global reach and connected workflows.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

ACKWEST Group is a modern holding company that builds and invests in companies creating first-party data. Through its portfolio of brands (TestSet, Reckner Healthcare, Reckner Facilities, Reach Collective, Blueberry, Safiyo, Precision Sample, J. Reckner Associates, and Answerpoints), the company delivers AI-powered and human-verified first-party data creation, panel management, healthcare research, sensory product testing, and quantitative market research services to enterprise clients across consumer goods, healthcare, and market research sectors in 40+ countries.

Product overview

ACKWEST is a modern holding company that builds and invests in companies creating first-party data. The portfolio operates as a platform-plus-modules architecture with Reach Collective as the proprietary intelligent technology platform at its core. TestSet serves as the primary full-service research solution with global panel access across consumer, B2B, and healthcare sectors, featuring specialized divisions including TestSet Health (healthcare research) and TestSet Sensory (formerly Blueberry, for sensory and product experience research). Reckner Healthcare and Reckner Facilities provide specialized healthcare and in-person research capabilities. Safiyo (acquired) extends mobile-first research across African markets. Precision Sample and J. Reckner Associates (both acquired) contribute additional data collection and healthcare panel assets. The integrated ecosystem combines AI and machine learning with human expertise to deliver uncorrupted, unbiased, human-verified first-party data.

Differentiator

Problem solved

Functional benefit

Brands

• TestSet: First-party data creation company providing access to global network of proprietary, vetted panels across consumer, B2B, and healthcare sectors
• Reckner Healthcare
• Reckner Facilities
• Reach Collective
• MySoapBox
• Blueberry
• Safiyo
• Answerpoints
• Precision Sample

Products and services

• Reach Collective Platform ACKWEST's proprietary intelligent technology platform built for modern research. Integrates advanced recruitment, automated validation, human verification, and real-time data delivery into a unified system for enterprise research buyers.
• TestSet Full-service research solution providing access to a global network of proprietary, vetted panels across consumer, B2B, and healthcare sectors. Combines technology and human insight for a seamless research experience for enterprise clients.
• TestSet Health Healthcare research division providing direct access to physicians, medical professionals, and patient audiences through the Reckner Healthcare Panel for pharmaceutical, medical device, and life sciences organizations.
• TestSet Sensory (Blueberry) Sensory and product experience research practice helping brands translate human perception into confident product decisions by measuring how products look, taste, smell, and feel, integrated into TestSet.
• Reckner Healthcare Healthcare research solution offering direct access to a robust database of verified physicians, payers, and healthcare specialists across a wide range of therapeutic areas, with over 30 years of experience.
• Reckner Facilities In-person research services including focus groups, usability testing, product evaluations, and taste tests conducted in Innovation Labs equipped with test kitchens, product booths, and adaptable multi-purpose rooms.
• Safiyo Mobile-first research platform providing real-time consumer insights across Africa. Offers an intuitive survey authoring platform and consumer panels across 15+ African countries for enterprise buyers seeking emerging market data.
• Precision Sample Provider of high-quality quantitative market research and data collection services with the proprietary Infinity platform designed for faster, more reliable data collection for enterprise research buyers.
• J. Reckner Associates Healthcare first-party data and consumer sensory research company with over 30 years of experience. Network includes 75,000+ physicians, hospital executives, surgical centers, and healthcare professionals across 50+ medical disciplines.
• MySoapBox Consumer Panel Consumer insights panel with high-quality data, robust user engagement, and exceptional response rates, integrated into TestSet's consumer panel ecosystem.
• Answerpoints UK Consumer Panel Community-first consumer panel with focus on participant experience, thoughtful recruitment, and long-term engagement, providing deeply profiled UK consumers to enterprise research buyers.

Quantifiable outcome

• Data delivered with accuracy, consistency, and speed
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Alter AgentsminorStrategic or Co-development Partner · 10 October 2024TestSet partnered with market research agency Alter Agents to conduct consumer research study titled 'From Pessimism to Purpose' exploring trends and challenges faced by US consumers. Study aimed to equip brands with insights needed to build strong customer relationships.
• Aurora Market Research Ltd.coreStrategic or Co-development PartnerSource of Answerpoints consumer panel acquisition in March 2026. Answerpoints was built as a community-first panel with focus on participant experience, thoughtful recruitment, and long-term engagement. Integration into ACKWEST's first-party ecosystem expands European audience capabilities.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Dynata: Dynata is one of the world's largest first-party data and insights platforms, providing online panel access, survey programming, and data collection to enterprise clients across consumer, B2B, and healthcare verticals. Directly comparable to TestSet; notably, ACKWEST hired two senior leaders (Jeff Reesing and Vince Wills) from Dynata, signaling close competitive overlap.
• Cint: Cint runs a global insights exchange that connects researchers with panel suppliers and operates its own owned panel assets. Comparable to ACKWEST's Reach Collective platform in providing technology-mediated audience access and data exchange for market research.
• YouGov: YouGov is a publicly traded international online market research and data analytics firm built around a large permissioned consumer panel and syndicated research products. Directly comparable to TestSet on panel-based consumer insights and B2B data delivery model.
• Prolific: Prolific is an online participant recruitment platform for academic and commercial research with a vetted, opt-in participant pool. Comparable to ACKWEST's permissioned-panel thesis and to TestSet's online data collection services.
• KL Clearr (formerly Decisions.com / KL Research): KL Clearr (formerly Decisions.com and KL Research) operates an integrated platform for qualitative and quantitative research with consumer panels and project-based fieldwork services. Comparable to TestSet's mix of panel access, project delivery, and platform-enabled research services.
• Toluna: Toluna operates a global digital consumer insights panel and end-to-end research platform with a similar mix of consumer panel access, B2B sample, and technology-enabled survey solutions. Closely aligned with TestSet's full-service research offering and target buyer profile.
• Resonate: Resonate is a consumer intelligence and audience data company combining first-party panel data with AI-driven analytics. Comparable to ACKWEST's positioning of AI/ML-augmented first-party consumer data for enterprise marketing decisions.
• Schlesinger Group: Schlesinger Group is a global data collection and research services company offering qualitative and quantitative fieldwork, panel access, and in-person facility services. Directly comparable to Reckner Facilities and TestSet's combined quant/qual field capabilities.

Broad incumbents

• Ipsos: Ipsos is a global market research firm operating across 90+ markets with services spanning consumer, healthcare, public sector, and corporate research. Overlaps with ACKWEST's TestSet and TestSet Health on enterprise research services, but at much larger scale and broader service scope.
• Kantar: Kantar is one of the world's largest market research and consumer insight firms with a broad portfolio spanning brand tracking, media, and shopper insights. Operates in the same consumer/CPG enterprise buyer set as ACKWEST but at substantially larger scale and scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ackwest

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries11 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACKWEST