Matter.

What Matter. does

Matter. (legal name Inheriting Earth Limited) is a Bristol, UK-based sustainable technology company founded in 2017 by former Dyson engineer Adam Root to capture microplastics and microfibres from wastewater at source. Its core technology is Regen®, a patented self-cleaning filtration system (5 patents, 5+ years of development) that captures up to 97% of microfibres per wash cycle without requiring disposable cartridges, using a sensor-triggered regenerative process. The company serves three primary segments through distinct go-to-market motions: home appliance OEMs (notably BSH, embedding Regen into Bosch and Siemens washing machines across seven European countries under the Bosch Microplastic Filter brand, launched July 2025), industrial textile manufacturers (Paradise Textiles/Alpine Group with a flagship Egypt installation planned for Q4 2025, and a MAP assessment underway at Teejay Lanka in Sri Lanka), and individual consumers (Gulp retrofit filter launched via a 2022 Kickstarter campaign that raised over $150,000 from 1,000+ backers).

Revenue is generated through hardware sales across OEM licensing, industrial system deployment, and consumer direct channels, supplemented by professional services fees from the Microfibre Assessment Programme (MAP), a consultancy that measures microfibre emissions in textile facilities and tailors filtration recommendations. The company is B Corp certified (2024), an Earthshot Prize 2025 Finalist, and has raised approximately $10M in Series A funding (Aug 2023, led by S2G Ventures and SOUNDwaves with Regeneration.VC and Katapult Ocean) on top of earlier pre-seed capital from Builders Vision and British Design Fund. Inter IKEA Group is leading a current financing round (announced Nov 2025) to support Matter's stated ambition of installing Regen systems in over 400 textile factories and capturing 15,000 tonnes of microfibres annually by 2030, with regulatory tailwinds from the France 2025 microfibre filter mandate and pending UK and California legislation underpinning demand.

Name

Matter.

Legal name

Inheriting Earth Limited

Website

https://matter.industries

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Matter. develops Regen®, a patented self-cleaning microplastic filtration technology, serving home appliance OEMs (e.g., BSH/Bosch), industrial textile manufacturers (e.g., Paradise Textiles), and consumers via its Gulp retrofit filter, headquartered in Bristol, UK.

Ownership category

akta.pro rank

Product category

Water Filtration Technology

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Replacement Filter Cartridges & Consumables (CRAJAJAH)

akta.pro secondary industries

Water Softener, Filtration & Treatment System Installation (HSAOAAAH), Eco-Friendly Cleaning Tools & Accessories (Reusable/Compostable) (CRAJAOAJ), Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)

Keywords

• Microplastic filtration systems
• Wastewater treatment technology
• Textile microfibre capture
• Washing machine filters
• Industrial water filtration

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations, Infrastructure

Revenue model

1. Hardware Sales - OEM Integration: Matter licenses its Regen technology to washing machine manufacturers like BSH (Bosch/Siemens brands) for integration into domestic and commercial washing machines. Revenue generated from OEM partnerships where Matter's technology is embedded in manufactured products.
2. Consumer Product Sales: Direct-to-consumer sales of the Gulp microfibre filter for retrofit installation on existing washing machines. Product sold via Kickstarter, e-commerce, and through retail distribution.
3. Industrial Filtration Systems: Sale and deployment of Regen industrial-scale filtration systems to textile manufacturers for installation in production facilities. Single manufacturing site could save up to 3 million kilowatt-hours annually and capture over 90 tonnes of microfibres.
4. Microfibre Assessment Programme (MAP): Consulting service where Matter engineers conduct assessments at manufacturing facilities to measure, assess and report microfibre emissions. Provides data and insights with tailored recommendations for appropriate filtration solutions.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Matter. develops and manufactures Regen.®, a patented self-cleaning microplastic filtration technology that captures microfibres from wastewater. The company sells physical filtration hardware in three form factors: consumer retrofit filters (Gulp), OEM-embedded filters for home washing machines (Bosch Microplastic Filter via BSH partnership), and industrial-scale systems for textile manufacturers (Regen. for Textile Production), alongside the Microfibre Assessment Programme (MAP) consulting service.

Product overview

Matter is a sustainable technology company that offers a portfolio of microplastic filtration products and services. The core technology is Regen.®, a patented self-cleaning filtration system available in multiple form factors: Gulp (consumer home laundry filter), the Bosch Microplastic Filter (OEM partnership with BSH for home washing machines), and Regen.™ for Textile Production (industrial-scale filter for textile manufacturers). The company also offers the Microfibre Assessment Programme (MAP), a consultancy service for textile manufacturers to measure and understand their microfibre emissions. The portfolio ranges from consumer retail products to industrial B2B solutions, all built on the same core Regen.® filtration technology platform.

Differentiator

Problem solved

Functional benefit

Brands

• Regen.®: Matter's core patented self-cleaning microplastic filtration technology used in both home laundry and textile manufacturing applications
• Gulp
• MAP (Microfibre Assessment Programme)

Products and services

• Gulp Sustainable, long-lasting retrofit washing machine microfibre filter for the consumer market. Catches up to 90% of microfibres from every laundry cycle using self-cleaning Regen.® technology with no replacement filter costs and no additional waste. Designed for installation on existing home washing machines.
• Bosch Microplastic Filter External microfibre filter for domestic washing machines, powered by Regen.® technology, launched under Bosch brand via BSH partnership. Prevents up to 97% of microfibres from being released into wastewater during every wash cycle. No drilling required; can be retrofitted to existing machines.
• Regen.™ for Textile Production Industrial-scale microfibre filter specifically designed for textile manufacturers. Powered by patented self-cleaning Regen.® filtration technology, delivers low energy, low cost microfibre capture. Reduces chemical use, prolongs water reuse system life, and cuts operating costs (up to 3 million kWh annually per facility).
• Microfibre Assessment Programme (MAP) Consultancy service for textile manufacturers that measures, assesses, and reports the presence, volume, and distribution of microfibres within manufacturing facilities. Provides data-driven insights and tailored recommendations for intervention to reduce microfibre emissions.

Quantifiable outcome

• Captures up to 97% of microfibres during every wash cycle
• +6 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Paradise Textiles (Alpine Group)coreStrategic or Co-development Partner · 27 September 2024Paradise Textiles, material science hub of Alpine Group, partnered with Matter to bring Regen for Textile Production to market - world's first microfibre filter for textile manufacturers. Installation planned at new Egypt facility Q4 2025. 2.5 years of collaboration including early research funding and MAP program development. Alpine Group manufactures for The North Face, Lululemon, American Eagle Outfitters, Puma.
• BSH Home Appliances GroupcoreOEM/ Whitelabel/ Licensing Partner · 4 September 2024Matter partnered with BSH to launch Bosch/Siemens branded microplastic filter for home washing machines across Europe. Matter's Regen technology powers the filter capturing up to 97% of microfibres. First consumer product to market after 5 years development.
• Teejay Lanka PLCminorStrategic or Co-development Partner · 9 August 2024Matter conducting Microfibre Assessment Programme (MAP) at Teejay's Sri Lanka manufacturing facility. First multinational textile manufacturing entity partner in Sri Lanka. Teejay serves PVH, Marks & Spencer, Nike, Uniqlo, VS & Co., Oniverse.
• CGG Environmental ScienceminorStrategic or Co-development Partner · 20 January 2022CGG partnered with Matter to characterize micropollutants captured by domestic and industrial filters using advanced mass screening methods at Geoscience Laboratories in North Wales.
• Brunel University LondonminorStrategic or Co-development Partner · 20 January 2022Partnered with Matter to analyze microplastics captured in filters using micro-FTIR and thermal analyses at Experimental Techniques Centre.
• Swansea UniversityminorStrategic or Co-development Partner · 20 January 2022Academic partner in research collaboration to characterize micropollutants captured by Matter's filtration technology in domestic and industrial applications.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• PlanetCare: Slovenia-based company producing external washing machine microfibre filters for consumers. PlanetCare is the closest direct competitor to Matter's Gulp and BSH-offered consumer filtration products, competing in the same regulatory-driven European market with similar technology and value proposition.
• Xeros Technologies: UK-based company developing polymer bead filtration and material reduction technologies for the textile industry. Xeros targets microfibre reduction at the textile manufacturing stage with a different technical approach (polymer absorption vs. self-cleaning membrane), making it the most directly comparable industrial textile microplastic competitor.
• Filtrol: US-based manufacturer of washing machine microfibre and lint filters for consumer and commercial laundry. Filtrol is an earlier-generation competitor offering external filter solutions, sharing Matter's home laundry filtration category but without the self-cleaning regenerative technology differentiation.
• Lint LUV-R: US company producing external washing machine filters that capture lint, pet hair, and microfibres. While positioned more for lint and household convenience, Lint LUV-R competes in the same aftermarket washing machine filtration accessory category as Matter's Gulp product.

Emerging players

• Worn Again Technologies: UK-based textile recycling company developing chemical processes to separate and recover polyester and cotton from discarded textiles. Worn Again is adjacent to Matter's textile microfiltration work, addressing microfibre pollution from the post-consumer end of the textile lifecycle.
• Hydraloop: Dutch company building decentralised greywater and water recycling systems for residential and commercial buildings. Hydraloop addresses water reuse and conservation as part of the broader water circularity movement that Matter's textile manufacturing applications also serve.

Others

• Patagonia (microfibre initiatives): Patagonia has launched consumer-facing microfibre filtration products and supported microplastic research initiatives. While Patagonia is primarily a brand, its work directly overlaps with Matter's mission of reducing microfibre pollution from textiles and represents both a potential customer and ecosystem peer.

Broad incumbents

• Pentair: Global water treatment and filtration major serving residential, commercial, and industrial markets with broad product portfolios including water filters, softeners, and treatment systems. Pentair represents the scaled incumbent that could either acquire Matter's IP or develop competing industrial filtration solutions.
• Suez Water Technologies & Solutions: Global water and waste management company providing industrial water treatment solutions to textile, food and beverage, and manufacturing sectors. Suez competes with Matter's industrial textile water reuse capabilities through broader process water management offerings.
• 3M Water Filtration: Global diversified manufacturer with substantial water filtration products for residential, commercial, and industrial markets. 3M represents a scaled incumbent with R&D and distribution capacity that could either partner with or compete against Matter in OEM and industrial filtration applications.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/matterindustries

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds7 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matter.